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1738593

全球音樂錄影帶製作市場規模（按類型、應用、區域範圍和預測）

Global Music Video Production Market Size By Type (Videos, Narrative Videos), By Application (Music Album, Commercial Advertisement), By Geographic Scope And Forecast

出版日期: 2025年05月12日 | 出版商:

Verified Market Research | 英文 202 Pages | 商品交期: 2-3個工作天內

價格

簡介目錄圖表

音樂錄影帶製作市場規模與預測

預計 2024 年音樂錄影帶製作市場規模將達到 112 億美元，到 2032 年將達到 203.9 億美元，2026 年至 2032 年的複合年成長率為 7.8%。

線上串流媒體的興起、網路的普及以及廣告中音樂影片的興起正在推動市場的成長。全球音樂錄影帶製作市場報告對市場進行了全面的評估，包括對關鍵細分市場、趨勢、市場促進因素、市場限制因素、競爭格局和在市場中發揮關鍵作用的因素的全面分析。

全球音樂錄影帶製作市場概覽

隨著網路連線日益普及，新興國家的影片串流服務正在蓬勃發展。全新音樂影片站 (Music Video Station) 提供全天候 (24/7) 的免費直播，內容涵蓋熱門音樂錄影帶及其他音樂內容，包括獨家首播、精選音樂影片片段、現場演出、粉絲活動、排行榜倒數計時和嘉賓表演。線上影片正日益普及。影片廣告是在串流內容播放前、播放中或播放後播放的宣傳內容。影片廣告策略是企業利用影片內容實現行銷目標的方式。影片行銷可用於推廣品牌、提供操作指南、共用顧客評價、直播實況活動等等。

Facebook 是最受歡迎的社群媒體平台。 Instagram 也是一個專注於圖片和影片的社群網路平台。品牌可以透過在 Instagram 頁面上發布自然影片廣告內容或發布一系列 15 秒的 Instagram 短影片促銷其產品。因此，音樂錄影帶製作預計將在未來幾年在廣告業中發揮關鍵作用。

然而，盜版威脅和隱私問題依然猖獗。當技術、視覺圖形和影片在各種媒體平台上播放時，很容易被複製和使用。影片製作成本高昂。它是一種需要非常先進技術的產品或服務，這可能會限制其發展。

全球音樂錄影帶製作市場前景
市場促進因素
- 線上串流媒體與網路的興起
- 音樂錄影帶在廣告中的興起
市場限制
- 盜版、技術純熟勞工短缺、高成本
市場機會
- 擴大影片串流在教育領域的應用
COVID-19 對全球音樂錄影帶製作市場的影響
波特五力分析
產品生命線

第5章按應用分類的市場

概述
音樂專輯
商業廣告

第6章市場類型

概述
演出影像
敘事影片
概念影片
其他

第7章區域市場

概述
北美洲
- 美國
- 加拿大
- 墨西哥
歐洲
- 德國
- 英國
- 法國
- 其他歐洲國家
亞太地區
- 中國
- 印度
- 日本
- 其他亞太地區
其他
- 中東和非洲
- 拉丁美洲

第8章競爭格局

概述
企業市場排名分析

第9章公司簡介

LIGHTHOUSE FILMS
LONDON ALLEY
GO BIG LA
LITEWAVE MEDIA
TRIBESOUND
VIDEO INK
MAXIMUM FLAVOR MEDIA
ARTTOUCHESART
PARTIZAN
ESCAPE PLAN PRODUCTIONS

簡介目錄圖表

Product Code: 62235

Music Video Production Market Size And Forecast

Music Video Production Market size was valued at USD 11.20 Billion in 2024 and is projected to reach USD 20.39 Billion by 2032, growing at a CAGR of 7.8% from 2026 to 2032.

Rise of online streaming and internet penetration, The rise of music video in advertising driving the market growth The Global Music Video Production Market report provides a holistic evaluation of the market. The report offers a comprehensive analysis of key segments, trends, drivers, restraints, competitive landscape, and factors that are playing a substantial role in the market.

Global Music Video Production Market Overview

In developing countries, with the spread of internet connectivity, video streaming has increased. The new music video station offers a free, 24-hour live stream of popular music videos and other music content, including exclusive video premieres, curated music video blocks, live shows, fan events, chart countdowns and guest appearances. Online video is growing more popular by the day. Video advertising is promotional content that plays before, during or after streaming content. A video advertising strategy is how a company can use video content to reach their marketing goals. Video marketing could be used to promote a brand, present a how-to guide, share customer testimonials or stream live events.

Facebook is the most popular social media platform. Instagram also has an image and video-centric approach to social networking. An organic video ad content on the company's brand's Instagram page or a series of short, 15-second Instagram Stories could be helpful to promote products. Thus, music video production is expected to play a key role in the advertisement industry in the coming years.

However, threat of piracy and privacy issues prevails. The technology, visual graphics, videos can be copied and used as these are broadcasted on various media platforms. The cost of any video production is very high. It requires a very technologically advanced system of products and services; these may restrict the growth.

Global Music Video Production Market: Segmentation Analysis

The Global Music Video Production Market is segmented on the basis of Type, Application, and Geography.

Music Video Production Market, By Type

Videos
Narrative Videos
Concept Videos
Others

Based on Type, the market is bifurcated into Performance Videos, Narrative Videos, Concept Videos, and Others. Performance Videos accounted for the largest market share of 39.71% in 2020, with a market value of USD 4,448.85 Million and is projected to grow at a CAGR of 7.66% during the forecast period. Narrative Videos was the second-largest market in 2020.

Music Video Production Market, By Application

Music Album
Commercial Advertisement

Based on Application, the market is bifurcated into Music Album, and Commercial Advertisement. Music Album accounted for the largest market share of 70.65% in 2020, with a market value of USD 7,915.27 Million and is projected to grow at the highest CAGR of 8.39% during the forecast period.

Music Video Production Market, By Geography

North America
Europe
Asia Pacific
Rest of the world

Based on Geography, the Global Music Video Production Market is bifurcated into North America, Europe, Asia Pacific, and the Rest of the world. In 2020, North America market accounted at around USD 3,764.31 Million in terms of value, which is anticipated to growth at a significant rate of 7.44%.

Key Players

The "Global Music Video Production Market" study report will provide a valuable insight with an emphasis on the global market. The major players in the market are Lighthouse Films, London Alley, Go Big LA, Litewave Media, Video Ink, TribeSound, Maximum Flavor Media, ARTtouchesART, Partizan, Escape Plan Productions, Universal Music Group, Sony Music, Warner Music Group. This section provides a company overview, ranking analysis, company regional and industry footprint, and ACE Matrix.

Our market analysis also entails a section solely dedicated to such major players wherein our analysts provide an insight into the financial statements of all the major players, along with product benchmarking and SWOT analysis.

1 INTRODUCTION

1.1 MARKET DEFINITION
1.1 TOP10 MUSIC MARKETS
1.2 MARKET SEGMENTATION
1.3 RESEARCH TIMELINES
1.4 ASSUMPTIONS
1.5 LIMITATIONS

2 RESEARCH METHODOLOGY

2.1 DATA MINING
2.2 SECONDARY RESEARCH
2.3 PRIMARY RESEARCH
2.4 SUBJECT MATTER EXPERT ADVICE
2.5 QUALITY CHECK
2.6 FINAL REVIEW
2.7 DATA TRIANGULATION
2.8 BOTTOM-UP APPROACH
2.9 TOP-DOWN APPROACH
2.1 RESEARCH FLOW

3 EXECUTIVE SUMMARY

3.1 MARKET OVERVIEW
3.2 GLOBAL MUSIC VIDEO PRODUCTION MARKET GEOGRAPHICAL ANALYSIS (CAGR %)
3.3 GLOBAL MUSIC VIDEO PRODUCTION MARKET, BY APPLICATION (USD MILLION)
3.4 GLOBAL MUSIC VIDEO PRODUCTION MARKET, BY TYPE (USD MILLION)
3.5 FUTURE MARKET OPPORTUNITIES
3.6 GLOBAL MARKET SPLIT

4 MARKET OUTLOOK

4.1 GLOBAL MUSIC VIDEO PRODUCTION MARKET OUTLOOK
4.2 MARKET DRIVERS
- 4.2.1 RISE OF ONLINE STREAMING AND INTERNET PENETRATION
- 4.2.2 THE RISE OF MUSIC VIDEO IN ADVERTISING
4.3 MARKET RESTRAINTS
- 4.3.1 PIRACY, LACK OF SKILLED WORKFORCE, HIGH-COST ISSUES
4.4 MARKET OPPORTUNITIES
- 4.4.1 GROWING APPLICATION OF VIDEO STREAMING IN THE EDUCATION SECTOR
4.5 IMPACT OF COVID -19 ON GLOBAL MUSIC VIDEO PRODUCTION MARKET
4.6 PORTER'S FIVE FORCES ANALYSIS
4.1 PRODUCT LIFE LINE

