生態旅遊市場規模、佔有率及成長分析（按類型、遊客類型、年齡層、銷售管道及地區）－2025-2032 年產業預測

2023 年生態旅遊市場規模價值 2,601.7 億美元，預計將從 2024 年的 2,939.9 億美元成長到 2032 年的 7,815.6 億美元，預測期內（2025-2032 年）的複合年成長率為 13.0%。

隨著人們越來越意識到大眾旅遊對環境的影響以及對永續旅遊體驗的需求不斷增加，全球生態旅遊市場正在獲得發展動力。旅行者開始尋求真實的文化體驗和體驗式旅行，同時對健康和正念的興趣也日益濃厚。然而，挑戰依然存在，包括偏遠地區基礎設施不發達、缺乏負責任的旅遊意識以及過度開發自然資源的風險。影響市場的突出趨勢包括社區旅遊的興起、利用科技促進負責任的旅行以及將永續性融入主流旅遊運作。新的市場發展機會在於開發新的環保目的地，鼓勵旅遊業者採取永續的做法，並滿足野生動物和探險旅遊等利基市場。

目錄

介紹

• 調查目的
• 研究範圍
• 定義

調查方法

• 資訊採購
• 二次資料和一次資料方法
• 市場規模預測
• 市場假設與限制

執行摘要

• 全球市場展望
• 供需趨勢分析
• 細分機會分析

市場動態與展望

• 市場概覽
• 市場規模
• 市場動態
  • 促進因素和機會
  • 限制與挑戰
• 波特的分析

關鍵市場考察

• 關鍵成功因素
• 競爭程度
• 主要投資機會
• 市場生態系統
• 市場吸引力指數（2024年）
• PESTEL分析
• 總體經濟指標
• 價值鏈分析
• 定價分析
• 案例研究
• 監管格局

生態旅遊市場規模（按類型及複合年成長率） (2025-2032)

• 市場概覽
• 另類旅遊
• 負責任的旅遊
• 永續旅遊
• 社區旅遊

生態旅遊市場規模（按旅行者類型和複合年成長率） (2025-2032)

• 市場概覽
• 獨自旅行
• 團體旅行

生態旅遊市場規模（依年齡層及複合年成長率） (2025-2032)

• 市場概覽
• X世代
• Y世代
• Z 世代

生態旅遊市場規模（依銷售管道及複合年成長率） (2025-2032)

• 市場概覽
• 旅行社
• 直銷

生態旅遊市場規模（按地區）及複合年成長率（2025-2032）

• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 德國
  • 西班牙
  • 法國
  • 英國
  • 義大利
  • 其他歐洲國家
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 其他亞太地區
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲
• 中東和非洲
  • 海灣合作理事會國家
  • 南非
  • 其他中東和非洲地區

競爭資訊

• 前五大公司對比
• 主要企業市場定位（2024年）
• 主要市場參與者所採取的策略
• 近期市場趨勢
• 公司市場佔有率分析（2024年）
• 主要企業簡介
  • 公司詳情
  • 產品系列分析
  • 公司分部佔有率分析
  • 收益與前一年同期比較對比（2022-2024 年）

主要企業簡介

• Intrepid Travel（Australia）
• Responsible Travel（UK）
• Natural Habitat Adventures（USA）
• G Adventures（Canada）
• Earthwatch Institute（USA）
• Marriott International Inc.（USA）
• TUI Group（Germany）
• Booking Holdings Inc.（USA）
• Airbnb Inc.（USA）
• Accor SA（France）
• Kynder Travel（USA）
• BCD Travel（Netherlands）
• andBeyond（South Africa）
• JTB Corporation（Japan）
• Goway Travel Ltd.（Canada）
• Travel Leaders Group（USA）
• National Geographic Partners LLC（USA）
• Small World Journeys Ltd.（Australia）
• Steppes Travel Ltd.（UK）
• Rickshaw Travel（UK）

結論和建議

Ecotourism Market size was valued at USD 260.17 billion in 2023 and is poised to grow from USD 293.99 billion in 2024 to USD 781.56 billion by 2032, growing at a CAGR of 13.0% during the forecast period (2025-2032).

The global ecotourism market is gaining momentum, driven by heightened awareness of the environmental consequences of mass tourism and an increasing demand for sustainable travel experiences. Travelers are gravitating towards authentic cultural engagements and experiential travel, alongside a rising focus on wellness and mindfulness. However, challenges remain, including insufficient infrastructure in remote destinations, a lack of awareness surrounding responsible tourism, and risks of overexploitation of natural resources. Prominent trends shaping the market encompass the emergence of community-based tourism, leveraging technology for promoting responsible travel, and the integration of sustainability within mainstream tourism. Emerging opportunities lie in developing new eco-friendly destinations, encouraging tourism operators to adopt sustainable practices, and catering to niche markets like wildlife and adventure tourism.

Top-down and bottom-up approaches were used to estimate and validate the size of the Ecotourism market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Ecotourism Market Segments Analysis

Global Ecotourism Market is segmented by Type, Traveler Type, Age Group, Sales Channel and region. Based on Type, the market is segmented into Alternative Tourism, Responsible Tourism, Sustainable Tourism and Community Tourism. Based on Traveler Type, the market is segmented into Solo Traveler and Group Traveler. Based on Age Group, the market is segmented into Generation X, Generation Y and Generation Z. Based on Sales Channel, the market is segmented into Travel Agent and Direct. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Ecotourism Market

The ecotourism market is significantly driven by the increasing awareness and concern for environmental issues. As individuals recognize the effects of their travel on the planet, there is a growing demand for sustainable tourism alternatives. Consequently, many travelers are opting for eco-friendly accommodations such as eco-lodges and actively engaging in wildlife conservation initiatives during their trips. This shift reflects a broader movement towards responsible travel practices that prioritize the preservation of natural ecosystems and support local communities, ultimately fostering a more sustainable approach to tourism that aligns with the values of environmentally-conscious consumers.

Restraints in the Ecotourism Market

A significant challenge facing the ecotourism market is the inadequate infrastructure present in various destinations. Many of these ecotourism locales are situated in remote areas, which often do not possess the essential facilities to accommodate a substantial influx of visitors. This lack of accessibility can pose obstacles for travelers seeking to explore these destinations, ultimately hindering the market's potential for expansion and growth. As a result, the scarcity of proper infrastructure limits the overall visitor experience and poses a restraint on the flourishing of the ecotourism sector, thereby affecting its overall development and sustainability.

Market Trends of the Ecotourism Market

The ecotourism market is witnessing a significant trend towards sustainability and responsible tourism, driven by growing consumer awareness and demand for environmentally conscious travel options. Initiatives aimed at reducing carbon footprints, minimizing waste, and positively impacting local communities are becoming standard practices within the industry. Hotels and tour operators are increasingly adopting renewable energy solutions, eliminating single-use plastics, and promoting conservation efforts to attract eco-minded travelers. This shift not only enhances the travel experience but also fosters a sense of accountability among businesses, positioning sustainability as a core value that meets the expectations of today's socially responsible tourists.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Case Studies
• Regulatory Landscape

Global Ecotourism Market Size by Type & CAGR (2025-2032)

• Market Overview
• Alternative Tourism
• Responsible Tourism
• Sustainable Tourism
• Community Tourism

Global Ecotourism Market Size by Traveler Type & CAGR (2025-2032)

• Market Overview
• Solo Traveler
• Group Traveler

Global Ecotourism Market Size by Age Group & CAGR (2025-2032)

• Market Overview
• Generation X
• Generation Y
• Generation Z

Global Ecotourism Market Size by Sales Channel & CAGR (2025-2032)

• Market Overview
• Travel Agent
• Direct

Global Ecotourism Market Size & CAGR (2025-2032)

• North America (Type, Traveler Type, Age Group, Sales Channel)
  • US
  • Canada
• Europe (Type, Traveler Type, Age Group, Sales Channel)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Type, Traveler Type, Age Group, Sales Channel)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Type, Traveler Type, Age Group, Sales Channel)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Type, Traveler Type, Age Group, Sales Channel)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Intrepid Travel (Australia)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Responsible Travel (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Natural Habitat Adventures (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• G Adventures (Canada)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Earthwatch Institute (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Marriott International Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• TUI Group (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Booking Holdings Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Airbnb Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Accor S.A. (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kynder Travel (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• BCD Travel (Netherlands)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• andBeyond (South Africa)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• JTB Corporation (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Goway Travel Ltd. (Canada)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Travel Leaders Group (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• National Geographic Partners LLC (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Small World Journeys Ltd. (Australia)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Steppes Travel Ltd. (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Rickshaw Travel (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations