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1737212

全球體育技術市場規模（按技術、運動、最終用戶、地區和預測）

Global Sports Technology Market Size By Technology (Device, Smart Stadium, Esports), By Sports (Soccer, Baseball, Basketball), By End-User (Sports Associations, Clubs, Leagues), By Geographic Scope And Forecast

出版日期: 2025年05月09日 | 出版商:

Verified Market Research | 英文 202 Pages | 商品交期: 2-3個工作天內

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簡介目錄

體育科技市場規模及預測

2024 年體育科技市場規模價值 273.8996 億美元，預計到 2032 年將達到 859.4045 億美元，2026 年至 2032 年的複合年成長率為 16.95%。

體育技術是指用於開發、分析和增強運動員和觀眾的體育體驗的廣泛技術。
體育資訊科技促進了科學學科的發展，增加了研究力度，改善了學習和指導，提供了動態分析、實地研究等。
科技提供了各種獨特的解決方案，以最佳化訓練、提升運動表現並減少事故。穿戴式裝置旨在追蹤心率、肌肉活動和疲勞程度等指標，提供運動員在訓練和比賽中生理狀態的重要資訊。
智慧型手錶和健身追蹤器等穿戴式裝置用於即時監測運動員的表現。這些設備可監測心率、步數、卡路里消耗、睡眠模式等眾多參數，提供有關運動員在訓練和比賽期間生理狀態的重要資訊。
視訊分析軟體讓教練和球員可以回顧和評估訓練和比賽的影像，從而深入評估策略、戰術和表現指標，幫助發現優勢、劣勢和需要改進的領域。

全球體育科技市場動態

影響全球體育科技市場的關鍵市場動態是：

關鍵市場促進因素

表現追蹤：體育教練利用安裝在運動員身上的感測器即時測量和追蹤運動員的表現。這些感測器使教練能夠對個人在訓練期間的表現進行精準的基準測量。它可以即時測量各種生理參數，包括呼吸頻率、心率、水分含量、體溫等。此外，雷射和GPS等技術正被融入體能訓練的各個方面，以進一步增強表現監測和分析。
傷害預防：科技與運動訓練的融合，大大促進了傷害的減少和早期發現。透過追蹤運動表現指標、最佳化動作並促進溝通，科技不僅提升了競技水平，也創造了更安全的訓練環境。軟體的進步使運動員和教練能夠確定最佳的訓練方案、營養計劃和睡眠模式，從而在提升運動表現的同時最大限度地降低傷病風險。智慧頭盔和裝備配備了感測器，可以測量衝擊力並檢測可能的腦震盪，是傷病預防領域的突破性創新。
先進裝備：運動裝備的重要性不亞於使用它的運動員。近年來，科技進步令人矚目，尤其是在網球拍和高爾夫球桿領域，帶來了巨大的運動表現提升。科技也影響體育的各個方面，從鞋類到服裝，無所不包。運動裝備的這種自然演變有助於提高競技水平，並推動體育產業的積極變革。
高傳真體育場先進的體育場館配備最尖端科技和高音量音響系統，為觀眾帶來無與倫比的沉浸式音訊體驗，彷彿置身另一個世界。這些技術進步提升了整場比賽的體驗，確保球迷能夠完美捕捉每個精彩瞬間，包括精彩瞬間，盡情享受。無論勝負，每位觀眾離開球場時都能獲得非凡的體驗，重新定義藝術世界。

主要挑戰

運動成本高：運動涉及多項隱性支出，例如服裝、俱樂部費用、教練費、購置裝備，以及參加城外比賽和錦標賽的高昂差旅費和住宿。此外，室內和室外運動的費用不同，對於中產階級來說，室內外運動都較為昂貴。此外，戶外運動也面臨挑戰，因為運動項目受天氣影響較大。惡劣天氣通常會導致訓練和比賽取消或重新安排，擾亂計劃中的活動。
與運動相關的風險：極限運動具有獨特的挑戰，因為它們涉及高風險和潛在危險。儘管採取了安全預防措施，參與者仍面臨嚴重傷害的可能性，包括骨折、頭部受傷，甚至死亡。雖然任何運動都可能發生傷害，但極限運動的高風險會加劇傷害的潛在嚴重性。手術費用也是限制體育技術市場成長的因素之一。嚴重運動傷害手術費用日益上漲。例如，在美國，近 21% 的兒童因創傷性腦損傷而住院。此外，每年有超過 775,000 名兒童因運動相關傷害而被送入急診醫院。
壓力水平增加：使用科技手段與教練即時聯繫會增加球員的壓力水平。對即時回饋和持續聯繫的期望會讓他們產生壓力，迫使自己時時刻刻保持高水準表現。這種壓力的增加會損害運動員的心理健康，進而對他們在球場上的表現產生負面影響。此外，透過科技手段持續聯繫教練會模糊訓練和個人時間之間的界限，可能導致倦怠和疲憊。
侵犯隱私：透過技術手段對運動員進行持續監控和監視引發了隱私侵犯的擔憂。運動員可能會認為自己的隱私受到威脅，因為他們的個人資訊在未經明確核准的情況下被收集和共用。這種持續監控不僅侵犯了運動員的權利，還存在非法取得和利用運動員數據的風險。此外，由於無法控制個人資訊的傳播，運動員可能會感到脆弱和不安，這可能會削弱他們對所使用的體育技術的信任。

主要趨勢：

無人機性能分析：利用無人機改進訓練和性能分析。運動員可以研究無人機拍攝的影像，發現需要改進的地方，並調整技能和計劃。即使是微小的表現提升，例如將個人最佳成績縮短幾秒鐘，也能對比賽結果產生巨大影響。此外，無人機也被用來改善體育賽事的轉播和報道。它們能夠錄煞車態空拍影像，為觀眾帶來身臨其境、逼真的觀看體驗。無人機讓大型國際體育賽事的參賽者能夠更近距離地接觸到他們，帶來廣泛而全面的訓練和比賽影像。
動態：當工程師開發用於體育運動的科技產品時，他們必須徹底研究每個運動項目特有的複雜動態原理。這種理解使他們能夠開發出新穎的解決方案，從而最佳化運動員的表現並提升他們的競技水平。無論是研發更強大的網球拍、完善游泳戰術，或是改進自行車運動的空氣動力學性能，將動態原理融入運動科技對於突破運動表現的極限都至關重要。
混合實境(MR) 的興起：MR 結合了 VR 和 AR 的元素，擁有巨大的潛力來改變體育廣播。透過無縫結合虛擬世界和現實世界，觀眾可以沉浸在比賽環境中，並即時獲得個人化的素材。這項新技術可望改變觀眾與運動素材的互動方式，並提升整體觀賞體驗。

Sports technology refers to a wide range of technology used to develop, analyze, and enhance the sporting experience for both athletes and viewers.
Information Technology in Sports has fostered scientific discipline, increased research efforts, better learning and coaching, biomechanical analysis, and field research.
Technologies for optimizing training, improving performance, and reducing accidents include a variety of unique solutions. Wearable gadgets designed to track metrics such as heart rate, muscular activity, and fatigue levels can provide vital information about an athlete's physiological status throughout training and competition.
Wearable gadgets, such as smartwatches and fitness trackers, are used to monitor athlete performance in real-time. These devices monitor numerous parameters such as heart rate, steps walked, calories burned, and sleep patterns, providing significant information about an athlete's physiological state during training and competition.
Video analysis software allows coaches and players to review and evaluate footage from training sessions and contests. This enables a thorough evaluation of strategies, tactics, and performance indicators, assisting in identifying strengths, flaws, and places for improvement.

Global Sports Technology Market Dynamics

The key market dynamics that are shaping the global Sports Technology market include:

Key Market Drivers

Tracking Performance: Sports trainers leverage sensors placed on the athlete's body to measure and track performance in real-time. These sensors enable trainers to obtain precise and accurate baseline measurements of individual performance during training sessions. A wide range of physiological parameters can be measured in real time, including breathing rate, heart rate, hydration levels, and body temperature. In addition, technologies like lasers and GPS have been integrated into various aspects of sports training to further enhance performance monitoring and analysis.
Prevention of Injuries: The integration of technology into sports training has significantly contributed to the reduction and early identification of injuries. By tracking performance metrics, refining movements, and facilitating communication, technology not only enhances athletic performance but also fosters safer training environments. Advancements in software enable athletes and trainers to identify optimal workouts, nutrition plans, and sleep patterns to enhance performance while minimizing injury risks. Smart helmets and equipment represent a groundbreaking innovation in injury prevention efforts, equipped with sensors capable of measuring impact force and detecting potential concussions.
Developed Equipment: The significance of sports equipment is on par with the skill of the athlete wielding it. In recent years, there has been a notable surge in technological advancements, particularly in tennis rackets and golf clubs, leading to substantial improvements in performance. However, the impact of technology extends across all aspects of sports, influencing everything from footwear to apparel. This natural evolution of sports equipment has been instrumental in enhancing athletic performance and driving positive changes within the sporting industry.
Hi-fi Stadiums: State-of-the-art stadiums are equipped with cutting-edge technology, featuring massive sound systems that immerse spectators in an unparalleled audio experience, akin to being transported to another world. This technological advancement enhances the overall game experience, ensuring that every moment, including highlights, is perfectly captured and enjoyed by fans. Whether the outcome is victory or defeat, every attendee departs the stadium content, having been treated to an extraordinary experience that redefines the phrase state of the art.