5 MARKET, BY APPLICATION

5.1 OVERVIEW
5.2 MUSIC ALBUM
5.3 COMMERCIAL ADVERTISEMENT

6 MARKET, BY TYPE

6.1 OVERVIEW
6.2 PERFORMANCE VIDEOS
6.3 NARRATIVE VIDEOS
6.4 CONCEPT VIDEOS
6.5 OTHERS

7 MARKET, BY GEOGRAPHY

7.1 OVERVIEW
7.2 NORTH AMERICA
- 7.2.1 U.S.
- 7.2.2 CANADA
- 7.2.3 MEXICO
7.3 EUROPE
- 7.3.1 GERMANY
- 7.3.2 U.K.
- 7.3.3 FRANCE
- 7.3.4 REST OF EUROPE
7.4 ASIA PACIFIC
- 7.4.1 CHINA
- 7.4.2 INDIA
- 7.4.3 JAPAN
- 7.4.4 REST OF ASIA PACIFIC
7.5 REST OF WORLD
- 7.5.1 MIDDLE EAST AND AFRICA
- 7.5.2 LATIN AMERICA

8 COMPETITIVE LANDSCAPE

8.1 OVERVIEW
8.2 COMPANY MARKET RANKING ANALYSIS

9 COMPANY PROFILES

9.1 LIGHTHOUSE FILMS
- 9.1.1 COMPANY OVERVIEW
- 9.1.2 COMPANY INSIGHTS
- 9.1.3 PRODUCT BENCHMARKING
- 9.1.4 KEY DEVELOPMENTS
- 9.1.5 SWOT ANALYSIS
- 9.1.6 WINNING IMPERATIVES
- 9.1.7 CURRENT FOCUS & STRATEGIES
- 9.1.8 THREAT FROM COMPETITION
9.2 LONDON ALLEY
- 9.2.1 COMPANY OVERVIEW
- 9.2.2 COMPANY INSIGHTS
- 9.2.3 PRODUCT BENCHMARKING
- 9.2.4 KEY DEVELOPMENTS
- 9.2.5 SWOT ANALYSIS
- 9.2.6 WINNING IMPERATIVES
- 9.2.7 CURRENT FOCUS & STRATEGIES
- 9.2.8 THREAT FROM COMPETITION
9.3 GO BIG LA
- 9.3.1 COMPANY OVERVIEW
- 9.3.2 COMPANY INSIGHTS
- 9.3.3 PRODUCT BENCHMARKING
- 9.3.4 KEY DEVELOPMENTS
- 9.3.5 SWOT ANALYSIS
- 9.3.6 WINNING IMPERATIVES
- 9.3.7 CURRENT FOCUS & STRATEGIES
- 9.3.8 THREAT FROM COMPETITION
9.4 LITEWAVE MEDIA
- 9.4.1 COMPANY OVERVIEW
- 9.4.2 COMPANY INSIGHTS
- 9.4.3 PRODUCT BENCHMARKING
- 9.4.4 KEY DEVELOPMENTS
- 9.4.5 SWOT ANALYSIS
- 9.4.6 WINNING IMPERATIVES
- 9.4.7 CURRENT FOCUS & STRATEGIES
- 9.4.8 THREAT FROM COMPETITION
9.5 TRIBESOUND
- 9.5.1 COMPANY OVERVIEW
- 9.5.2 COMPANY INSIGHTS
- 9.5.3 PRODUCT BENCHMARKING
- 9.5.4 KEY DEVELOPMENTS
- 9.5.5 SWOT ANALYSIS
- 9.5.6 WINNING IMPERATIVES
- 9.5.7 CURRENT FOCUS & STRATEGIES
- 9.5.8 THREAT FROM COMPETITION
9.6 VIDEO INK
- 9.6.1 COMPANY OVERVIEW
- 9.6.2 COMPANY INSIGHTS
- 9.6.3 PRODUCT BENCHMARKING
- 9.6.4 KEY DEVELOPMENTS
- 9.6.5 SWOT ANALYSIS
- 9.6.6 WINNING IMPERATIVES
- 9.6.7 CURRENT FOCUS & STRATEGIES
- 9.6.8 THREAT FROM COMPETITION
9.7 MAXIMUM FLAVOR MEDIA
- 9.7.1 COMPANY OVERVIEW
- 9.7.2 COMPANY INSIGHTS
- 9.7.3 PRODUCT BENCHMARKING
- 9.7.4 KEY DEVELOPMENTS
- 9.7.5 SWOT ANALYSIS
- 9.7.6 WINNING IMPERATIVES
- 9.7.7 CURRENT FOCUS & STRATEGIES
- 9.7.8 THREAT FROM COMPETITION
9.8 ARTTOUCHESART
- 9.8.1 COMPANY OVERVIEW
- 9.8.2 COMPANY INSIGHTS
- 9.8.3 PRODUCT BENCHMARKING
- 9.8.4 KEY DEVELOPMENTS
- 9.8.5 SWOT ANALYSIS
- 9.8.6 WINNING IMPERATIVES
- 9.8.7 CURRENT FOCUS & STRATEGIES
- 9.8.8 THREAT FROM COMPETITION
9.9 PARTIZAN
- 9.9.1 COMPANY OVERVIEW
- 9.9.2 COMPANY INSIGHTS
- 9.9.3 PRODUCT BENCHMARKING
- 9.9.4 KEY DEVELOPMENTS
- 9.9.5 SWOT ANALYSIS
- 9.9.6 WINNING IMPERATIVES
- 9.9.7 CURRENT FOCUS & STRATEGIES
- 9.9.8 THREAT FROM COMPETITION
9.10 ESCAPE PLAN PRODUCTIONS
- 9.10.1 COMPANY OVERVIEW
- 9.10.2 COMPANY INSIGHTS
- 9.10.3 PRODUCT BENCHMARKING
- 9.10.4 KEY DEVELOPMENTS
- 9.10.5 SWOT ANALYSIS
- 9.10.6 WINNING IMPERATIVES
- 9.10.7 CURRENT FOCUS & STRATEGIES
- 9.10.8 THREAT FROM COMPETITION

