馬術服飾市場機會、成長動力、產業趨勢分析及 2025 - 2034 年預測

2024 年全球馬術服裝市場價值為 66 億美元，預計到 2034 年將以 5.5% 的複合年成長率成長，達到 112 億美元。這一成長反映了生活方式的轉變、娛樂活動的增加以及農村和城市社區對騎馬的新興趣。隨著馬術運動透過媒體報導和社交平台獲得更廣泛的知名度，越來越多的人被吸引到這項運動中——從專業運動員到業餘愛好者和年輕愛好者。這項運動的文化吸引力，加上人們對戶外活動和健康的渴望，激發了消費者對融合性能、功能性和時尚性的專用服裝的強烈需求。此外，馬術服裝在馬術圈之外也越來越受歡迎，因為它將實用性和精緻性融為一體，影響著主流時尚。因此，製造商和設計師正在擴大他們的產品系列，以滿足傳統騎士和生活方式消費者的需求。舒適性、耐用性和風格正成為首要考慮因素，而品牌則繼續與永續發展目標保持一致，以吸引環保意識的買家。

馬術運動參與人​​數的增加、戶外活動的激增以及休閒騎手群體的不斷成長是市場需求的主要驅動力。隨著越來越多的人將騎馬作為一項愛好或競技活動，對上衣、褲子、外套、手套、靴子和頭盔等高性能且時尚的服裝的需求顯著增加。儘管年輕騎士和男性參與者的不斷增加正在擴大該行業的人口覆蓋範圍，但女性騎士仍然佔據市場主導地位。買家現在正在尋求能夠兼顧舒適性和設計感的裝備，從而推動產品創新，優先考慮靈活性、透氣性和騎乘者安全性。

受競技和休閒騎行需求的推動，光是上裝領域在 2024 年就創造了 27 億美元的收入。表演 T 卹因其吸濕排汗功能和比賽期間長時間穿著的舒適性而一直受到專業騎手的喜愛。 Polo 衫以其多功能性而聞名，既可以作為休閒服，也可以作為功能性騎行服，而表演夾克則採用柔韌透氣的布料製成，既外觀精美，又實用舒適，已成為各級別騎手的必備服裝。

儘管永續服裝越來越受歡迎，但不永續服裝領域在 2024 年佔據了 72% 的市場佔有率，預計到 2034 年將以 4.3% 的複合年成長率成長。儘管存在環境缺陷，但經濟實惠仍繼續推動合成材料和石油基紡織品的使用。快時尚做法仍然盛行，通常依賴不可回收的零件和有害化學物質。然而，隨著消費者尋求有機棉、再生布料和符合道德標準的生產選擇，對永續馬術服裝的需求正在上升，預計該細分市場的規模將達到 18 億美元。

光是美國馬術服飾市場在 2024 年就創造了 19 億美元的產值。市場對注重耐用性、舒適性和創新性的高階、性能導向的服裝的需求仍然強勁。美國消費者越來越青睞環保品牌。雖然線上平台提高了購物便利性，但專賣店仍透過客製化配件和專家諮詢繼續提供價值。

馬術服裝行業的領先公司包括 Equi-Star、Ariat International、Samshield、Charles Owen、Dublin、Eskadron、Goode Rider、Kingsland Equestrian、Helite、Horze、Kentucky Horsewear、Pikeur、Riders International 和 Tredstep Ireland。為了加強市場地位，這些品牌優先考慮先進的研發以增強服裝的功能。許多公司也採用永續材料和道德生產流程來滿足不斷變化的消費者期望並加強長期品牌忠誠度。

目錄

第1章：方法論與範圍

第2章：執行摘要

第3章：行業洞察

• 產業生態系統分析
  • 影響價值鏈的因素
  • 利潤率分析
  • 中斷
  • 未來展望
  • 製造商
  • 經銷商
• 供應商格局
• 利潤率分析
• 重要新聞和舉措
• 監管格局
• 產業衝擊力
  • 成長動力
    • 人們對馬術活動的興趣日益濃厚，推動了對專業服裝和裝備的需求。
    • 消費者越來越尋求環保且符合道德標準的馬術服裝。
    • 吸濕排汗和透氣材料等高性能布料的創新提高了舒適性和功能性。
  • 產業陷阱與挑戰
    • 高階馬術服裝價格昂貴，限制了注重預算的消費者的購買能力。
    • 馬術服裝的銷售會受到天氣和騎馬活動的季節性變化的影響。
• 成長潛力分析
• 波特的分析
• PESTEL分析

第4章：競爭格局

• 介紹
• 公司市佔率分析
• 競爭定位矩陣
• 戰略展望矩陣

第5章：市場估計與預測：依產品類型，2021 - 2034 年

• 主要趨勢
• 上衣
  • 展示衫
  • Polo衫
  • 表演夾克
  • 其他（外套等）
• 下裝
  • 馬褲/馬褲
  • 緊身褲
  • 其他（熱能等）
• 其他（襪子等）

