2026 年至 2032 年非酒精飲料市場（依產品類型、包裝類型、通路和地區分類）

非酒精飲料市場評估 - 2026-2032

消費者健康意識的不斷增強正在產生重大影響，許多消費者正在尋求含糖和酒精飲料的更好替代品。這種轉變推動了對具有功能性益處的飲料的需求，例如低糖或無糖、有機成分以及添加維生素、益生菌和適應原等有益健康的物質。到2024年，這類飲料的市場規模將超過1.2622兆美元，到2032年將達到2.29499兆美元。

口味和產品多樣性的創新，例如無酒精啤酒、葡萄酒和烈酒，也正在獲得更廣泛的受眾的認可，使這些飲料更容易獲得，也更具吸引力。此外，對永續性和環保包裝的追求正在影響消費者的購買決策，並推動產業向前發展，預計2026年至2032年期間的複合年成長率將達到約8.56%。

非酒精飲料市場定義/概述

非酒精飲料是酒精含量極低的飲料，也是普通酒精飲料的替代品。這些包括軟性飲料、果汁、蘇打水、茶、非酒精啤酒、葡萄酒和烈酒。人們在各種場合飲用非酒精飲料，包括在家中、餐廳和社交聚會。它們迎合了注重健康的顧客、因醫療、宗教和個人原因戒酒的顧客，以及那些尋求有意識的飲酒體驗的顧客。非酒精飲料的未來看起來一片光明，並且受對更健康、低糖和機能飲料日益成長的需求的推動，將繼續擴大。口味創新、植物來源解決方案和傳統烈酒的無酒精替代品預計將推動市場成長。此外，隨著消費者優先考慮永續性和福祉，他們的關注點將轉向環保包裝。

酒精需求的增加會推動非酒精飲料市場的發展嗎？

酒精需求的不斷成長，或許反而會刺激非酒精飲料市場的擴張，因為這會鼓勵消費者尋求酒精替代品。隨著健康和適度飲酒趨勢的興起，許多消費者選擇將自己喜愛的酒精飲料換成無酒精版本。由於人們希望在享受社交飲酒樂趣的同時，又不至於對健康造成負面影響，對無酒精啤酒、葡萄酒和烈酒的需求也日益成長。事實上，喜力早在2024年初就宣布將在美國研發一款名為「海尼根0.0」的無酒精啤酒。

旨在因健康風險而減少酒精消費的政府法規也刺激了非酒精飲料的擴張。 2024 年 1 月，美國國家酒精濫用和酒精成癮研究所 (NIAAA) 發起了一項全州範圍的宣傳活動，以提高人們對過量飲酒危害的認知，同時也促進非酒精替代品的供應。這種不斷成長的認知，加上酒精在社交場合的流行，預計將重振非酒精飲料市場。消費者正在尋求平衡，無酒精解決方案的出現使他們能夠參與相同的社交活動，而不會危及他們的健康和保健目標。因此，對酒精的需求，特別是作為適度和有意識飲酒機芯的一部分，必將繼續推動發展。

競爭加劇會阻礙非酒精飲料市場的成長嗎？

非酒精飲料市場競爭加劇可能會阻礙成長，但預計不會顯著減緩該領域的整體成長。市場的快速擴張吸引了各種各樣的新進入者，包括專注於健康、永續性和原創產品的小型利基公司。雖然激烈的競爭可能會使新業務難以獲得市場佔有率，但它也鼓勵行業的創新和多樣化，使客戶受益。例如，非酒精精釀啤酒公司 Athletic Brewing Company 和非酒精烈酒公司 Seedlip 透過迎合消費者對高品質、無酒精產品的獨特偏好，建立了利潤豐厚的利基市場。可口可樂和百事可樂等較大的公司也做出了回應，他們創建新的產品線並使其產品組合多樣化，包括低糖和機能飲料，以保持競爭力。

然而，競爭激烈的市場壓力可能會限制中小企業擴大規模以及在行銷和分銷方面投入資金的能力。此外，網主導行銷和對數位平台的依賴使得企業需要持續創新才能吸引消費者的注意。雖然競爭可能會降低一些公司的利潤率，但由於消費者對健康非酒精飲料的需求日益成長，整體市場潛力仍然很高。因此，儘管競爭可能成為阻礙，但它更有可能促進產品創新和成長，而不是限制市場擴張。

目錄

第1章 引言

• 市場定義
• 市場區隔
• 調查方法

第2章執行摘要

• 主要發現
• 市場概覽
• 市場亮點

第3章市場概述

• 市場規模和成長潛力
• 市場趨勢
• 市場促進因素
• 市場限制
• 市場機會
• 波特五力分析

第4章 非酒精飲料市場（依產品類型分類）

• 碳酸軟性飲料（CSD）
• 瓶裝水
• 果汁和花蜜
• 能量飲料
• 即飲茶和咖啡

第5章 非酒精飲料市場（依通路）

• 超級市場和大賣場
• 便利商店
• 食品服務商店
• 網路零售
• 專賣店

6. 按包裝類型分類的非酒精飲料市場

• 瓶子
• 能
• 紙盒
• 小袋
• PET（聚對苯二甲酸乙二醇酯）瓶

第7章區域分析

• 北美洲
• 美國
• 加拿大
• 墨西哥
• 歐洲
• 英國
• 德國
• 法國
• 義大利
• 亞太地區
• 中國
• 日本
• 印度
• 澳洲
• 拉丁美洲
• 巴西
• 阿根廷
• 智利
• 中東和非洲
• 南非
• 沙烏地阿拉伯
• 阿拉伯聯合大公國

第8章市場動態

• 市場促進因素
• 市場限制
• 市場機會
• COVID-19 市場影響

第9章 競爭態勢

• 主要企業
• 市場佔有率分析

第10章 公司簡介

• 可口可樂公司（美國）
• 百事可樂公司（美國）
• 雀巢公司（瑞士）
• 達能公司（法國）
• 紅牛有限公司（奧地利）
• 卡夫亨氏公司（美國）
• 三得利飲料食品有限公司（日本）
• 怪物飲料公司（美國）
• Britvic PLC（英國）
• Keurig Dr Pepper Inc.（美國）

第11章 市場展望與機會

• 新興技術
• 未來市場趨勢
• 投資機會

第12章 附錄

• 簡稱列表
• 來源和參考文獻

Non-Alcoholic Beverage Market Valuation - 2026-2032

Consumers' increasing health consciousness has a significant impact, with many looking for better alternatives to sugary and alcoholic beverages. This shift is driving up demand for beverages with functional advantages, such as reduced or no sugar, organic ingredients, or added health-boosting substances like vitamins, probiotics, and adaptogens is surpassing USD 1262.2 Billion in 2024 and reaching USD 2294.99 Billion by 2032.

Innovations in flavor profiles and product variety, such as non-alcoholic beers, wines, and spirits, also reach a larger audience, making these beverages more accessible and appealing. Furthermore, the movement toward sustainability and eco-friendly packaging influences customer purchasing decisions, propelling the industry forward is expected to grow at a CAGR of about 8.56% from 2026 to 2032.

Non-Alcoholic Beverage Market: Definition/ Overview

Non-alcoholic beverages are drinks that contain little to no alcohol, providing an alternative to regular alcoholic beverages. These include soft drinks, fruit juices, sparkling waters, teas, and non-alcoholic beers, wines, and spirits. On-alcoholic beverages are used in a variety of situations, including the home, restaurants, and social occasions. They cater to health-conscious customers, those who abstain from alcohol due to medical, religious, or personal reasons, and those looking for a thoughtful drinking experience. The future of non-alcoholic beverages appears bright, with ongoing expansion fueled by rising demand for healthier, low-sugar, and functional beverages. Flavor innovation, plant-based solutions, and alcohol-free alternatives to classic spirits are likely to drive market growth. Furthermore, as consumers prioritize sustainability and wellbeing, the emphasis will shift toward environmentally friendly packaging.

Will Rising Demand of Alcohol Drive the Non Alcoholic Beverage Market?

Rising alcohol demand, paradoxically, may fuel the expansion of the non-alcoholic beverage sector by encouraging customers to seek alcohol substitutes. As health consciousness and the trend of mindful drinking grow, many consumers are opting for non-alcoholic versions of their favorite alcoholic beverages. The increased demand for alcohol-free beers, wines, and spirits is due to people wanting the social experience of drinking without the negative health consequences. In reality, in early 2024, Heineken announced the development of its non-alcoholic beer label, "Heineken 0.0", in the United States as part of a deliberate push to appeal to the growing interest in alcohol-free products.

Government rules aimed at reducing alcohol consumption owing to health dangers are also fueling the expansion of non-alcoholic beverages. In January 2024, The National Institute on Alcohol Abuse and Alcoholism (NIAAA) in the United States initiated a statewide campaign to raise awareness of the dangers of excessive alcohol consumption while also promoting the availability of nonalcoholic alternatives. This growing knowledge, combined with the prevalence of alcohol in social situations, is expected to boost the non-alcoholic beverage market. Consumers are looking for balance, and the availability of alcohol-free solutions allows them to have the same social activities without jeopardizing their health or wellness goals. As a result, increased demand for alcohol, particularly in moderation or as part of the mindful drinking movement, will most certainly continue to drive development.

Will Rising Intense Competition Hinder the Growth of the Non Alcoholic Beverage Market?

Rising competition in the non-alcoholic beverage market may pose growth hurdles, but it is unlikely to materially slow the sector's overall rise. The market's rapid expansion has drawn a diverse set of new entrants, including smaller, niche businesses that focus on health-conscious, sustainable, and creative products. While fierce rivalry might make it difficult for new businesses to gain market share, it also encourages innovation and diversification within the industry, which benefits customers. For instance, Athletic Brewing Company, which sells non-alcoholic craft beers, and Seedlip, a non-alcoholic spirit company, have established lucrative niches by responding to unique consumer preferences for quality, alcohol-free products. Larger firms like Coca-Cola and PepsiCo are also responding by creating new product lines, ensuring that they stay competitive diversifying their portfolios to include low-sugar and functional beverages.

However, competitive pressures may limit smaller firms' capacity to scale and spend in marketing and distribution. Furthermore, the reliance on influencer-driven marketing and digital platforms necessitates ongoing innovation in order to keep consumer attention. While competition may reduce profit margins for some businesses, the total market potential remains high because to rising consumer desire for healthier, non-alcoholic options. Thus, while competition offers obstacles, it is more likely to inspire greater product innovation and growth than to restrict market expansion.

Category-Wise Acumens

Will Rising Demand of Carbonated Soft Drinks Drive the Non Alcoholic Beverage Market?

The sports and energy drink segment is also experiencing rapid expansion, driven by rising demand for beverages that improve physical performance and recovery. Brands such as Red Bull and Gatorade are innovating with sugar-free and functional varieties to appeal to health-conscious consumers, while newcomers are introducing plant-based, electrolyte-rich beverages. This trend is especially noticeable in the APAC region, where rising disposable incomes and increased engagement in sports and fitness activities are driving demand for these beverages. Overall, while carbonated soft drinks and juices remain popular, bottled waters and sports drinks are the fastest-growing areas of the non-alcoholic beverage market.

Will Rising Sales through Offline Channels Fuel the Non Alcoholic Beverage Market?

Rising offline sales are likely to continue of its dominance in the non-alcoholic beverage industry, as physical retail locations remain a significant point of entry for a diverse variety of customers. Supermarkets, convenience stores, and grocery chains remain the principal sites where customers purchase beverages, providing the ease of rapid access.

Major brands such as Coca-Cola and PepsiCo use these offline channels to maintain a broad market reach and cater to diverse consumer tastes. In February 2024, Coca-Cola expanded its distribution network throughout Asia-Pacific, introducing new non-alcoholic beverages in local retail chains to meet the region's growing demand for healthier options. The presence of significant brands in offline stores continues to drive the market, assuring availability and visibility for to the mass consumer base.

Furthermore, government initiatives in several countries are supporting the non-alcoholic beverage market via offline retail channels. For example, in March 2024, the Indian government launched a cooperation with local shops to promote health-focused items in physical stores, with the goal of increasing the availability of low-sugar and functional beverages. Such policies are consistent with the increased emphasis on public health and wellbeing, urging shops to offer healthier beverage options at physical locations. While online sales are fast increasing, the sustained dominance and expansion of offline channels is critical to fuelling the overall growth of the non-alcoholic beverage market, particularly in nations with large, diverse customer populations.

However, online channels are growing the fastest, owing to the increasing trend of e-commerce and evolving consumer behaviors, particularly in the aftermath of the epidemic. Consumers are increasingly buying non-alcoholic beverages online from sites like Amazon, specialist health stores, and direct-to-consumer brand websites. Online purchasing provides ease, the ability to explore specialized products, and direct access to a greater range of beverages, both functional and premium.

Country/Region-wise

Will Growing Influence of Social Media in Asia-Pacific Propel the Non Alcoholic Beverage Market?

The expanding importance of social media in Asia-Pacific (APAC) is propelling the non-alcoholic beverage market. Social media platforms such as Instagram, TikTok, and YouTube have become critical tools for firms to communicate with customers, particularly younger demographics who are becoming more health-conscious and trend-savvy. Social media celebrities and wellness advocates are promoting non-alcoholic beverages, ranging from plant-based to functional beverages with added health advantages such as probiotics or adaptogens. These platforms generate viral trends, making products more desirable and increasing brand visibility in a competitive market. For instance, beverage corporations like Coca-Cola and PepsiCo have used social media to announce new product lines, with PepsiCo releasing its "Amina" brand of non-alcoholic beverages in India in early 2024, addressing the growing demand for healthier, alcohol-free options.

Government actions and regional trends are also supporting social media-driven growth. Many Asian countries are promoting healthier lifestyles in an effort to counteract rising obesity and related ailments. For instance, in March 2024, the Chinese government announced new laws aimed at lowering sugar content in soft drinks and promoting healthy beverage alternatives. This regulation, together with increased exposure of non-alcoholic beverage businesses on social media, creates a favorable climate for growth. The combination of influencer-driven marketing and government regulations that prioritize health is projected to move the non-alcoholic beverage sector as well as the APAC region leadership in the next years.

Will Rising Disposable Income in North America Drive the Non Alcoholic Beverage Market?

Increasing disposable income in North America is predicted to greatly enhance its rapid growth in the non-alcoholic beverage sector. As consumers' spending power grows, they are more prepared to spend on premium, health-conscious products like functional beverages, plant-based drinks, and alcohol-free alternatives. As more consumers prioritize wellness, organic products, and low-sugar alternatives, firms are responding by broadening their portfolios to meet these needs. PepsiCo, for instance, will debut a new range of non-alcoholic sparkling waters and functional drinks under its "Bubly" brand in 2024, targeting consumers searching for healthier, more refreshing options. Similarly, Coca-Cola has extended its "Simply" brand of fruit juices and effervescent beverages, capitalizing on the popularity of natural and low-calorie drinks.

In January 2024, the United States Food and Drug Administration (FDA) issued new guidelines encouraging decreased sugar intake and providing incentives for food and beverage firms to reduce sugar content. These restrictions meet customer demand for health-conscious options while also promoting the expansion of the non-alcoholic beverage business. As disposable incomes rise and the emphasis on health and wellbeing grows, the non-alcoholic beverage industry in North America is positioned for further growth.

Competitive Landscape

The non-alcoholic beverage market is highly competitive, with a wide array of players ranging from large multinational corporations to smaller niche brands. Major categories include non-alcoholic soft drinks, sparkling waters, fruit juices, teas, and functional drinks. Traditional giants like Coca-Cola, PepsiCo, and Nestle dominate the space, often diversifying their portfolios to include healthier options such as low-sugar, organic, or plant-based beverages. However, emerging brands focusing on health-conscious and sustainability-driven products have also gained significant traction. These brands are tapping into consumer preferences for functional ingredients, such as probiotics, adaptogens, and CBD, driving innovation and market growth.

Some of the prominent players operating in the non alcoholic beverage market include:

Coca-Cola Company

PepsiCo, Inc.

Danone S.A.

Nestle S.A.

Arizona Beverage Company

Red Bull GmbH

Keurig Dr Pepper, Inc.

Parle Agro Private Limited

The Kraft Heinz Company

Latest Developments

In April 2024, PepsiCo introduced new flavors under the Bubly brand, including sparkling water with vitamins and functional additives for health-conscious consumers. The decision represents PepsiCo's response to rising demand for low-sugar and wellness-focused beverages, particularly in North America, where consumers are looking for healthier alternatives to sugary soda.

In January 2024, Nestle launched a line of functional beverages under the Nestle Health Science brand in Asia-Pacific to promote intestinal health and immunity. The drinks, which contain prebiotics and probiotics, aim to capitalize on the region's growing demand for health-focused products that promote well-being, particularly among younger, more health-conscious consumers.

Non Alcoholic Beverage Market, By Category

• Product Type:
• Carbonated Soft Drinks
• Juices
• Bottled Waters
• Sports & Energy Drink
• Packaging Type:
• Outlook
• Bottles
• Cans
• Cartons
• Distribution Channel:
• Online
• Offline
• Region:
• North America
• Europe
• Asia-Pacific
• Latin America
• Middle East & Africa

TABLE OF CONTENTS

1. Introduction

• Market Definition
• Market Segmentation
• Research Methodology

2. Executive Summary

• Key Findings
• Market Overview
• Market Highlights

3. Market Overview

• Market Size and Growth Potential
• Market Trends
• Market Drivers
• Market Restraints
• Market Opportunities
• Porter's Five Forces Analysis

4. Non-Alcoholic Beverage Market, By Product Type

• Carbonated Soft Drinks (CSDs)
• Bottled Water
• Fruit Juices and Nectars
• Energy Drinks
• Ready-to-Drink (RTD) Tea and Coffee

5. Non-Alcoholic Beverage Market, By Distribution Channel

• Supermarkets and Hypermarkets
• Convenience Stores
• Foodservice Outlets
• Online Retail
• Specialty Stores

6. Non-Alcoholic Beverage Market, By Packaging Type

• Bottles
• Cans
• Cartons
• Pouches
• PET (Polyethylene Terephthalate) Bottles

7. Regional Analysis

• North America
• United States
• Canada
• Mexico
• Europe
• United Kingdom
• Germany
• France
• Italy
• Asia-Pacific
• China
• Japan
• India
• Australia
• Latin America
• Brazil
• Argentina
• Chile
• Middle East and Africa
• South Africa
• Saudi Arabia
• UAE

8. Market Dynamics

• Market Drivers
• Market Restraints
• Market Opportunities
• Impact of COVID-19 on the Market

9. Competitive Landscape

• Key Players
• Market Share Analysis

10. Company Profiles

• The Coca-Cola Company (USA)
• PepsiCo, Inc. (USA)
• Nestle S.A. (Switzerland)
• Danone S.A. (France)
• Red Bull GmbH (Austria)
• The Kraft Heinz Company (USA)
• Suntory Beverage & Food Ltd. (Japan)
• Monster Beverage Corporation (USA)
• Britvic PLC (UK)
• Keurig Dr Pepper Inc. (USA)

11. Market Outlook and Opportunities

• Emerging Technologies
• Future Market Trends
• Investment Opportunities

12. Appendix

• List of Abbreviations
• Sources and References