員工宣傳工具市場：依部署模式、組織規模、最終用戶和地區分類

Employee Advocacy Tool Market, By Deployment Model, By Organization Size, By End-User, By Geography

出版日期: 2025年03月27日 | 出版商:

Coherent Market Insights | 英文 200 Pages | 商品交期: 2-3個工作天內

價格

簡介目錄

員工宣傳工具市場規模預計在 2025 年為 18 億美元，預計到 2032 年將達到 74.9 億美元，2025 年至 2032 年的年複合成長率（CAGR）為 22.6%。

報告範圍		報告詳細資訊
基準年	2024	2025年的市場規模	18億美元
效能數據	從2020年到2024年	預測期	2025年至2032年
預測期：2025-2032年年複合成長率：	22.60%	2032年價值預測	74.9億美元

在當今的數位時代，隨著公司意識到員工在塑造品牌認知和推動業務成長方面的力量，員工宣傳工具變得越來越重要。這些工具使員工能夠成為品牌擁護者，共用公司內容，並在個人社群媒體平台上推廣產品和服務。透過利用員工網路，公司可以擴大品牌訊息，提升其線上影響力。

市場動態：

員工宣傳工具市場正經歷顯著成長，這得益於多種因素。其中一個主要促進因素是員工創作內容的重要性日益提升，以及對品牌認知的影響。如今，消費者對同事和員工的信任度遠高於傳統廣告方式，這使得員工宣傳成為提升品牌可信度的強大工具。此外，企業也意識到員工宣傳在提升社群媒體影響力和參與度方面的潛力。透過利用員工的社交網路，企業可以向更多人傳播品牌訊息，並產生更多潛在客戶和轉換率。隨著企業意識到利用員工作為品牌計劃者的優勢，員工宣傳工具市場正在蓬勃發展。這種成長吸引了眾多參與者，從而加劇了市場競爭和創新。

然而，市場中存在著挑戰和阻礙因素。其中一項挑戰是如何確保員工願意並積極參與計劃活動。組織需要提供適當的獎勵和支持，以確保員工積極參與計劃活動。此外，當員工在個人社群媒體帳號上共用公司內容時，可能會引發資料隱私和安全性的擔憂。

本研究的主要特點

本報告對全球員工宣傳工具市場進行了詳細分析，並以 2024 年為基準年，展示了預測期 2025 年至 2032 年的市場規模和年複合成長率（CAGR%）。
它還強調了各個領域的潛在商機，並說明了該市場的有吸引力的投資提案矩陣。
它還提供了有關市場促進因素、限制因素、機會、新產品發布和核准、市場趨勢、區域前景和主要企業採用的競爭策略的主要考察。
該報告涵蓋了全球員工宣傳工具市場的主要企業概況，基於公司亮點、產品系列、關鍵亮點、財務表現和策略等參數。
本報告的見解將使負責人和公司經營團隊能夠就未來的產品發布、類型升級、市場擴張和行銷策略做出明智的決策。
全球員工宣傳工具市場報告迎合了該行業的各個相關人員，包括投資者、供應商、產品製造商、經銷商、新進業者和金融分析師。
相關人員可以透過用於分析全球員工宣傳工具市場的各種策略矩陣來簡化決策。

Report Coverage	Report Details
Base Year:	2024	Market Size in 2025:	USD 1.8 Bn
Historical Data for:	2020 To 2024	Forecast Period:	2025 To 2032
Forecast Period 2025 to 2032 CAGR:	22.60%	2032 Value Projection:	USD 7.49 Bn

Employee advocacy tools have become increasingly important in today's digital age, as companies recognize the power of their own employees in shaping brand perception and driving business growth. These tools enable employees to become brand advocates, sharing company content and promoting its products or services on their personal social media platforms. By harnessing the reach of their employees' networks, organizations can amplify their brand messaging and increase their online presence.

Market Dynamics:

The employee advocacy tool market is witnessing significant growth, driven by several factors. One of the key drivers is the rising importance of employee-generated content and its impact on brand perception. Consumers today trust their peers and employees more than traditional advertising methods, making employee advocacy a powerful tool for enhancing brand credibility. Furthermore, organizations are realizing the potential of employee advocacy in increasing their social media reach and engagement. By leveraging their employees' social networks, companies can extend their brand message to a wider audience, generating more leads and conversions. The employee advocacy tools market has seen growth as organizations recognize the benefits of harnessing their employees as brand advocates. This growth has attracted various players, leading to increased competition and innovation within the market.

However, there are also challenges and restraints in the market. One such challenge is ensuring that employees are engaged and motivated to participate in advocacy efforts. Organizations need to provide the right incentives and support to encourage employees to become active advocates. Additionally, there may be concerns regarding data privacy and security when employees share company content on their personal social media accounts.

Key features of the study:

This report provides in-depth analysis of the global employee advocacy tool market, and provides market size (US$ Billion) and compound annual growth rate (CAGR%) for the forecast period 2025-2032, considering 2024 as the base year
It elucidates potential revenue opportunities across different segments and explains attractive investment proposition matrices for this market
This study also provides key insights about market drivers, restraints, opportunities, new product launches or approval, market trends, regional outlook, and competitive strategies adopted by key players
It profiles key players in the global employee advocacy tool market based on the following parameters - company highlights, products portfolio, key highlights, financial performance, and strategies
Key companies covered as a part of this study include EveryoneSocial, Hootsuite, Sociabble, PostBeyond, Dynamic Signal, MarketBeam, Bambu by Sprout Social, Influitive, GaggleAMP, Rallyware, Ambassify, DrumUp, SocialChorus, Speakap, PostBeyond, Dynamic Signal, and others
Insights from this report would allow marketers and the management authorities of the companies to make informed decisions regarding their future product launches, type up-gradation, market expansion, and marketing tactics
The global employee advocacy tool market report caters to various stakeholders in this industry including investors, suppliers, product manufacturers, distributors, new entrants, and financial analysts
Stakeholders would have ease in decision-making through various strategy matrices used in analyzing the global employee advocacy tool market

Employee Advocacy Tool Market Detailed Segmentation:

By Deployment Model
- Cloud-based
- On-premise
- Hybrid
By Organization Size
- Small & Medium Enterprises
- Large Enterprises
By End User
- IT & Telecom
- Retail & Consumer Goods
- BFSI
- Healthcare
- Media & Entertainment
- Others
By Region
- North America
- Latin America
- Europe
- Asia Pacific
- Middle East
- Africa
Company Profiles
- EveryoneSocial
- Hootsuite
- Sociabble
- PostBeyond
- Dynamic Signal
- MarketBeam
- Bambu by Sprout Social
- Influitive
- GaggleAMP
- Rallyware
- Ambassify
- DrumUp
- SocialChorus
- Speakap
- Others

1. Research Objectives and Assumptions

Research Objectives
Assumptions
Abbreviations

2. Market Purview

Report Description
- Market Definition and Scope
Executive Summary
- Employee Advocacy Tool Market, By Deployment Model
- Employee Advocacy Tool Market, By Organization Size
- Employee Advocacy Tool Market, By End User
- Employee Advocacy Tool Market, By Region
Coherent Opportunity Map (COM)

3. Market Dynamics, Regulations, and Trends Analysis

Market Dynamics
- Growth in renovation and remodeling activities
- High initial and installation costs
- Rising demand for quartzite stone slabs
Impact Analysis
Key Highlights
Regulatory Scenario
Product launch/Approvals
PEST Analysis
PORTER's Analysis
Merger and Acquisition Scenario

4. Employee Advocacy Tool Market - Impact of Coronavirus (COVID-19) Pandemic

COVID-19 Epidemiology
Supply Side and Demand Side Analysis
Economic Impact

5. Employee Advocacy Tool Market , By Deployment Model, 2020 - 2032, (US$ Bn)

Introduction
- Market Share Analysis, 2025 and 2032 (%)
- Y-o-Y Growth Analysis, 2021 - 2032
- Segment Trends
Cloud-based
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020 - 2032,(US$ Bn)
On-premise
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020 - 2032,(US$ Bn)
Hybrid
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020 - 2032,(US$ Bn)

6. Employee Advocacy Tool Market , By Organization Size, 2020 - 2032, (US$ Bn)

Introduction
- Market Share Analysis, 2025 and 2032 (%)
- Y-o-Y Growth Analysis, 2021 - 2032
- Segment Trends
Small & Medium Enterprises
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020 - 2032,(US$ Bn)
Large Enterprises
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020 - 2032,(US$ Bn)

7. Employee Advocacy Tool Market , By End User, 2020 - 2032, (US$ Bn)

Introduction
- Market Share Analysis, 2025 and 2032 (%)
- Y-o-Y Growth Analysis, 2021 - 2032
- Segment Trends
IT & Telecom
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020 - 2032,(US$ Bn)
Retail & Consumer Goods
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020 - 2032,(US$ Bn)
BFSI
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020 - 2032,(US$ Bn)
Healthcare
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020 - 2032,(US$ Bn)
Media & Entertainment
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020 - 2032,(US$ Bn)
Others
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020 - 2032,(US$ Bn)

8. Employee Advocacy Tool Market, By Region, 2020 - 2032, (US$ Bn)

Introduction
- Market Share Analysis, By Country, 2025 and 2032 (%)
- Y-o-Y Growth Analysis, For Country 2021 -2032
- Country Trends
North America
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, By Deployment Model, 2020 - 2032,(US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Organization Size, 2020 - 2032,(US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By End User, 2020 - 2032,(US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Country, 2020-2032,(US$ Bn)
  - U.S.
  - Canada
Europe
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, By Deployment Model, 2020 - 2032,(US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Organization Size, 2020 - 2032,(US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By End User, 2020 - 2032,(US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Country, 2020-2032,(US$ Bn)
  - Germany
  - U.K.
  - Spain
  - France
  - Italy
  - Russia
  - Rest of Europe
Asia Pacific
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, By Deployment Model, 2020 - 2032,(US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Organization Size, 2020 - 2032,(US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By End User, 2020 - 2032,(US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Country, 2020-2032,(US$ Bn)
  - China
  - India
  - Japan
  - Australia
  - South Korea
  - ASEAN
  - Rest of Asia Pacific
Latin America
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, By Deployment Model, 2020 - 2032,(US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Organization Size, 2020 - 2032,(US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By End User, 2020 - 2032,(US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Country, 2020-2032,(US$ Bn)
  - Brazil
  - Argentina
  - Mexico
  - Rest of Latin America
Middle East & Africa
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, By Deployment Model, 2020 - 2032,(US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Organization Size, 2020 - 2032,(US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By End User, 2020 - 2032,(US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Country, 2020-2032,(US$ Bn)
  - GCC Countries
  - Israel
  - South Africa
  - Central Africa
  - North Africa
  - Rest of Middle East

9. Competitive Landscape

EveryoneSocial
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
Hootsuite
- Company Highlights
- Product Portfolio
- Key Highlights
- Financial Performance
- Strategies
Sociabble
- Company Highlights
- Product Portfolio
- Key Highlights
- Financial Performance
- Strategies
PostBeyond
- Company Highlights
- Product Portfolio
- Key Highlights
- Financial Performance
- Strategies
Dynamic Signal
- Company Highlights
- Product Portfolio
- Key Highlights
- Financial Performance
- Strategies
MarketBeam
- Company Highlights
- Product Portfolio
- Key Highlights
- Financial Performance
- Strategies
Bambu by Sprout Social
- Company Highlights
- Product Portfolio
- Key Highlights
- Financial Performance
- Strategies
Influitive
- Company Highlights
- Product Portfolio
- Key Highlights
- Financial Performance
- Strategies
GaggleAMP
- Company Highlights
- Product Portfolio
- Key Highlights
- Financial Performance
- Strategies
Rallyware
- Company Highlights
- Product Portfolio
- Key Highlights
- Financial Performance
- Strategies
Ambassify
- Company Highlights
- Product Portfolio
- Key Highlights
- Financial Performance
- Strategies
DrumUp
- Company Highlights
- Product Portfolio
- Key Highlights
- Financial Performance
- Strategies
SocialChorus
- Company Highlights
- Product Portfolio
- Key Highlights
- Financial Performance
- Strategies
Speakap
- Company Highlights
- Product Portfolio
- Key Highlights
- Financial Performance
- Strategies
Others
- Company Highlights
- Product Portfolio
- Key Highlights
- Financial Performance
- Strategies
Analyst Views