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市場調查報告書
商品編碼
1818111
2032 年非酒精飲料市場預測:按產品類型、口味、包裝類型、分銷管道、最終用戶和地區進行的全球分析Non-Alcoholic Beverage Market Forecasts to 2032 - Global Analysis By Product Type, Flavor, Packaging Type, Distribution Channel and By End User and By Geography |
根據 Stratistics MRC 的數據,全球非酒精飲料市場預計在 2025 年達到 1.42 兆美元,到 2032 年將達到 2.46 兆美元,預測期內的複合年成長率為 8.1%。
非酒精飲料市場涵蓋各種飲料,包括軟性飲料、果汁、瓶裝水、茶、咖啡和無酒精植物來源替代品。日益增強的健康意識、對低糖和機能飲料的需求以及不斷變化的生活方式正在推動市場成長。消費者越來越青睞含有天然成分、永續包裝以及添加維生素和益生菌等功能性成分的飲料。配方、包裝和分銷技術的進步正在推動產品多樣化。
社交場合中非酒精替代品的成長
消費者健康意識的增強和生活方式的改變,推動了人們對既能享受酒精飲料的社交體驗,又能避免相關健康風險和法律限制的飲料的偏好。此外,可支配收入的增加和日益成長的健康意識,千禧世代也開始轉向更健康的飲料。此外,口味、功能性成分和包裝形式的產品創新也提升了消費者的吸引力。這些因素共同推動了市場擴張,因為消費者,尤其是都市區,正在尋求便捷健康的替代品,以順應不斷變化的社會和健康趨勢。
糖含量監管壓力
人們對肥胖、糖尿病和其他文明病日益成長的擔憂,促使世界各國政府和衛生部門實施嚴格的法規,限制飲料中添加糖。此外,標籤要求和糖稅增加了生產成本,限制了產品配方,從而影響了利潤率。此外,消費者對飲料營養成分的了解也日益加深,並要求透明地揭露成分資訊。這種法規環境迫使製造商投資研發低糖或無糖替代品,雖然是必要的,但卻會減慢產品上市時間,增加產品開發成本,最終抑制市場滲透。
拓展電子商務分銷管道
數位平台和線上雜貨零售的興起改變了消費者的購買行為,帶來了便利、豐富的選擇和極具競爭力的價格。此外,新冠疫情加速了消費者向網路購物的轉變,並形成了持久的消費習慣。此外,電子商務讓製造商能夠直接接觸消費者,從而實現個人化行銷、更快的回饋收集和數據驅動的決策。這項管道減少了對傳統實體店的依賴,尤其是在偏遠地區,並允許市場參與者在無需大規模基礎設施投資的情況下實現地理擴張。隨著物流和數位支付系統的不斷改進,挖掘精通科技的都市區消費者的機會將會更加巨大。
擁擠的市場中的品牌稀釋
隨著新市場參與企業的湧現,包括新興企業和不斷擴大產品組合的現有飲料巨頭,競爭日益激烈。此外,產品線重疊使得建立強大的品牌形象和消費者忠誠度變得困難。激進的定價策略和頻繁的促銷宣傳活動降低了利潤率,阻礙了永續品牌股權的發展。隨著消費者失去品牌忠誠度並對價格更加敏感,商品化的風險尤其高。
新冠疫情對非酒精飲料市場造成了重大衝擊,加速了消費者向健康趨勢和電商通路的轉變。供應鏈中斷最初對生產和分銷構成了挑戰,而停工則改變了消費者的購買模式。此外,健康意識的增強也刺激了對增強免疫力和健康的機能飲料的需求。線上零售通路實現了顯著成長,抵消了餐廳和咖啡館商店消費的暫時下滑。此外,製造商迅速調整了策略,加強了數位化佈局,並提供直銷服務。儘管市場最初遭遇挫折,但疫情最終成為催化劑,推動了長期結構性轉變,轉向更注重健康、便利且數位化的飲料產品。
預測期內成人市場預計最大
預計成人市場將在預測期內佔據最大市場佔有率。受健康意識增強、生活方式改變以及對功能性營養食品需求的推動,成人已成為非酒精飲料的主要消費群體。這群人積極尋求健康、低卡路里、方便攜帶、方便攜帶的飲料。此外,25-45歲的成年人擁有全球最大的購買力,尤其是在城市地區。此外,這群人正在擁抱植物來源飲料和低糖配方等新興趨勢。因此,製造商正將產品開發和行銷策略重點放在成人市場,以鞏固其市場佔有率優勢。
預計在預測期內,線上零售領域將以最高的複合年成長率成長。
預計線上零售領域將在預測期內實現最高成長率。消費者對便利性和宅配解決方案的日益偏好,推動了非酒精飲料在線銷售的激增。此外,數位基礎設施的加強、智慧型手機普及率的提高以及支付系統的改進,正在促進無縫的線上購物體驗。此外,直接面對消費者的策略使製造商能夠提供個人化套餐、訂閱模式和獨家產品發布,從而進一步推動成長。新冠疫情加速了這一趨勢,消費者開始採用數位平台進行日常購物。隨著電商平台對物流和客戶體驗的投入,預計線上零售領域的複合年成長率將繼續超過傳統通路。
預計亞太地區將在預測期內佔據最大的市場佔有率。這種主導地位歸因於人口眾多、都市化、可支配收入增加以及新興的中階,尤其是在中國、印度和日本等國家。此外,消費者生活方式的改變和健康意識的增強也促進了對非酒精替代飲料的需求成長。此外,該地區零售業的快速現代化、分銷網路的擴大以及全球飲料製造商的日益成長正在推動市場滲透。政府促進健康的措施進一步推動了市場成長,使亞太地區成為非酒精飲料消費和生產的重要中心。
預計亞太地區將在預測期內實現最高的複合年成長率。快速的都市化、日益成長的數位化以及日益增強的健康意識是推動這一加速成長的關鍵因素。此外,中產階級人口的不斷成長和可支配收入的不斷提高,也推動了對高階和創新飲料的需求。此外,電子商務和現代零售連鎖店的擴張也為新興市場的消費者提供了便利的購物體驗。企業正在大力投資在地化產品、行銷策略以及與本地經銷商的合作,以搶佔市場佔有率。
According to Stratistics MRC, the Global Non-Alcoholic Beverage Market is accounted for $1.42 trillion in 2025 and is expected to reach $2.46 trillion by 2032 growing at a CAGR of 8.1% during the forecast period. The Non-Alcoholic Beverage Market includes a wide range of drinks such as soft drinks, juices, bottled water, teas, coffees, and plant-based alternatives that contain no alcohol. Increasing health awareness, demand for low-sugar and functional variants and lifestyle changes drive market growth. Consumers increasingly prefer beverages with natural ingredients, sustainable packaging, and added functional benefits like vitamins and probiotics. Technological advancements in formulation, packaging, and distribution enable diversified product offerings.
Growth of non-alcoholic alternatives in social settings
Increasing health awareness and changing consumer lifestyles have fueled demand for beverages that provide the social experience of alcoholic drinks without the associated health risks or legal restrictions. Additionally, rising disposable incomes and a growing number of health-conscious millennials are shifting preferences toward healthier beverage options. Moreover, product innovations in flavors, functional ingredients, and packaging formats are enhancing consumer appeal. These factors collectively boost market expansion, especially in urban areas where consumers seek convenient yet healthy alternatives that align with evolving social and wellness trends.
Regulatory pressure on sugar content
Governments and health authorities worldwide are implementing stringent regulations to limit added sugar in beverages due to growing concerns about obesity, diabetes, and other lifestyle-related diseases. Additionally, labeling requirements and sugar taxes are increasing production costs and limiting product formulations, thereby affecting profit margins. Furthermore, consumers are becoming more informed about the nutritional content of beverages, demanding transparent ingredient disclosures. This regulatory environment compels manufacturers to invest in R&D for low-sugar or sugar-free alternatives, which, while necessary, can slow time-to-market and increase product development expenses, ultimately restraining market growth.
Growing e-commerce distribution channels
The rise of digital platforms and online grocery retailing has transformed consumer purchasing behavior, offering convenience, wider product selections, and competitive pricing. Additionally, the COVID-19 pandemic accelerated the shift toward online shopping, creating lasting consumer habits. Moreover, e-commerce provides manufacturer's direct access to consumers, enabling personalized marketing, faster feedback collection, and data-driven decision-making. This channel reduces reliance on traditional brick-and-mortar stores, particularly in remote regions, allowing market players to expand geographically without extensive infrastructure investments. The opportunity to capture tech-savvy, urban consumers is further amplified as logistics and digital payment systems continue to improve.
Brand dilution in crowded markets
With the rapid increase in the number of market entrants, including startups and established beverage giants expanding their portfolios, competition is intensifying. Additionally, overlapping product offerings lead to difficulties in establishing strong brand identity and consumer loyalty. Moreover, aggressive pricing strategies and frequent promotional campaigns erode profit margins and hinder sustainable brand equity development. The risk of commoditization increases, especially as consumers become less brand-loyal and more price-sensitive.
The COVID-19 pandemic significantly influenced the Non-Alcoholic Beverage Market by accelerating consumer shifts toward health-oriented and e-commerce channels. Supply chain disruptions initially challenged production and distribution, while lockdown measures altered consumer buying patterns. Moreover, heightened health awareness drove demand for functional beverages supporting immunity and well-being. Online retail channels experienced notable growth, compensating for the temporary decline in on-premise consumption such as restaurants and cafes. Additionally, manufacturers rapidly adjusted strategies by enhancing digital presence and offering direct-to-consumer delivery options. Although the market faced initial setbacks, the pandemic ultimately acted as a catalyst for long-term structural changes favoring health-focused, convenient, and digitally accessible beverage products.
The adults segment is expected to be the largest during the forecast period
The adults segment is expected to account for the largest market share during the forecast period. Adults represent the primary consumer base for non-alcoholic beverages, driven by increasing health consciousness, lifestyle shifts, and a desire for functional nutrition. This demographic actively seeks beverages that offer health benefits, low-calorie content, and convenient packaging suited for on-the-go consumption. Additionally, adults aged 25-45 are the largest contributors to purchasing power globally, particularly in urban centers. Moreover, this segment embraces emerging trends such as plant-based drinks and low-sugar formulations. As a result, manufacturers focus product development and marketing strategies on the adult segment, solidifying its dominance in market share.
The online retail segment is expected to have the highest CAGR during the forecast period
Over the forecast period, the online retail segment is predicted to witness the highest growth rate. Rising consumer preference for convenience and home delivery solutions is driving the surge in online sales of non-alcoholic beverages. Additionally, enhanced digital infrastructure, increasing smartphone penetration, and improved payment systems facilitate seamless online purchasing experiences. Moreover, direct-to-consumer strategies allow manufacturers to offer personalized bundles, subscription models, and exclusive product launches, stimulating further growth. The COVID-19 pandemic accelerated this trend, with consumers increasingly adopting digital platforms for everyday purchases. As e-commerce platforms invest in logistics and customer experience, the online retail segment will continue to outpace traditional channels in CAGR.
During the forecast period, the Asia Pacific region is expected to hold the largest market share. This dominance is driven by large population size, growing urbanization, rising disposable income, and a burgeoning middle class, especially in countries such as China, India, and Japan. Additionally, changing consumer lifestyles and increasing health awareness contribute to higher demand for non-alcoholic alternatives. Moreover, the region's rapid retail modernization, expanding distribution networks, and increasing presence of global beverage players boost market penetration. Government initiatives promoting health and wellness further stimulate market growth, making Asia Pacific a critical hub for non-alcoholic beverage consumption and production.
Over the forecast period, the Asia Pacific region is anticipated to exhibit the highest CAGR. Rapid urbanization, increasing digital adoption, and rising health consciousness are primary factors driving this accelerated growth. Additionally, the growing middle-class population with rising disposable income is fueling demand for premium and innovative beverage options. Moreover, expansion of e-commerce and modern retail chains supports accessibility and convenience for consumers across emerging markets. Market players are investing significantly in localized products, marketing strategies, and partnerships with regional distributors to capture market share.
Key players in the market
Some of the key players in Non-Alcoholic Beverage Market include The Coca-Cola Company, PepsiCo, Nestle, Keurig Dr Pepper, Danone, Suntory Beverage & Food Ltd, Red Bull, Monster Beverage Corporation, Asahi Group Holdings, Ltd., Unilever, Britvic, and Refresco Group.
In July 2025, Asahi launched Asahi Super Dry FUSIONS Lemon Yuzu in Australia, marking the first flavored extension of the brand exclusively for markets outside Japan
In May 2025, PepsiCo, Inc. announced that it has closed the acquisition of poppi for $1.95 billion, including $300 million of anticipated cash tax benefits for a net purchase price of $1.65 billion. The transaction also includes a performance-based earnout contingent on achieving certain performance metrics.
In April 2025, Nestle introduced Bear Brand Milk N' Soy, a powdered milk and soy drink for school-age children in the Philippines.
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.