音樂串流媒體市場：按服務、內容、最終用戶和地區分類

Music Streaming Market, By Service (On-demand Streaming, Live Streaming), By Content (Audio, Video), By End-user (Individual, Commercial), By Geography (North America, Latin America, Asia Pacific, Europe, Middle East, and Africa)

出版日期: 2025年12月30日 | 出版商:

Coherent Market Insights | 英文 141 Pages | 商品交期: 2-3個工作天內

價格

簡介目錄

全球音樂串流媒體市場預計在 2026 年達到 490.9 億美元，預計到 2033 年將達到 1,768.4 億美元，2026 年至 2033 年的年複合成長率（CAGR）為 19.4%。

報告內容		報告詳情
基準年：	2025	2025年市場規模：	490.9億美元
歷史數據時期：	2020-2024	預測期：	2025-2032
預測期間的複合年成長率：	19.40%	2032 年的預測值：	1768.4億美元

全球音樂串流媒體市場在過去幾年經歷了顯著成長。推動市場成長的因素包括消費者越來越傾向於按需串流服務而非實體唱片、高速網路的普及以及更豐富的音樂庫。音樂串流媒體使用戶無需在裝置上儲存音樂檔案即可在線上收聽各種類型的音樂。各種串流媒體平台提供多種訂閱服務，從免費的廣告支援服務到高級的無廣告選項，應有盡有。隨著智慧型手機和智慧型裝置的普及，音樂建議在千禧世代和Z世代用戶中廣受歡迎。人工智慧和機器學習等創新技術的出現有望進一步提升音樂發現和個人化音樂推薦的體驗，從而擴大音樂串流平台的基本客群。

市場動態

推動音樂串流媒體市場發展的關鍵因素包括年輕人對數位音樂消費日益成長的偏好、低成本資料方案和智慧型手機的廣泛普及，以及音樂串流媒體營運商不斷進行的技術創新。然而，盜版、遍遠地區網路普及率低以及主要企業日益增強的市場力量等挑戰正在阻礙市場成長。另一方面，音頻廣告的貨幣化、向新興經濟體的擴張、直播功能的整合以及音樂串流媒體與其他OTT平台的捆綁銷售，為市場參與者提供了豐厚的機會。此外，向訂閱模式的模式轉移以及音樂和影片串流媒體的融合預計將在未來幾年重塑競爭格局。

本次調查的主要特點

本報告對全球音樂串流媒體市場進行了詳細分析，以 2022 年為基準年，給出了預測期（2024-2030 年）內的市場規模和復合年成長率。
它重點介紹了各個細分市場的潛在商機，並說明了該市場具有吸引力的投資提案矩陣。
該研究還提供了有關市場促進因素、限制因素、機會、新產品發布或核准、市場趨勢、區域展望以及主要參與者採取的競爭策略的重要見解。
本報告根據以下參數對全球音樂串流媒體市場的主要參與者進行了分析：公司概況、產品系列、主要亮點、財務表現和策略。
本報告的研究結果將使負責人和企業經營團隊能夠就即將推出的產品、設備升級、市場擴張和行銷策略做出明智的決策。
本市場報告的目標受群眾外包括行業內的各種相關人員，例如投資者、供應商、產品製造商、經銷商、新參與企業和金融分析師。
相關人員可以透過各種用於分析全球音樂串流媒體市場的策略矩陣輕鬆做出決策。

北美洲
- 美國
- 加拿大
拉丁美洲
- 巴西
- 阿根廷
- 墨西哥
- 其他拉丁美洲國家
歐洲
- 德國
- 英國
- 西班牙
- 法國
- 義大利
- 俄羅斯
- 其他歐洲
亞太地區
- 中國
- 印度
- 日本
- 澳洲
- 韓國
- ASEAN
- 亞太其他地區
中東
- 海灣合作理事會國家
- 以色列
- 其他中東國家
非洲
- 南非
- 北非
- 中非

第8章競爭情勢

Spotify AB
Apple, Inc.
Amazon.com, Inc.
Google LLC
Deezer SA
Pandora Media, Inc.
Tencent Music Entertainment Group
Tidal
SoundCloud Global Limited &Co. KG
iHeartMedia, Inc.

第9章分析師建議

機會
分析師觀點
Coherent Opportunity Map

第10章參考文獻與調查方法

參考
調查方法
關於本公司

簡介目錄

Product Code: CMI7613

Global Music Streaming Market is estimated to be valued at USD 49.09 Bn in 2026 and is expected to reach USD 176.84 Bn by 2033, growing at a compound annual growth rate (CAGR) of 19.4% from 2026 to 2033.

Report Coverage		Report Details
Base Year:	2025	Market Size in 2025:	USD 49.09 Bn
Historical Data for:	2020 To 2024	Forecast Period:	2025 To 2032
Forecast Period 2025 to 2032 CAGR:	19.40%	2032 Value Projection:	USD 176.84 Bn

The global music streaming market has witnessed tremendous growth over the past few years. Factors such as increasing consumer preference for on-demand streaming services over physical media, high-speed internet penetration, and availability of wider music catalogue have boosted the growth of this market. Music streaming allows users to listen to a variety of songs online without actually storing the music files on the local device. Various streaming platforms provide subscription services ranging from free ad-supported to premium ad-free options. With growing smartphone and smart device usage, music streaming apps have become widely popular among millennials and Gen Z users. The emergence of innovative technologies like AI and machine learning is further expected to enhance music discovery and personalized music recommendation, thereby expanding the customer base of music streaming platforms.

Market Dynamics

The key drivers fueling the music streaming market include growing preference of young demographics for digital music consumption, availability of low-cost data plans and smartphones, and constant innovation introduced by music streaming players. However, factors such as piracy concerns, lack of internet penetration in rural areas, and increasing market dominance of top players pose challenges for market growth. On the upside, monetization of audio advertising, expansion into emerging economies, integration of live streaming features, and bundling of music streaming with other OTT platforms present lucrative opportunities for market players. Moreover, paradigm shift towards subscription-based models and convergence of music and video streaming is expected to reshape the competitive dynamics in the coming years.

Key features of the study

This report provides in-depth analysis of the global music streaming market, and provides market size (US$ Bn) and compound annual growth rate (CAGR%) for the forecast period (2024-2030), considering 2022 as the base year.
It elucidates potential revenue opportunities across different segments and explains attractive investment proposition matrices for this market.
This study also provides key insights about market drivers, restraints, opportunities, new product launches or approval, market trends, regional outlook, and competitive strategies adopted by key players.
It profiles key players in the global music streaming market based on the following parameters - company highlights, products portfolio, key highlights, financial performance, and strategies.
Key companies covered as a part of this study include Spotify AB, Apple, Inc., Amazon.com, Inc., Google LLC, Deezer SA, Pandora Media, Inc., Tencent Music Entertainment Group, Tidal, SoundCloud Global Limited & Co. KG, iHeartMedia, Inc.
Insights from this report would allow marketers and the management authorities of the companies to make informed decisions regarding their future product launches, type up-gradation, market expansion, and marketing tactics.
The global music streaming market report caters to various stakeholders in this industry including investors, suppliers, product manufacturers, distributors, new entrants, and financial analysts
Stakeholders would have ease in decision-making through various strategy matrices used in analyzing the global music streaming market.

Market Segmentation

Service Insights (Revenue, USD Bn, 2026 - 2033)
- On-demand Streaming
- Live Streaming
Content Insights (Revenue, USD Bn, 2026 - 2033)
- Audio
- Video
End-user Insights (Revenue, USD Bn, 2026 - 2033)
- Individual
- Commercial
Regional Insights (Revenue, USD Bn, 2026 - 2033)
- North America
- U.S.
- Canada
- Latin America
- Brazil
- Argentina
- Mexico
- Rest of Latin America
- Europe
- Germany
- U.K.
- Spain
- France
- Italy
- Russia
- Rest of Europe
- Asia Pacific
- China
- India
- Japan
- Australia
- South Korea
- ASEAN
- Rest of Asia Pacific
- Middle East
- GCC Countries
- Israel
- Rest of Middle East
- Africa
- South Africa
- North Africa
- Central Africa
Key Players Insights
- Spotify AB
- Apple, Inc.
- Amazon.com, Inc.
- Google LLC
- Deezer SA
- Pandora Media, Inc.
- Tencent Music Entertainment Group
- Tidal
- SoundCloud Global Limited & Co. KG
- iHeartMedia, Inc.

1. Research Objectives and Assumptions

Research Objectives
Assumptions
Abbreviations

2. Market Purview

Report Description
- Market Definition and Scope
Executive Summary
- Music Streaming Market, By Service
- Music Streaming Market, By Content
- Music Streaming Market, By End-user
- Music Streaming Market, By Region

3. Market Dynamics, Regulations, And Trends Analysis

Market Dynamics
Impact Analysis
Key Highlights
Regulatory Scenario
Product Launches/Approvals
PEST Analysis
PORTER's Analysis
Merger and Acquisition Scenario
Industry Trends

4. Music Streaming Market, By Service, 2026 - 2033, (USD Bn)

Introduction
- Market Share Analysis, 2025 and 2032 (%)
- Y-o-Y Growth Analysis, 2020 - 2032
- Segment Trends
On-demand Streaming
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)
Live Streaming
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)

5. Music Streaming Market, By Content, 2026 - 2033, (USD Bn)

Introduction
- Market Share Analysis, 2025 and 2032 (%)
- Y-o-Y Growth Analysis, 2020 - 2032
- Segment Trends
Audio
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)
Video
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)

6. Music Streaming Market, By End-user, 2026 - 2033, (USD Bn)

Introduction
- Market Share Analysis, 2025 and 2032 (%)
- Y-o-Y Growth Analysis, 2020 - 2032
- Segment Trends
Individual
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)
Commercial
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)

7. Music Streaming Market, By Region, 2020 - 2032, Value (USD Bn)

Introduction
- Market Share (%) Analysis, 2025,2028 & 2032, Value (USD Bn)
- Market Y-o-Y Growth Analysis (%), 2020 - 2032, Value (USD Bn)
- Regional Trends
North America
- Introduction
- Market Size and Forecast, By Service, 2020 - 2032, Value (USD Bn)
- Market Size and Forecast, By Content, 2020 - 2032, Value (USD Bn)
- Market Size and Forecast, By End-user, 2020 - 2032, Value (USD Bn)
- Market Size and Forecast, By Country, 2020 - 2032, Value (USD Bn)
  - U.S.
  - Canada
Latin America
- Introduction
- Market Size and Forecast, By Service, 2020 - 2032, Value (USD Bn)
- Market Size and Forecast, By Content, 2020 - 2032, Value (USD Bn)
- Market Size and Forecast, By End-user, 2020 - 2032, Value (USD Bn)
- Market Size and Forecast, By Country, 2020 - 2032, Value (USD Bn)
  - Brazil
  - Argentina
  - Mexico
  - Rest of Latin America
Europe
- Introduction
- Market Size and Forecast, By Service, 2020 - 2032, Value (USD Bn)
- Market Size and Forecast, By Content, 2020 - 2032, Value (USD Bn)
- Market Size and Forecast, By End-user, 2020 - 2032, Value (USD Bn)
- Market Size and Forecast, By Country, 2020 - 2032, Value (USD Bn)
  - Germany
  - U.K.
  - Spain
  - France
  - Italy
  - Russia
  - Rest of Europe
Asia Pacific
- Introduction
- Market Size and Forecast, By Service, 2020 - 2032, Value (USD Bn)
- Market Size and Forecast, By Content, 2020 - 2032, Value (USD Bn)
- Market Size and Forecast, By End-user, 2020 - 2032, Value (USD Bn)
- Market Size and Forecast, By Country, 2020 - 2032, Value (USD Bn)
  - China
  - India
  - Japan
  - Australia
  - South Korea
  - ASEAN
  - Rest of Asia Pacific
Middle East
- Introduction
- Market Size and Forecast, By Service, 2020 - 2032, Value (USD Bn)
- Market Size and Forecast, By Content, 2020 - 2032, Value (USD Bn)
- Market Size and Forecast, By End-user, 2020 - 2032, Value (USD Bn)
- Market Size and Forecast, By Country, 2020 - 2032, Value (USD Bn)
  - GCC Countries
  - Israel
  - Rest of Middle East
Africa
- Introduction
- Market Size and Forecast, By Service, 2020 - 2032, Value (USD Bn)
- Market Size and Forecast, By Content, 2020 - 2032, Value (USD Bn)
- Market Size and Forecast, By End-user, 2020 - 2032, Value (USD Bn)
- Market Size and Forecast, By Country, 2020 - 2032, Value (USD Bn)
  - South Africa
  - North Africa
  - Central Africa

8. Competitive Landscape

Spotify AB
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
Apple, Inc.
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
Amazon.com, Inc.
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
Google LLC
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
Deezer SA
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
Pandora Media, Inc.
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
Tencent Music Entertainment Group
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
Tidal
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
SoundCloud Global Limited & Co. KG
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
iHeartMedia, Inc.
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies