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市場調查報告書

商品編碼

1878274

音樂串流媒體市場－2025-2030年預測

Music Streaming Market - Forecasts from 2025 to 2030

出版日期: 2025年11月02日 | 出版商:

Knowledge Sourcing Intelligence | 英文 155 Pages | 商品交期: 最快1-2個工作天內

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簡介目錄

預計音樂串流媒體市場將從 2025 年的 283.56 億美元成長到 2030 年的 552.08 億美元，複合年成長率為 14.25%。

音樂串流媒體市場分析

音樂串流媒體市場已成為主流音樂消費方式，從根本上改變了聽眾獲取和體驗音訊內容的方式。隨著點播音樂的普及，串流媒體服務已成為傳統音樂購買方式的可行替代方案。該市場經歷了爆炸式成長，Spotify、Apple Music、Amazon Music 和 YouTube Music 等主要平台在競爭格局中佔據主導地位。隨著科技的進步和音樂產業的不斷發展，音樂串流市場正處於持續上升的趨勢，為創新和擴張提供了許多機會。

這些主流平台在核心服務方面極具競爭力，同時又以獨家內容、使用者介面設計和多樣化的費率方案等獨特功能脫穎而出。串流媒體服務為傳統的音樂購買方式（如實體CD和數位下載）提供了一種替代方案，並因其便利性、經濟性和龐大的音樂庫而日益普及。音樂串流服務的收入模式通常包括用戶訂閱費、廣告收入以及與互補型公司的策略合作。唱片公司和藝人對這一市場有著巨大的影響力，他們會與特定平台協商獨家授權和推廣協議。

主要市場趨勢

串流媒體服務憑藉其點播功能和龐大的音樂庫，正主導著市場，為消費者提供前所未有的選擇和靈活性。主要服務商正透過獨家內容合作、直覺的使用者介面和具有競爭力的定價結構來打造差異化服務，旨在吸引和留住用戶群體。策略聯盟透過捆綁訂閱套餐和與電信業者的合作，擴大了服務的覆蓋範圍，降低了消費者的進入門檻。智慧型手機平台正推動著顯著的成長，其提供的行動便利性和在各個年齡層的高普及率都功不可沒。

主要市場促進因素

技術進步

音樂串流媒體市場的發展主要受技術進步和主要企業為鞏固市場地位而建立的策略聯盟所驅動。高速網路通訊和高效能行動裝置的普及等技術進步，讓使用者隨時隨地輕鬆存取音樂串流服務。智慧音箱和語音助理讓使用者無需與裝置進行實體互動即可欣賞音樂，降低了進入門檻，拓展了音樂在日常生活中的應用場景，從而提升了便利性。

策略聯盟與合作

音樂串流服務正與互補型公司建立合作關係，為用戶提供獨家內容和配套服務。許多服務也與電信業者合作，向其基本客群提供折扣或免費訂閱，從而創造分銷優勢，降低獲客成本，同時為通訊用戶帶來附加價值。

近期市場趨勢

2023年1月，全球音樂娛樂平台TIDAL與音樂娛樂巨頭環球音樂集團（UMG）宣布合作進行一項研究，旨在評估音樂串流領域獨特的新型經濟模式。該合作旨在更公平地補償藝術家所創造的價值，同時更準確地反映TIDAL用戶與藝術家及音樂內容的互動。透過這項協議，TIDAL和UMG將探索提升粉絲參與度的策略，並確保所有類型的藝術家都能從數位音樂服務和平台創造的更高商業性價值中受益。該研究旨在更好地了解多元化的經濟模式如何提高用戶留存率、促進用戶成長並實現粉絲群的變現，從而使音樂人和整個音樂產業受益。

2023年3月，蘋果宣布計畫推出一款名為「Apple Music Classical」的全新獨立應用，專門播放古典音樂。 Apple Music Classical預計將在3月下旬上線，屆時將提供超過500萬首古典音樂曲目。蘋果聲稱，該應用程式將擁有全球最大的古典音樂曲庫，其中包括數千張獨家專輯。 Apple Music（蘋果旗下音樂串流平台）的現有訂閱用戶可免費使用該應用程式，此舉可望為現有用戶帶來更多價值，同時也將吸引對古典音樂內容感興趣的新用戶。

市場區隔分析

根據平台分類，預計智慧型手機音樂串流媒體市場將呈現強勁成長。近年來，音樂串流媒體市場經歷了顯著成長，這主要得益於智慧型手機平台的普及。智慧型手機平台的主要成長要素在於其為用戶提供的便利性和易用性。智慧型手機的音樂串流功能使用戶能夠隨時隨地存取自己喜愛的歌曲和播放列表，無需額外的硬體設備，從根本上改變了音樂消費模式，並拓展了音樂的使用場景。
區域市場動態
依地理分類，音樂串流市場分為北美、南美、歐洲、中東和非洲以及亞太地區。北美音樂串流媒體市場佔據全球市場佔有率的大部分，並由少數幾家大型企業主導，其中Spotify和Apple Music佔據市場主導地位。 Pandora、Tidal和Amazon Music等小規模的競爭對手也在積極爭奪市場佔有率，從而形成了充滿活力的競爭格局。
北美市場的主要成長要素包括智慧型手機和行動裝置的日益普及，以及高速網路滲透率的不斷提高。根據美國人口普查局的一份報告，到2021年，96%的美國家庭將擁有智慧型手機，77%的家庭將擁有寬頻網路連接，這表明全部區域音樂串流服務具有巨大的普及潛力。
由於智慧型手機普及率極高以及網路網路基礎設施的顯著發展，亞太地區的音樂串流市場正在快速擴張。該地區存在著各種各樣的音樂串流平台，形成了一個競爭異常激烈的市場環境，各平台在價格、內容和功能方面競爭，以吸引和留住用戶。

本報告的主要優勢：

深入分析：提供對主要和新興地區的深入市場洞察，重點關注客戶群、政府政策和社會經濟因素、消費者偏好、行業垂直領域和其他細分市場。
競爭格局：了解全球主要參與者的策略舉措，並了解透過正確的策略進入市場的機會。
市場促進因素與未來趨勢：探討影響市場的動態因素和關鍵趨勢及其對未來市場發展的影響。
可操作的建議：利用這些見解，在快速變化的環境中製定策略決策，發展新的商業機會和收入來源。
受眾廣泛：適用於Start-Ups、研究機構、顧問公司、中小企業和大型企業，且經濟實惠。
公司如何使用我們的報告範例
產業與市場分析、機會評估、產品需求預測、打入市場策略、地理擴張、資本投資決策、法規結構及影響、新產品開發、競爭情報

報告範圍：

2022年至2024年的歷史數據和2025年至2030年的預測數據
成長機會、挑戰、供應鏈前景、法規結構與趨勢分析
競爭定位、策略和市場佔有率分析
按業務板塊和地區分類的收入成長和預測評估，包括國家/地區
公司概況（策略、產品、財務資訊、關鍵發展等）

The music streaming market has emerged as the dominant force in music consumption, fundamentally transforming how audiences access and experience audio content. With the rise of on-demand music access, streaming services have established themselves as compelling alternatives to traditional music purchases. The market has experienced explosive growth, with major platforms including Spotify, Apple Music, Amazon Music, and YouTube Music dominating the competitive landscape. As technology continues advancing and the music industry evolves, the music streaming market is positioned for continued upward trajectory, presenting opportunities for innovation and expansion across multiple dimensions.

These leading platforms offer comparable core services while differentiating themselves through distinctive features including exclusive content, user interface design, and diverse pricing plans. Streaming services provide alternatives to traditional music purchases such as physical CDs or digital downloads, gaining popularity due to their convenience, affordability, and extensive music library access. The revenue model for music streaming services typically encompasses subscription fees from users, advertising revenue, and strategic partnerships with complementary companies. The market operates under significant influence from music labels and artists, who negotiate exclusive licensing deals and promotional arrangements with specific platforms.

Key Market Highlights

Streaming services are dominating the market through on-demand access capabilities and vast music libraries that provide consumers with unprecedented choice and flexibility. Major players differentiate their offerings through exclusive content arrangements, intuitive user interfaces, and competitive pricing structures designed to capture and retain subscriber bases. Strategic partnerships are expanding service offerings via bundled subscription packages and telecommunications company collaborations that reduce friction for consumer adoption. Smartphone platforms are driving substantial growth by providing mobile convenience and benefiting from high adoption rates across demographic segments.

Primary Market Drivers

Technological Advancements

The music streaming market is propelled by technological advancements and strategic collaborations among key companies seeking to strengthen their market positions. Technological progress, including faster internet speeds and increasingly capable mobile devices, has simplified user access to music streaming services while mobile. Smart speakers and voice assistants have enhanced convenience by enabling music access without requiring direct device interaction, reducing barriers to consumption and expanding usage occasions throughout daily routines.

Strategic Partnerships and Collaborations

Music streaming services have established partnerships and collaborations with complementary companies to provide exclusive content or deliver bundled services to users. Numerous services have partnered with telecommunications companies to offer discounted or complimentary subscriptions to their customer bases, creating distribution advantages and reducing customer acquisition costs while providing added value to telecom subscribers.

Recent Market Developments

In January 2023, TIDAL, a global music and entertainment platform, and Universal Music Group (UMG), a leader in music-based entertainment, announced their intention to collaborate on evaluating a unique new economic model for music streaming. This initiative aims to more fairly compensate artists for the value they provide while more accurately reflecting TIDAL subscriber engagement with artists and music content. Through this agreement, TIDAL and UMG seek to identify strategies for increasing fan engagement, enabling all artist categories to benefit from increased commercial value generated by digital music services and platforms. The study's objective is to better understand how various economic models may enhance subscriber retention, deepen subscriber growth, and monetize fandom for the benefit of musicians and the broader music industry.

In March 2023, Apple announced plans to launch Apple Music Classical, a new standalone application designed specifically for streaming classical music. Apple Music Classical was scheduled for late March availability, offering access to more than five million classical music tracks. The company claimed the application would feature the world's largest classical music catalog, including thousands of exclusive albums. The application would be provided free to users already subscribed to Apple Music, the company's original music streaming platform, creating additional value for existing subscribers while potentially attracting new audiences interested in classical music content.

Market Segmentation Analysis

Based on platform classification, the music streaming market is expected to demonstrate positive growth within the smartphone segment. The music streaming market has experienced significant expansion in recent years, driven substantially by increasing smartphone platform popularity. A key growth driver within smartphone platforms is the convenience and accessibility these platforms offer users. The ability to stream music from smartphones enables users to access favorite songs and playlists anytime, anywhere, without requiring additional hardware, fundamentally transforming music consumption patterns and expanding addressable usage occasions.
Regional Market Dynamics
Based on geographic segmentation, the music streaming market is divided into North America, South America, Europe, the Middle East and Africa, and Asia Pacific. The North American music streaming market maintains sizable portions of the global market, dominated by several major players with Spotify and Apple Music leading market positions. Smaller competitors including Pandora, Tidal, and Amazon Music compete actively for market share, creating a dynamic competitive environment.
Primary growth drivers in the North American market include increasing smartphone and mobile device usage alongside expanding high-speed internet availability. The US Census Bureau reported that in 2021, 96% of US households possessed smartphones and 77% maintained broadband internet connections, indicating high potential for music streaming adoption throughout the region.
The Asia-Pacific music streaming market is expanding rapidly due to exceptionally high smartphone adoption rates and significant internet network infrastructure development. The region features diverse music streaming platforms creating a highly competitive market environment, with services competing on pricing, content offerings, and feature sets to attract and retain users.

Key Benefits of this Report:

Insightful Analysis: Gain detailed market insights covering major as well as emerging geographical regions, focusing on customer segments, government policies and socio-economic factors, consumer preferences, industry verticals, and other sub-segments.
Competitive Landscape: Understand the strategic maneuvers employed by key players globally to understand possible market penetration with the correct strategy.
Market Drivers & Future Trends: Explore the dynamic factors and pivotal market trends and how they will shape future market developments.
Actionable Recommendations: Utilize the insights to exercise strategic decisions to uncover new business streams and revenues in a dynamic environment.
Caters to a Wide Audience: Beneficial and cost-effective for startups, research institutions, consultants, SMEs, and large enterprises.
What do businesses use our reports for?
Industry and Market Insights, Opportunity Assessment, Product Demand Forecasting, Market Entry Strategy, Geographical Expansion, Capital Investment Decisions, Regulatory Framework & Implications, New Product Development, Competitive Intelligence

Report Coverage:

Historical data from 2022 to 2024 & forecast data from 2025 to 2030
Growth Opportunities, Challenges, Supply Chain Outlook, Regulatory Framework, and Trend Analysis
Competitive Positioning, Strategies, and Market Share Analysis
Revenue Growth and Forecast Assessment of segments and regions including countries
Company Profiling (Strategies, Products, Financial Information, and Key Developments among others.

Music Streaming Market Segmentation:

MUSIC STREAMING MARKET BY TYPE
On-demand Streaming
Live Streaming
MUSIC STREAMING MARKET BY PLATFORM
Smartphones
Laptops & Desktops
Others
MUSIC STREAMING MARKET BY REVENUE MODEL
Subscription-based
Freemium
Pay-per-Download
Bundled Services
GLOBAL FOOD WASTE MANAGEMENT MARKET BY GEOGRAPHY
North America
USA
Canada
Mexico
South America
Brazil
Argentina
Others
Europe
Germany
France
United Kingdom
Spain
Others
Middle East and Africa
Saudi Arabia
UAE
Others
Asia Pacific
China
India
Japan
South Korea
Indonesia
Thailand
Others

1. EXECUTIVE SUMMARY

2. MARKET SNAPSHOT

2.1. Market Overview
2.2. Market Definition
2.3. Scope of the Study

2.4. Market Segmentation

3. BUSINESS LANDSCAPE

3.1. Market Drivers
3.2. Market Restraints
3.3. Market Opportunities
3.4. Porter's Five Forces Analysis
3.5. Industry Value Chain Analysis
3.6. Policies and Regulations
3.7. Strategic Recommendations

4. TECHNOLOGICAL OUTLOOK

5. MUSIC STREAMING MARKET BY TYPE

5.1. Introduction
5.2. On-demand Streaming
5.3. Live Streaming

6. MUSIC STREAMING MARKET BY PLATFORM

6.1. Introduction
6.2. Smartphones
6.3. Laptops & Desktops
6.4. Others

7. MUSIC STREAMING MARKET BY REVENUE MODEL

7.1. Introduction
7.2. Subscription-based
7.3. Freemium
7.4. Pay-per-Download
7.5. Bundled Services

8. GLOBAL FOOD WASTE MANAGEMENT MARKET BY GEOGRAPHY

8.1. Introduction
8.2. North America
- 8.2.1. USA
- 8.2.2. Canada
- 8.2.3. Mexico
8.3. South America
- 8.3.1. Brazil
- 8.3.2. Argentina
- 8.3.3. Others
8.4. Europe
- 8.4.1. Germany
- 8.4.2. France
- 8.4.3. United Kingdom
- 8.4.4. Spain
- 8.4.5. Others
8.5. Middle East and Africa
- 8.5.1. Saudi Arabia
- 8.5.2. UAE
- 8.5.3. Others
8.6. Asia Pacific
- 8.6.1. China
- 8.6.2. India
- 8.6.3. Japan
- 8.6.4. South Korea
- 8.6.5. Indonesia
- 8.6.6. Thailand
- 8.6.7. Others