全球員工敬業度軟體市場規模（按解決方案、部署、公司規模、垂直、區域範圍和預測）

員工敬業度軟體市場規模與預測

預計員工敬業度軟體市場規模在 2024 年將達到 68 億美元，到 2032 年將達到 147.9 億美元，2026 年至 2032 年的複合年成長率為 10.2%。

員工敬業度軟體是一套旨在衡量、改善和管理組織內員工敬業度的數位工具。這些工具利用調查、回饋機制、分析、溝通管道和協作功能來創造積極的職場環境，提升士氣，並提高員工滿意度和生產力。

這些工具可以輕鬆建立和部署員工調查，提供分析儀表板，並包含表彰和獎勵功能。溝通工具可促進開放式溝通和團隊合作。績效管理解決方案與這些工具整合，使員工敬業度與績效目標保持一致。

培訓和發展工具可提升員工技能，促進職涯發展。健康和社會福利計劃可提升員工幸福感。員工敬業度調查可收集回饋並揭示趨勢。與人力資源軟體的整合可簡化流程，並提供員工敬業度和人力資源舉措的整體情況。

旨在提升和最大化公司員工敬業度的軟體解決方案市場稱為「員工敬業度軟體市場」。這些軟體系統通常具有許多旨在提高生產力、員工士氣和職場環境的功能。員工調查、溝通管道、績效評估工具、獎勵和獎勵計劃、員工回饋機制等是其中一些關鍵功能。該市場由眾多軟體供應商組成，以滿足各種規模和行業的需求。

員工敬業度軟體市場動態

影響全球員工敬業度軟體市場的關鍵市場動態是：

關鍵市場促進因素

注重員工體驗：企業深知提供卓越的員工體驗對於吸引和留住人才的重要性。員工敬業度軟體能夠改善企業溝通、獎勵和回饋的方式，進而營造出正向的職場環境。

數據主導決策：公司使用員工敬業度工具來收集和分析員工態度、滿意度和績效數據。這些分析能夠提供指南策略決策的洞見，幫助公司解決問題並最大限度地提升員工敬業舉措。

遠距辦公和分散式團隊：遠距辦公和分散式團隊的盛行需要有效的溝通和協作解決方案。員工敬業度軟體能夠實現遠端員工之間的無縫聯繫和連接，使企業無論身處何地都能保持員工的敬業度。

與人力資源管理系統整合：員工敬業度軟體通常會與現有的人力資源管理系統連接，從而減少行政流程並提供全面的員工資料視圖。這種連結可以提高管理員工旅程的效率和效果。

主要問題

整合複雜性：將員工敬業度軟體與現有的人力資源系統、通訊工具和其他企業軟體解決方案整合可能很困難且耗時，從而產生相容性問題和資料遷移挑戰，從而可能減慢採用速度並限制軟體的有效性。

實施和維護成本：員工敬業度軟體的實施和維護成本可能很高，尤其是對於大型企業而言。軟體本身可能需要支付許可費，客製化、資料整合和持續維護也可能需要支付額外費用。

安全問題：員工敬業度軟體通常會捕獲大量有關員工的資訊，包括回饋、績效評估、社交媒體活動等。這些數據必須安全儲存並負責任地處理。

讓員工使用員工敬業度工具並非易事。抵制變革、缺乏對益處的了解，以及對隱私和資料安全的擔憂，都可能限制使用者對平台的接受度和參與度。

主要趨勢

人工智慧能力的演進：人工智慧 (AI) 在員工敬業度軟體市場中日益普及。聊天機器人、情緒分析工具和個人化提案等人工智慧服務正在幫助企業更好地理解和適應員工需求。

社交協作與認可：員工敬業度軟體系統整合了社交協作和P2P認可功能，幫助員工感受到更緊密的聯繫和價值。社群媒體動態、感謝徽章和公開核准管道鼓勵積極互動，並維護一種欣賞與協作的文化。

行動優先設計：隨著智慧型手機和行動裝置的興起，員工敬業度軟體也開始採用行動優先的模式，為行動辦公室的員工提供便利的存取體驗。行動應用程式提供無縫存取員工敬業度功能的介面，幫助員工無論身在何處都能保持聯繫和敬業度。

遠距辦公解決方案：遠距辦公和混合辦公模式的興起，推動了針對遠距團隊設計的員工敬業度軟體的需求。虛擬團隊建立活動、遠端回饋機制和協作工具對於促進地理位置分散的員工之間的溝通和參與度，已變得日益重要。

目錄

第1章 引言

• 市場定義
• 市場區隔
• 調查方法

第2章執行摘要

• 主要發現
• 市場概覽
• 市場亮點

第3章市場概述

• 市場規模和成長潛力
• 市場趨勢
• 市場促進因素
• 市場限制
• 市場機會
• 波特五力分析

第4章。員工敬業度軟體市場（依部署類型）

• 本地
• 雲端基礎的（SaaS）
• 混合

第5章。員工敬業度軟體市場（依組織規模）

• 中小型企業
• 主要企業

第6章 員工敬業度軟體市場（依產業垂直分類）

• 資訊科技（IT）
• 衛生保健
• 銀行和金融服務保險（BFSI）
• 零售

第7章區域分析

• 北美洲
• 美國
• 加拿大
• 墨西哥
• 歐洲
• 英國
• 德國
• 法國
• 義大利
• 亞太地區
• 中國
• 日本
• 印度
• 澳洲
• 拉丁美洲
• 巴西
• 阿根廷
• 智利
• 中東和非洲
• 南非
• 沙烏地阿拉伯
• 阿拉伯聯合大公國

第8章市場動態

• 市場促進因素
• 市場限制
• 市場機會
• COVID-19 市場影響

第9章 競爭態勢

• 主要企業
• 市場佔有率分析

第10章 公司簡介

• Culture Amp
• Lattice
• HiBob
• Workvivo
• Bonusly
• Leapsome
• Motivosity
• Qualtrics
• Empuls

第11章 市場展望與機會

• 新興技術
• 未來市場趨勢
• 投資機會

第12章 附錄

• 簡稱列表
• 來源和參考文獻

Employee Engagement Software Market Size And Forecast

Employee Engagement Software Market size was valued at USD 6.80 Billion in 2024 and is projected to reach USD 14.79 Billion by 2032, growing at a CAGR of 10.2% from 2026 to 2032.

Employee Engagement Software is a set of digital tools designed to measure, improve, and manage employee engagement within organizations. These tools use surveys, feedback mechanisms, analytics, communication channels, and collaboration features to create a positive work environment, boost morale, and drive employee satisfaction and productivity.

They facilitate the creation and deployment of employee surveys, provide analytics dashboards, and offer features for recognition and rewards. Communication tools facilitate open communication and team collaboration. Performance management solutions integrate with these tools to align engagement efforts with performance goals.

Training and development tools enhance employee skills and career growth. Wellness and well-being programs promote employee well-being. Employee engagement surveys gather feedback and identify trends. Integration with HR software streamlines processes and provides a holistic view of employee engagement and HR initiatives.

The market for software solutions intended to improve and maximize employee engagement in businesses is known as the "employee engagement software market." These software systems usually come with a number of features designed to improve productivity, employee morale, and the work environment. Employee surveys, lines of communication, tools for performance evaluation, programs for awards and recognition, and employee feedback mechanisms are a few examples of key capabilities. The market is made up of a number of software providers that serve a range of business sizes and industries' demands.

Employee Engagement Software Market Dynamics

The key market dynamics that are shaping the global employee engagement software market include:

Key Market Drivers:

Focus on Employee Experience: Organizations understand the value of offering an excellent employee experience to recruit and retain talent. Employee engagement software helps firms build a positive work environment by improving communication, recognition, and feedback methods.

Data-Driven Decision Making: Companies use employee engagement tools to collect and analyze data about employee attitude, satisfaction, and performance. These analytics provide insights that guide strategic decision-making, allowing firms to solve issues and maximize engagement initiatives.

Remote Work and Distributed Teams: As remote work and distributed teams become more prevalent effective communication and collaboration solutions are required. Employee engagement software enables seamless contact and connectivity amongst remote employees, allowing firms to sustain engagement levels regardless of physical location.

Integration with HR and Talent Management Systems: Employee engagement software frequently connects with existing HR and talent management systems, thereby reducing administrative processes and offering a comprehensive picture of employee data. This connection improves efficiency and effectiveness in managing the employment lifetime.

Key Challenges:

Integration Complexity: Integrating employee engagement software with existing HR systems, communication tools, and other corporate software solutions can be difficult and time-consuming. Compatibility concerns and data migration challenges may develop, causing delays in installation and possibly restricting the software's efficacy.

Cost of Implementation and Maintenance: Implementation and maintenance costs for employee engagement software can be high, particularly for bigger firms. The software itself may have a licensing charge, and there may be additional costs for customization, data integration, and continuous maintenance.

