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市場調查報告書

商品編碼

1736502

全球企業視訊市場 - 市場規模（按解決方案、服務、部署、使用、交付方式、最終用戶、地區分類）預測 - 2019 年至 2025 年

Global Enterprise Video Market Size By Solution, By Services, By Deployment, By Application, By Delivery Technique, By End-User, By Geographic Scope and Forecast

出版日期: 2025年05月05日 | 出版商:

Verified Market Research | 英文 | 商品交期: 2-3個工作天內

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簡介目錄

企業視訊市場規模及預測

預計 2024 年企業視訊市場規模將達到 198.2 億美元，到 2032 年將達到 378.6 億美元，2026 年至 2032 年的複合年成長率為 9.30%。

企業視訊是指企業內部使用視訊技術來改善溝通、協作、培訓和行銷。這包括直播活動、視訊會議、錄製的培訓課程以及為內部和外部受眾製作視訊教學材料。

企業影片的一個主要用例是企業培訓和發展。公司正在使用視訊教學和網路研討會進行定期培訓，並允許員工隨時存取內容。這種策略不僅節省時間和金錢，而且比傳統的培訓方法更能幫助員工更有效地保留資訊。

得益於人工智慧和雲端運算等技術的發展，企業視訊的未來一片光明。人工智慧可以透過自動轉錄、主題推薦，甚至虛擬化身等功能來改進視訊教學材料，以實現互動學習。

全球企業視訊市場動態

影響全球企業視訊市場的關鍵市場動態是：

主要市場促進因素：

商業全球化：隨著企業海外擴張，對語言服務的需求日益成長。翻譯和在地化服務至關重要，因為企業需要與廣泛的消費者、供應商和合作夥伴進行有效溝通。這一趨勢在各行各業都很明顯，包括電子商務，其網站和產品描述需要進行客製化，以適應當地語言和文化的細微差別。

技術進步：人工智慧和機器學習融入語言服務，顯著提高了效率和準確性。機器翻譯技術和人工智慧應用程式實現了更快、更可靠的翻譯，並促進了跨越語言障礙的即時協作。這些技術變革不僅改善了服務交付，還降低了營運成本，推動了市場發展。

法規合規性：許多行業，例如醫療保健和銀行業，都有嚴格的監管標準，要求文件和對話的準確翻譯。例如，必須翻譯醫療文件以確保病人安全並遵守當地法規。隨著法規的演變，對符合這些標準的語言服務的需求將會增加。

主要挑戰

保護問題：職場視訊解決方案面臨的最嚴峻問題之一是資料保護和隱私。公司必須保護在視訊會議、培訓課程和網路研討會期間共用的敏感數據，防止未授權存取和網路攻擊。隨著遠距辦公的日益普及，資料外洩的可能性也隨之增加，需要採取成本高且實施難度高的高階安全措施。

與現有系統整合：許多企業難以將新的視訊解決方案整合到其現有的IT架構中。在嘗試將影片平台與其他通訊工具、客戶關係管理 (CRM) 系統和內容管理系統 (CMS) 整合時，可能會出現相容性挑戰。缺乏無縫整合可能會導致效率低下，從而需要進一步投資技術和培訓。

頻寬和連接問題：可靠的網路存取對於有效的視訊通訊至關重要。在寬頻存取受限或網路不穩定的地區，視訊通話品質可能較差，導致中斷和生產力下降。組織必須確保擁有足夠的頻寬來實現高品質的視訊串流傳輸，這可能需要大量的基礎設施投資。

主要趨勢：

視訊會議解決方案的採用率不斷提升：遠距辦公和混合模式的轉變，導致視訊會議解決方案的使用率不斷提升。越來越多的企業開始使用 Zoom、Microsoft Teams 和 Google Meet 等系統進行會議和培訓。這一趨勢推動了對旨在提升使用者體驗的整合解決方案的需求，包括虛擬背景、即時協作功能和互動式工具。

整合人工智慧 (AI)：人工智慧在改善企業視訊應用方面發揮關鍵作用。自動轉錄、即時翻譯和高級視訊分析正變得越來越普遍。這些技術不僅提升了可訪問性，還提供了受眾參與度的重要洞察，使企業能夠調整其內容和策略。