第6章：市場估計與預測：按服裝，2021 - 2034 年

• 主要趨勢
• 永續的
• 不永續

第7章：市場估計與預測：按類別，2021 - 2034 年

• 主要趨勢
• 職業騎手
• 休閒騎手

第8章：市場估計與預測：按消費者群體分類 2021 - 2034 年

• 主要趨勢
• 男性
• 女性
• 孩子們

第9章：市場估計與預測：按價格範圍 2021 - 2034

• 主要趨勢
• 低的
• 中
• 高的

第10章：市場估計與預測：按配銷通路2021 - 2034

• 主要趨勢
• 線上
  • 電子商務網站
  • 公司網站
• 離線
  • 專賣店
  • 大型超市和超市
  • 其他（百貨商場等）

第 11 章：市場估計與預測：按地區，2021 年至 2034 年

• 主要趨勢
• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 德國
  • 英國
  • 法國
  • 西班牙
  • 義大利
  • 荷蘭
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 澳洲
  • 韓國
• 拉丁美洲
  • 巴西
  • 墨西哥
  • 阿根廷
• 中東和非洲
  • 沙烏地阿拉伯
  • 南非
  • 阿拉伯聯合大公國

第12章：公司簡介

• Ariat International
• Charles Owen
• Dublin
• Equi-Star
• Eskadron
• Goode Rider
• Helite
• Horze
• Kentucky Horsewear
• Kingsland Equestrian
• Pikeur
• Riders International
• Samshield
• Tredstep Ireland

The Global Equestrian Apparel Market was valued at USD 6.6 billion in 2024 and is estimated to grow at a CAGR of 5.5% to reach USD 11.2 billion by 2034. This growth reflects a combination of lifestyle shifts, increased recreational activity, and a renewed interest in horseback riding across both rural and urban communities. As equestrian sports gain broader visibility through media coverage and social platforms, more people are being drawn to the discipline-ranging from professional athletes to hobbyists and young enthusiasts. The sport's cultural appeal, combined with the desire for outdoor engagement and wellness, is fueling a strong consumer appetite for specialized apparel that blends performance, functionality, and fashion. Moreover, equestrian clothing is gaining popularity beyond riding circles as it influences mainstream fashion with its blend of utility and sophistication. As a result, manufacturers and designers are expanding their collections to cater to both traditional riders and lifestyle consumers. Comfort, durability, and style are emerging as top priorities, while brands continue to align themselves with sustainability goals to appeal to the eco-conscious buyer.

Rising participation in equestrian sports, a surge in outdoor activities, and a growing base of recreational riders are the primary drivers of market demand. As more individuals embrace horseback riding as a hobby or competitive pursuit, there is a notable rise in demand for high-performance yet stylish apparel such as tops, bottoms, outerwear, gloves, boots, and helmets. Female riders continue to dominate the market, though the increasing presence of younger riders and male participants is expanding the industry's demographic reach. Buyers are now seeking gear that offers a balance of comfort and design, leading to product innovations that prioritize mobility, breathability, and rider safety.

The topwear segment alone generated USD 2.7 billion in 2024, driven by competitive and leisure riding needs. Show shirts remain a favorite among professional riders for their moisture-wicking capabilities and long-wear comfort during events. Polo shirts, known for their versatility, serve as both casual wear and functional riding apparel, while show jackets, crafted with flexible and breathable fabrics, have become essential for riders competing at various levels by offering both a polished look and practical comfort.

Although sustainable apparel is gaining traction, the unsustainable segment held a dominant 72% market share in 2024 and is expected to grow at a CAGR of 4.3% through 2034. Affordability continues to drive the use of synthetic materials and petroleum-based textiles despite environmental drawbacks. Fast fashion practices still prevail, often relying on non-recyclable components and harmful chemicals. However, demand for sustainable equestrian apparel is rising, with the segment expected to reach USD 1.8 billion as consumers seek organic cotton, recycled fabrics, and ethically produced options.

The U.S. equestrian apparel market alone generated USD 1.9 billion in 2024. Demand remains strong for premium, performance-oriented clothing that emphasizes durability, comfort, and innovation. American consumers are increasingly gravitating toward eco-friendly brands. While online platforms enhance shopping convenience, specialty stores continue to deliver value through custom fittings and expert consultations.

Leading companies in the equestrian apparel industry include Equi-Star, Ariat International, Samshield, Charles Owen, Dublin, Eskadron, Goode Rider, Kingsland Equestrian, Helite, Horze, Kentucky Horsewear, Pikeur, Riders International, and Tredstep Ireland. To strengthen their market presence, these brands are prioritizing advanced R&D to enhance apparel functionality. Many are also adopting sustainable materials and ethical production processes to meet evolving consumer expectations and reinforce long-term brand loyalty.

Table of Contents

Chapter 1 Methodology and Scope

• 1.1 Market scope and definitions
• 1.2 Base estimates & calculations
• 1.3 Forecast calculation
• 1.4 Data sources
  • 1.4.1 Primary
  • 1.4.2 Secondary
    • 1.4.2.1 Paid sources
    • 1.4.2.2 Public sources

Chapter 2 Executive Summary

• 2.1 Industry 360⁰ synopsis

Chapter 3 Industry Insights

• 3.1 Industry ecosystem analysis
  • 3.1.1 Factor affecting the value chain
  • 3.1.2 Profit margin analysis
  • 3.1.3 Disruptions
  • 3.1.4 Future outlook
  • 3.1.5 Manufacturers
  • 3.1.6 Distributors
• 3.2 Supplier landscape
• 3.3 Profit margin analysis
• 3.4 Key news & initiatives
• 3.5 Regulatory landscape
• 3.6 Industry impact forces
  • 3.6.1 Growth drivers
    • 3.6.1.1 Increased interest in equestrian activities is driving demand for specialized apparel and gear.
    • 3.6.1.2 Consumers are increasingly seeking eco-friendly and ethically sourced equestrian apparel.
    • 3.6.1.3 Innovation in performance fabrics, such as moisture-wicking and breathable materials, enhances comfort and functionality.
  • 3.6.2 Industry pitfalls and challenges
    • 3.6.2.1 The expensive nature of high-end equestrian apparel limits accessibility for budget-conscious consumers.
    • 3.6.2.2 Equestrian apparel sales can be affected by seasonal variations in weather and riding events.
• 3.7 Growth potential analysis
• 3.8 Porter’s analysis
• 3.9 PESTEL analysis

Chapter 4 Competitive Landscape, 2024

• 4.1 Introduction
• 4.2 Company market share analysis
• 4.3 Competitive positioning matrix
• 4.4 Strategic outlook matrix

Chapter 5 Market Estimates and Forecast, By Product type, 2021 - 2034 (USD Bn) (Million Units)

• 5.1 Key trends
• 5.2 Topwear
  • 5.2.1 Showshirts
  • 5.2.2 Poloshirts
  • 5.2.3 Showjackets
  • 5.2.4 Other (outwear, etc)
• 5.3 Bottomwear
  • 5.3.1 Breeches/riding pants
  • 5.3.2 Tights
  • 5.3.3 Other (thermal etc.)
• 5.4 Other (socks etc)

Chapter 6 Market Estimates and Forecast, By Apparel, 2021 - 2034 (USD Bn) (Million Units)

• 6.1 Key trends
• 6.2 Sustainable
• 6.3 Unsustainable

Chapter 7 Market Estimates and Forecast, By Category, 2021 - 2034 (USD Bn) (Million Units)

• 7.1 Key trends
• 7.2 Professional rider
• 7.3 Recreational rider

Chapter 8 Market Estimates and Forecast, By Consumer Group 2021 - 2034 (USD Bn) (Million Units)

• 8.1 Key trends
• 8.2 Male
• 8.3 Female
• 8.4 Children

Chapter 9 Market Estimates and Forecast, By Price Range 2021 - 2034 (USD Bn) (Million Units)

• 9.1 Key trends
• 9.2 Low
• 9.3 Mid
• 9.4 High

Chapter 10 Market Estimates and Forecast, By Distribution Channel 2021 - 2034 (USD Bn) (Million Units)

• 10.1 Key trends
• 10.2 Online
  • 10.2.1 E-Commerce websites
  • 10.2.2 Company websites
• 10.3 Offline
  • 10.3.1 Speciality stores
  • 10.3.2 Hypermarkets & supermarkets
  • 10.3.3 Others (departmental stores, etc.)

Chapter 11 Market Estimates and Forecast, By Region, 2021 - 2034 (USD Bn) (Million Units)

• 11.1 Key trends
• 11.2 North America
  • 11.2.1 U.S.
  • 11.2.2 Canada
• 11.3 Europe
  • 11.3.1 Germany
  • 11.3.2 UK
  • 11.3.3 France
  • 11.3.4 Spain
  • 11.3.5 Italy
  • 11.3.6 Netherlands
• 11.4 Asia Pacific
  • 11.4.1 China
  • 11.4.2 India
  • 11.4.3 Japan
  • 11.4.4 Australia
  • 11.4.5 South Korea
• 11.5 Latin America
  • 11.5.1 Brazil
  • 11.5.2 Mexico
  • 11.5.3 Argentina
• 11.6 Middle East and Africa
  • 11.6.1 Saudi Arabia
  • 11.6.2 South Africa
  • 11.6.3 UAE

Chapter 12 Company Profiles

• 12.1 Ariat International
• 12.2 Charles Owen
• 12.3 Dublin
• 12.4 Equi-Star
• 12.5 Eskadron
• 12.6 Goode Rider
• 12.7 Helite
• 12.8 Horze
• 12.9 Kentucky Horsewear
• 12.10 Kingsland Equestrian
• 12.11 Pikeur
• 12.12 Riders International
• 12.13 Samshield
• 12.14 Tredstep Ireland