Security Concerns: Employee engagement software frequently captures a large amount of information about employees, including feedback, performance appraisals, and social media activity. This data must be kept secure and handled responsibly.

User Adoption: It can be difficult to encourage employees to use employee engagement tools. Resistance to change, a lack of understanding of the benefits, and worries about privacy and data security may all limited user acceptance and involvement with the platform.

Key Trends:

Advancement of AI-powered Features: Artificial intelligence (AI) is gaining traction in the employee engagement software market. AI-powered services such as chatbots, sentiment analysis tools, and personalized suggestions enable businesses better understand and adapt to their employees' requirements.

Social Collaboration and Recognition: Employee engagement software systems are combining social collaboration capabilities and peer-to-peer recognition functionalities to help employees feel more connected and valued. Social media feeds, appreciation badges and public acknowledgment channels encourage good interactions and maintain a culture of appreciation and collaboration.

Mobile-First Design: With the rise of smartphones and mobile devices, employee engagement software is taking a mobile-first approach to provide accessibility and usability for employees on the go. Mobile apps provide seamless access to engagement features allowing employees to stay connected and engaged regardless of location.

Remote Work Solutions: The increasing number of remote and hybrid work patterns has increased demand for employee engagement software designed for distant teams. Virtual team-building events remote feedback mechanisms, and collaboration tools are becoming increasingly important for facilitating successful communication and participation among geographically separated personnel.

Global Employee Engagement Software Market Regional Analysis

Here is a more detailed regional analysis of the global employee engagement software market:

North America:

During the projected period, North America is expected to account for a major market share, owing largely to the region's increased investment in digital solutions and HR technology tools. This increase in software demand is projected to be driven by a greater emphasis on using technology to improve various aspects of human resource management.

According to Gallup's State of the Global Workplace 2022 survey, the United States stands out with 33% of its employees working in customer service and communication which is double the global average. This demonstrates the region's strong commitment to developing employee engagement and effective communication inside firms, hence increasing demand for employee engagement software.

Similarly, Mexico is making a significant transition post-pandemic, prioritizing investments in employee-focused tools to ensure company continuity and boost staff productivity. This strategy emphasizes on the essential role that engaged and productive people play in achieving organizational success, boosting the adoption of employee engagement software solutions in the region.

Europe:

The European market is expected to grow significantly. Across industries, European firms are dealing with an increasing number of disgruntled employees, creating difficulties that fuel demand for employee engagement software solutions. This spike in demand creates considerable opportunity for producers of employee engagement software.

Job providers in Europe are making strategic investments in personnel management technologies with the goal of increasing productivity and reducing absenteeism. Recognizing the need to create a happy work environment and resolve employee dissatisfaction, these investments demonstrate the dedication to optimizing workforce management processes and increasing organizational performance.

Asia Pacific:

The employee engagement software market in Asia Pacific is expected to grow rapidly over the projected period. This surge is mostly due to the expanding number of small and medium-sized firms (SMEs) in the region, who are focusing on employee retention tactics. These SMEs understand the need to create a happy work environment to retain people and support business success, which fuels the demand for employee engagement software solutions.

Furthermore, governments around the Asia Pacific are actively supporting efforts aimed at building work-life balance and open company cultures. These initiatives are likely to increase the market share of the employee engagement software sector. These activities help to improve overall employee happiness and organizational performance by creating an atmosphere conducive to employee well-being and professional development.

Global Employee Engagement Software Market: Segmentation Analysis

The Global Employee Engagement Software Market is segmented on the basis of Solution, Deployment, Enterprise Size, Application, End-User, And Geography.

Employee Engagement Software Market, By Solution

• Software
• Services
• Managed Services

Based on the Solution, the market is bifurcated into Software, Service and Managed Services. Employee engagement software solutions dominate the market due to their wide range of features and capabilities. As organizations appreciate the importance of improving employee satisfaction and efficiency, the demand for complete software solutions continues to rise, cementing their market leadership.

Employee Engagement Software Market, By Deployment

• Cloud Based
• On Premises

Based on Deployment segment the market is divided into, Cloud Based and On Premises. Cloud-based solutions currently dominate the industry landscape. While on-premises deployment remains relevant in certain niche categories, the cloud-based deployment strategy continues to dominate the employee engagement software industry, thanks to its inherent flexibility, accessibility, and scalability.

Employee Engagement Software Market, By Enterprise Size

• Small and Mid-Sized Enterprises
• Large Enterprises

Based on Enterprise Size the market is segmented into Small Mid-Sized Enterprises and Large Enterprises. Large corporations currently dominate the market due to their vast resources and extensive organizational systems. However, the fastest-growing group is noted to be SMEs, driven by their increased realization of the importance of employee engagement in boosting productivity, retention, and overall business success.

Employee Engagement Software Market, By End-User Industry

• IT and Telecom
• BFSI
• Retail
• Healthcare
• Government
• Manufacturing

Based on the End-User Industry, the market is divided into IT and Telecom, BFSI, Retail, Healthcare, Government and Manufacturing. The IT and telecom industry emerges as the dominant sector owing to its reliance on digital solutions and the need to maintain a highly engaged workforce to drive innovation and productivity.

Key Players

The "Global Employee Engagement Software Market" study report will provide valuable insight with an emphasis on the global market. The major players in the market are Cisco Systems, IBM Corporation, Microsoft Corporation, Google, Bitrix24, Atlassian Corporation Plc, Xoxoday, Connecteam, Officevibe (GSoft Group Inc.), ContactMonkey Inc., Lattice, Peakon, BambooHR, Impraise, LumApps SAS, Workvivo. The competitive landscape section also includes key development strategies, market share, and market ranking analysis of the above-mentioned players globally.

Our market analysis also entails a section solely dedicated to such major players wherein our analysts provide an insight into the financial statements of all the major players, along with product benchmarking and SWOT analysis. The competitive landscape section also includes key development strategies, market share, and market ranking analysis of the above-mentioned players globally.

• Employee Engagement Software Market Recent Developments
• In October 2023, The IT and telecom industry emerged as the dominant sector, owing to its intrinsic reliance on digital solutions and the need to maintain a highly engaged workforce to drive innovation and productivity. Xoxoday, a fintech SaaS startup, connected Empuls, an employee engagement platform, with Amazon Business. This integration revolutionized employee recognition and rewards. This agreement would provide employees with substantial benefits and a frictionless redemption experience through Amazon's exceptional service.
• In August 2023, Vantage Circle, an HR Tech firm, was named a global leader in employee engagement and recognition software platforms by G2 in their Annual Summer 2023 Global Grid Reports.
• In May 2023, Vantage Circle, an employee engagement platform, presented its first AIR Benchmarking Report at the SHRM Tech Conference & Expo. The research, based on a survey of over 150 Indian firms, provides insights into HR technology adoption and implementation in India. It highlights problems in recognition program implementation and recommends best practices for measuring program performance.
• In April 2023, Zoom Video Communications Inc. purchased Workvivo Ltd., a business that provides an employee engagement platform. Workvivo, established in Cork, Ireland, offers a platform for executives to exchange company updates with employees. Users can publish content, such as videos, podcasts, and news articles. An incorporated comment system facilitates communication between employees and company management.

TABLE OF CONTENTS

1. Introduction

• Market Definition
• Market Segmentation
• Research Methodology

2. Executive Summary

• Key Findings
• Market Overview
• Market Highlights

3. Market Overview

• Market Size and Growth Potential
• Market Trends
• Market Drivers
• Market Restraints
• Market Opportunities
• Porter's Five Forces Analysis

4. Employee Engagement Software Market, By Deployment Type

• On-Premises
• Cloud-based (SaaS)
• Hybrid

5. Employee Engagement Software Market, By Organization Size

• Small and Medium-sized Enterprises (SMEs)
• Large Enterprises

6. Employee Engagement Software Market, By Industry Vertical

• Information Technology (IT)
• Healthcare
• Banking, Financial Services, and Insurance (BFSI)
• Retail

7. Regional Analysis

• North America
• United States
• Canada
• Mexico
• Europe
• United Kingdom
• Germany
• France
• Italy
• Asia-Pacific
• China
• Japan
• India
• Australia
• Latin America
• Brazil
• Argentina
• Chile
• Middle East and Africa
• South Africa
• Saudi Arabia
• UAE

8. Market Dynamics

• Market Drivers
• Market Restraints
• Market Opportunities
• Impact of COVID-19 on the Market

9. Competitive Landscape

• Key Players
• Market Share Analysis

10. Company Profiles

• Culture Amp
• Lattice
• HiBob
• Workvivo
• Bonusly
• Leapsome
• Motivosity
• Qualtrics
• Empuls

11. Market Outlook and Opportunities

• Emerging Technologies
• Future Market Trends
• Investment Opportunities

12. Appendix

• List of Abbreviations
• Sources and References