視訊學習和培訓需求日益成長：越來越多的企業開始使用影片來培訓和發展員工。視訊學習的成功，使其能夠適應多種學習風格，並可按需訪問，在企業培訓專案中的應用日益廣泛。隨著企業意識到透過影片吸引員工的價值，教育和教學內容的製作也隨之興起。

The primary application of enterprise video is corporate training and development. Companies use video tutorials and webinars to deliver regular training experiences allowing employees to access content when it is convenient for them. This strategy not only saves time and costs but it also helps people retain information more efficiently than traditional training methods.

Enterprise video's future looks bright, thanks to technological developments like artificial intelligence and cloud computing. AI can improve video material by allowing features such as automatic transcription, topic recommendations, and even virtual avatars for interactive learning.

Global Enterprise Video Market Dynamics

The key market dynamics that are shaping the global enterprise video market include:

Key Market Drivers:

Globalization of Businesses: As businesses expand their operations abroad, the need for language services has increased. Businesses must efficiently interact with a wide range of consumers, suppliers, and partners, thus translation and localization services are vital. This tendency is visible in a variety of industries including e-commerce, where websites and product descriptions must be customized to accommodate local languages and cultural subtleties.

Technological Advancements: The incorporation of artificial intelligence and machine learning into language services has greatly increased efficiency and accuracy. Automated translation technologies and AI-powered applications enable faster and more reliable translations promoting real-time collaboration across language barriers. This technology transition not only improves service delivery but also lowers operational costs, hence driving market development.

Regulatory Compliance: Many businesses like healthcare and banking have stringent regulatory standards that demand accurate translation of documents and conversations. For example, medical documentation must be translated to guarantee patient safety and adherence to local legislation. As regulations evolve, the demand for language services that satisfy these criteria will increase.

Key Challenges:

Protection Concerns: One of the most serious issues for workplace video solutions is data protection and privacy. Organizations must safeguard critical data shared during video conferences, training sessions, and webinars from unauthorized access and cyber-attacks. As remote work becomes more prevalent, the potential of data breaches and leaks rises demanding sophisticated security measures that can be costly and difficult to deploy.

Integration with Existing Systems: Many businesses struggle to incorporate new video solutions into their current IT architecture. When attempting to integrate video platforms with other communication tools, customer relationship management (CRM) systems, or content management systems (CMS), compatibility challenges may develop. This lack of seamless integration can lead to inefficiencies necessitating further investments in technology and training.

Bandwidth and Connectivity Issues: Reliable internet access is essential for effective video communication. In areas with limited broadband access or shaky networks, video call quality might worsen resulting in disruptions and lower productivity. Organizations must ensure they have enough bandwidth to enable high-quality video streaming which may necessitate significant infrastructure investments.

Key Trends:

Increased Adoption of Video Conferencing Solutions: The transition to remote work and hybrid models has resulted in an increase in the use of video conferencing solutions. Companies are increasingly using systems such as Zoom, Microsoft Teams, and Google Meet to facilitate meetings and training sessions. This tendency has increased the demand for integrated solutions that improve the user experience such as virtual backgrounds, real-time collaboration capabilities, and interactive tools.

Integration of Artificial Intelligence (AI): AI is playing an important role in improving enterprise video applications. Automated transcription, real-time translation, and sophisticated video analytics are increasingly common. These technologies boost accessibility while also providing vital insights regarding viewer engagement allowing firms to fine-tune their content and strategy.

Growing Demand for Video Learning and Training: Organizations are increasingly using video to train and develop employees. The success of video-based learning which accommodates multiple learning styles and provides on-demand access is boosting its use in corporate training programs. As organizations realize the value of engaging employees through video, there is an increase in the production of instructional and educational content.

Global Enterprise Video Market Regional Analysis

Here is a more detailed regional analysis of the global enterprise video market:

North America:

The North American enterprise video market is primarily driven by the extensive use of remote work solutions and the growing need for video-based corporate communications. This supremacy is largely attributable to the region's advanced technological infrastructure and the presence of significant tech businesses that drive innovation in enterprise video solutions. The transition to remote and hybrid work styles is a key driver of the North American enterprise video industry.

According to the United States Bureau of Labor Statistics, 27.6% of employed people would telework in 2023 because to the COVID-19 epidemic, and this trend is projected to continue. According to a Stanford University research, 20% of complete workdays will be conducted from home when the pandemic ends, up from 5% previously. This shift has caused a spike.

According to the Association for Talent Development, 71% of North American firms plan to increase their usage of video-based learning in 2023 with video platforms presently accounting for 60% of employee training. The demand for increased security in video communications is also driving market expansion. The Canadian Centre for Cyber Security estimated a 300% increase in cyber-attacks on video conferencing systems in 2023, increasing need for more secure workplace video solutions.

Asia Pacific:

The Asia Pacific region is experiencing the fastest growth in the enterprise video market, primarily driven by rapid digital transformation and the increasing adoption of remote work solutions. This accelerated growth is fueled by the region's large workforce, technological advancements, and government initiatives supporting digital infrastructure development.

According to the International Telecommunication Union (ITU), internet penetration in the Asia Pacific region reached 64.1% in 2023 with over 2.7 billion users, representing a significant increase from 45.3% in 2018. The COVID-19 pandemic has further accelerated this trend with a survey by the Asian Development Bank (ADB) revealing that 70% of organizations in the region accelerated their digital transformation initiatives in 2023 with 52% specifically investing in video communication tools.

Another big contributor is the education sector with UNESCO reporting that 89% of nations in the region used remote learning during the epidemic, necessitating sophisticated video solutions. The enterprise video market is also benefiting from the region's demographic dividend, as the United Nations Economic and Social Commission for Asia and the Pacific (UNESCAP) reports that Asia Pacific is home to 60% of the world's youth population, driving demand for modern, video-centric workplace technologies.

Global Enterprise Video Market: Segmentation Analysis

The Global Enterprise Video Market is segmented based on the Solution, Services, Deployment, Application, Delivery Technique, End-User, and Geography.

Enterprise Video Market, By Solution

Video Conferencing
Video Content Management
Webcasting

Based on the Solution, the Global Enterprise Video Market is bifurcated into Video Conferencing, Video Content Management, and Webcasting. In the global enterprise video market, video conferencing is the dominant solution driven by the rising demand for remote collaboration and communication tools. The shift toward hybrid work environments has made video conferencing essential for businesses to maintain connectivity and productivity among distributed teams. Solutions like Zoom, Microsoft Teams, and Google Meet have gained immense popularity due to their user-friendly interfaces and advanced features such as screen sharing, breakout rooms, and virtual backgrounds. Additionally, organizations are increasingly adopting video conferencing for training, webinars, and client interactions which further enhances its market share.

Enterprise Video Market, By Services

Integration & Deployment
Managed Service
Professional Service

Based on the Services, the Global Enterprise Video Market is bifurcated into Integration & Deployment, Managed Service, and Professional Service. In the global enterprise video market, integration & deployment services hold the dominant position. This is primarily due to the growing need for businesses to effectively implement video solutions that integrate seamlessly with their existing IT infrastructure and workflows. Companies prioritize these services to ensure that video communication tools are tailored to their specific requirements facilitating better user adoption and maximizing the return on investment.

Enterprise Video Market, By Deployment

Cloud
On-premises

Based on the Deployment, the Global Enterprise Video Market is bifurcated into Cloud, and On-premises. In the global enterprise video market, the cloud deployment model is dominant due to its scalability, cost-effectiveness, and ease of use. Organizations increasingly prefer cloud solutions because they eliminate the need for extensive on-premises infrastructure and reduce upfront capital expenditures. Cloud-based platforms allow for seamless updates, integration with other cloud services, and remote accessibility which is particularly beneficial in the current trend of hybrid and remote work environments. Furthermore, cloud solutions typically offer advanced analytics and security features enhancing user experience and ensuring data protection. As businesses continue to embrace digital transformation, the demand for cloud-based enterprise video solutions is expected to grow reinforcing its dominance in the market.

Enterprise Video Market, By Application

Corporate Communications
Training & Development
Marketing & Client Engagement

Based on the Application, the Global Enterprise Video Market is bifurcated into Corporate Communications, Training & Development, and Marketing & Client Engagement. In the global enterprise video market, corporate communications is the dominant application segment. This dominance is primarily due to the increasing need for effective internal communication strategies as organizations adapt to remote and hybrid work environments. Video conferencing and corporate messaging platforms facilitate seamless communication across global teams enhancing collaboration and productivity.

Enterprise Video Market, By Delivery Technique

Downloading/ Traditional Streaming
Adaptive Streaming
Progressive Downloading

Based on the Delivery Technique, the Global Enterprise Video Market is bifurcated into Downloading/ Traditional Streaming, Adaptive Streaming, and Progressive Downloading. In the global enterprise video market, adaptive streaming is expected to dominate due to its ability to optimize video quality based on the viewer's internet speed and device capabilities. This technology enhances user experience by reducing buffering and improving playback making it particularly valuable for businesses that rely on seamless communication and collaboration across diverse environments. Adaptive streaming is also conducive to remote work setups where bandwidth availability can vary significantly among users.

Enterprise Video Market, By End-User

IT & Telecom
Banking, Financial Services, and Insurance (BFSI)
Healthcare & Life Sciences
Media & Entertainment
Education
Retail & Consumer Goods

Based on the End-User, the Global Enterprise Video Market is bifurcated into IT & Telecom, Banking, Financial Services, and Insurance (BFSI), Healthcare & Life Sciences, Media & Entertainment, Education, Retail & Consumer Goods. The IT & Telecom sector is the dominant end-user in the enterprise video market primarily due to its continuous demand for effective communication and collaboration tools. This industry leverages video conferencing and collaboration platforms to facilitate remote work enhance team collaboration, and support customer interactions. The need for reliable video communication solutions is critical for IT and telecom companies as they navigate complex projects and client relationships.

Enterprise Video Market, By Geography

North America
Europe
Asia Pacific
Rest of the World

Based on Geography, the Global Enterprise Video Market is classified into North America, Europe, Asia Pacific, and the Rest of the World. The North America region dominates the global enterprise video market primarily due to the presence of key technology players and a high adoption rate of advanced communication solutions. The increasing demand for video conferencing tools and virtual collaboration platforms, especially during and after the pandemic has significantly boosted market growth in this region. Furthermore, robust investments in IT infrastructure and cloud-based solutions enable organizations to leverage enterprise video technologies effectively.

Key Players

The "Global Enterprise Video Market" study report will provide valuable insight with an emphasis on the global market. The major players in the market are Brightcove, Adobe, Cisco Systems, Inc., IBM, Microsoft, Kaltura, Polycom, Avaya, Vidyo, and VBrick Systems, Avaya Inc., Microsoft, Polycom, Inc.

Our market analysis also entails a section solely dedicated to such major players wherein our analysts provide an insight into the financial statements of all the major players, along with product benchmarking and SWOT analysis. The competitive landscape section also includes key development strategies, market share, and market ranking analysis of the above-mentioned players globally.

Enterprise Video Market Recent Developments
In February 2024, IBM and Wipro announced the development of the Wipro Enterprise Ready Platform. This service lets businesses to create fully integrated and customized AI environments at a corporate level.
In January 2024, Zoom's application for Apple Vision Pro was unveiled combining video conferencing with users' physical environments to blur the distinction between in-person and virtual meetings. The large canvas of Apple Vision Pro allows faraway teams to feel more connected and inclusive during meetings. Zoom on Apple Vision Pro creates an immersive (spatial) experience at scale.

