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旅遊

市場調查報告書

商品編碼

1739500

全球生態旅遊市場：市場規模（依生態旅遊活動類型、按目的地、按遊客屬性、按地區分類）、未來預測

Global Ecotourism Market Size By Type of Ecotourism Activity, By Destination, By Traveler Demographics, By Geographic Scope And Forecast

出版日期: 2025年05月08日 | 出版商:

Verified Market Research | 英文 202 Pages | 商品交期: 2-3個工作天內

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簡介目錄

生態旅遊市場規模及預測

2024 年生態旅遊市場規模價值 2,384.8 億美元，預計到 2032 年將達到 4,394.6 億美元，2026 年至 2032 年的複合年成長率為 7.94%。

生態旅遊是一種永續的旅遊形式，旨在支持環境保護和當地社區的福祉。生態旅遊著重負責任地遊覽自然區域，最大限度地減少對環境的影響，並尊重當地文化。

生態旅遊的目的是教育遊客了解保育工作並讓他們參與保護自然棲息地和生物多樣性。

生態旅遊有多種形式，包括國家公園、野生動物保護區和海洋保護區的導覽。

生態旅遊包括觀鳥、健行和浮潛等活動，所有這些活動對生態系統的影響都最小。

生態旅遊經營者經常與當地社區合作，提供真實的文化體驗，確保旅遊收入有利於當地經濟並有助於保護計劃。

全球生態旅遊市場動態

影響全球生態旅遊市場的關鍵市場動態是：

關鍵市場促進因素

環保意識不斷增強：隨著越來越多的旅客尋求更環保的旅行方式，環保意識的不斷增強以及傳統旅遊業的負面影響正在推動生態旅遊的發展。根據聯合國世界旅遊組織 (UNWTO) 預測，到 2030 年，永續旅遊業在全球旅遊市場的佔比預計達到 25%，年收益將達到 4,700 億美元。

永續旅遊需求不斷成長：隨著消費者的碳意識排放，對永續和負責任的旅遊體驗的需求激增，從而促進了生態旅遊活動。全球永續旅遊委員會報告稱，2023年全球永續認證的住宿設施數量較2022年增加了32%。

政府措施和政策：許多政府正在透過政策、獎勵和建立保護區來推動生態旅遊，鼓勵對永續旅遊實踐的投資和發展。根據國際生態旅遊協會2023年的報告，全球目前有62%的國家製定了具體的生態旅遊政策或策略，高於2020年的48%。

社區參與與效益：生態旅遊專注於透過創造就業機會和保護文化來造福當地社區，吸引了那些希望為目的地做出積極貢獻的遊客。根據世界旅遊業理事會2023年的研究，生態旅遊計劃每單位投資創造的就業機會比傳統大眾旅遊高出10倍。

主要挑戰

環境惡化：儘管生態旅遊的初衷是好的，但如果管理不善，它可能會導致環境惡化，包括棲息地破壞和污染，從而抵消保育工作的效果。

缺乏基礎設施：許多生態旅遊目的地通常位於偏遠和發展中地區，面臨基礎設施不足的挑戰，無法支持永續旅遊實踐並為遊客提供積極的體驗。

過度旅遊：熱門的生態旅遊目的地可能會遭受過度旅遊，即遊客的湧入超過了環境的承載能力，導致資源枯竭和生態系統破壞。

經濟依賴：過度依賴生態旅遊使社區容易受到遊客數量波動、季節變化和全球景氣衰退的影響，影響當地社區的生計。

文化侵蝕：儘管生態旅遊旨在保護當地文化，但它也存在文化侵蝕和商業化的風險，因為傳統習俗和價值觀可能會為了滿足遊客的期望而改變。

主要趨勢

科技整合：生態旅遊中科技的應用日益普及，虛擬實境旅遊、環保旅行應用程式以及預訂永續住宿設施的數位平台等技術進步提升了整體體驗和便利性。例如，Expedia 集團於 2024 年 3 月推出了一項全新的人工智慧「生態旅行規劃師」功能，讓用戶能夠創建永續的行程並預訂獲得生態認證的住宿設施。

社區旅遊：當地社區主導接待和引導遊客，確保旅遊效益公平分享，並維護文化完整性。聯合國開發計畫署2024年的研究顯示，東南亞參與社區旅遊計劃的社區，當地家庭收入平均增加了23%。

重視保育計劃：生態旅遊擴大與積極參與保育計劃連結在一起，遊客參與野生動物監測、棲息地修復和教育計畫等活動，有助於加深與環境保護工作的連結。國際自然保護聯盟 (IUCN) 報告稱，2023 年，全球生態旅遊的保育計劃資金籌措較 2021 年增加了 15%。

Growing Environmental Awareness: Increasing awareness about environmental conservation and the negative impacts of conventional tourism are driving more travelers to seek eco-friendly travel options, supporting the growth of ecotourism. According to the United Nations World Tourism Organization (UNWTO), sustainable tourism could grow to 25% of global travel market by 2030, generating USD 470 Billion in annual revenues.

