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市場調查報告書
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1822429

2032 年非酒精飲料市場預測：按產品、分銷管道、最終用戶和地區進行的全球分析

Non-Alcoholic Beverages Market Forecasts to 2032 - Global Analysis By Product, Distribution Channel, End User and By Geography
出版日期: | 出版商: Stratistics Market Research Consulting | 英文 200+ Pages | 商品交期: 2-3個工作天內

價格

根據 Stratistics MRC 的數據，全球非酒精飲料市場預計在 2025 年達到 14,648 億美元，到 2032 年將達到 27,472 億美元，預測期內的複合年成長率為 9.4%。

非酒精飲料是指酒精濃度低於0.5%的飲料。這類飲料種類繁多，例如軟性飲料、果汁、瓶裝水、茶、咖啡、能量飲料以及添加了維生素和益生菌的機能飲料。這些飲料適合所有年齡和生活方式的人，能夠補充水分、營養、提神醒腦、補充能量，不會讓人醉。日益增強的健康意識、不斷變化的消費者偏好以及生活方式趨勢正在推動全球對非酒精飲料的需求，使其成為食品和飲料行業的重要組成部分。

健康與保健趨勢

機能飲料，例如維生素水和草本混合飲料，正逐漸成為主流。生產商正強調潔淨標示成分和透明採購。零售商正在擴大貨架空間，以提供低卡路里、營養豐富的產品。健身和生活方式的趨勢正在影響產品開發。注重健康的選擇正在重新定義非酒精飲料的模式。

社會恥辱與從眾壓力

消費者可能會認為這些產品限制性強，或是不太符合名流的美感。品牌重塑工作著重於生活方式的吸引力和場合的相關性。高階設計和精準的訊息有助於重新定位這一類別。文化規範和群體行為持續影響購買決策。這些挑戰限制了其在成人社交環境中的廣泛滲透。

便利性和隨時隨地消費

緊湊的包裝和可重複密封的包裝形式提高了易用性。分銷管道正在擴展到交通樞紐站和健身中心等客流量較大的區域。配方也不斷改進，以支持能量、補水和頭腦清醒。線上管道支援客製化配送和品牌互動。便利性正成為飲料創新的核心價值提案。

監管挑戰和市場准入壁壘

不同市場的成分限制和標籤規則各不相同，導致產品上市複雜化。小品牌面臨測試、核准和分銷方面的障礙。零散的政策增加了成本，並延遲了市場准入。規模較大的公司則可以利用法律體制來獲得優勢。監管壓力影響了競爭動態，並減緩了新產品的上市速度。

COVID-19的影響：

新冠疫情導致供應鏈中斷、消費地點轉移以及健康意識增強，擾亂了非酒精飲料市場。居家需求激增，而外食和餐飲通路則暫時下滑。生產商透過優先考慮增強免疫力、耐儲存和衛生包裝的產品形式來適應市場變化。在旅行限制的背景下，電商和直銷模式受到青睞。在經濟復甦期間，機能飲料和健康飲料的創新加速。

預測期內瓶裝水市場預計將成為最大的市場

瓶裝水因其普遍吸引力、便攜性以及與注重健康的生活方式的契合度，預計將在預測期內佔據最大的市場佔有率。需求涵蓋零售和機構管道的不含氣、氣泡、調味和礦物質等各種形態的瓶裝水。製造商正在創新環保包裝和增強補水功效。分銷管道正在擴展到便利商店、健身房和旅遊樞紐。政府倡導補水和減少糖攝入的宣傳活動正在推動瓶裝水消費。

預計在預測期內，注重健康的個人群體將呈現最高的複合年成長率。

受功能性、低卡路里和強化飲料需求成長的推動，注重健康的個人消費群體預計將在預測期內呈現最高成長率。消費者正在積極尋求能夠增強免疫力、促進消化、提升能量和頭腦清醒的飲料。各大品牌紛紛推出適應原混合飲料、富含維生素的水和植物來源配方。監管機構對潔淨標示和營養透明度的支持正在增強消費者的信任。數位平台正在實現個人化推薦和健康追蹤。

佔比最大的地區：

在預測期內，預計北美將佔據最大的市場佔有率，這得益於消費者對低糖、天然和機能飲料（例如機能飲料、調味水和益生菌飲料）的強烈偏好。注重健康的千禧世代和Z世代正在推動潔淨標示和永續包裝的趨勢。在廣泛的零售分銷和積極的行銷宣傳活動的支持下，美國和加拿大佔據市場主導地位。口味、營養增強劑和即飲產品的創新持續吸引消費者，維持全部區域市場的穩定成長。

複合年成長率最高的地區：

預計亞太地區在預測期內將實現最高的複合年成長率，這得益於人們健康意識的增強以及對強化果汁、即飲茶和植物飲料等機能飲料需求的不斷成長。不斷成長的城市人口、不斷變化的生活方式以及不斷成長的可支配收入正在推動消費成長。中國、印度和日本等國正經歷高階和有機飲料的普及熱潮。電子商務和現代零售通路正在進一步加速市場滲透，使該地區成為創新和新產品發布的熱點。

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目錄

第1章執行摘要

第2章 前言

  • 概述
  • 相關利益者
  • 調查範圍
  • 調查方法
    • 資料探勘
    • 數據分析
    • 數據檢驗
    • 研究途徑
  • 研究材料
    • 主要研究資料
    • 次級研究資訊來源
    • 先決條件

第3章市場走勢分析

  • 驅動程式
  • 抑制因素
  • 機會
  • 威脅
  • 產品分析
  • 最終用戶分析
  • 新興市場
  • COVID-19的影響

第4章 波特五力分析

  • 供應商的議價能力
  • 買方的議價能力
  • 替代品的威脅
  • 新進入者的威脅
  • 競爭對手之間的競爭

5. 全球非酒精飲料市場（按產品）

  • 碳酸飲料
  • 瓶裝水
  • 果汁和果汁飲料
  • 機能飲料
  • RTD（即飲）茶和咖啡
  • 乳製品和乳製品替代品
  • 無酒精啤酒和葡萄酒
  • 攪拌機和糖漿
  • 其他產品

6. 全球非酒精飲料市場（依通路）

  • 零售店
  • 線上平台
  • 餐飲和餐飲經銷店
  • 飲料自動販賣機
  • 向機構投資人銷售

7. 全球非酒精飲料市場（依最終用戶）

  • 一般消費者
  • 健身愛好者和運動員
  • 注重健康的人
  • 兒童和青少年
  • 孕婦
  • 進階的
  • 專業的
  • 社交和活動
  • 健康療養院及水療中心
  • 宗教和文化團體
  • 飯店及餐飲業
  • 其他最終用戶

8. 全球非酒精飲料市場（按地區）

  • 北美洲
    • 美國
    • 加拿大
    • 墨西哥
  • 歐洲
    • 德國
    • 英國
    • 義大利
    • 法國
    • 西班牙
    • 其他歐洲國家
  • 亞太地區
    • 日本
    • 中國
    • 印度
    • 澳洲
    • 紐西蘭
    • 韓國
    • 其他亞太地區
  • 南美洲
    • 阿根廷
    • 巴西
    • 智利
    • 南美洲其他地區
  • 中東和非洲
    • 沙烏地阿拉伯
    • 阿拉伯聯合大公國
    • 卡達
    • 南非
    • 其他中東和非洲地區

第9章：主要進展

  • 協議、夥伴關係、合作和合資企業
  • 收購與合併
  • 新產品發布
  • 業務擴展
  • 其他關鍵策略

第10章：企業概況

  • The Coca-Cola Company
  • PepsiCo, Inc.
  • Nestle SA
  • Danone SA
  • Keurig Dr Pepper Inc.
  • Suntory Holdings Limited
  • Unilever PLC
  • Red Bull GmbH
  • Monster Beverage Corporation
  • The Kraft Heinz Company
  • National Beverage Corp.
  • Nongfu Spring Co., Ltd.
  • Tata Consumer Products Limited
  • Parle Agro Pvt. Ltd.
  • Cott Corporation
Product Code: SMRC31184

According to Stratistics MRC, the Global Non-Alcoholic Beverages Market is accounted for $1464.8 billion in 2025 and is expected to reach $2747.2 billion by 2032 growing at a CAGR of 9.4% during the forecast period. Non-alcoholic beverages are drinks specifically formulated and consumed without the presence of significant alcohol content, typically less than 0.5% by volume. They encompass a wide variety of products, including soft drinks, fruit juices, bottled water, tea, coffee, energy drinks, and functional beverages enriched with vitamins or probiotics. These drinks cater to all age groups and lifestyles, offering hydration, nutrition, refreshment, or energy without intoxicating effects. Increasing health awareness, changing consumer preferences, and lifestyle trends have driven the global demand for non-alcoholic beverages, making them a vital segment of the food and beverage industry.

Market Dynamics:

Driver:

Health and wellness trends

Functional formats like vitamin-infused water and herbal blends are becoming mainstream. Producers are emphasizing clean-label ingredients and transparent sourcing. Retailers are expanding shelf space for low-calorie and nutrient-rich options. Fitness and lifestyle trends are shaping product development. Health-focused choices are redefining the non-alcoholic beverage landscape.

Restraint:

Social stigma and peer pressure

Consumers may perceive these products as restrictive or less celebratory. Rebranding efforts are focusing on lifestyle appeal and occasion relevance. Premium design and targeted messaging are helping reposition the category. Cultural norms and group behavior continue to influence purchasing decisions. These challenges are limiting broader uptake in adult social contexts.

Opportunity:

Convenience and on-the-go consumption

Compact packaging and resealable formats are enhancing usability. Distribution is expanding into high-traffic zones like transit stations and fitness centers. Formulations are evolving to support energy, hydration, and mental clarity. Online channels are enabling customized delivery and brand engagement. Convenience is becoming a central value proposition in beverage innovation.

Threat:

Regulatory challenges and market entry barriers

Ingredient limitations and labeling rules differ across markets, complicating product rollout. Smaller brands face hurdles in testing, approval, and distribution. Fragmented policies increase cost and delay market access. Larger firms hold advantages in navigating legal frameworks. Regulatory pressure is shaping competitive dynamics and slowing new product entry.

Covid-19 Impact:

Covid-19 disrupted the non-alcoholic beverages market through supply chain interruptions, shifts in consumption venues, and heightened health awareness. In-home demand surged while foodservice and hospitality channels declined temporarily. Producers adapted by prioritizing immunity-boosting, shelf-stable, and hygienically packaged formats. E-commerce and direct-to-consumer models gained traction amid mobility restrictions. Innovation in functional and wellness beverages accelerated during recovery.

The bottled water segment is expected to be the largest during the forecast period

The bottled water segment is expected to account for the largest market share during the forecast period due to its universal appeal, portability, and alignment with health-conscious lifestyles. Demand spans still, sparkling, flavoured, and mineral formats across retail and institutional channels. Producers are innovating with eco-friendly packaging and enhanced hydration profiles. Distribution networks are expanding into convenience stores, gyms, and travel hubs. Government campaigns promoting hydration and reduced sugar intake are reinforcing bottled water consumption.

The health-conscious individual segment is expected to have the highest CAGR during the forecast period

Over the forecast period, the health-conscious individual segment is predicted to witness the highest growth rate due to rising demand for functional, low-calorie, and nutrient-enhanced beverages. Consumers are actively seeking drinks that support immunity, digestion, energy, and mental clarity. Brands are responding with adaptogenic blends, vitamin-infused waters, and plant-based formulations. Regulatory support for clean-label claims and nutritional transparency is reinforcing trust. Digital platforms are enabling personalized recommendations and wellness tracking.

Region with largest share:

During the forecast period, the North America region is expected to hold the largest market share by strong consumer preference for low-sugar, natural, and functional drinks, including energy beverages, flavoured waters, and probiotic drinks. Health-conscious millennials and Gen Z are driving trends toward clean-label and sustainable packaging. The U.S. and Canada dominate the market, supported by widespread retail distribution and active marketing campaigns. Innovation in flavors, fortification, and ready-to-drink options continues to attract consumers, sustaining steady market growth across the region.

