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市場調查報告書

商品編碼

1699564

按技術、運動類型和地區分類的體育技術市場

Sports Technology Market, By Technology (Smart Stadiums, Devices, Sports Analytics, Esports), By Sports Type (Soccer, Cricket, Basketball, Baseball, Tennis, Others), By Geography (North America, Latin America, Europe, Asia Pacific, Middle East & Africa)

出版日期: 2025年03月27日 | 出版商:

Coherent Market Insights | 英文 167 Pages | 商品交期: 2-3個工作天內

價格

簡介目錄

2025 年全球體育科技市場規模估計為 338.2 億美元，預計到 2032 年將達到 905.1 億美元，2025 年至 2032 年的年複合成長率（CAGR）為 15.1%。

報告範圍		報告詳細資訊
基準年	2024	2025年的市場規模	338.2億美元
效能數據	從2020年到2024年	預測期	2025年至2032年
預測期：2025-2032年複合年成長率：	15.10%	2032年價值預測	905.1億美元

數字。 2025年各地區體育科技市場佔有率（%）

人工智慧、物聯網、雲端運算和區塊鏈技術在體育產業的日益融合正在迅速改變市場。對穿戴式效能追蹤、智慧體育場和數據驅動分析的需求不斷成長，刺激了專業和業餘運動員採用先進的體育技術。此外，電子競技領域的擴張以及透過 AR/VR 解決方案與粉絲互動的日益重視，為市場上的公司開闢了新的收益來源。然而，實施成本高、網路安全風險和資料隱私問題等挑戰仍然是該行業發展的重大障礙。

市場動態：

全球體育技術市場主要受到對即時球員分析、傷害預防解決方案和身臨其境型球迷體驗日益成長的需求的推動。人工智慧教練工具、基於感測器的穿戴式設備和視訊助理裁判 (VAR) 系統的日益普及正在改變比賽策略和裁判的準確性。此外，政府對智慧體育基礎設施的投資以及贊助和轉播協議也為市場擴張做出了重大貢獻。然而，高昂的初始投資成本、網路安全威脅以及不願將技術引入傳統體育環境仍然是廣泛採用的障礙。儘管存在這些障礙，但基於區塊鏈的粉絲參與平台、元宇宙主導的體育體驗以及支持 5G 的體育直播等新興趨勢為市場參與者提供了在不斷發展的體育生態系統中進行創新和擴大影響力的豐厚機會。

本研究的主要特點

本報告對全球體育科技市場進行了詳細分析，並以 2024 年為基準年，給出了預測期（2025-2032 年）的市場規模和年複合成長率（CAGR%）。

它還強調了各個領域的潛在商機，並說明了該市場的有吸引力的投資提案矩陣。

它還提供了有關市場促進因素、限制因素、機會、新產品發布和核准、市場趨勢、區域前景和主要企業採用的競爭策略的主要考察。

全球體育技術市場的主要企業是根據公司亮點、產品系列、關鍵亮點、財務績效和策略等參數進行的分析。

主要公司包括 Catapult Sports、Garmin、Hawkeye Innovations、Under Armour、Fitbit、Apple、Fujitsu、協同效應 Sports、Adidas、Zepp Inc.、 SONY、IBM、 Cisco、三星電子和 SAP。

本報告的見解將使負責人和公司經營團隊能夠就未來的產品發布、類型升級、市場擴張和行銷策略做出明智的決策。

本研究報告針對該產業的各個相關人員，包括投資者、供應商、產品製造商、經銷商、新進業者和財務分析師。

Report Coverage	Report Details
Base Year:	2024	Market Size in 2025:	USD 33.82 Bn
Historical Data for:	2020 To 2024	Forecast Period:	2025 To 2032
Forecast Period 2025 to 2032 CAGR:	15.10%	2032 Value Projection:	USD 90.51 Bn

The market is witnessing rapid transformation driven by the increasing integration of AI, IoT, cloud computing, and Blockchain technologies in the sports industry. The growing demand for wearable performance tracking, smart stadiums, and data-driven analytics is fueling the adoption of advanced sports technologies across professional and amateur levels. Additionally, the expanding esports sector and the increasing focus on fan engagement through AR/VR solutions are opening new revenue streams for market players. However, challenges such as high implementation costs, cybersecurity risks, and data privacy concerns remain key hurdles for industry growth.

