永續旅遊市場規模、佔有率及成長分析（按類型、應用、年齡層、銷售管道、消費模式、旅遊類型和地區）－2025-2032 年產業預測

2023 年全球永續旅遊市場規模為 1.71 兆美元，預計將從 2024 年的 2.01 兆美元成長到 2032 年的 7.19 兆美元，預測期內（2025-2032 年）的複合年成長率為 17.3%。

全球永續旅遊市場正在經歷強勁成長，這得益於廉價航班、都市化、戶外活動以及單人旅行和身臨其境型旅行日益普及。由於政府的措施和人們對旅遊業對環境的影響（如土壤侵蝕和棲息地喪失）的認知不斷提高，生態旅遊正在獲得發展動力。世界旅遊組織（UNWTO）預測，到2030年，旅遊相關排放將佔全球排放的5.3%，迫使旅遊業與運輸部門合作實現脫碳。隨著消費者偏好轉向永續旅行，55％的旅客優先考慮環保選擇，阿拉伯聯合大公國和沙烏地阿拉伯等政府正在推出永續舉措。這些變化與人們對負責任的旅行體驗日益成長的需求相吻合，並預示著生態旅遊的美好未來。

目錄

介紹

• 調查目的
• 研究範圍
• 定義

調查方法

• 資訊採購
• 二次資料和一次資料方法
• 市場規模預測
• 市場假設與限制

執行摘要

• 全球市場展望
• 供需趨勢分析
• 細分機會分析

市場動態與展望

• 市場概覽
• 市場規模
• 市場動態
  • 促進因素和機會
  • 限制與挑戰
• 波特的分析

關鍵市場考察

• 關鍵成功因素
• 競爭程度
• 主要投資機會
• 市場生態系統
• 市場吸引力指數（2024年）
• PESTEL分析
• 總體經濟指標
• 價值鏈分析
• 定價分析
• 案例研究
• 客戶和購買標準分析

永續旅遊市場規模（按類型及複合年成長率） (2025-2032)

• 市場概覽
• 生態旅遊
• 探險旅遊
• 文化旅遊
• 鄉村旅遊
• 其他

永續旅遊市場規模（依年齡層及複合年成長率）(2025-2032)

• 市場概覽
• 千禧世代
• X世代
• 嬰兒潮世代
• 其他

永續旅遊市場規模（按銷售管道和複合年成長率） (2025-2032)

• 市場概覽
• 線上
• 離線

永續旅遊市場規模（按遊客類型和複合年成長率） (2025-2032)

• 市場概覽
• 獨奏
• 團體
• 家庭
• 夫妻

永續旅遊市場規模（按地區）及複合年成長率（2025-2032）

• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 德國
  • 西班牙
  • 法國
  • 英國
  • 義大利
  • 其他歐洲國家
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 其他亞太地區
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲
• 中東和非洲
  • 海灣合作理事會國家
  • 南非
  • 其他中東和非洲地區

競爭資訊

• 前五大公司對比
• 主要企業市場定位（2024年）
• 主要市場參與者所採取的策略
• 近期市場趨勢
• 公司市場佔有率分析（2024年）
• 主要企業簡介
  • 公司詳情
  • 產品系列分析
  • 公司分部佔有率分析
  • 收益與前一年同期比較對比（2022-2024 年）

主要企業簡介

• Intrepid Travel（Australia）
• G Adventures（Canada）
• Responsible Travel（UK）
• Wilderness Safaris（South Africa）
• Natural Habitat Adventures（USA）
• Lindblad Expeditions（USA）
• TUI Group（Germany）
• Backroads（USA）
• Exodus Travels（UK）
• REI Adventures（USA）
• The Travel Corporation（TTC）（UK）
• World Expeditions（Australia）
• Bouteco（UK）
• Beyond Green Travel（USA）
• Greenloons（USA）
• Ecoventura（Ecuador）
• Naturetrek（UK）
• Responsible Travel Peru（Peru）
• AndBeyond（South Africa）

結論和建議

Global Sustainable Tourism Market size was valued at USD 1.71 trillion in 2023 and is poised to grow from USD 2.01 trillion in 2024 to USD 7.19 trillion by 2032, growing at a CAGR of 17.3% during the forecast period (2025-2032).

The Global Sustainable Tourism market is experiencing robust growth, driven by affordable flights, urbanization, and the rising popularity of solo and immersive travel, along with outdoor activities. Ecotourism is gaining momentum due to government initiatives and heightened awareness of tourism's environmental impacts, such as soil erosion and habitat loss. The World Tourism Organization (UNWTO) forecasts that by 2030, tourism-related emissions will represent 5.3% of global emissions, compelling the industry to collaborate with transportation sectors for decarbonization. As consumer preferences shift towards sustainable travel-with 55% of travelers prioritizing eco-friendly options-governments like the UAE and Saudi Arabia are rolling out sustainability initiatives. This transformation signals a promising future for eco-tourism, as it aligns with the growing demand for responsible travel experiences.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Sustainable Tourism market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Sustainable Tourism Market Segments Analysis

Global Sustainable Tourism Market is segmented by Type, Age Group, Booking Channel, Consumer Segment and region. Based on Type, the market is segmented into Eco-Tourism, Adventure Tourism, Cultural Tourism, Rural Tourism and Others. Based on Age Group, the market is segmented into Millennial, Generation X, Baby Boomers and Others. Based on Booking Channel, the market is segmented into Online and Offline. Based on Consumer Segment, the market is segmented into Solo, Group, Family and Couples. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Sustainable Tourism Market

The Global Sustainable Tourism market is experiencing a transformative shift driven by the heightened awareness of pressing environmental challenges among travelers. As individuals become more conscious of the impacts of climate change and biodiversity loss, there is a growing inclination towards seeking sustainable and eco-friendly travel options. This rising environmental consciousness has prompted tourists to make more thoughtful choices regarding their travel, leading to an increased demand for sustainable tourism solutions. Consequently, this shift reflects a broader societal movement toward responsible travel practices that prioritize the health of the planet, ultimately reshaping the dynamics of the travel industry.

Restraints in the Global Sustainable Tourism Market

While embracing sustainable practices in the tourism industry is crucial for promoting social and environmental responsibility, the associated costs can be a significant barrier for businesses. The substantial initial investments required for implementing energy-efficient systems, adopting eco-friendly technologies, and ensuring responsible waste management may deter many enterprises from pursuing sustainable tourism initiatives. This financial burden can be particularly challenging for small and medium-sized enterprises, which may struggle to allocate the necessary funds for these upfront expenditures. As a result, their ability to actively participate and thrive in the sustainable tourism market may be severely limited.

Market Trends of the Global Sustainable Tourism Market

The Global Sustainable Tourism market is witnessing a significant trend towards sustainability and responsible travel as travelers increasingly prioritize eco-friendly practices. This shift encompasses initiatives that promote local community engagement, minimize environmental impact, and strive for carbon neutrality. Travelers are actively seeking experiences that offer cultural immersion while supporting local economies, leading to an uptick in eco-conscious accommodations and tours. Moreover, businesses are adopting greener practices, implementing waste reduction strategies, and focusing on sustainable supply chains. As awareness of climate change grows, the demand for sustainable tourism is projected to expand, reshaping the industry towards more ethical and responsible practices.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Case Studies
• Customer & Buying Criteria Analysis

Global Sustainable Tourism Market Size by Type & CAGR (2025-2032)

• Market Overview
• Eco-Tourism
• Adventure Tourism
• Cultural Tourism
• Rural Tourism
• Others

Global Sustainable Tourism Market Size by Age Group & CAGR (2025-2032)

• Market Overview
• Millennial
• Generation X
• Baby Boomers
• Others

Global Sustainable Tourism Market Size by Booking Channel & CAGR (2025-2032)

• Market Overview
• Online
• Offline

Global Sustainable Tourism Market Size by Consumer Segment & CAGR (2025-2032)

• Market Overview
• Solo
• Group
• Family
• Couples

Global Sustainable Tourism Market Size & CAGR (2025-2032)

• North America (Type, Age Group, Booking Channel, Consumer Segment)
  • US
  • Canada
• Europe (Type, Age Group, Booking Channel, Consumer Segment)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Type, Age Group, Booking Channel, Consumer Segment)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Type, Age Group, Booking Channel, Consumer Segment)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Type, Age Group, Booking Channel, Consumer Segment)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Intrepid Travel (Australia)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• G Adventures (Canada)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Responsible Travel (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Wilderness Safaris (South Africa)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Natural Habitat Adventures (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Lindblad Expeditions (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• TUI Group (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Backroads (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Exodus Travels (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• REI Adventures (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• The Travel Corporation (TTC) (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• World Expeditions (Australia)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Bouteco (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Beyond Green Travel (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Greenloons (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Ecoventura (Ecuador)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Naturetrek (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Responsible Travel Peru (Peru)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• AndBeyond (South Africa)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations