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市場調查報告書
商品編碼
1750627

馬術裝備市場機會、成長動力、產業趨勢分析及 2025 - 2034 年預測

Equestrian Equipment Market Opportunity, Growth Drivers, Industry Trend Analysis, and Forecast 2025 - 2034
出版日期: | 出版商: Global Market Insights Inc. | 英文 80 Pages | 商品交期: 2-3個工作天內

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簡介目錄

2024年，全球馬術裝備市場規模達120億美元。隨著騎馬產業的蓬勃發展，預計到2034年，該市場規模將以4.3%的複合年成長率成長，達到183億美元。消費者注重安全、舒適和性能，這導致對專業裝備的需求激增。市面上的產品種類繁多，包括特定馬術項目的馬鞍、高級馬勒、耐用的騎馬服裝以及頭盔和馬靴等防護用品。隨著休閒騎手數量的不斷成長以及人們對騎手和馬匹安全重要性的認知不斷提高，對創新和高品質產品的需求也進一步成長。此外，奧運對騎馬運動的認可也增加了馬術裝備的普及度和需求，從而推動了市場進一步成長。

馬術裝備市場 - IMG1

隨著都市化進程加快，可支配收入不斷成長，尤其是在城市地區，越來越多的人願意投資高階馬術裝備。這一趨勢極大地促進了市場的成長，越來越多的騎士選擇高階裝備。此外，無論是業餘還是職業馬術運動，在全球範圍內都越來越受歡迎。隨著越來越多的人參與休閒騎馬和比賽，對用於提升運動表現和安全性的頂級裝備的需求也日益成長。人們對這些活動的興趣日益濃厚，加上全球對馬術賽事的認可度不斷提高，共同推動了整個市場的成長。

市場範圍
起始年份 2024
預測年份 2025-2034
起始值 120億美元
預測值 183億美元
複合年成長率 4.3%

騎乘裝備領域，包括頭盔、自行車靴、馬鞍墊、手套和安全背心，在2024年引領市場，市場規模達74億美元，到2034年將達到111億美元。其主導的主要原因在於人們對騎乘安全的持續關注，以及對兼具功能性和時尚感的騎乘服裝的需求日益成長。隨著騎乘者越來越注重保護性和美觀性，材料技術和設計的創新提升了騎乘裝備的吸引力和實用性。安全標準和法規也刺激了對高品質防護裝備的需求，推動了該類別市場的持續成長。

個人馬術市場在2024年佔據了55%的市場佔有率，預計將經歷強勁成長，複合年成長率預計達到4.6%，這得益於休閒騎手數量的成長以及公眾對馬術活動日益成長的興趣。隨著越來越多的人參與休閒或競技騎馬，對滿足個人需求的專業馬術裝備的需求也在成長。個人騎士可支配收入的增加進一步推動了這個市場的發展，因為消費者更傾向於投資兼具性能和舒適度的裝備。

美國馬術裝備市場在2024年創收38億美元，預計2034年將成長至57億美元。美國深厚的馬術文化，以及民眾對休閒和競技馬術活動的高參與度，大大推動了市場的成長。美國富裕的消費者群體傾向於投資高階專業的馬術產品，從而維持了對高階裝備的需求。此外，美國完善的馬術基礎設施也有助於提升先進馬術裝備的可用性和可近性。

該領域的主要公司包括 Troxel Helmets、Ariat International、WeatherBeeta、Cavallo GmbH 和 Charles Owen 等。這些公司採取了各種策略，例如產品創新、擴大產品範圍以及注重永續性和舒適性，以鞏固其市場地位。此外，許多公司還增加了線上業務並增強了客戶服務，以覆蓋更廣泛的受眾。一些公司也與馬術體育賽事合作，以提高品牌知名度，並在競爭激烈的馬術裝備市場中提升銷售。透過利用技術和提高客戶參與度，這些公司繼續在市場上站穩腳跟。

目錄

第1章：方法論與範圍

第2章：執行摘要

第3章：行業洞察

  • 產業生態系統分析
  • 川普政府關稅的影響
    • 貿易影響
      • 貿易量中斷
      • 報復措施
    • 對產業的影響
      • 供應方影響（原料）
        • 主要材料價格波動
        • 供應鏈重組
        • 生產成本影響
      • 需求面影響（客戶成本）
        • 價格傳導至終端市場
        • 市佔率動態
        • 消費者反應模式
    • 受影響的主要公司
    • 策略產業反應
      • 供應鏈重組
      • 定價和產品策略
      • 政策參與
    • 展望與未來考慮
  • 技術與創新格局
  • 重要新聞和舉措
  • 監管格局
  • 衝擊力
    • 成長動力
      • 增加娛樂和休閒活動的參與度
      • 城鎮人口可支配所得增加
      • 騎手和馬匹安全意識不斷增強
      • 奧運對馬術項目的接受程度
    • 產業陷阱與挑戰
      • 參與馬術運動的成本高
  • 消費者購買行為分析
  • 成長潛力分析
  • 波特的分析
  • PESTEL分析

第4章：競爭格局

  • 介紹
  • 公司市佔率分析
  • 競爭定位矩陣
  • 戰略展望矩陣

第5章：市場估計與預測：依設備類型，2021 - 2034 年

  • 主要趨勢
  • 騎士裝備
    • 頭盔
    • 馬靴
    • 馬鞍墊
    • 夾克
    • 手套
    • 鞭子
    • 安全背心
    • 其他（馬褲、配件等）
  • 馬匹設備
    • 馬鞍
    • 馬勒
    • 韁繩
    • 鐙
    • 馬蹄鐵和防護靴
    • 其他（腰帶、配件等）

第6章：市場估計與預測：按價格，2021 - 2034 年

  • 主要趨勢
  • 低的
  • 中等的
  • 高的

第7章：市場估計與預測：依性別，2021 - 2034 年

  • 主要趨勢
  • 男性
  • 女性

第8章：市場估計與預測：依消費者群體分類，2021 年至 2034 年

  • 主要趨勢
  • 個人
  • 機構

第9章：市場估計與預測：按配銷通路，2021 - 2034 年

  • 主要趨勢
  • 線上通路
  • 線下通路

第10章：市場估計與預測：按地區，2021 - 2034 年

  • 主要趨勢
  • 北美洲
    • 美國
    • 加拿大
  • 歐洲
    • 德國
    • 英國
    • 法國
    • 義大利
    • 西班牙
    • 歐洲其他地區
  • 亞太地區
    • 中國
    • 印度
    • 日本
    • 韓國
    • 澳洲
    • 亞太其他地區
  • 拉丁美洲
    • 巴西
    • 墨西哥
    • 拉丁美洲其他地區
  • MEA
    • 沙烏地阿拉伯
    • 阿拉伯聯合大公國
    • 南非
    • MEA 其餘地區

第 11 章：公司簡介

  • Ariat International
  • Cavallo
  • Charles Owen
  • Devoucoux
  • Dublin Clothing
  • Equine Couture
  • Hermes
  • HKM Sports Equipment
  • Horse Health
  • Horseware Ireland
  • Kerrits Equestrian Apparel
  • Premier Equestrian
  • Troxel Helmets
  • WeatherBeeta
  • Weaver Leather
簡介目錄
Product Code: 8111

The Global Equestrian Equipment Market was valued at USD 12 billion in 2024 and is estimated to grow at a CAGR of 4.3% to reach USD 18.3 billion by 2034 due to the evolving horse-riding industry. Consumers prioritize safety, comfort, and performance, leading to a surge in demand for specialized gear. The range of products available includes discipline-specific saddles, advanced bridles, durable riding apparel, and protective items such as helmets and boots. The need for innovative and high-quality products has been further bolstered by the growing number of recreational riders and the rising awareness of the importance of rider and horse safety. Additionally, the Olympic recognition of horse riding has added to the popularity and demand for equestrian gear, fueling further growth in the market.

Equestrian Equipment Market - IMG1

As urbanization increases and disposable incomes rise, particularly in urban areas, a larger population is willing to invest in high-end equestrian equipment. This trend is contributing significantly to the growth of the market, with more riders opting for premium gear. Furthermore, equestrian sports, both at amateur and professional levels, have seen an increase in global popularity. As more individuals engage in recreational riding and competition, there is an escalating demand for top-quality equipment to enhance performance and safety. The combination of rising interest in these activities and the growing recognition of equestrian events worldwide is fueling the overall market growth.