Market Dynamics:

The global sports technology market is primarily driven by the increasing demand for real-time player analytics, injury prevention solutions, and immersive fan experiences. The rising adoption of AI-powered coaching tools, sensor-based wearables, and Video Assistant Referee (VAR) systems is revolutionizing game strategies and officiating accuracy. Additionally, government investments in smart sports infrastructure, coupled with sponsorship and broadcasting deals, are significantly contributing to market expansion. However, high initial investment costs, cybersecurity threats, and resistance to technological adoption in traditional sports environments pose challenges to widespread adoption. Despite these obstacles, emerging trends, such as Blockchain-based fan engagement platforms, metaverse-driven sports experiences, and 5G-enabled live sports streaming, present lucrative opportunities for market players to innovate and expand their presence in the evolving sports ecosystem.

Key Features of the Study:

This report provides in-depth analysis of the global sports technology market, and provides market size (US$ Billion) and compound annual growth rate (CAGR%) for the forecast period (2025-2032), considering 2024 as the base year

It elucidates potential revenue opportunities across different segments and explains attractive investment proposition matrices for this market

This study also provides key insights about market drivers, restraints, opportunities, new product launches or approvals, market trends, regional outlook, and competitive strategies adopted by key players

It profiles key players in the global sports technology market based on the following parameters - company highlights, products portfolio, key highlights, financial performance, and strategies

Key companies covered as a part of this study include Catapult Sports, Garmin Ltd., Hawk-Eye Innovations, Under Armour, Fitbit, Apple Inc., Fujitsu, Synergy Sports, Adidas, Zepp Inc., Sony Corporation, IBM, Cisco Systems, Inc., Samsung Electronics, and SAP

Insights from this report would allow marketers and the management authorities of the companies to make informed decisions regarding their future product launches, type up-gradation, market expansion, and marketing tactics

The global sports technology market report caters to various stakeholders in this industry including investors, suppliers, product manufacturers, distributors, new entrants, and financial analysts

Market Segmentation

Technology Insights (Revenue, USD Bn, 2020 - 2032)
- Smart Stadiums
- Devices
- Sports Analytics
- Esports
Sports Type Insights (Revenue, USD Bn, 2020 - 2032)
- Soccer
- Cricket
- Basketball
- Baseball
- Tennis
- Others
Regional Insights (Revenue, USD Bn, 2020 - 2032)
- North America
- U.S.
- Canada
- Latin America
- Brazil
- Argentina
- Mexico
- Rest of Latin America
- Europe
- Germany
- U.K.
- Spain
- France
- Italy
- Russia
- Rest of Europe
- Asia Pacific
- China
- India
- Japan
- Australia
- South Korea
- ASEAN
- Rest of Asia Pacific
- Middle East
- GCC Countries
- Israel
- Rest of Middle East
- Africa
- South Africa
- North Africa
- Central Africa
Key Players Insights
- Catapult Sports
- Garmin Ltd.
- Hawk-Eye Innovations
- Under Armour
- Fitbit
- Apple Inc.
- Fujitsu
- Synergy Sports
- Adidas
- Zepp Inc.
- Sony Corporation
- IBM
- Cisco Systems, Inc.
- Samsung Electronics
- SAP

1. Research Objectives and Assumptions

Research Objectives
Assumptions
Abbreviations

2. Market Purview

Report Description
- Market Definition and Scope
Executive Summary
- Global Sports Technology Market, By Technology
- Global Sports Technology Market, By Sports Type
- Global Sports Technology Market, By Region