Key Challenges:

High Expense of Sports: Sports come with several hidden expenses, including clothing, club fees, coaching costs, and equipment purchases, and adding on it the tournaments and competitions held out of town result in significant transportation and accommodation costs. In addition, the sports differ indoors and outdoors, both have different expenses and both are expensive for the middle class to afford. In addition, sports are dependent on weather, which poses challenges for outdoor sports, bad weather conditions often lead to canceled or rescheduled practices and matches, and it disturbs planned activities.
Risk Associated with Sports: Extreme sports present their own set of challenges, as they involve high levels of risk and potential danger. Despite safety precautions, participants face the possibility of severe injuries, including broken bones, head trauma, and even death. While injuries can occur in any sport, the heightened risks associated with extreme sports amplify the potential severity of injuries. The cost of surgery is another factor limiting the growth of the sports technology market. The high cost of surgery for severe injuries caused by sports is increasing day by day. For instance, in the United States, almost 21% of children are hospitalized because of traumatic brain injuries. And more than 775,000 children are treated in hospital emergency for sports-related injuries each year.
Increased Stress Levels: The use of technology to facilitate real-time contact with coaches has the potential to increase athlete stress levels. The expectation of rapid feedback and constant connectedness may put pressure on individuals to consistently perform at a high level. This increased stress can hurt athletes' mental health and, as a result, their performance on the field or court. Furthermore, continuous access to coaches via technology blurs the line between training and personal time, potentially leading to burnout and exhaustion.
Invasion of Privacy: The constant surveillance and monitoring of athletes via technology raises worries about invasion of privacy. Because personal information is collected and shared without explicit authorization, athletes may believe their privacy is jeopardized. This continual surveillance not only violates athletes' rights but also puts them at risk of unlawful access or exploitation of their data. Furthermore, athletes' lack of control over the dissemination of their personal information may cause them to feel vulnerable and uncomfortable, eroding their trust in the sports technology being used.

Key Trends:

Use of Drones for Performance Analysis: The use of drones to improve training and performance analysis. Athletes might study drone footage to discover areas for growth and change their skills or plans. Even minor performance improvements, such as shaving seconds off a personal best time, can have a big impact on competitive results. In addition, drones are increasingly being used to improve broadcasting and coverage of sporting events. Their capacity to record dynamic aerial footage allows viewers to have immersive and real viewing experiences. Drones provide closer access to participants at major international sporting events, resulting in extensive and comprehensive footage of training sessions and competitions.
Aerodynamics: As engineers create technology gadgets for sports, they must thoroughly examine the complexities of aerodynamics unique to each game or sport. This understanding enables the development of novel solutions that optimize performance and improve athletes' abilities. Whether it's developing enhanced tennis rackets, perfecting swimming tactics, or increasing cycling aerodynamics, incorporating aerodynamic principles into sports technology is critical for pushing the limits of athletic performance.
The Rise of Mixed Reality (MR): MR, which combines components of VR and AR, has enormous potential to transform sports broadcasting. By seamlessly combining virtual and real-world aspects, MR allows viewers to engage with the gaming environment and obtain personalized material in real-time. This novel technique promises to transform how viewers interact with sports material and improve the entire viewing experience.

Global Sports Technology Market Regional Analysis

Here is a more detailed regional analysis of the global sports technology market:

Europe

The sports technology market in Europe is expected to grow significantly, boosted by the presence of major sports leagues such as the Premier League, English Football League, and LaLiga. These leagues act as hubs for innovation and adoption of sports technology solutions, increasing demand for cutting-edge products and services.
In addition, increased partnerships among key stakeholders in the region are driving market growth. Partnerships between sports organizations, technology businesses, and academic institutions are creating innovation ecosystems in which ideas are shared, resources are pooled, and synergies are used to produce next-generation sports technology solutions.
European clubs and broadcasters prioritize improving the fan experience with innovative technologies. Investments in augmented reality (AR) overlays in stadiums and personalized content platforms respond to the changing preferences of modern sports fans, resulting in immersive and engaging experiences that resonate with fans throughout the continent.
These agreements help to integrate sophisticated technologies into numerous parts of sports, including athlete performance tracking, fan engagement, venue administration, and broadcasting. By leveraging the aggregate experience and resources of numerous stakeholders, Europe is well-positioned to drive innovation and shape the global future of sports technology.

Asia Pacific

Asia Pacific is expected to be the fastest-growing region throughout the forecast period. The sports development in the countries is fueling the growth of the market. The sports goods business is very competitive on a global scale, thanks to the presence of numerous established international corporations.
India has had tremendous success in strengthening its soft power and has emerged as a major participant in the athletic goods market, ranking as Asia's third-largest manufacturer.
India sells inflatable balls, general exercise equipment, cricket gear, apparel, and other sporting items to more than 200 nations, including the United States, China, the United Kingdom, and Australia.
Major international brands like Mitre, Umbro, and Wilson source inflatable balls and other sports equipment from India.
In FY 22, India was the world's second-largest producer of bicycles, with exports of bicycles and related components totaling more than $461 million.

Global Sports Technology Market: Segmentation Analysis

The Global Sports Technology Market is segmented based on Technology, Sports, End-User, and Geography.

Sports Technology Market, By Technology

Device
Smart Stadium
Esports
Sports Analysis

Based on the Technology, the market is bifurcated into Devices, Smart Stadiums, Esports, and Sports Analysis. The smart stadium segment is substantially growing in the technology segment in the sports technology market. The growing popularity of smart venues can be linked to the numerous advantages they provide to both venue owners and attendees. These advantages cover a wide range of functionalities, including streamlined ticket management, convenient seat upgrades, efficient crowd management, shorter bathroom lines, real-time social media updates, strong Wi-Fi networks, seamless food ordering, increased merchandise sales, intelligent lighting systems, integrated security measures, and effective emergency response management.

Sports Technology Market, By Sports

Soccer
Baseball
Basketball
Ice Hockey
American Football/Rugby
Tennis
Cricket
Golf

Based on the Sports, the market is bifurcated into Soccer, Baseball, Basketball, Ice Hockey, American Football/Rugby, Tennis, and Cricket. The soccer segment leads the market, owing to considerable advances in technology integration. Soccer technology has two purposes: it improves player performance and engages supporters on a deeper level. Teams can use digitalization to gain actionable insights into player fitness, allowing them to make more educated decisions. Furthermore, technology has altered fan engagement, extending relationships with football clubs far beyond the confines of a game.

Soccer organizations and scholars use many sorts of tracking technologies to measure player performance, which can track various player data. These technologies replace the human procedure where specialist observers watch filmed videos of the matches and code players' behavior patterns.

Sports Technology Market, By End-User

Sports Associations
Sports Clubs
Leagues
Athletes
Coaches

Based on the End-User, the market is bifurcated into Sports Associations, Clubs, Leagues, Athletes, and Coaches. The sports club segment is showing significant growth in the sports technology market. The segment is fueled by the widespread usage of technological solutions in popular leagues. These advances aim to improve decision-making precision and the overall fan experience. Notably, in soccer, technologies like Video Assistant referees (VAR), goal-line technology, and semi-automated offside detection have gained popularity.

The introduction of semi-automated offside technology for the FIFA World Cup 2022 in Qatar was a watershed moment in soccer history. This unique system uses cameras strategically placed around the field to track data points about the ball and players at a pace of 50 times per second. The ensuing insights enable analysts and management teams to gain significant insights from the game, transforming how matches are evaluated and strategized.

Sports Technology Market, By Geography

North America
Europe
Asia Pacific
Rest of the world

Based on Geography, the Global Sports Technology Market is classified into North America, Europe, Asia Pacific, and the Rest of the world. Europe is significantly dominating the sports technology market and is expected to continue its growth throughout the forecast period. The sports technology market in Europe is expected to grow significantly, boosted by the presence of major sports leagues such as the Premier League, English Football League, and LaLiga. These leagues act as hubs for innovation and adoption of sports technology solutions, increasing demand for cutting-edge products and services. In addition, increased partnerships among key stakeholders in the region are driving market growth. Partnerships between sports organizations, technology businesses, and academic institutions are creating innovation ecosystems in which ideas are shared, resources are pooled, and synergies are used to produce next-generation sports technology solutions.

Key Players

The "Global Sports Technology Market" study report will provide valuable insight with an emphasis on the global market. The major players in the market are IBM, Ericsson, Cisco, Fujitsu, SAP, Oracle, Catapult Sports, LG, Sharp, and Samsung. The competitive landscape section also includes key development strategies, market share, and market ranking analysis of the above-mentioned players globally.

Our market analysis also entails a section solely dedicated to such major players wherein our analysts provide an insight into the financial statements of all the major players, along with product benchmarking and SWOT analysis. The competitive landscape section also includes key development strategies, market share, and market ranking analysis of the above-mentioned players globally.

Sports Technology Market Recent Developments
In March 2021, Garmin International added three GPS golf products to its famous Approach series the Approach S42 smartwatch, the Approach S12 watch, and the Approach G12 GPS rangefinder, all of which come preloaded with over 42,000 courses.
In March 2021, SAP announced the partnership with Jan Frodeno, an Ironman World Champion and Olympic gold medalist in triathlon the partnership has resulted in SAP being Frodeno's official data and analytics provider.

1 INTRODUCTION OF GLOBAL SPORTS TECHNOLOGY MARKET

1.1 Overview of the Market
1.2 Scope of Report
1.3 Assumptions

2 EXECUTIVE SUMMARY

3 RESEARCH METHODOLOGY OF VERIFIED MARKET RESEARCH

3.1 Data Mining
3.2 Validation
3.3 Primary Interviews
3.4 List of Data Sources

4 GLOBAL SPORTS TECHNOLOGY MARKET, OUTLOOK

4.1 Overview
4.2 Market Dynamics
- 4.2.1 Drivers
- 4.2.2 Restraints
- 4.2.3 Opportunities
4.3 Porters Five Force Model
4.4 Value Chain Analysis

5 GLOBAL SPORTS TECHNOLOGY MARKET, BY TECHNOLOGY

5.1 Overview
5.2 Device
5.3 Smart Stadium
5.4 Esports
5.5 Sports Analysis

6 GLOBAL SPORTS TECHNOLOGY MARKET, BY SPORTS

6.1 Overview
6.2 Soccer
6.3 Baseball
6.4 Basketball
6.5 Ice Hockey
6.6 American Football/Rugby
6.7 Tennis
6.8 Cricket
6.9 Golf
6.10 Esports
6.11 Other

7 GLOBAL SPORTS TECHNOLOGY MARKET, BY GEOGRAPHY

7.1 Overview
7.2 North America
- 7.2.1 U.S.
- 7.2.2 Canada
- 7.2.3 Mexico
7.3 Europe
- 7.3.1 Germany
- 7.3.2 U.K.
- 7.3.3 France
- 7.3.4 Rest of Europe
7.4 Asia Pacific
- 7.4.1 China
- 7.4.2 Japan
- 7.4.3 India
- 7.4.4 Rest of Asia Pacific
7.5 Rest of the World
- 7.5.1 Latin America
- 7.5.2 Middle East & Africa

8 GLOBAL SPORTS TECHNOLOGY MARKET, BY COMPETITIVE LANDSCAPE

8.1 Overview
8.2 Company Market Ranking
8.3 Key Development Strategies

9 COMPANY PROFILES

9.1 IBM
- 9.1.1 Overview
- 9.1.2 Financial Performance
- 9.1.3 Product Outlook
- 9.1.4 Key Developments
9.2 Ericsson
- 9.2.1 Overview
- 9.2.2 Financial Performance
- 9.2.3 Product Outlook
- 9.2.4 Key Developments
9.3 Cisco
- 9.3.1 Overview
- 9.3.2 Financial Performance
- 9.3.3 Product Outlook
- 9.3.4 Key Developments
9.4 Fujitsu
- 9.4.1 Overview
- 9.4.2 Financial Performance
- 9.4.3 Product Outlook
- 9.4.4 Key Developments
9.5 SAP
- 9.5.1 Overview
- 9.5.2 Financial Performance
- 9.5.3 Product Outlook
- 9.5.4 Key Developments
9.6 Oracle
- 9.6.1 Overview
- 9.6.2 Financial Performance
- 9.6.3 Product Outlook
- 9.6.4 Key Developments
9.7 Catapult Sports
- 9.7.1 Overview
- 9.7.2 Financial Performance
- 9.7.3 Product Outlook
- 9.7.4 Key Developments
9.8 LG
- 9.8.1 Overview
- 9.8.2 Financial Performance
- 9.8.3 Product Outlook
- 9.8.4 Key Developments
9.9 Sharp
- 9.9.1 Overview
- 9.9.2 Financial Performance
- 9.9.3 Product Outlook
- 9.9.4 Key Developments
9.10 Samsung
- 9.10.1 Overview
- 9.10.2 Financial Performance
- 9.10.3 Product Outlook
- 9.10.4 Key Developments