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市場調查報告書
商品編碼
1737184
益生菌膳食補充劑市場(按類型、最終用戶、分銷管道和地區):未來預測(2026-2032 年)Probiotic Based Dietary Supplements Market By Type (Tablet, Probiotic Drops), By End-Users (Adults, Geriatric), By Distribution Channel (Department Store, E-commerce), And Region For 2026-2032 |
消費者對腸道健康、免疫力和整體健康的意識不斷增強,推動了益生菌膳食補充劑市場的發展。關於益生菌在維持腸道平衡方面的益處的研究日益增多,這推動了益生菌在補充劑中的應用日益廣泛,從而促進了全球市場的成長。預計將推動市場規模在2023年突破709.6億美元,到2032年達到約1313.5億美元。
尤其是自新冠疫情 (COVID-19) 爆發以來,對天然保健品的需求不斷成長,推動了市場的成長。促進消化器官系統健康和免疫力的膳食補充劑是關鍵因素。北美由於高昂的醫療保健支出佔據市場主導地位,而亞太地區則因人們健康意識的提升而成為成長最快的地區。益生菌類膳食補充劑需求的不斷成長,使得該市場在 2026 年至 2032 年期間的複合年成長率達到 8%。
全球益生菌膳食補充劑市場:定義/概述
益生菌膳食補充劑含有有益的活性細菌和酵母,可促進腸道健康。這些維生素能夠促進消化道內細菌的健康平衡,進而改善整體健康。它們常用於改善消化功能、增強免疫力,並避免腹脹、腹瀉和便秘等胃腸道疾病。它們還可能有助於降低感染疾病和過敏的發生率。隨著研究發現新的菌株和用途,益生菌補充劑可能會針對更具體的健康問題,例如心理健康、肥胖和皮膚病。
人們對腸道健康的認知不斷提高,這是益生菌膳食補充劑行業的主要驅動力。人們越來越意識到腸道健康與整體健康之間的聯繫,並開始尋求能夠幫助他們改善消化器官系統健康和生活品質的產品。
根據美國國立衛生研究院 (NIH) 的數據,大約有 6,000 萬至 7,000 萬美國人患有消化器官系統疾病。這些知識的累積也促使人們對益生菌補充劑產生了濃厚的興趣。根據國際食品資訊理事會基金會 2019 年的一項民意調查,45% 的美國人在選擇食品和飲料時會考慮其對消化器官系統健康的影響。
監管障礙和缺乏標準化可能會阻礙益生菌膳食補充劑市場的擴張。美國食品藥物管理局(FDA) 對益生菌的監管不如藥品嚴格,導致產品品質和功效參差不齊。
2020年發表在醫學期刊《醫學前沿》(Frontiers in Medicine)上的一項研究發現,在接受調查的93種益生菌產品中,只有43%的產品含有標籤上指定的特定菌種,只有56%的產品報告了活細胞計數。這種標準的缺乏可能會削弱消費者的信任,並限制市場成長。
The growing consumer awareness of gut health, immunity and overall well-being is driving the market for probiotic-based dietary supplements. Increasing research into the benefits of probiotics in maintaining intestinal equilibrium has increasing their use in supplements, increasing global market growth. This is likely to enable the market size surpass USD 70.96 Billion valued in 2023 to reach a valuation of around USD 131.35 Billion by 2032.
Growing desire for natural health remedies, particularly after COVID-19, has spurred market growth. Dietary supplements that promote digestive health and immunity are key elements. North America dominates the market due to high healthcare spending, but Asia-Pacific is the fastest-growing area due to rising health awareness. The rising demand for Probiotic Based Dietary Supplements is enabling the market grow at a CAGR of 8% from 2026 to 2032.
Probiotic Based Dietary Supplements Market: Definition/ Overview
Probiotic dietary supplements contain live beneficial bacteria and yeasts that promote gut health. These vitamins promote a healthy balance of bacteria in the digestive tract, which improves overall well-being. They are frequently used to improve digestion, increase immunity and avoid gastrointestinal problems like bloating, diarrhoea and constipation. They may help lower the incidence of infections and allergies. As research reveals new strains and applications, probiotic supplements are likely to target more specific health concerns, such as mental health, obesity and skin disorders.
The growing awareness of gut health is a major driver of the probiotic-based dietary supplement business. As individuals become more aware of the link between gut health and overall well-being, they are looking for goods that can help them enhance their digestive health and quality of life.
According to the National Institutes of Health (NIH), some 60-70 million Americans suffer from digestive problems. This increasing knowledge has resulted in a rise in interest in probiotic supplements. According to the International Food Information Council Foundation's 2019 poll, 45% of Americans consider the impact on digestive health when choosing food and beverage decisions.
Regulatory hurdles and a lack of standardization may stymie the expansion of the probiotic-based dietary supplement market. The United States Food and Drug Administration (FDA) does not regulate probiotics as strictly as it does pharmaceuticals, resulting in discrepancies in product quality and effectiveness.
A 2020 study published in the journal Frontiers in Medicine discovered that just 43% of the 93 studied probiotic products included the specific species specified on the label and only 56% contained the reported number of live cells. This lack of standards might harm consumer confidence and restrict market growth.
The capsule category is expected to grow due to its extended shelf life when compared to other types of packaging. Capsules are known for their improved stability and protection against environmental conditions, which allows for the retention of product quality over long periods of time. Furthermore, consumers like the simplicity of single-dose packaging, which contributes to capsules' expanding popularity in a variety of industries, including pharmaceuticals and nutraceuticals. The capacity of capsules to preserve the integrity of critical substances is also being highlighted, which is pushing their acceptance.
The trend toward clean label products is evident, resulting in increased demand for capsules derived from natural and plant-based components. As customers become more health-conscious, the appeal of capsules, which frequently contain less ingredients and preservatives, is expected to rise. Consequently, the capsule segment is poised for growth, driven by these factors promoting longer shelf life and product integrity.
The growing popularity of online shopping among customers is expected to fuel growth in the e-commerce sector. The convenience of shopping from home, the range of products accessible and competitive pricing have all been identified as important motivators for this transition. Furthermore, the rise of mobile commerce, aided by increased internet access and smartphone adoption, is being cited as a driving force. Enhanced customer experiences, such as personalized recommendations and convenient payment alternatives, are also being promoted, encouraging people to embrace online purchasing.
Recent global events have exacerbated the current global transition toward digital platforms, altering shopping habits. As people grow acclimated to the convenience and accessibility of online buying, the demand for effective e-commerce solutions is predicted to increase. Consequently, businesses are likely to adapt and innovate, fuelling substantial growth in the e-commerce segment to meet evolving consumer preferences.
The high frequency of digestive diseases in North America is expected to considerably increase demand for probiotic-based dietary supplements. According to the National Institutes of Health (NIH), digestive difficulties afflict 60 to 70 million Americans each year, while over 20 million Canadians face comparable challenges. This prevalent occurrence is creating an increased demand for effective digestive health remedies, notably probiotics.
Probiotic supplements are increasingly being recognized for their ability to treat gastrointestinal disorders, promote gut health, and improve general well-being. As customers become more aware of the benefits of these products, probiotics are likely to gain appeal, pushing market growth even further. Furthermore, the growing emphasis on preventative health and wellbeing is projected to drive growth in the probiotic supplement market, as individuals seek natural remedies to address digestive health concerns. Consequently, the market is set to experience substantial growth driven by the high prevalence of digestive disorders in the region.
Rapid urbanization and shifting dietary habits in the Asia Pacific region are likely to fuel the probiotic-based dietary supplement market. According to UNESCAP, urbanization will exceed 3.5 billion people by 2050, resulting in a significant shift toward processed meals and stress-related digestive disorders. This lifestyle changes raised awareness of gut health, increasing demand for probiotic supplements.
With the FAO projecting a 5-7% annual increase in processed food consumption, the region's probiotic supplement industry is expected to develop significantly as more people seek digestive health solutions.
The probiotic based dietary supplements market is a dynamic and competitive space, characterized by a diverse range of players vying for market share. These players are on the run for solidifying their presence through the adoption of strategic plans such as collaborations, mergers, acquisitions and political support. The organizations are focusing on innovating their product line to serve the vast population in diverse regions.
Some of the prominent players operating in the probiotic based dietary supplements market include: