機上盒(STB)的全球市場

市場趨勢

機上盒 (STB) 需求持續小幅下降，2024 年全球銷售量將下降 1.4%。這一下降反映了消費者正持續從付費電視轉向替代電視和視訊服務。透過智慧電視和串流媒體播放器提供低成本、免合約的 App 觀看服務，正在蠶食傳統付費電視用戶群，同時也蠶食對專用機上盒硬體的需求。

本報告對全球機上盒 (STB) 市場進行了詳細分析，提供了市場規模、零售額、單位出貨量數據以及五年預測。

目錄

• 綜合 PDF 報告
• 執行摘要
• 預測假設：全球趨勢
• 全球機上盒預測
• 全球機上盒展望
• 機上盒市場展望：依平台
• 機上盒市場展望：按硬體
• 數位錄影機 (DVR) 市場展望
• 機上盒 HEVC 與 4K 超高清展望
• 機上盒供應商記分卡
• Android TV 概覽
• 視訊和傳輸標準

This report provides an updated outlook for the global set-top box market. It reviews key recent developments in the market and provides five-year forecasts. Profiling key key regions & countries, the report focuses on the major developments in product features and other supporting factors.

Market Trends:

Set-top box (STB) demand continues to see a marginal fall, with global volume declining by 1.4% in 2024. This downturn reflects the continued consumer shift away from pay-TV to alternative TV and video services. The low-cost, contract-free appeal of app-based viewing, delivered through a smart TV or media streamer is eroding the traditional Pay-TV subscriber base and by extension, the need for dedicated STB hardware.

Areas Explored:

• Market sizing, global retail value, shipment volumes and installed base
• Five-year market forecasting

Did you know?

Futuresource has been tracking, researching and consulting on the global CE market for more than 30 years. This publication is one in a series of research reports, produced to provide businesses with a fully-rounded view of the market.

Any enterprise operating within the aftermarket headphones sector will benefit from this report, particularly:

• Manufacturers and their suppliers
• Retailers
• Intermediaries and supply chain
• CE market strategists, marketing, and sales professionals
• Investors

Table of Contents

• Comprehensive PDF report
• Executive summary
• Forecast Assumptions: Global Trends
• Worldwide set-top box forecasts
• Worldwide Set-top Box Outlook
• STB Market Outlook By Platform
• STB Market Outlook By Hardware
• DVR Market Outlook
• Outlook For HEVC & 4K UHD In STBs
• STB Vendor Scorecard
• Android TV Overview
• Video And Transmission Standards