全球 4K 機上盒市場 - 市場規模（按類型、地區及預測）

Global 4K Set Top Box (STB) Market Size By Type (IPTV, Satellite), By Competitive Landscape, By Geographic Scope And Forecast

出版日期: 2025年05月09日 | 出版商:

Verified Market Research | 英文 202 Pages | 商品交期: 2-3個工作天內

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簡介目錄

4K機上盒市場規模及預測

預計 4K 機上盒市場規模在 2024 年將達到 24.1 億美元，並在 2032 年達到 35 億美元，2026 年至 2032 年的複合年成長率為 9.4%。

數位化的提高以及對智慧型電視和 4K 電視需求的不斷成長是推動全球 4K 機上盒市場成長的關鍵因素。政府強制安裝機上盒的措施也推動了全球 4K 機上盒市場的成長。此外，Tata Sky、Airtel 等多家數位廣播供應商也推出了 4K 機上盒，提升了超高清影片的畫質和觀看體驗，從而推動了市場的成長。全球 4K 機上盒市場報告對市場進行了全面的評估，全面分析了關鍵細分市場、趨勢、市場促進因素、限制因素、競爭格局以及影響市場的關鍵因素。

定義全球4K機上盒市場

機上盒（STB），也稱為有線電視盒，是一種家用電器，通常包含電視輸入和顯示輸出介面，可連接到電視機。 4K 機上盒以 3840 像素 x 2160 線的超高清畫質播放影片。此外，大多數 4K 機上盒都支援雙向通訊，提供各種互動功能，包括內建網路存取以及直接從裝置添加付費頻道的功能。

最新的 4K 機上盒（例如小米盒子 4K）將 Android 功能引入您的普通電視，使其成為智慧電視。智慧電視可以播放 YouTube、Netflix、Spotify、Amazon Prime 等內容，提供比一般電視更好的使用者體驗。一些頂級 4K 機上盒包括 Apple TV 4K、Amazon Fire TV Cube 和小米盒子 4K。

全球4K機上盒市場概況

4K 電視需求的不斷成長以及數位化的不斷推進是推動全球 4K 機上盒市場成長的主要因素。消費者對媒體家庭娛樂服務的需求旺盛，預計將推動全球 4K 機上盒市場的成長。一些數位廣播供應商正在提供交換服務，允許用戶將舊機上盒升級到新的 4K 機上盒。這些因素預計將進一步推動全球 4K 機上盒市場的成長。

包括Tata Sky和Airtel在內的多家數位廣播供應商均提供4K機上盒，可提供超高清視訊品質和增強的觀看體驗。此外，許多數位廣播供應商還提供交換優惠，允許用戶付費將舊機上盒升級到4K機上盒。預計這些因素將在整個預測期內推動全球4K機上盒市場的擴張。家庭娛樂服務和迷你戲院需求的不斷成長正在推動對4K機上盒的需求，這也是全球市場擴張的驅動力。

與傳統和高清機上盒相比，4K 機上盒的高成本是阻礙全球 4K 機上盒市場成長的主要因素。目前僅有少數電視台播放 4K 畫質內容，這也是該市場發展的限制因素之一。然而，在預測期內，產品設計、網路連接和定價等技術突破有望為全球 4K 機上盒市場的主要企業和數位廣播供應商創造豐厚的商機。

Increased digitalization and rising demand for smart TVs and 4K TVs are important drivers driving growth in the worldwide 4K Set Top Box (STB) Market. The government measures requiring the installation of set-top boxes are a factor fueling the growth of the worldwide 4K Set Top Box (STB) Market. In addition, several digital broadcast providers, such as Tata Sky, Airtel, and others, provide 4K Set Top Boxes to give super HD video quality and an enhanced watching experience which in turn drives the market growth. The Global 4K Set Top Box (STB) Market report provides a holistic evaluation of the market. The report offers a comprehensive analysis of key segments, trends, drivers, restraints, competitive landscape, and factors that are playing a substantial role in the market.

Global 4K Set Top Box (STB) Market Definition

Set Top Box (STB), also known as a cable box, is an appliance that generally contains a TV input and displays output to a television set .4K set-top box plays ultra-high-definition quality videos, with a pixel resolution of 3840 pixels X 2160 lines. Additionally, most 4K Set- Top Box have two-way communication, which allows various interactive features such as incorporating internet access and adding premium channels directly from the device.

Modern 4k set-top boxes such as Mi Box 4k bring android functionality to ordinary tv and make them smart tv. Smart Tv can play YouTube, Netflix, Spotify, Amazon Prime, and so on making it a better user experience than an ordinary tv. Some top-of-the-line 4k STB is apple Tv 4k, Amazon fire Tv cube, and Mi Box 4k.

Global 4K Set Top Box (STB) Market Overview

Increasing demand for 4K TVs and rising digitization are major factors driving the growth of the global 4K Set Top Box (STB) Market. There is a high demand for media home entertainment services among consumers, which is anticipated to grow the Global 4K Set Top Box (STB) Market. Some digital broadcast providers have an exchange offer, where a user can upgrade his old set-top box to a new 4K set-top box, with some additional charges. These factors are expected to further drive the growth of the global 4K Set Top Box (STB) Market.

The several digital broadcast providers, such as Tata Sky, Airtel, and others, provide 4K set top boxes to give super HD video quality and an enhanced watching experience. Furthermore, many digital broadcast providers provide exchange offers in which a subscriber may upgrade his old set-top box to a 4K set top box for a fee. These factors are projected to fuel the global 4K Set Top Box (STB) Market's expansion throughout the projected period. Rising demand for home entertainment services and mini-theaters is driving demand for 4K set-top boxes, which is another driver driving worldwide market expansion.

The high cost of 4K set-top box as compared to conventional or HD set-top box is a major factor hampering the growth of the global 4K Set Top Box (STB) Market. Only a handful of tv channels air with 4k quality content which is one of the restraining factors in this market. During the projection period, however, technical breakthroughs in product development in terms of design, network connectivity, and pricing might generate profitable business opportunities for key players and digital broadcast providers in the worldwide 4K Set Top Box (STB) Market.

Global 4K Set Top Box (STB) Market Segmentation Analysis

The Global 4K Set Top Box (STB) Market is Segmented on the basis of Type, And Geography.

4K Set Top Box (STB) Market, By Type

IPTV
Satellite
DTT
OTT
Hybrid

Based on Type, The market is segmented into IPTV, Satellite, DTT, OTT, and Hybrid.

4K Set Top Box (STB) Market, By Geography

North America
Europe
Asia Pacific
Rest of the World
On the basis of Geography, The Global 4K Set Top Box (STB) Market is classified into North America, Europe, Asia Pacific, and the Rest of the world. North America currently dominates the worldwide 4K Set Top Box (STB) Market and is predicted to increase significantly during the projected period. This expansion can be attributed to rising digitization, increased demand for 4K TVs, and rising disposable income in the region's countries.

Key Players

The "Global 4K Set Top Box (STB) Market" study report will provide a valuable insight with an emphasis on the global market including some of the major players such ZTE, Technicolor, Roku, Apple, Huawei, Infomir, Humax, EchoStar, and Amazon.
Our market analysis also entails a section solely dedicated to such major players wherein our analysts provide an insight to the financial statements of all the major players, along with its product benchmarking and SWOT analysis. The competitive landscape section also includes key development strategies, market share, and market ranking analysis of the above-mentioned players globally.

1 INTRODUCTION OF GLOBAL 4K SET TOP BOX (STB) MARKET

1.1 Overview of the Market
1.2 Scope of Report
1.3 Assumptions

2 EXECUTIVE SUMMARY

3 RESEARCH METHODOLOGY OF VERIFIED MARKET RESEARCH

3.1 Data Mining
3.2 Validation
3.3 Primary Interviews
3.4 List of Data Sources

4 GLOBAL 4K SET TOP BOX (STB) MARKET OUTLOOK

4.1 Overview
4.2 Market Dynamics
- 4.2.1 Drivers
- 4.2.2 Restraints
- 4.2.3 Opportunities
4.3 Porters Five Force Model
4.4 Value Chain Analysis

5 GLOBAL 4K SET TOP BOX (STB) MARKET, BY TYPE

5.1 Overview
5.2 IPTV
5.3 Satellite
5.4 DTT
5.5 OTT
5.6 Hybrid

6 GLOBAL 4K SET TOP BOX (STB) MARKET, BY GEOGRAPHY

6.1 Overview
6.2 North America
- 6.2.1 U.S.
- 6.2.2 Canada
- 6.2.3 Mexico
6.3 Europe
- 6.3.1 Germany
- 6.3.2 U.K.
- 6.3.3 France
- 6.3.4 Rest of Europe
6.4 Asia Pacific
- 6.4.1 China
- 6.4.2 Japan
- 6.4.3 India
- 6.4.4 Rest of Asia Pacific
6.5 Rest of the World
- 6.5.1 Middle East and Africa
- 6.5.2 South America

7 GLOBAL 4K SET TOP BOX (STB) MARKET COMPETITIVE LANDSCAPE

7.1 Overview
7.2 Company Market Ranking
7.3 Key Development Strategies

8 COMPANY PROFILES

8.1 ZTE
- 8.1.1 Overview
- 8.1.2 Financial Performance
- 8.1.3 Product Outlook
- 8.1.4 Key Developments
8.2 Technicolor
- 8.2.1 Overview
- 8.2.2 Financial Performance
- 8.2.3 Product Outlook
- 8.2.4 Key Developments
8.3 Roku
- 8.3.1 Overview
- 8.3.2 Financial Performance
- 8.3.3 Product Outlook
- 8.3.4 Key Developments
8.4 Apple
- 8.4.1 Overview
- 8.4.2 Financial Performance
- 8.4.3 Product Outlook
- 8.4.4 Key Developments
8.5 Huawei
- 8.5.1 Overview
- 8.5.2 Financial Performance
- 8.5.3 Product Outlook
- 8.5.4 Key Developments
8.6 Infomir
- 8.6.1 Overview
- 8.6.2 Financial Performance
- 8.6.3 Product Outlook
- 8.6.4 Key Developments
8.7 Humax
- 8.7.1 Overview
- 8.7.2 Financial Performance
- 8.7.3 Product Outlook
- 8.7.4 Key Developments
8.8 EchoStar
- 8.8.1 Overview
- 8.8.2 Financial Performance
- 8.8.3 Product Outlook
- 8.8.4 Key Developments
8.9 Amazon
- 8.9.1 Overview
- 8.9.2 Financial Performance
- 8.9.3 Product Outlook
- 8.9.4 Key Developments