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市場調查報告書
商品編碼
1736468

2026 年至 2032 年音樂串流服務市場（按服務類型、收益模式、平台、最終用戶和地區分類）

Music Streaming Service Market by Service Type (On-demand Streaming, Live Streaming), Revenue Model (Subscription-based, Ad-supported), Platform (Desktop, Smartphones, Tablets, Smart TVs), End-user (Individual, Commercial), & Region for 2026-2032
出版日期: | 出版商: Verified Market Research | 英文 | 商品交期: 2-3個工作天內

價格
簡介目錄

音樂串流服務市場評估 - 2026-2032

串流品質、個人化演算法和用戶體驗等技術進步推動了音樂串流服務市場的發展，使其成為日益具有吸引力且可行的傳統音樂消費方式的替代方案。根據 Verified Market Research 分析師預測，到 2032 年，音樂串流服務市場的估值將從 2024 年的 294.5 億美元增加到 950 億美元。

音樂串流服務市場的快速擴張主要受到全球對點播音樂消費日益成長的需求以及智慧型手機和高速網際網路連接的廣泛採用的推動，預計從 2026 年到 2032 年，複合年成長率將達到 15.75%。

音樂串流服務市場定義/概述

音樂串流服務平台允許使用者按需收聽大量音樂庫，無需下載或擁有檔案。這些服務通常提供包含廣告的免費方案和高級訂閱模式，後者提供離線收聽、更高品質的音訊和無廣告體驗等附加功能。

此外，音樂串流服務用途廣泛，包括個人娛樂、零售和餐旅服務業的商業用途，以及作為藝術家和唱片公司發現和推廣音樂的工具。個人化播放清單、社交分享以及與智慧家庭設備整合等高級功能正在不斷開發，以提升用戶體驗並推動市場成長。

哪些因素將推動音樂串流服務市場的成長？

行動電話的普及使得串流音樂更加觸手可及。根據通訊(ITU) 的數據，到 2023 年，全球智慧型手機普及率將達到 78%，更多消費者將選擇串流媒體服務來消費音樂。這種便捷性正在推動這一領域的發展。音樂消費方式已從 CD 等實體形式轉向數位形式。美國唱片業協會 (RIAA) 估計，到 2022 年，串流媒體將占美國所有音樂收入的 83%，這表明串流音樂的受歡迎程度遠超傳統媒體。

5G技術的引進帶來了更快的網路速度和連接性，提升了音樂串流體驗。美國聯邦通訊委員會（FCC）表示，5G網路的下載速度將比4G網路快100倍，從而實現不間斷、更高品質的串流媒體播放，並鼓勵串流媒體服務的普及。

各種串流媒體平台的激增為消費者提供了更多選擇，並促進了競爭和創新。一份報告顯示，全球音樂串流媒體用戶數量預計將從2021年的5.23億增加到2027年的16.2億，顯示各種平台的受歡迎程度日益提升。

此外，串流媒體服務擴大採用人工智慧為用戶提供客製化的音樂提案並提高用戶參與度：研究表明，超過 60% 的消費者會選擇提供個人化播放清單和提案的平台，凸顯了客製化體驗對推動成長的價值。

音樂串流服務市場面臨的主要挑戰是什麼？

授權合約的複雜性和成本是一大障礙。串流媒體網站必須與唱片公司和藝術家協商才能獲得音樂版權，這需要時間和金錢。這些授權付款蠶食了很大一部分收益，導致利潤率低落。隨著對獨特和在地化內容的需求不斷成長，平檯面臨著成本不斷上升的問題，這使得它們難以維持財務可行性。

此外，由於眾多平台爭奪客戶注意力，企業被迫在行銷、獨家內容和新服務方面投入大量資金。這種競爭環境導致市場分散化，任何單一平台都無法建立忠誠的客戶群。規模較小的服務商難以與巨頭競爭，從而導致可擴展性和盈利方面的問題。