3. Market Dynamics, Regulations, and Trends Analysis

Market Dynamics
Impact Analysis
Key Highlights
Regulatory Scenario
Product Launches/Approvals
PEST Analysis
PORTER's Analysis
Market Opportunities
Regulatory Scenario
Key Developments
Industry Trends

4. Global Sports Technology Market, By Technology, 2020-2032, (USD Bn)

Introduction
- Market Share Analysis, 2025 and 2032 (%)
- Y-o-Y Growth Analysis, 2021 - 2032
- Segment Trends
Smart Stadiums
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)
Devices
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)
Sports Analytics
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)
Esports
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)

5. Global Sports Technology Market, By Sports Type, 2020-2032, (USD Bn)

Introduction
- Market Share Analysis, 2025 and 2032 (%)
- Y-o-Y Growth Analysis, 2021 - 2032
- Segment Trends
Soccer
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)
Cricket
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)
Basketball
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)
Baseball
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)
Tennis
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)
Others
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)

6. Global Sports Technology Market, By Region, 2020 - 2032, Value (USD Bn)

Introduction
- Market Share (%) Analysis, 2025, 2028 & 2032, Value (USD Bn)
- Market Y-o-Y Growth Analysis (%), 2021 - 2032, Value (USD Bn)
- Regional Trends
North America
- Introduction
- Market Size and Forecast, By Technology, 2020 - 2032, Value (USD Bn)
- Market Size and Forecast, By Sports Type, 2020 - 2032, Value (USD Bn)
- Market Size and Forecast, By Country, 2020 - 2032, Value (USD Bn)
  - U.S.
  - Canada
Latin America
- Introduction
- Market Size and Forecast, By Technology, 2020 - 2032, Value (USD Bn)
- Market Size and Forecast, By Sports Type, 2020 - 2032, Value (USD Bn)
- Market Size and Forecast, By Country, 2020 - 2032, Value (USD Bn)
  - Brazil
  - Argentina
  - Mexico
  - Rest of Latin America
Europe
- Introduction
- Market Size and Forecast, By Technology, 2020 - 2032, Value (USD Bn)
- Market Size and Forecast, By Sports Type, 2020 - 2032, Value (USD Bn)
- Market Size and Forecast, By Country, 2020 - 2032, Value (USD Bn)
  - Germany
  - U.K.
  - Spain
  - France
  - Italy
  - Russia
  - Rest of Europe
Asia Pacific
- Introduction
- Market Size and Forecast, By Technology, 2020 - 2032, Value (USD Bn)
- Market Size and Forecast, By Sports Type, 2020 - 2032, Value (USD Bn)
- Market Size and Forecast, By Country, 2020 - 2032, Value (USD Bn)
  - China
  - India
  - Japan
  - Australia
  - South Korea
  - ASEAN
  - Rest of Asia Pacific
Middle East
- Introduction
- Market Size and Forecast, By Technology, 2020 - 2032, Value (USD Bn)
- Market Size and Forecast, By Sports Type, 2020 - 2032, Value (USD Bn)
- Market Size and Forecast, By Country, 2020 - 2032, Value (USD Bn)
  - GCC Countries
  - Israel
  - Rest of Middle East
Africa
- Introduction
- Market Size and Forecast, By Technology, 2020 - 2032, Value (USD Bn)
- Market Size and Forecast, By Sports Type, 2020 - 2032, Value (USD Bn)
- Market Size and Forecast, By Country/Region, 2020 - 2032, Value (USD Bn)
  - South Africa
  - North Africa
  - Central Africa

7. Competitive Landscape

Catapult Sports
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
Garmin Ltd.
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
Hawk-Eye Innovations
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
Under Armour
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
Fitbit
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
Apple Inc.
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
Fujitsu
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
Synergy Sports
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
Adidas
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
Zepp Inc.
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
Sony Corporation
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
IBM
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
Cisco Systems, Inc.
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
Samsung Electronics
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
SAP