1 INTRODUCTION OF GLOBAL ENTERPRISE VIDEO MARKET

1.1 Overview of the Market
1.2 Scope of Report
1.3 Assumptions

2 EXECUTIVE SUMMARY

3 RESEARCH METHODOLOGY OF VERIFIED MARKET RESEARCH

3.1 Data Mining
3.2 Validation
3.3 Primary Interviews
3.4 List of Data Sources

4 GLOBAL ENTERPRISE VIDEO MARKET OUTLOOK

4.1 Overview
4.2 Market Dynamics
- 4.2.1 Drivers
- 4.2.2 Restraints
- 4.2.3 Opportunities
4.3 Porters Five Force Model
4.4 Value Chain Analysis

5 GLOBAL ENTERPRISE VIDEO MARKET, BY SOLUTION

5.1 Overview
5.2 Video Conferencing
5.3 Video Content Management
5.4 Webcasting

6 GLOBAL ENTERPRISE VIDEO MARKET, BY SERVICES

6.1 Overview
6.2 Integration & Deployment
6.3 Managed Service
6.4 Professional Service

7 GLOBAL ENTERPRISE VIDEO MARKET, BY DEPLOYMENT

7.1 Overview
7.2 Cloud
7.3 On-premises

8 GLOBAL ENTERPRISE VIDEO MARKET, BY APPLICATION

8.1 Overview
8.2 Corporate Communications
8.3 Training & Development
8.4 Marketing & Client Engagement

9 GLOBAL ENTERPRISE VIDEO MARKET, BY DELIVERY TECHNIQUE

9.1 Overview
9.2 Downloading/ Traditional Streaming
9.3 Adaptive Streaming
9.4 Progressive Downloading

10. ENTERPRISE VIDEO MARKET, BY END-USER

10.1 Overview
10.2 IT & Telecom
10.3 Banking, Financial Services, and Insurance (BFSI)
10.4 Healthcare & Life Sciences
10.5 Media & Entertainment
10.6 Education
10.7 Retail & Consumer Goods

11 GLOBAL ENTERPRISE VIDEO MARKET, BY GEOGRAPHY

11.1 Overview
11.2 North America
- 11.2.1 U.S.
- 11.2.2 Canada
- 11.2.3 Mexico
11.3 Europe
- 11.3.1 Germany
- 11.3.2 U.K.
- 11.3.3 France
- 11.3.4 Rest of Europe
11.4 Asia Pacific
- 11.4.1 China
- 11.4.2 Japan
- 11.4.3 India
- 11.4.4 Rest of Asia Pacific
11.5 Rest of the World
- 11.5.1 Latin America
- 11.5.2 Middle East & Africa

12 GLOBAL ENTERPRISE VIDEO MARKET COMPETITIVE LANDSCAPE

12.1 Overview
12.2 Company Market Ranking
12.3 Key Development Strategies

13 COMPANY PROFILES

13.1 Brightcove
- 13.1.1 Overview
- 13.1.2 Financial Performance
- 13.1.3 Product Outlook
- 13.1.4 Key Developments
13.2 Adobe
- 13.2.1 Overview
- 13.2.2 Financial Performance
- 13.2.3 Product Outlook
- 13.2.4 Key Developments
13.3 Cisco Systems
- 13.3.1 Overview
- 13.3.2 Financial Performance
- 13.3.3 Product Outlook
- 13.3.4 Key Developments
13.4 IBM
- 13.4.1 Overview
- 13.4.2 Financial Performance
- 13.4.3 Product Outlook
- 13.4.4 Key Developments
13.5 Microsoft
- 13.5.1 Overview
- 13.5.2 Financial Performance
- 13.5.3 Product Outlook
- 13.5.4 Key Developments
13.6 Kaltura
- 13.6.1 Overview
- 13.6.2 Financial Performance
- 13.6.3 Product Outlook
- 13.6.4 Key Developments
13.7 Polycom
- 13.7.1 Overview
- 13.7.2 Financial Performance
- 13.7.3 Product Outlook
- 13.7.4 Key Developments
13.8 Avaya
- 13.8.1 Overview
- 13.8.2 Financial Performance
- 13.8.3 Product Outlook
- 13.8.4 Key Developments
13.9 Vidyo
- 13.9.1 Overview
- 13.9.2 Financial Performance
- 13.9.3 Product Outlook
- 13.9.4 Key Developments
13.10 VBrick Systems
- 13.10.1 Overview
- 13.10.2 Financial Performance
- 13.10.3 Product Outlook
- 13.10.4 Key Developments