類別洞察

是什麼推動了基於訂閱的模式的需求？

預計在預測期內，收益模式領域將以訂閱模式為主。訂閱服務受到許多消費者的高度重視，因為它們可以無限制地存取龐大的音樂庫，且不受廣告干擾。這種不間斷的聆聽體驗可以提高使用者滿意度和參與度。

此外，訂閱模式通常包括額外的高級功能，如離線收聽、更高品質的音訊、獨家內容等。這些附加價值服務為許多用戶證明了成本的合理性，並推動了付費訂閱的採用。

從商業角度來看，與廣告支援模式相比，訂閱模式為串流媒體服務提供了更可預測、更穩定的收益來源。這種穩定性使公司能夠投資改進平台並擴展內容庫，從而進一步強化其對用戶的價值提案。

此外，許多串流媒體服務提供的家庭和學生計劃使各種用戶群體更容易獲得訂閱並更具成本效益，有助於擴大用戶群並提高市場滲透率。

基於智慧型手機的串流媒體市場成長的潛在動力是什麼？

預計在預測期內，智慧型手機領域將主導音樂串流服務市場。智慧型手機無所不在，在使用者的日常生活中無所不在，使其成為存取音樂串流服務最便利的裝置。它們允許用戶隨時隨地聆聽音樂，完美契合以行動裝置為中心的現代生活方式。

智慧型手機技術的進步，包括更好的音訊功能、更大的螢幕和更長的電池壽命，改善了這些裝置上的音樂串流體驗，使智慧型手機成為消費音樂內容越來越有吸引力的平台。

此外，音樂串流應用程式與語音助理和汽車資訊娛樂系統等其他智慧型手機功能的整合進一步鞏固了智慧型手機作為音樂串流媒體主要設備的地位，提供了無縫的用戶體驗並鼓勵持續使用和參與。

此外，新興市場中價格實惠的智慧型手機和行動資料方案的日益普及，擴大了音樂串流服務的潛在用戶群，為串流媒體平台提供了新的成長機會，並提高了智慧型手機在市場上的主導地位。

國家/地區洞察

北美市場主導地位的主要促進因素是什麼？

預計北美將在預測期內主導音樂串流服務市場。該地區擁有強大的網路基礎設施，方便無縫存取音樂串流服務。根據美國聯邦通訊委員會(FCC) 的數據，超過 90% 的美國家庭擁有高速網路存取。這種廣泛的連接性使消費者能夠輕鬆採用和使用音樂串流平台。

北美消費者願意在娛樂方面花錢，尤其是數位服務。美國經濟分析局報告稱，到2022年，音樂、影片和其他媒體的支出將超過730億美元。強勁的消費支出正在推動該地區音樂串流服務的成長和普及。

此外，北美有多個串流媒體平台，增加了競爭和消費者的選擇：根據 Statista 的一項調查，截至 2023 年，超過 80% 的美國成年人將使用至少一種音樂串流服務。這種多樣性將鼓勵更高的採用率，因為消費者可以選擇最適合自己口味和需求的服務。

哪些新興市場正在塑造亞太地區的格局？

預計亞太地區將在預測期內見證音樂串流服務市場的最高成長。該地區的網路和智慧型手機使用量正在顯著成長，這對於音樂串流媒體的廣泛普及至關重要。根據通訊(ITU) 的數據，到 2023 年，亞太地區的網路使用者數量預計將達到約 25 億，網路普及率將達到約 66%。這種日益增強的連接性將使串流媒體服務更容易被多元化的人群所接受。

亞太國家中產階級的崛起推動了可支配收入的提高和娛樂支出的增加，包括串流音樂服務。亞洲開發銀行 (ADB) 預測，到 2030 年，亞太地區的中階將達到 35 億人。這種人口結構的變化創造了更大的客戶群，並願意投資訂閱式串流平台。

此外，亞太地區正經歷著向數位媒體消費的重大文化轉變。一份報告顯示，在中國和印度等主要市場，超過70%的消費者已將串流音樂服務作為其主要的音樂消費方式。這種轉變凸顯了消費者偏好的變化，並推動了串流音樂市場的成長。

競爭格局

音樂串流服務市場的競爭格局是全球科技巨頭、專業音樂平台和地區參與企業的混合，他們都在擁擠而充滿活力的行業中爭奪市場佔有率。

音樂串流服務市場的一些知名參與企業包括：

  • Spotify Technology SA
  • Apple Inc.
  • Amazon.com, Inc.
  • Google LLC (YouTube Music)
  • Tencent Music Entertainment Group
  • Deezer SA
  • SoundCloud Limited
  • TIDAL
  • Pandora Media, LLC
  • iHeartMedia, Inc.

最新動態

2024 年 3 月，Spotify 將宣布推出其 AI DJ 功能，人工智慧將策劃個人化播放清單並提供歌曲內說明，以增強用戶參與度和音樂發現。

2024 年 1 月，Apple Music 推出了由 Dolby Atmos 提供支援的空間音訊 (Spatial Audio)，作為所有用戶的標準功能，顯著提高了整個公司平台用戶的音質和沈浸感。

音樂串流服務市場按類別分類

  • 服務類型
  • 點播串流媒體
  • 直播
  • 收益模式
  • 訂閱類型
  • 廣告支持
  • 平台
  • 桌面
  • 智慧型手機
  • 藥片
  • 智慧電視
  • 其他
  • 最終用戶
  • 個人
  • 商業
  • 地區
  • 北美洲
  • 歐洲
  • 亞太地區
  • 拉丁美洲
  • 中東和非洲

目錄

第1章 全球音樂串流服務市場簡介

  • 市場概覽
  • 研究範圍
  • 先決條件

第2章執行摘要

第3章：已驗證的市場研究調查方法

  • 資料探勘
  • 驗證
  • 第一手資料
  • 資料來源列表

第4章 音樂串流服務的全球市場展望

  • 概述
  • 市場動態
    • 驅動程式
    • 限制因素
    • 機會
  • 波特五力模型
  • 價值鏈分析

第5章 全球音樂串流服務市場（依服務類型分類）

  • 概述
  • 點播串流媒體
  • 直播

第6章 全球音樂串流服務市場（依收益模式）

  • 訂閱類型
  • 廣告收入類型

第7章 全球音樂串流服務市場（按平台）

  • 桌面
  • 智慧型手機
  • 藥片
  • 智慧型電視
  • 電視機

第8章 全球音樂串流服務市場（按最終用戶）

  • 概述
  • 商業的
  • 個人
  • 其他

第9章 全球音樂串流服務市場（按地區）

  • 概述
  • 北美洲
    • 美國
    • 加拿大
    • 墨西哥
  • 歐洲
    • 德國
    • 英國
    • 法國
    • 其他歐洲國家
  • 亞太地區
    • 中國
    • 日本
    • 印度
    • 其他亞太地區
  • 其他
    • 拉丁美洲
    • 中東和非洲

第10章全球音樂串流服務市場的競爭格局

  • 概述
  • 各公司市場排名
  • 重點發展策略

第11章 公司簡介

  • Spotify
  • Apple
  • Deezer
  • Google
  • iHeartMedia
  • Guvera
  • Microsoft
  • Slacker
  • Saavn
  • Pandora Media

第12章 附錄

  • 相關調查
簡介目錄
Product Code: 36726

Music Streaming Service Market Valuation -2026-2032

The music streaming service market is being propelled upwards by technological advancements in streaming quality, personalization algorithms, and user experience, positioning music streaming as an increasingly attractive and viable alternative to traditional music consumption methods. According to analysts from Verified Market Research, the music streaming service market is estimated to reach a valuation of USD 95 Billion by 2032, up from USD 29.45 Billion valued in 2024.

The rapid expansion of the music streaming service market is primarily driven by rising global demand for on-demand music consumption, as well as the proliferation of smartphones and high-speed internet connectivity. It is projected that the market will grow at a CAGR of 15.75% from 2026 to 2032.

Music Streaming Service Market: Definition/Overview

Music streaming services are platforms that allow users to listen to a vast library of music on-demand without the need to download or own the files. These services typically offer a combination of free, ad-supported tiers and premium subscription models that provide additional features such as offline listening, higher audio quality, and an ad-free experience.

Furthermore, music streaming services have a wide range of applications, including personal entertainment, commercial use in retail and hospitality settings, and as a tool for music discovery and promotion for artists and record labels. Advanced features such as personalized playlists, social sharing, and integration with smart home devices are continually being developed to enhance the user experience and drive market growth.

What Factors are Propelling the Growth of the Music Streaming Service Market?

The widespread use of cell phones has made music streaming more accessible. According to the International Telecommunication Union (ITU), global smartphone penetration will reach 78% by 2023, with an increasing number of consumers opting for streaming services for music consumption. This level of accessibility is propelling the sector forward. A shift away from physical music consumption (such as CDs) and toward digital formats has been documented. The Recording Business Association of America (RIAA) estimated that streaming accounts for 83% of overall music business income in the United States in 2022, demonstrating a strong preference for streaming over traditional media.

The introduction of 5G technology has increased internet speeds and connectivity, hence improving the music streaming experience. The Federal Communications Commission (FCC) said that 5G networks provide download rates up to 100 times faster than 4G, allowing for uninterrupted high-quality streaming and encouraging people to use streaming services.

The proliferation of varied streaming platforms has given consumers more options, fostering competition and innovation. According to a report, the number of music streaming users globally is expected to reach 1.62 billion by 2027, up from 523 million in 2021, demonstrating the growing popularity of various platforms.

Furthermore, streaming services are increasingly employing AI to deliver tailored music suggestions, which increases user engagement. According to a study, more than 60% of consumers choose platforms that provide personalized playlists and suggestions, highlighting the value of bespoke experiences in driving growth.

What are the Key Challenges of Music Streaming Service Adoption in the Market?

The complexity and cost of licensing agreements are a big barrier. Streaming sites must negotiate with record labels and artists to get music rights, which takes time and money. These licensing payments devour a significant amount of revenue, resulting in narrow profit margins. As demand for unique and localized content grows, platforms face increased costs, challenging their financial viability.

Furthermore, with so many platforms competing for customer attention, businesses are forced to invest extensively in marketing, exclusive content, and new services. This competitive environment splits the market, making it impossible for any single platform to build a devoted customer base. Smaller services find it difficult to compete with established giants, posing scalability and profitability issues.

Category-Wise Insights

What are the Drivers that Contribute to the Demand for Subscription-based Models?

The subscription-based model is estimated to dominate the market in the revenue model segment during the forecast period. Subscription-based services offer users unlimited access to vast music libraries without interruptions from advertisements, which is highly valued by many consumers. This uninterrupted listening experience enhances user satisfaction and engagement.

Moreover, subscription models often include additional premium features such as offline listening, higher audio quality, and exclusive content. These value-added services justify the cost for many users and drive the adoption of paid subscriptions.

From a business perspective, subscription models provide streaming services with a more predictable and stable revenue stream compared to ad-supported models. This stability allows companies to invest in improving their platforms and expanding their content libraries, further enhancing the value proposition for subscribers.

Furthermore, family and student plans offered by many streaming services have made subscriptions more accessible and cost-effective for different user segments. These tailored offerings have helped to expand the subscriber base and increase market penetration.

What are the Potential Factors for the Growth of Smartphone-based Streaming in the Market?

The smartphone segment is projected to dominate the music streaming service market during the forecast period. The ubiquity of smartphones and their constant presence in users' daily lives make them the most convenient device for accessing music streaming services. The ability to listen to music on the go aligns perfectly with modern, mobile-centric lifestyles.

Advancements in smartphone technology, including improved audio capabilities, larger screens, and longer battery life, have enhanced the music streaming experience on these devices. This has made smartphones an increasingly attractive platform for consuming music content.

Additionally, the integration of music streaming apps with other smartphone features, such as voice assistants and car infotainment systems, has further cemented the role of smartphones as the primary device for music streaming. These integrations offer seamless user experiences that drive continued usage and engagement.

Furthermore, the growing availability of affordable smartphones and mobile data plans in emerging markets is expanding the potential user base for music streaming services. This is opening new growth opportunities for streaming platforms and driving the dominance of the smartphone segment in the market.

Country/Region-wise Insights

What are the Key Factors that Contribute to North America's Edge in the Market?

North America is estimated to dominate the music streaming service market during the forecast period. The North American region boasts a robust internet infrastructure, facilitating seamless access to music streaming services. According to the Federal Communications Commission (FCC), over 90% of households in the United States have access to high-speed internet. This widespread connectivity enables consumers to easily adopt and utilize music streaming platforms.

North Americans demonstrate a significant willingness to spend on entertainment, particularly digital services. A report by the Bureau of Economic Analysis indicates that spending on music, video, and other media reached over $73 billion in 2022. This strong consumer expenditure supports the growth and adoption of music streaming services in the region.

Furthermore, the presence of multiple streaming platforms in North America enhances competition and consumer choice. As of 2023, more than 80% of U.S. adults reported using at least one music streaming service, according to a survey by Statista. This variety encourages higher adoption rates as consumers select services that best meet their preferences and needs.

How Do Emerging Markets Shape the Market Landscape in Asia Pacific?

The Asia Pacific region is estimated to exhibit the highest growth within the music streaming service market during the forecast period. The Asia-Pacific region is experiencing significant growth in internet and smartphone usage, which is essential for music streaming adoption. According to the International Telecommunication Union (ITU), internet users in the Asia-Pacific reached approximately 2.5 billion in 2023, representing a penetration rate of around 66%. This increasing connectivity facilitates access to streaming services across diverse demographics.

The rise of the middle class in Asia-Pacific countries is driving increased disposable income and spending on entertainment, including music streaming services. The Asian Development Bank (ADB) estimates that the middle-class population in the region is expected to reach 3.5 billion by 2030. This demographic shift creates a larger customer base willing to invest in subscription-based streaming platforms.

Furthermore, there is a significant cultural transition towards digital consumption of media in the Asia-Pacific region. According to a report, over 70% of consumers in major markets like China and India have adopted music streaming services as their primary method of music consumption. This shift underscores the changing preferences of consumers, driving the growth of the music streaming market.

Competitive Landscape

The music streaming service market's competitive landscape is characterized by a mix of global tech giants, specialized music platforms, and regional players, all vying for market share in an increasingly crowded and dynamic industry.

Some of the prominent players operating in the music streaming service market include:

Spotify Technology S.A.

Apple Inc.

Amazon.com, Inc.

Google LLC (YouTube Music)

Tencent Music Entertainment Group

Deezer S.A.

SoundCloud Limited

TIDAL

Pandora Media, LLC

iHeartMedia, Inc.

Latest Developments

In March 2024, Spotify announced the launch of its AI DJ feature globally, using artificial intelligence to curate personalized playlists and provide commentary between tracks, enhancing user engagement and music discovery.

In January 2024, Apple Music introduced Spatial Audio with Dolby Atmos as a standard feature for all subscribers, significantly enhancing the audio quality and immersive experience for users across its platform.

Music Streaming Service Market, By Category

  • Service Type:
  • On-demand Streaming
  • Live Streaming
  • Revenue Model:
  • Subscription-based
  • Ad-supported
  • Platform:
  • Desktop
  • Smartphones
  • Tablets
  • Smart TVs
  • Others
  • End-user:
  • Individual
  • Commercial
  • Region:
  • North America
  • Europe
  • Asia-Pacific
  • Latin America
  • Middle East & Africa

TABLE OF CONTENTS

1 INTRODUCTION OF GLOBAL MUSIC STREAMING SERVICE MARKET

  • 1.1 Overview of the Market
  • 1.2 Scope of Report
  • 1.3 Assumptions

2 EXECUTIVE SUMMARY

3 RESEARCH METHODOLOGY OF VERIFIED MARKET RESEARCH

  • 3.1 Data Mining
  • 3.2 Validation
  • 3.3 Primary Interviews
  • 3.4 List of Data Sources

4 GLOBAL MUSIC STREAMING SERVICE MARKET OUTLOOK

  • 4.1 Overview
  • 4.2 Market Dynamics
    • 4.2.1 Drivers
    • 4.2.2 Restraints
    • 4.2.3 Opportunities
  • 4.3 Porters Five Force Model
  • 4.4 Value Chain Analysis

5 GLOBAL MUSIC STREAMING SERVICE MARKET, BY Service Type

  • 5.1 Overview
  • 5.2 On-demand Streaming
  • 5.3 Live Streaming

6 GLOBAL MUSIC STREAMING SERVICE MARKET, BY REVENUE MODEL

  • 6.1 Subscription-based
  • 6.2 Ad-supported

7 GLOBAL MUSIC STREAMING SERVICE MARKET, BY PLATFORM

  • 7.1 Desktop
  • 7.2 Smartphones
  • 7.3 Tablets
  • 7.4 Smart TVs
  • 7.5 thers

8 GLOBAL MUSIC STREAMING SERVICE MARKET, BY END-USERS

  • 8.1 Overview
  • 8.2 Commercial
  • 8.3 Individual
  • 8.4 Others

9 GLOBAL MUSIC STREAMING SERVICE MARKET, BY GEOGRAPHY

  • 9.1 Overview
  • 9.2 North America
    • 9.2.1 U.S.
    • 9.2.2 Canada
    • 9.2.3 Mexico
  • 9.3 Europe
    • 9.3.1 Germany
    • 9.3.2 U.K.
    • 9.3.3 France
    • 9.3.4 Rest of Europe
  • 9.4 Asia Pacific
    • 9.4.1 China
    • 9.4.2 Japan
    • 9.4.3 India
    • 9.4.4 Rest of Asia Pacific
  • 9.5 Rest of the World
    • 9.5.1 Latin America
    • 9.5.2 Middle East & Africa

10 GLOBAL MUSIC STREAMING SERVICE MARKET COMPETITIVE LANDSCAPE

  • 10.1 Overview
  • 10.2 Company Market Ranking
  • 10.3 Key Development Strategies

11 COMPANY PROFILES

  • 11.1 Spotify
    • 11.1.1 Overview
    • 11.1.2 Financial Performance
    • 11.1.3 Product Outlook
    • 11.1.4 Key Developments
  • 11.2 Apple
    • 11.2.1 Overview
    • 11.2.2 Financial Performance
    • 11.2.3 Product Outlook
    • 11.2.4 Key Developments
  • 11.3 Deezer
    • 11.3.1 Overview
    • 11.3.2 Financial Performance
    • 11.3.3 Product Outlook
    • 11.3.4 Key Developments
  • 11.4 Google
    • 11.4.1 Overview
    • 11.4.2 Financial Performance
    • 11.4.3 Product Outlook
    • 11.4.4 Key Developments
  • 11.5 iHeartMedia
    • 11.5.1 Overview
    • 11.5.2 Financial Performance
    • 11.5.3 Product Outlook
    • 11.5.4 Key Developments
  • 11.6 Guvera
    • 11.6.1 Overview
    • 11.6.2 Financial Performance
    • 11.6.3 Product Outlook
    • 11.6.4 Key Developments
  • 11.7 Microsoft
    • 11.7.1 Overview
    • 11.7.2 Financial Performance
    • 11.7.3 Product Outlook
    • 11.7.4 Key Developments
  • 11.8 Slacker
    • 11.8.1 Overview
    • 11.8.2 Financial Performance
    • 11.8.3 Product Outlook
    • 11.8.4 Key Developments
  • 11.11 Saavn
    • 11.11.1 Overview
    • 11.11.2 Financial Performance
    • 11.11.3 Product Outlook
    • 11.11.4 Key Developments
  • 11.10 Pandora Media
    • 11.10.1 Overview
    • 11.10.2 Financial Performance
    • 11.10.3 Product Outlook
    • 11.10.4 Key Developments

12 Appendix

  • 12.1 Related Research