Region with highest CAGR:

Over the forecast period, the Asia Pacific region is anticipated to exhibit the highest CAGR, driven by rising health awareness and increasing demand for functional drinks such as fortified juices, RTD teas, and plant-based beverages. Expanding urban populations, changing lifestyles, and higher disposable incomes are fuelling consumption. Countries like China, India, and Japan are witnessing a surge in premium and organic beverage adoption. E-commerce and modern retail channels are further accelerating market penetration, making the region a hotspot for innovation and new product launches.

Key players in the market

Some of the key players in Non-Alcoholic Beverages Market include The Coca-Cola Company, PepsiCo, Inc., Nestle S.A., Danone S.A., Keurig Dr Pepper Inc., Suntory Holdings Limited, Unilever PLC, Red Bull GmbH, Monster Beverage Corporation, The Kraft Heinz Company, National Beverage Corp., Nongfu Spring Co., Ltd., Tata Consumer Products Limited, Parle Agro Pvt. Ltd. and Cott Corporation.

Key Developments:

In June 2025, Suntory expanded its Natural Water Sanctuary Initiative globally, collaborating with local governments and NGOs to enhance water source recharge and biodiversity. This aligns with its "Water Positive" commitment to replenish more than 100% of water used in beverage production.

In February 2025, Keurig Dr Pepper completed the acquisition of GHOST Energy, expanding its functional beverage portfolio. The deal supports entry into the high-growth energy drink segment and complements KDP's strategy to diversify beyond traditional carbonated soft drinks.

Products Covered:

  • Carbonated Soft Drinks
  • Bottled Water
  • Fruit Juices & Nectars
  • Functional Beverages
  • Ready-to-Drink (RTD) Tea & Coffee
  • Dairy & Dairy Alternatives
  • Non-Alcoholic Beers & Wines
  • Mixers & Syrups
  • Other Products

Distribution Channels Covered:

  • Retail Stores
  • Online Platforms
  • Foodservice & Hospitality Outlets
  • Beverage Vending Machines
  • Institutional Sales

End Users Covered:

  • General Consumers
  • Fitness Enthusiasts & Athletes
  • Health-Conscious Individuals
  • Children & Teens
  • Pregnant Women
  • Seniors
  • Professionals
  • Social Gatherings & Events
  • Wellness Retreats & Spas
  • Religious & Cultural Communities
  • Hospitality & Catering Industry
  • Other End Users

Regions Covered:

  • North America
    • US
    • Canada
    • Mexico
  • Europe
    • Germany
    • UK
    • Italy
    • France
    • Spain
    • Rest of Europe
  • Asia Pacific
    • Japan
    • China
    • India
    • Australia
    • New Zealand
    • South Korea
    • Rest of Asia Pacific
  • South America
    • Argentina
    • Brazil
    • Chile
    • Rest of South America
  • Middle East & Africa
    • Saudi Arabia
    • UAE
    • Qatar
    • South Africa
    • Rest of Middle East & Africa

What our report offers:

  • Market share assessments for the regional and country-level segments
  • Strategic recommendations for the new entrants
  • Covers Market data for the years 2024, 2025, 2026, 2028, and 2032
  • Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
  • Strategic recommendations in key business segments based on the market estimations
  • Competitive landscaping mapping the key common trends
  • Company profiling with detailed strategies, financials, and recent developments
  • Supply chain trends mapping the latest technological advancements

Free Customization Offerings:

All the customers of this report will be entitled to receive one of the following free customization options:

  • Company Profiling
    • Comprehensive profiling of additional market players (up to 3)
    • SWOT Analysis of key players (up to 3)
  • Regional Segmentation
    • Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
  • Competitive Benchmarking
    • Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances

Table of Contents

1 Executive Summary

2 Preface

  • 2.1 Abstract
  • 2.2 Stake Holders
  • 2.3 Research Scope
  • 2.4 Research Methodology
    • 2.4.1 Data Mining
    • 2.4.2 Data Analysis
    • 2.4.3 Data Validation
    • 2.4.4 Research Approach
  • 2.5 Research Sources
    • 2.5.1 Primary Research Sources
    • 2.5.2 Secondary Research Sources
    • 2.5.3 Assumptions

3 Market Trend Analysis

  • 3.1 Introduction
  • 3.2 Drivers
  • 3.3 Restraints
  • 3.4 Opportunities
  • 3.5 Threats
  • 3.6 Product Analysis
  • 3.7 End User Analysis
  • 3.8 Emerging Markets
  • 3.9 Impact of Covid-19

4 Porters Five Force Analysis

  • 4.1 Bargaining power of suppliers
  • 4.2 Bargaining power of buyers
  • 4.3 Threat of substitutes
  • 4.4 Threat of new entrants
  • 4.5 Competitive rivalry

5 Global Non-Alcoholic Beverages Market, By Product

  • 5.1 Introduction
  • 5.2 Carbonated Soft Drinks
  • 5.3 Bottled Water
  • 5.4 Fruit Juices & Nectars
  • 5.5 Functional Beverages
  • 5.6 Ready-to-Drink (RTD) Tea & Coffee
  • 5.7 Dairy & Dairy Alternatives
  • 5.8 Non-Alcoholic Beers & Wines
  • 5.9 Mixers & Syrups
  • 5.10 Other Products

6 Global Non-Alcoholic Beverages Market, By Distribution Channel

  • 6.1 Introduction
  • 6.2 Retail Stores
  • 6.3 Online Platforms
  • 6.4 Foodservice & Hospitality Outlets
  • 6.5 Beverage Vending Machines
  • 6.6 Institutional Sales

7 Global Non-Alcoholic Beverages Market, By End User

  • 7.1 Introduction
  • 7.2 General Consumers
  • 7.3 Fitness Enthusiasts & Athletes
  • 7.4 Health-Conscious Individuals
  • 7.5 Children & Teens
  • 7.6 Pregnant Women
  • 7.7 Seniors
  • 7.7 Professionals
  • 7.8 Social Gatherings & Events
  • 7.9 Wellness Retreats & Spas
  • 7.10 Religious & Cultural Communities
  • 7.11 Hospitality & Catering Industry
  • 7.12 Other End Users

8 Global Non-Alcoholic Beverages Market, By Geography

  • 8.1 Introduction
  • 8.2 North America
    • 8.2.1 US
    • 8.2.2 Canada
    • 8.2.3 Mexico
  • 8.3 Europe
    • 8.3.1 Germany
    • 8.3.2 UK
    • 8.3.3 Italy
    • 8.3.4 France
    • 8.3.5 Spain
    • 8.3.6 Rest of Europe
  • 8.4 Asia Pacific
    • 8.4.1 Japan
    • 8.4.2 China
    • 8.4.3 India
    • 8.4.4 Australia
    • 8.4.5 New Zealand
    • 8.4.6 South Korea
    • 8.4.7 Rest of Asia Pacific
  • 8.5 South America
    • 8.5.1 Argentina
    • 8.5.2 Brazil
    • 8.5.3 Chile
    • 8.5.4 Rest of South America
  • 8.6 Middle East & Africa
    • 8.6.1 Saudi Arabia
    • 8.6.2 UAE
    • 8.6.3 Qatar
    • 8.6.4 South Africa
    • 8.6.5 Rest of Middle East & Africa

9 Key Developments

  • 9.1 Agreements, Partnerships, Collaborations and Joint Ventures
  • 9.2 Acquisitions & Mergers
  • 9.3 New Product Launch
  • 9.4 Expansions
  • 9.5 Other Key Strategies

10 Company Profiling

  • 10.1 The Coca-Cola Company
  • 10.2 PepsiCo, Inc.
  • 10.3 Nestle S.A.
  • 10.4 Danone S.A.
  • 10.5 Keurig Dr Pepper Inc.
  • 10.6 Suntory Holdings Limited
  • 10.7 Unilever PLC
  • 10.8 Red Bull GmbH
  • 10.9 Monster Beverage Corporation
  • 10.10 The Kraft Heinz Company
  • 10.11 National Beverage Corp.
  • 10.12 Nongfu Spring Co., Ltd.
  • 10.13 Tata Consumer Products Limited
  • 10.14 Parle Agro Pvt. Ltd.
  • 10.15 Cott Corporation

List of Tables

  • Table 1 Global Non-Alcoholic Beverages Market Outlook, By Region (2024-2032) ($MN)
  • Table 2 Global Non-Alcoholic Beverages Market Outlook, By Product (2024-2032) ($MN)
  • Table 3 Global Non-Alcoholic Beverages Market Outlook, By Carbonated Soft Drinks (2024-2032) ($MN)
  • Table 4 Global Non-Alcoholic Beverages Market Outlook, By Bottled Water (2024-2032) ($MN)
  • Table 5 Global Non-Alcoholic Beverages Market Outlook, By Fruit Juices & Nectars (2024-2032) ($MN)
  • Table 6 Global Non-Alcoholic Beverages Market Outlook, By Functional Beverages (2024-2032) ($MN)
  • Table 7 Global Non-Alcoholic Beverages Market Outlook, By Ready-to-Drink (RTD) Tea & Coffee (2024-2032) ($MN)
  • Table 8 Global Non-Alcoholic Beverages Market Outlook, By Dairy & Dairy Alternatives (2024-2032) ($MN)
  • Table 9 Global Non-Alcoholic Beverages Market Outlook, By Non-Alcoholic Beers & Wines (2024-2032) ($MN)
  • Table 10 Global Non-Alcoholic Beverages Market Outlook, By Mixers & Syrups (2024-2032) ($MN)
  • Table 11 Global Non-Alcoholic Beverages Market Outlook, By Other Products (2024-2032) ($MN)
  • Table 12 Global Non-Alcoholic Beverages Market Outlook, By Distribution (2024-2032) ($MN)
  • Table 13 Global Non-Alcoholic Beverages Market Outlook, By Retail Stores (2024-2032) ($MN)
  • Table 14 Global Non-Alcoholic Beverages Market Outlook, By Online Platforms (2024-2032) ($MN)
  • Table 15 Global Non-Alcoholic Beverages Market Outlook, By Foodservice & Hospitality Outlets (2024-2032) ($MN)
  • Table 16 Global Non-Alcoholic Beverages Market Outlook, By Beverage Vending Machines (2024-2032) ($MN)
  • Table 17 Global Non-Alcoholic Beverages Market Outlook, By Institutional Sales (2024-2032) ($MN)
  • Table 18 Global Non-Alcoholic Beverages Market Outlook, By End User (2024-2032) ($MN)
  • Table 19 Global Non-Alcoholic Beverages Market Outlook, By General Consumers (2024-2032) ($MN)
  • Table 20 Global Non-Alcoholic Beverages Market Outlook, By Fitness Enthusiasts & Athletes (2024-2032) ($MN)
  • Table 21 Global Non-Alcoholic Beverages Market Outlook, By Health-Conscious Individuals (2024-2032) ($MN)
  • Table 22 Global Non-Alcoholic Beverages Market Outlook, By Children & Teens (2024-2032) ($MN)
  • Table 23 Global Non-Alcoholic Beverages Market Outlook, By Pregnant Women (2024-2032) ($MN)
  • Table 24 Global Non-Alcoholic Beverages Market Outlook, By Seniors (2024-2032) ($MN)
  • Table 25 Global Non-Alcoholic Beverages Market Outlook, By Professionals (2024-2032) ($MN)
  • Table 26 Global Non-Alcoholic Beverages Market Outlook, By Social Gatherings & Events (2024-2032) ($MN)
  • Table 27 Global Non-Alcoholic Beverages Market Outlook, By Wellness Retreats & Spas (2024-2032) ($MN)
  • Table 28 Global Non-Alcoholic Beverages Market Outlook, By Religious & Cultural Communities (2024-2032) ($MN)
  • Table 29 Global Non-Alcoholic Beverages Market Outlook, By Hospitality & Catering Industry (2024-2032) ($MN)
  • Table 30 Global Non-Alcoholic Beverages Market Outlook, By Other End Users (2024-2032) ($MN)

Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.