企業視訊市場規模、佔有率和成長分析（按解決方案、服務、部署類型、應用、組織規模、最終用途和地區分類）—產業預測（2026-2033 年）

預計到 2024 年，全球企業視訊市場規模將達到 258.3 億美元，到 2025 年將達到 285.2 億美元，到 2033 年將達到 629.4 億美元，預測期（2026-2033 年）的複合年成長率為 10.4%。

全球企業視訊市場正經歷顯著成長，這主要得益於視訊解決方案在企業內部協作和溝通方面的日益普及。企業越來越依賴影片進行內容行銷，並建立強大的內容傳遞網路，以改善多媒體內容的傳播。員工能夠方便地存取預先錄製的學習資料，這推動了企業對培訓和發展所需的隨選視訊串流服務的需求。此外，隨著智慧型手機和高速網路連線的普及，教育機構也正在利用多媒體工具來豐富學習體驗。包括應用程式介面（API）在內的技術進步，正在促進全通路體驗的實現，並擴展應用程式的功能。增強的混合辦公模式、人工智慧和機器學習在視訊品質方面的創新，進一步加速了市場擴張，並有助於建立一個充滿活力的企業視訊環境。

全球企業視訊市場促進因素

全球企業視訊市場正受到人工智慧變革力量的顯著影響，人工智慧能夠提升自動化程度、個人化程度和整體使用者體驗。企業正日益將人工智慧整合到其平台中，以使內容更容易被更廣泛的受眾訪問。該技術能夠自動執行轉錄和翻譯等任務，同時分析影片觀看模式，從而產生有關用戶參與度的寶貴洞察，包括觀看時間長度和觀看完成率。透過採用人工智慧功能，企業可以簡化內容管理、提高可訪問性並簡化流程，從而推動企業視訊環境的創新和效率提升。

限制全球企業視訊市場的因素

全球企業視訊市場擁有巨大的成長潛力，但視訊會議應用程式編碼和解碼方面的許多複雜性可能會阻礙產生收入。此外，解決方案供應商還面臨螢幕大小和解析度各異帶來的挑戰，這使得應用在不同裝置上的適配變得更加複雜。然而，許多系統整合商、解決方案提供者和技術創新者正在積極開發策略以降低這些複雜性，從而有望減輕市場環境帶來的負面影響。該領域的持續創新對於克服這些障礙並提升企業視訊解決方案的整體用戶體驗至關重要。

全球企業視訊市場趨勢

全球企業視訊市場正經歷著一個顯著的趨勢，那就是視訊分析工具的日益普及。這些先進的解決方案使企業能夠深入了解不同託管平台上的影片效能，從而最佳化內容並改善行銷策略。透過監控用戶行為並提供詳細的視訊互動統計數據，企業可以更好地識別受眾群體特徵，據此自訂內容客製化，並檢測潛在的安全威脅。內容管理中對數據驅動決策的需求日益成長，正促使企業整合視訊分析技術，以確保其視訊策略能夠持續改進並保持敏捷性，從而跟上不斷變化的觀眾偏好和技術進步的步伐。

目錄

介紹

• 調查目標
• 調查範圍
• 定義

調查方法

• 資訊收集
• 一手和二手資料方法
• 市場規模預測
• 市場假設與限制

執行摘要

• 全球市場展望
• 供需趨勢分析
• 細分市場機會分析

市場動態與展望

• 市場規模
• 市場動態
  • 促進因素和機遇
  • 限制與挑戰
• 波特分析

關鍵市場考察

• 關鍵成功因素
• 競爭程度
• 關鍵投資機會
• 市場生態系統
• 市場吸引力指數（2025）
• PESTEL 分析
• 總體經濟指標
• 技術分析

全球企業視訊市場規模（按解決方案和複合年成長率分類）（2026-2033 年）

• 視訊會議
• 影片內容管理
• 網路直播

全球企業視訊市場規模（依服務類型分類）及複合年成長率（2026-2033 年）

• 整合與實施
• 託管服務
• 專業服務

全球企業視訊市場規模（按部署類型和複合年成長率分類）（2026-2033 年）

• 雲
• 本地部署

全球企業視訊市場規模（按應用領域及複合年成長率分類）（2026-2033 年）

• 企業傳播部
• 培訓和人力資源開發
• 行銷與客戶參與

全球企業視訊市場規模（按組織規模和複合年成長率分類）（2026-2033 年）

• 主要企業
• 中小企業

全球企業視訊市場規模（依最終用途分類）及複合年成長率（2026-2033 年）

• 資訊科技/通訊
• 銀行、金融服務和保險（BFSI）
• 醫療保健和生命科學
• 媒體娛樂
• 教育
• 零售和消費品
• 其他

全球企業視訊市場規模及複合年成長率（2026-2033）

• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 德國
  • 西班牙
  • 法國
  • 英國
  • 義大利
  • 其他歐洲
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 亞太其他地區
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲
• 中東和非洲
  • GCC
  • 南非
  • 其他中東和非洲地區

競爭資訊

• 前五大公司對比
• 主要企業的市場定位（2025 年）
• 主要市場參與者所採取的策略
• 近期市場趨勢
• 公司市佔率分析（2025 年）
• 主要企業公司簡介
  • 公司詳情
  • 產品系列分析
  • 依業務板塊進行公司股票分析
  • 2023-2025年營收年比比較

  主要企業簡介

  • 微軟（美國）
  • Zoom視訊通訊（美國）
  • Google（美國）
  • IBM（美國）
  • Avaya（美國）
  • AWS（美國）
  • 思科系統（美國）
  • 前往（美國）
  • Adobe（美國）
  • 保利（美國）
  • BlueJeans（美國）
  • 真人大小（美國）
  • RingCentral（美國）
  • Pexip（挪威）
  • Vidyo（美國）
  • Kaltura（美國）
  • Chime（美國）
  • Veeva Systems（美國）
  • 威瑞森通訊公司（美國）
  • 華為技術有限公司（中國）

結論與建議

Global Enterprise Video Market size was valued at USD 25.83 Billion in 2024 and is poised to grow from USD 28.52 Billion in 2025 to USD 62.94 Billion by 2033, growing at a CAGR of 10.4% during the forecast period (2026-2033).