簡介目錄圖表

LIST OF TABLES

TABLE1 GLOBAL MUSIC VIDEO PRODUCTION MARKET, BY APPLICATION, 2021 - 2028 (USD MILLION)
TABLE 2 GLOBAL MUSIC VIDEO PRODUCTION MARKET, BY TYPE, 2021 - 2028 (USD MILLION)
TABLE 3 GLOBAL MUSIC VIDEO PRODUCTION MARKET, BY GEOGRAPHY, 2021 - 2028 (USD MILLION)
TABLE 4 NORTH AMERICA MUSIC VIDEO PRODUCTION MARKET, BY COUNTRY, 2021 - 2028 (USD MILLION)
TABLE 5 NORTH AMERICA MUSIC VIDEO PRODUCTION MARKET, BY APPLICATION, 2021 - 2028 (USD MILLION)
TABLE 6 NORTH AMERICA MUSIC VIDEO PRODUCTION MARKET, BY TYPE, 2021 - 2028 (USD MILLION)
TABLE 7 U.S. MUSIC VIDEO PRODUCTION MARKET, BY APPLICATION, 2021 - 2028 (USD MILLION)
TABLE 8 U.S. MUSIC VIDEO PRODUCTION MARKET, BY TYPE, 2021 - 2028 (USD MILLION)
TABLE 9 CANADA MUSIC VIDEO PRODUCTION MARKET, BY APPLICATION, 2021 - 2028 (USD MILLION)
TABLE10 CANADA MUSIC VIDEO PRODUCTION MARKET, BY TYPE, 2021 - 2028 (USD MILLION)
TABLE11 MEXICO MUSIC VIDEO PRODUCTION MARKET, BY APPLICATION, 2021 - 2028 (USD MILLION)
TABLE12 MEXICO MUSIC VIDEO PRODUCTION MARKET, BY TYPE, 2021 - 2028 (USD MILLION)
TABLE13 EUROPE MUSIC VIDEO PRODUCTION MARKET, BY COUNTRY, 2021 - 2028 (USD MILLION)
TABLE14 EUROPE MUSIC VIDEO PRODUCTION MARKET, BY APPLICATION, 2021 - 2028 (USD MILLION)
TABLE15 EUROPE MUSIC VIDEO PRODUCTION MARKET, BY TYPE, 2021 - 2028 (USD MILLION)
TABLE16 GERMANY MUSIC VIDEO PRODUCTION MARKET, BY APPLICATION, 2021 - 2028 (USD MILLION)
TABLE17 GERMANY MUSIC VIDEO PRODUCTION MARKET, BY TYPE, 2021 - 2028 (USD MILLION)
TABLE18 U.K. MUSIC VIDEO PRODUCTION MARKET, BY APPLICATION, 2021 - 2028 (USD MILLION)
TABLE19 U.K. MUSIC VIDEO PRODUCTION MARKET, BY TYPE, 2021 - 2028 (USD MILLION)
TABLE 20 FRANCE MUSIC VIDEO PRODUCTION MARKET, BY APPLICATION, 2021 - 2028 (USD MILLION)
TABLE 21 FRANCE MUSIC VIDEO PRODUCTION MARKET, BY TYPE, 2021 - 2028 (USD MILLION)
TABLE 22 REST OF EUROPE MUSIC VIDEO PRODUCTION MARKET, BY APPLICATION, 2021 - 2028 (USD MILLION)
TABLE 23 REST OF EUROPE MUSIC VIDEO PRODUCTION MARKET, BY TYPE, 2021 - 2028 (USD MILLION)
TABLE 24 ASIA PACIFIC MUSIC VIDEO PRODUCTION MARKET, BY COUNTRY, 2021 - 2028 (USD MILLION)
TABLE 25 ASIA PACIFIC MUSIC VIDEO PRODUCTION MARKET, BY APPLICATION, 2021 - 2028 (USD MILLION)
TABLE 26 ASIA PACIFIC MUSIC VIDEO PRODUCTION MARKET, BY TYPE, 2021 - 2028 (USD MILLION)
TABLE 27 CHINA MUSIC VIDEO PRODUCTION MARKET, BY APPLICATION, 2021 - 2028 (USD MILLION)
TABLE 28 CHINA MUSIC VIDEO PRODUCTION MARKET, BY TYPE, 2021 - 2028 (USD MILLION)
TABLE 29 INDIA MUSIC VIDEO PRODUCTION MARKET, BY APPLICATION, 2021 - 2028 (USD MILLION)
TABLE 30 INDIA MUSIC VIDEO PRODUCTION MARKET, BY TYPE, 2021 - 2028 (USD MILLION)
TABLE 31 JAPAN MUSIC VIDEO PRODUCTION MARKET, BY APPLICATION, 2021 - 2028 (USD MILLION)
TABLE 32 JAPAN MUSIC VIDEO PRODUCTION MARKET, BY TYPE, 2021 - 2028 (USD MILLION)
TABLE 33 REST OF ASIA PACIFIC MUSIC VIDEO PRODUCTION MARKET, BY APPLICATION, 2021 - 2028 (USD MILLION)
TABLE 34 REST OF ASIA PACIFIC MUSIC VIDEO PRODUCTION MARKET, BY TYPE, 2021 - 2028 (USD MILLION)
TABLE 35 REST OF WORLD MUSIC VIDEO PRODUCTION MARKET, BY COUNTRY, 2021 - 2028 (USD MILLION)
TABLE 36 REST OF WORLD MUSIC VIDEO PRODUCTION MARKET, BY APPLICATION, 2021 - 2028 (USD MILLION)
TABLE 37 REST OF WORLD MUSIC VIDEO PRODUCTION MARKET, BY TYPE, 2021 - 2028 (USD MILLION)
TABLE 38 MIDDLE EAST AND AFRICA MUSIC VIDEO PRODUCTION MARKET, BY APPLICATION, 2021 - 2028 (USD MILLION)
TABLE 39 MIDDLE EAST AND AFRICA MUSIC VIDEO PRODUCTION MARKET, BY TYPE, 2021 - 2028 (USD MILLION)
TABLE 40 LATIN AMERICA MUSIC VIDEO PRODUCTION MARKET, BY APPLICATION, 2021 - 2028 (USD MILLION)
TABLE 41 LATIN AMERICA MUSIC VIDEO PRODUCTION MARKET, BY TYPE, 2021 - 2028 (USD MILLION)
TABLE 42 COMPANY MARKET RANKING ANALYSIS
TABLE 43 LIGHTHOUSE FILMS: PRODUCT BENCHMARKING
TABLE 44 LONDON ALLEY: PRODUCT BENCHMARKING
TABLE 45 GO BIG LA: PRODUCT BENCHMARKING
TABLE 46 LITEWAVE MEDIA: PRODUCT BENCHMARKING
TABLE 47 TRIBESOUND: PRODUCT BENCHMARKING
TABLE 48 VIDEO INK: PRODUCT BENCHMARKING
TABLE 49 MAXIMUM FLAVOR MEDIA: PRODUCT BENCHMARKING
TABLE 50 ARTTOUCHESART: PRODUCT BENCHMARKING
TABLE 51 PARTIZAN: PRODUCT BENCHMARKING
TABLE 52 ESCAPE PLAN PRODUCTIONS: PRODUCT BENCHMARKING