Rising Demand for Sustainable Travel: As consumers become more conscious of their carbon footprint, the demand for sustainable and responsible travel experiences has surged, leading to a boost in ecotourism activities. The Global Sustainable Tourism Council reported in 2023 that the number of certified sustainable accommodations worldwide increased by 32% compared to 2022.

Government Initiatives and Policies: Many governments are promoting ecotourism through policies, incentives, and the creation of protected areas, which encourages investment and development in sustainable tourism practices. The International Ecotourism Society reported in 2023 that 62% of countries worldwide now have specific ecotourism policies or strategies in place, up from 48% in 2020.

Community Engagement and Benefits: Ecotourism's emphasis on benefiting local communities through job creation and cultural preservation is attracting tourists who wish to contribute positively to the destinations they visit. A 2023 study by the World Travel & Tourism Council found that ecotourism projects generate up to 10 times more jobs per unit of investment compared to traditional mass tourism.

Key Challenges:

Environmental Degradation: Despite its intentions, poorly managed ecotourism can lead to environmental degradation, including habitat disruption and pollution, counteracting conservation efforts.

Lack of Infrastructure: Many ecotourism destinations, often in remote or developing regions, face challenges due to inadequate infrastructure, making it difficult to support sustainable tourism practices and provide a positive visitor experience.

Overtourism: Popular ecotourism sites can suffer from overtourism, where the influx of visitors exceeds the carrying capacity of the environment, leading to resource depletion and ecological damage.

Economic Dependence: Over-reliance on ecotourism can make local economies vulnerable to fluctuations in tourist numbers, seasonal variations, and global economic downturns, affecting community livelihoods.

Cultural Erosion: Ecotourism aims to preserve local cultures, but it also poses a risk of cultural erosion and commercialization, where traditional practices and values may be altered to meet tourists' expectations.

Key Trends

Integration of Technology: The use of technology in ecotourism is on the rise, with advancements like virtual reality tours, eco-friendly travel apps, and digital platforms for booking sustainable accommodations enhancing the overall experience and accessibility. For instance, In March 2024, Expedia Group launched a new AI-powered "Eco-Travel Planner" feature, which helps users create sustainable itineraries and book eco-certified accommodations.

Community-Based Tourism: There is a growing trend towards community-based tourism, where local communities play a central role in hosting and guiding tourists, ensuring that tourism benefits are distributed equitably and cultural integrity is maintained. A 2024 study by the United Nations Development Programme found that community-based tourism projects increased local household incomes by an average of 23% in participating communities across Southeast Asia.

Emphasis on Conservation Projects: Ecotourism is increasingly linked with active participation in conservation projects, where tourists engage in activities such as wildlife monitoring, habitat restoration, and educational programs, fostering a deeper connection with environmental preservation efforts. The International Union for Conservation of Nature (IUCN) reported in 2023 that ecotourism contributed to a 15% increase in funding for global conservation projects compared to 2021.

Global Ecotourism Market Regional Analysis

Here is a more detailed regional analysis of the global ecotourism market:

North America

North America, particularly the United States and Canada, stands out as a leading region in the ecotourism market due to its strong environmental awareness and extensive network of national parks and protected areas. The U.S. National Park Service reported 312 million recreational visits in 2022, a 5% increase from 2021.

Parks Canada recorded 24.9 million visitors to national parks and historic sites in the 2022-2023 fiscal year.

This region attracts eco-conscious travelers with its well-preserved natural landscapes and robust infrastructure. A 2023 survey by Booking.com found that 76% of North American travelers consider sustainable travel important, up from 71% in 2022.

The Global Sustainable Tourism Council reported a 40% increase in certified sustainable accommodations in North America between 2022 and 2024.

Additionally, high levels of disposable income and a strong commitment to sustainable practices further bolster the growth and development of ecotourism.

Asia Pacific

The Asia-Pacific region is witnessing rapid growth in ecotourism, fueled by its rich biodiversity and diverse natural landscapes. According to a 2023 report by the Pacific Asia Travel Association (PATA), the ecotourism market in Asia-Pacific grew by 18% from 2021 to 2023.

The United Nations World Tourism Organization (UNWTO) projected in 2024 that Asia-Pacific will account for 30% of global ecotourism revenue by 2030.

Countries such as Australia, Thailand, and Indonesia are popular destinations, known for their commitment to sustainable tourism practices and conservation efforts.

This growth is further supported by increasing environmental awareness and proactive government initiatives aimed at preserving natural habitats and promoting eco-friendly travel experiences. A 2023 survey by Tripadvisor found that 72% of travelers in Asia-Pacific prioritize eco-friendly accommodations, up from 63% in 2021.

The Global Sustainable Tourism Council reported a 50% increase in certified sustainable tourism businesses in Southeast Asia from 2022 to 2024.

Global Ecotourism Market: Segmentation Analysis

The Global Ecotourism Market is Segmented on the basis of Type of Ecotourism Activity, Destination, Traveler Demographics, and Geography.

Ecotourism Market, By Type of Ecotourism Activity

Wildlife Watching
Nature Trails and Hiking
Cultural Immersion
Adventure Sports
Ecological Conservation
Educational Tours
Eco-lodges and Sustainable Accommodation

Based on Type of Ecotourism Activity, the Global Ecotourism Market is bifurcated into Wildlife Watching, Nature Trails and Hiking, Cultural Immersion, Adventure Sports, Ecological Conservation, Educational Tours, Eco-lodges and Sustainable Accommodation. In the ecotourism market, wildlife watching is currently the dominating segment, as it remains a major draw for travelers seeking immersive experiences with diverse animal species in their natural habitats. However, the Eco-lodges and Sustainable Accommodation segment is experiencing rapid growth due to increasing demand for eco-friendly lodging options that align with travelers' preferences for sustainability and minimal environmental impact. The rise in awareness about sustainable practices is driving this segment's expansion, with more accommodations adopting green certifications and offering eco-conscious amenities.

Ecotourism Market, By Destination

National Parks and Wildlife Reserves
Eco-friendly Destinations
Remote and Off-the-Beaten-Path Locations
Community-based Tourism Initiatives
Marine and Coastal Areas
Mountain and Forest Regions

Based on Destination, the Global Ecotourism Market is bifurcated into National Parks and Wildlife Reserves, Eco-friendly Destinations, Remote and Off-the-Beaten-Path Locations, Community-based Tourism Initiatives, Marine and Coastal Areas, Mountain and Forest Regions. In the ecotourism market, national parks and wildlife reserves are the dominant segment, as they offer well-established environments for wildlife viewing and nature experiences, attracting a large number of eco-conscious travelers. However, Community-based Tourism Initiatives are rapidly growing, driven by increasing interest in authentic, immersive experiences that support local cultures and economies. This segment is expanding as travelers seek more meaningful interactions with local communities and contribute to sustainable development and conservation efforts.

Ecotourism Market, By Traveler Demographics

Adventure Travelers
Nature Enthusiasts
Culture and Heritage Seekers
Family and Group Travelers
Solo Travelers

Based on Traveler Demographics, the Global Ecotourism Market is bifurcated into Adventure Travelers, Nature Enthusiasts, Culture and Heritage Seekers, Family and Group Travelers, Solo Travelers. In the ecotourism market, nature enthusiasts are the dominating segment, as they prioritize experiences that allow them to engage deeply with natural environments and wildlife. However, Family and Group Travelers are rapidly growing, driven by an increasing desire for eco-friendly vacation options that accommodate multiple family members or friends, offering educational and bonding experiences in natural settings. This segment's growth is fueled by the appeal of nature-based activities that can be enjoyed collectively, promoting sustainable tourism while accommodating diverse traveler needs.

Ecotourism Market, By Geography

North America
Europe
Asia Pacific
Rest of the World

Based on Geography, the Global Ecotourism Market is classified into North America, Europe, Asia Pacific, and the Rest of the World. In the ecotourism market, North America is the dominating region, benefiting from its extensive network of national parks, wildlife reserves, and strong environmental awareness. However, the Asia Pacific region is rapidly growing, driven by its diverse natural landscapes, increasing tourism demand, and rising environmental consciousness. Countries like Australia, Thailand, and Indonesia are becoming key players by offering rich biodiversity and robust sustainable tourism practices, attracting a growing number of eco-conscious travelers.

Key Players

The "Global Ecotourism Market" study report will provide valuable insight with an emphasis on the global market. The major players in the market are G Adventures, Intrepid Travel, ROW Adventures, Steppes Travel, Adventure Alternative, Ecoventura, National Geographic Expeditions, TUI Group, Marriott International.

Our market analysis also entails a section solely dedicated to such major players wherein our analysts provide an insight into the financial statements of all the major players, along with its product benchmarking and SWOT analysis. The competitive landscape section also includes key development strategies, market share, and market ranking analysis of the above-mentioned players globally.

Global Ecotourism Market Key Developments

In July 2023, the World Wildlife Fund (WWF) launched an initiative to develop eco-friendly tourism models in partnership with several Asian countries. This initiative aims to improve conservation efforts and support local economies by promoting responsible travel practices and protecting biodiversity hotspots.
In October 2023, the United Nations World Tourism Organization (UNWTO) introduced a global ecotourism strategy to encourage sustainable development in emerging markets. This strategy includes guidelines for reducing the environmental impact of tourism and fostering community engagement in conservation efforts.
In February 2024, Costa Rica's National Institute of Tourism announced the expansion of its ecotourism program, featuring new protected areas and eco-lodges. This expansion is designed to enhance visitor experiences while ensuring the preservation of the country's rich biodiversity and natural resources.