The global enterprise video market is experiencing significant growth driven by the rising integration of video solutions to enhance collaboration and communication within organizations. Enterprises increasingly rely on video for content marketing while developing robust content delivery networks to improve multimedia content dissemination. The demand for on-demand video streaming for training and development is accelerating, as it provides employees access to pre-recorded instructional material. Additionally, educational institutions are leveraging multimedia tools to enrich learning experiences, supported by increased smartphone usage and high-speed internet access. Technological advancements, including APIs, are facilitating omnichannel experiences and expanding application capabilities. Enhanced hybrid work models, AI, and machine learning innovations in video quality further fuel market expansion, contributing to a dynamic enterprise video landscape.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Enterprise Video market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Enterprise Video Market Segments Analysis

Global Enterprise Video Market is segmented by Solution, Services, Deployment, Application, Organization Size, End Use and region. Based on Solution, the market is segmented into Video Conferencing, Video Content Management and Webcasting. Based on Services, the market is segmented into Integration & Deployment, Managed Service and Professional Service. Based on Deployment, the market is segmented into Cloud and On-premises. Based on Application, the market is segmented into Corporate Communications, Training & Development and Marketing & Client Engagement. Based on Organization Size, the market is segmented into Large Enterprise and Small & Medium Enterprise (SME). Based on End Use, the market is segmented into IT & Telecom, Banking, Financial Services, and Insurance (BFSI), Healthcare & Life Sciences, Media & Entertainment, Education, Retail & Consumer Goods and Others. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Enterprise Video Market

The Global Enterprise Video market is significantly influenced by the transformative power of artificial intelligence, which enhances automation, personalization, and overall user experience. Businesses are increasingly integrating AI into their enterprise platforms to ensure content is more accessible to a wider audience. This technology facilitates the automation of tasks such as transcription and translation, while also analyzing video viewing patterns to generate valuable insights into user engagement, including watch times and completion rates. By implementing AI capabilities, companies can streamline content management, enhance accessibility, and simplify various processes, thus driving innovation and efficiency within the enterprise video landscape.

Restraints in the Global Enterprise Video Market

Although there is significant potential for growth in the Global Enterprise Video market, various complexities related to coding and decoding of video conferencing applications may impede revenue generation. Additionally, solution providers encounter challenges stemming from diverse screen sizes and resolutions, complicating the adaptation of applications across different devices. Nonetheless, many system integrators, solution providers, and technology innovators are actively developing strategies to mitigate these complexities, which can lessen their negative effects on the market landscape. Continued innovation in this area is crucial for overcoming these barriers and enhancing the overall user experience in enterprise video solutions.

Market Trends of the Global Enterprise Video Market

The Global Enterprise Video market is witnessing a significant trend driven by the increasing adoption of video analytics tools. These advanced solutions empower organizations to gain valuable insights into video performance across hosting platforms, enabling the optimization of content and refinement of marketing strategies. By monitoring user behavior and providing detailed statistics on video engagement, enterprises are enhancing their ability to identify viewer demographics, tailor content accordingly, and detect potential security threats. The demand for data-driven decision-making in content management is propelling companies to integrate video analytics, ensuring continuous improvement and agility in their video strategies while keeping pace with evolving viewer preferences and technological advancements.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2025
• PESTEL Analysis
• Macro-Economic Indicators
• Technology Analysis

Global Enterprise Video Market Size by Solution & CAGR (2026-2033)

• Market Overview
• Video Conferencing
• Video Content Management
• Webcasting

Global Enterprise Video Market Size by Services & CAGR (2026-2033)

• Market Overview
• Integration & Deployment
• Managed Service
• Professional Service

Global Enterprise Video Market Size by Deployment & CAGR (2026-2033)

• Market Overview
• Cloud
• On-premises

Global Enterprise Video Market Size by Application & CAGR (2026-2033)

• Market Overview
• Corporate Communications
• Training & Development
• Marketing & Client Engagement

Global Enterprise Video Market Size by Organization Size & CAGR (2026-2033)

• Market Overview
• Large Enterprise
• Small & Medium Enterprise (SME)

Global Enterprise Video Market Size by End Use & CAGR (2026-2033)

• Market Overview
• IT & Telecom
• Banking, Financial Services, and Insurance (BFSI)
• Healthcare & Life Sciences
• Media & Entertainment
• Education
• Retail & Consumer Goods
• Others

Global Enterprise Video Market Size & CAGR (2026-2033)

• North America (Solution, Services, Deployment, Application, Organization Size, End Use)
  • US
  • Canada
• Europe (Solution, Services, Deployment, Application, Organization Size, End Use)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Solution, Services, Deployment, Application, Organization Size, End Use)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Solution, Services, Deployment, Application, Organization Size, End Use)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Solution, Services, Deployment, Application, Organization Size, End Use)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2025
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2025
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2023-2025)

Key Company Profiles

• Microsoft (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Zoom Video Communications (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Google (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• IBM (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Avaya (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• AWS (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Cisco Systems (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• GoTo (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Adobe (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Poly (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• BlueJeans (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Lifesize (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• RingCentral (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Pexip (Norway)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Vidyo (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kaltura (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Chime (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Veeva Systems (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Verizon Communications Inc. (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Huawei Technologies Co. Ltd. (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations