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市場調查報告書

商品編碼

1738734

2026 年至 2032 年健身應用程式市場（按應用程式、作業系統、裝置、最終用戶和地區分類）

Fitness App Market By Application (Exercise & Weight Loss, Activity Tracking, Diet & Nutrition), Operating System (Android & i0S), Device (Smartphones, Tablets), End-user (Providers, Home Healthcare), & Region for 2026-2032

出版日期: 2025年05月05日 | 出版商:

Verified Market Research | 英文 202 Pages | 商品交期: 2-3個工作天內

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簡介目錄

健身應用市場評估-2026-2032

智慧型手機、平板電腦和穿戴式裝置的日益普及，以及人們對健康生活方式的日益重視，對不斷成長的健身應用市場產生了積極影響。此外，人們對飲食相關疾病的認知不斷提高，也推動了全球健身應用全球市場佔有率。各大機構正在推動市場規模的成長，預計到2024年，市場規模將超過84.9億美元，到2032年，市場估值將達到約400.4億美元。

新冠疫情爆發初期，健身應用程式、下載量和訂閱量大幅成長，消費者從實體工作室和健身房轉向虛擬訓練平台，受益匪淺。預計該市場將快速擴張，2026 年至 2032 年期間的複合年成長率將達到 21.40%。

健身應用市場定義/概述

健身應用程式是可以下載到筆記型電腦、手機和平板電腦等智慧型裝置上的應用程式。健身應用程式業務包括一些小型的專用程序，旨在讓消費者在慢跑、步行、騎自行車和其他體育活動中保持活躍。此外，雖然大多數健身應用程式用於追蹤卡路里，但有些也會追蹤運動統計數據，並收集步行、跑步和騎自行車的數據。

此外，健身應用程式還能將使用者與私人教練和營養師聯繫起來，幫助他們實現任何目標，無論他們是想遵循特定的健身還是進行一般性的鍛鍊。此外，健身應用程式還會列出跑步等鍛鍊項目和健身課程的曲目，每個曲目的節奏都相同。

根據線上公共衛生資源機構 Health Works Collective 的數據，目前有超過 97,000 個適用於平板電腦和行動裝置的運動和健康應用程式。此外，約 52% 的智慧型手機用戶透過其裝置獲取健康相關訊息，約 15% 的 18-29 歲用戶安裝了健康應用程式。市面上有許多類型的健身應用程式，包括護理管理應用程式、生命徵象監測應用程式、健康保健應用程式、女性健康應用程式、處方箋管理應用程式和諮詢應用程式。

對維持健康生活方式的關注將如何加強健身應用市場？

肥胖及其相關慢性疾病的增加推動了對健身應用的需求。世界衛生組織 (WHO) 的數據顯示，自 1975 年以來，全球肥胖人數增加了近四倍。 2016 年，超過 19 億成年人超重，超過 6.5 億人肥胖。美國疾病管制與預防中心 (CDC) 的數據顯示，2017-2018 年，美國42.4% 的人口肥胖。這些日益成長的健康問題促使人們追求更健康的生活方式，從而導致健身應用的使用率不斷上升，用於指導和追蹤健康狀況。

智慧型手機使用率的不斷成長和網際網路接入的增強正在推動健身應用市場的發展。根據 GSMA Intelligence 的數據，到 2020 年底，全球 51% 的人口（約 40 億人）將使用行動網路。行動裝置和網路存取的成長將使更多人能夠下載和使用健身應用，從而促進其發展。

此外，新冠疫情加速了居家健身解決方案的流行，導致對健身應用程式的需求增加。 Freeletics OnePoll 的一項調查發現，74% 的美國人在疫情期間至少使用過一款健身應用程式。國際健康、球拍和運動俱樂部協會 (IHRSA) 也表示，76% 的消費者在疫情期間轉向居家鍛煉，其中許多人依賴健身應用。預計這種消費行為的轉變將推動健身應用市場的進一步成長，並產生長期影響。

健身應用程式客戶面臨哪些挑戰？

健身應用程式市場重視用戶的隱私和個人資訊。由於健身應用程式的使用者體驗由數據主導，因此也存在與數據相關的風險。穿戴式裝置捕獲的資料儲存在雲端基礎系統中，該系統可能受到攻擊。因此，駭客可以利用用戶的敏感訊息，透過第三方進行社交工程和詐騙。

健身應用程式開發人員經常倉促完成開發過程，導致待更新和不成熟的應用程式被發佈到競爭激烈的市場中，導致軟體效率低下，無法在當今快節奏的市場中發揮應有的作用。

健身應用程式開發者面臨的另一個挑戰是開發能夠與各種穿戴式裝置和硬體整合的客製化應用。為了滿足用戶的期望，應用程式必須能夠跨裝置適配，同時保持結果的準確性。

在需求不斷成長、競爭日益激烈的瞬息萬變的環境中，健身應用提供了充足的機會。為了保持競爭力，健身應用程式開發者正專注於多個方面和增強功能，以迫使行業參與企業改進其程式。為了保持客戶對其平台的興趣，開發者必須優先考慮諸如錯誤修復、升級和用戶回饋等問題。

The growing emphasis on living a healthy lifestyle along with the increasing use of smartphones, tablets, and wearable devices, all have a favorable impact on the ever-growing fitness app market. Furthermore, increased awareness of diet-related disorders boosts the global fitness app market share. The various organizations are driving the market size to surpass USD 8.49 Billion valued in 2024 to reach a valuation of around USD 40.04 Billion by 2032.

The initial release of COVID-19 benefited consumers in transitioning from traditional studios and gyms to virtual training platforms resulting in a significant increase in fitness apps, downloads, and subscriptions. The market is prompted to quickly increase at a CAGR of 21.40% from 2026 to 2032.

Fitness App Market: Definition/ Overview

A fitness app is an application that can be downloaded onto smart devices such as laptops, phones, and tablets, among others. The fitness app business contains small specialized programs designed to keep consumers engaged while jogging, walking, cycling, or engaging in any other physical activity. Furthermore, the majority of fitness applications are used to track calories, while some keep statistical records of workouts or collect data on walks, runs, and bike rides.

Furthermore, fitness apps connect users to a personal trainer or nutritionist who can assist with areas of concern whether following a specific fitness plan or just generally with workouts. Furthermore, fitness applications give a coordinated set of tracks, each with the same beat, for workouts like running and fitness courses.

According to the online public health resource (Health Works Collective) over 97,000 exercise and health apps are accessible for tablet and mobile devices. Furthermore, around 52 percent of smartphone users obtain health-related information via their devices, with approximately 15% of users aged 18-29 years old having installed health apps. There are many different types of fitness apps accessible, such as care management apps, monitoring of vital signs apps, wellness and health applications, women's health apps, prescription management apps, and consultancy apps.

How Does the Focus on Maintaining a Healthy Lifestyle Bolster the Fitness App Market?

The increasing prevalence of obesity and accompanying chronic conditions is boosting demand for fitness apps. According to the World Health Organization (WHO), global obesity has nearly quadrupled since 1975. In 2016, more than 1.9 billion adults were overweight, with over 650 million obese. According to the Centers for Disease Control and Prevention (CDC), 42.4% of people in the United States were obese between 2017 and 2018. This growing health concern is encouraging people to live healthier lifestyles, which is leading to increased use of fitness apps for guidance and tracking.

The increased usage of smartphones, as well as enhanced internet access, are driving the fitness app market. According to GSMA Intelligence, by the end of 2020, 51% of the world's population (or around 4 billion people) were utilizing mobile internet. This increasing access to mobile devices and the internet allows more people to download and utilize fitness apps, resulting in market development.

Furthermore, the COVID-19 epidemic has accelerated the trend toward home-based fitness solutions, resulting in increased demand for fitness applications. A OnePoll survey for Freeletics discovered that 74% of Americans utilized at least one fitness app throughout the pandemic. Also, the International Health, Racquet, and Sportsclub Association (IHRSA) stated that 76% of consumers shifted to home-based workouts during the pandemic, with many relying on fitness apps for assistance. This shift in consumer behavior is projected to have a long-term impact, encouraging further growth in the fitness app market.

What are the Challenges Faced by the Customers Using the Fitness App?

The fitness app market acknowledges user's privacy and personal information. Fitness apps provide a data-related risk because their user experience is data-driven. The data acquired by wearable devices is saved on cloud-based systems that are on the approach of being compromised. As a result, a hacker can utilize the sensitive information of users to carry out social engineering or scams via a third party.

Fitness app development companies frequently fast the development process, resulting in the release of half-finished apps in a highly competitive market with pending updates. As a result, the software remains ineffective in today's fast-paced market and fails to perform its intended function.

Another challenge for fitness app developers is creating a tailored app that can be integrated with a variety of wearable devices and hardware. To meet the user's expectations, the app must be compatible with a variety of devices while maintaining the accuracy of results.

Fitness applications offer a wealth of chances in an ever-changing environment of rising demands and increased competition. To stay competitive fitness app developers have been looking into several aspects and enhancements that are compelling industry players to improve their programs. To keep clients interested in their platform, developers must prioritize issues like as fixing bugs, upgrades, and user feedback.

Category-Wise Acumens

How the Exercise & Weight Loss Segment is helping the Fitness App Market?

The exercise & weight loss segment is estimated to dominate the market during the forecast period. due to the growing concern about obesity and the desire for applications that offer structured training routines and aid in weight management. These apps frequently contain features such as training videos, progress monitoring, and reminders to keep users interested.

The Diet & Nutrition app market is showing signs of growth. Download counts are high, and the user base is expected to grow much more. This sector appeals to a strong desire for healthy eating by providing features such as calorie tracking, meal planning, and recipe suggestions.

Activity tracking applications, which measure daily movement and vitals, appear to be stable rather than growing rapidly. This could be because these functionalities are frequently connected with other fitness applications and wearable devices.

Which Operating System is Mostly Used by the Customers for the Fitness App Market?

The Android segment is estimated to dominate the fitness app market during the forecast period. Android an open-source platform built by Google is utilized by a wide range of manufacturers at a variety of price points, making it accessible to a diverse user base. Its versatility, customization choices, and vast app ecosystem all contribute to its worldwide popularity.

On the other side, Apple's iOS is noted for its closed environment and exclusive interaction with Apple products such as iPhones, iPads, and iPod Touches. While iOS devices are popular in many places, particularly those with greater disposable incomes, they have a lesser global market share than Android.

In terms of growth pace, while Android now dominates the market, its growth rate may be slower than iOS due to Android market saturation in many places. IOS, on the other hand, might experience greater growth in specific markets or demographic segments as a result of new product releases, expansion into new regions, or increased brand loyalty among existing users.

Country/Region-wise Acumens

What are the Drivers Propelling the Demand for Fitness App in North America?

North America is estimated to dominate the market during the forecast period. The growing awareness of health issues, particularly obesity, is prompting many North Americans to seek digital fitness solutions. According to the Centers for Disease Control and Prevention (CDC), the obesity rate in the United States was 42.4% in 2017-2018, up from 30.5% in 1999-2000. This health problem has increased interest in fitness and weight-management applications. According to the National Health and Nutrition Examination Survey 2017-2018, 49.1% of individuals in the United States attempted to reduce weight in the previous year, with many using internet resources for help.

Furthermore, the COVID-19 epidemic has increased the use of home-based fitness solutions, such as fitness apps. A OnePoll survey for Freeletics discovered that 74% of Americans utilized at least one fitness app throughout the pandemic. In addition, the U.S. Bureau of Labor Statistics reported that 42% of employed persons teleworked in 2020 due to the pandemic, highlighting the need for adaptable, home-based exercise solutions. This trend is projected to continue, with many organizations adopting hybrid work arrangements, and increasing demand for fitness apps that allow users to exercise at any time and from any location.

How the Asian Pacific is Projected to as the Most Profitable Region in the Fitness App?

The Asia Pacific region is estimated to exhibit the highest growth within the market during the forecast period. The Asia Pacific region is experiencing an increase in smartphone use and internet usage, giving a strong foundation for fitness app growth. According to the GSMA's Mobile Economy Asia Pacific 2021 report, smartphone use in the region reached 68% in 2020 and is expected to increase to 80% by 2025. According to the forecast, the number of mobile internet users in the region will expand from 2.7 billion in 2020 to 3.3 billion by 2025. The growing availability of internet-connected devices is fueling the expansion of digital health and fitness solutions, including fitness applications.

Furthermore, the Asia-Pacific region is experiencing an increase in health consciousness, which is being driven in part by the rising prevalence of lifestyle diseases. According to the World Health Organization (WHO), noncommunicable diseases (NCDs) account for 71% of all deaths worldwide, with a higher burden in low- and middle-income nations, many of which are in Asia Pacific. According to the World Health Organization, NCDs cause 80% of all fatalities in the Western Pacific Region, which covers much of East Asia and the Pacific. This health problem has prompted many people to resort to fitness apps as a handy way to manage their health and avoid lifestyle disorders.

Competitive Landscape

The pandemic's increased demand and uptake of fitness apps have created a competitive environment among industry participants. Furthermore, the leading firms' core strategies of mergers, collaborations, and acquisitions are expected to drive market growth. To keep their leading position in the industry.

The primary businesses are working on developing technologically improved items and creative solutions at reasonable pricing. Market participants are also adding advanced features to their portfolios to improve the client experience.

Some of the prominent players operating in the fitness app market include:

Aaptiv

Adidas

Appinventiv

Applico

Appster

Azumio, Inc

Fitbit, Inc.

FitnessKeeper

MyFitnessPal, Inc.

Nike

Noom

Under Armour, Inc.

WillowTree

Polar Electro

Kayla Itsines

Google

Fooducate

ASICS

Latest Developments

In November 2022, Headspace Health, a digital mental health platform provider, launched a one-of-a-kind package that combines Ginger's top-tier coaching, psychiatry services, and therapy with Headspace's meditation and mindfulness products.

In March 2022, ASICS announced the growth of their FrontRunner team in the Middle East, with new teammates from the UAE, Kuwait, Saudi Arabia, and Qatar joining the dedicated global running community.

In June 2022, Asics and Zwift launched a digital running experience that allows participants to run alongside Asics-sponsored athletes. ASICS and Zwift have announced the establishment of an athlete-led training series called "ASICS Pro Series." The focus is on the debut of METASPEEDTM EDGE+.

In October 2021, PEAR Sports bought Aaptiv to expand its individualized approach to fitness and wellness training for consumers and employers. It intends to combine Aaptiv's products with its PEAR Training Intelligence to create a competitive solution in the fitness app market.