Market Scope
Start Year2024
Forecast Year2025-2034
Start Value$12 Billion
Forecast Value$18.3 Billion
CAGR4.3%

The rider equipment segment, which includes helmets, boots, saddle pads, gloves, and safety vests, led the market in 2024, generating USD 7.4 billion to reach USD 11.1 billion by 2034. The primary reason for its dominance is the ongoing focus on rider safety and the increasing demand for functional yet stylish riding apparel. With riders seeking protection and aesthetics, innovations in material technology and design enhance the appeal and utility of riding gear. Safety standards and regulations have also encouraged higher demand for quality protective equipment, contributing to the sustained market growth in this category.

The individual segment, which held a 55% share in 2024, is anticipated to experience robust growth, with a projected CAGR of 4.6% attributed to the rising number of recreational riders and a growing interest in equestrian activities among the public. As more individuals participate in horseback riding for leisure or competition, the demand for specialized equestrian gear tailored to individual needs rises. The increasing disposable income of personal riders is further boosting this segment, as consumers are more inclined to invest in equipment that offers both performance and comfort.

United States Equestrian Equipment Market generated USD 3.8 billion in 2024 and is projected to grow to USD 5.7 billion by 2034. The country's strong equestrian culture, alongside a high level of participation in both recreational and competitive horse-related activities, is significantly propelling market growth. The affluent consumer base in the U.S. tends to invest in high-end, specialized equestrian products, sustaining the demand for premium-quality gear. Additionally, the country's well-established infrastructure supporting the equestrian industry helps in expanding the availability and accessibility of advanced equestrian equipment.

Key companies operating in this space include Troxel Helmets, Ariat International, WeatherBeeta, Cavallo GmbH, and Charles Owen, among others. These companies have adopted various strategies such as product innovation, expanding their product range, and focusing on sustainability and comfort to strengthen their positions in the market. Additionally, many have increased their online presence and enhanced customer service to reach a larger audience. Some have also collaborated with equestrian sports events to increase brand visibility and boost sales in the competitive equestrian gear market. By leveraging technology and improving customer engagement, these players continue to secure a strong foothold in the market.

Table of Contents

Chapter 1 Methodology & Scope

  • 1.1 Market scope & definition
  • 1.2 Base estimates & calculations
  • 1.3 Forecast parameters
  • 1.4 Data sources
    • 1.4.1 Primary
    • 1.4.2 Secondary
      • 1.4.2.1 Paid sources
      • 1.4.2.2 Public sources

Chapter 2 Executive Summary

  • 2.1 Industry 3600 synopsis, 2021 - 2034

Chapter 3 Industry Insights

  • 3.1 Industry ecosystem analysis
  • 3.2 Impact of Trump administration tariffs
    • 3.2.1 Trade impact
      • 3.2.1.1 Trade volume disruptions
      • 3.2.1.2 Retaliatory measures
    • 3.2.2 Impact on industry
      • 3.2.2.1 Supply-side impact (raw materials)
        • 3.2.2.1.1 Price volatility in key materials
        • 3.2.2.1.2 Supply chain restructuring
        • 3.2.2.1.3 Production cost implications
      • 3.2.2.2 Demand-side impact (Cost to customers)
        • 3.2.2.2.1 Price transmission to end markets
        • 3.2.2.2.2 Market share dynamics
        • 3.2.2.2.3 Consumer response patterns
    • 3.2.3 Key companies impacted
    • 3.2.4 Strategic industry responses
      • 3.2.4.1 Supply chain reconfiguration
      • 3.2.4.2 Pricing and product strategies
      • 3.2.4.3 Policy engagement
    • 3.2.5 Outlook & future considerations
  • 3.3 Technology & innovation landscape
  • 3.4 Key news and initiatives
  • 3.5 Regulatory landscape
  • 3.6 Impact forces
    • 3.6.1 Growth drivers
      • 3.6.1.1 Increasing participation in recreational and leisure activities
      • 3.6.1.2 Rise in disposable income of the urban population
      • 3.6.1.3 Growing awareness of rider and horse safety
      • 3.6.1.4 Acceptance of horse riding in the Olympic games
    • 3.6.2 Industry pitfalls & challenges
      • 3.6.2.1 High cost of participation in the equestrian sports
  • 3.7 Consumer buying behavior analysis
  • 3.8 Growth potential analysis
  • 3.9 Porter's analysis
    • 3.9.1 Supplier power
    • 3.9.2 Buyer power
    • 3.9.3 Threat of new entrants
    • 3.9.4 Threat of substitutes
    • 3.9.5 Industry rivalry
  • 3.10 PESTEL analysis

Chapter 4 Competitive Landscape, 2024

  • 4.1 Introduction
  • 4.2 Company market share analysis
  • 4.3 Competitive positioning matrix
  • 4.4 Strategic outlook matrix

Chapter 5 Market Estimates & Forecast, By Equipment Type, 2021 - 2034, (USD Million) (Thousand Units)

  • 5.1 Key trends
  • 5.2 Rider Equipment
    • 5.2.1 Helmets
    • 5.2.2 Riding boots
    • 5.2.3 Saddle pads
    • 5.2.4 Jackets
    • 5.2.5 Gloves
    • 5.2.6 Whips
    • 5.2.7 Safety vests
    • 5.2.8 Others (breeches, accessories, etc.)
  • 5.3 Equine Equipment
    • 5.3.1 Saddles
    • 5.3.2 Bridles
    • 5.3.3 Halters
    • 5.3.4 Stirrup
    • 5.3.5 Horseshoes and protection boots
    • 5.3.6 Others (girths, accessories, etc.)

Chapter 6 Market Estimates & Forecast, By Price, 2021 - 2034, (USD Million) (Thousand Units)

  • 6.1 Key trends
  • 6.2 Low
  • 6.3 Medium
  • 6.4 High

Chapter 7 Market Estimates & Forecast, By Gender, 2021 - 2034, (USD Million) (Thousand Units)

  • 7.1 Key trends
  • 7.2 Male
  • 7.3 Female

Chapter 8 Market Estimates & Forecast, By Consumer Group, 2021 - 2034, (USD Million) (Thousand Units)

  • 8.1 Key trends
  • 8.2 Individual
  • 8.3 Institutional

Chapter 9 Market Estimates & Forecast, By Distribution Channel, 2021 - 2034, (USD Million) (Thousand Units)

  • 9.1 Key trends
  • 9.2 Online channels
  • 9.3 Offline channels

Chapter 10 Market Estimates & Forecast, By Region, 2021 - 2034, (USD Million) (Thousand Units)

  • 10.1 Key trends
  • 10.2 North America
    • 10.2.1 U.S.
    • 10.2.2 Canada
  • 10.3 Europe
    • 10.3.1 Germany
    • 10.3.2 UK
    • 10.3.3 France
    • 10.3.4 Italy
    • 10.3.5 Spain
    • 10.3.6 Rest of Europe
  • 10.4 Asia Pacific
    • 10.4.1 China
    • 10.4.2 India
    • 10.4.3 Japan
    • 10.4.4 South Korea
    • 10.4.5 Australia
    • 10.4.6 Rest of Asia Pacific
  • 10.5 Latin America
    • 10.5.1 Brazil
    • 10.5.2 Mexico
    • 10.5.3 Rest of Latin America
  • 10.6 MEA
    • 10.6.1 Saudi Arabia
    • 10.6.2 UAE
    • 10.6.3 South Africa
    • 10.6.4 Rest of MEA

Chapter 11 Company Profiles

  • 11.1 Ariat International
  • 11.2 Cavallo
  • 11.3 Charles Owen
  • 11.4 Devoucoux
  • 11.5 Dublin Clothing
  • 11.6 Equine Couture
  • 11.7 Hermes
  • 11.8 HKM Sports Equipment
  • 11.9 Horse Health
  • 11.10 Horseware Ireland
  • 11.11 Kerrits Equestrian Apparel
  • 11.12 Premier Equestrian
  • 11.13 Troxel Helmets
  • 11.14 WeatherBeeta
  • 11.15 Weaver Leather