線上按需家庭服務市場規模、佔有率和成長分析（按平台、類型和地區）- 產業預測 2025-2032

線上按需家事服務市場規模預計到 2023 年將達到 1509.3 億美元，並從 2024 年的 1701.0 億美元成長到 2032 年的 4426.8 億美元，預測期內（2025-2032 年）的複合年成長率為 12.7%。

由於全球對無障礙家居設施的需求不斷成長，線上按需家事服務市場正在經歷顯著成長。這些平台促進了用戶和服務供應商之間的無縫連接，實現了高效的支付和發票流程。增強的行銷和廣告策略在這一擴張中發揮關鍵作用，因為 TATA、Amazon Home Services 和 Angi Inc. 等公司正在進行創新宣傳活動來提高消費者的認知度和忠誠度。幸福保證計劃等舉措的推出也確保了服務品質並增強了顧客信心。在美國和歐洲，支付方式和服務可用性的快速發展進一步推動了市場成長。同時，亞太地區，尤其是中國、韓國和印度，已成為這一格局演變的主要貢獻者，未來幾年將帶來充滿活力的市場機會。

目錄

介紹

• 調查目的
• 研究範圍
• 定義

調查方法

• 資訊採購
• 次要和主要資料方法
• 市場規模預測
• 市場假設與限制

執行摘要

• 全球市場展望
• 供需趨勢分析
• 細分機會分析

市場動態及展望

• 市場概況
• 市場規模
• 市場動態
  • 促進因素和機會
  • 限制與挑戰
• 波特的分析

主要市場考察

• 關鍵成功因素
• 競爭程度
• 主要投資機會
• 市場生態系統
• 市場吸引力指數（2024 年）
• PESTEL 分析
• 總體經濟指標
• 價值鏈分析
• 定價分析
• 案例研究
• 監管格局
• 客戶和購買標準分析
• 專利分析

線上按需家庭服務市場規模（按平台分類）及複合年成長率（2025-2032 年）

• 市場概況
• 網路
• 智慧型手機

線上按需家庭服務市場規模（按類型和複合年成長率）（2025-2032）

• 市場概況
• 居家清潔
  • 花園和草坪修剪
  • 女傭
  • 洗衣店
  • 洗車
  • 害蟲防治
  • 其他類型的房屋清潔服務
• 維修和保養
  • 管道工程
  • 電
  • 木工
  • 筆記型電腦維修
  • 手機維修
  • 其他維修和保養服務類型
• 健康與保健
  • 美容美髮服務
  • 健身教練
  • 物理治療
  • 其他類型的健康和保健服務
• 其他類型
  • 保母
  • 寵物護理
  • 包裝和搬運
  • 其他

線上按需家庭服務市場規模（按地區分類）及複合年成長率（2025-2032 年）

• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 德國
  • 西班牙
  • 法國
  • 英國
  • 義大利
  • 其他歐洲國家地區
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 其他亞太地區
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲國家
• 中東和非洲
  • 海灣合作理事會國家
  • 南非
  • 其他中東和非洲地區

競爭資訊

• 前 5 家公司對比
• 主要企業市場定位（2024年）
• 主要市場參與者所採用的策略
• 近期市場趨勢
• 公司市場佔有率分析（2024 年）
• 主要企業簡介
  • 公司詳細資訊
  • 產品系列分析
  • 公司分部佔有率分析
  • 收益與前一年同期比較對比（2022-2024 年）

主要企業簡介

• Amazon Home Services（USA）
• Angi Inc.（USA）
• Handy（USA）
• Helpling（Germany）
• HomeAdvisor（USA）
• HouseJoy（India）
• TaskRabbit（USA）
• Thumbtack（USA）
• Urban Company（India）
• Care.com（USA）
• LawnStarter（USA）
• Merry Maids（USA）
• TaskEasy（USA）
• Jobber（Canada）
• Bizzby（UK）
• Zaarly（USA）
• Porch（USA）
• Alfred（USA）
• Airtasker（Australia）
• HandyPro（USA）

結論和建議

Online On-Demand Home Services Market size was valued at USD 150.93 billion in 2023 and is poised to grow from USD 170.1 billion in 2024 to USD 442.68 billion by 2032, growing at a CAGR of 12.7% during the forecast period (2025-2032).

The online on-demand home services market is experiencing significant growth due to increasing demand for accessible home amenities worldwide. These platforms facilitate seamless connections between users and service providers, enabling efficient payments and invoicing processes. Enhanced marketing and advertising strategies play a crucial role in this expansion, as companies like TATA, Amazon Home Services, and Angi Inc. implement innovative campaigns to boost consumer awareness and loyalty. The introduction of initiatives like the Happiness Guarantee program also ensures service quality, enhancing customer confidence. Rapid advancements in payment options and service availability in the U.S. and Europe further support market growth, while the Asia Pacific region, particularly China, Korea, and India, emerges as a key contributor to this evolving landscape, promising dynamic market opportunities ahead.

Top-down and bottom-up approaches were used to estimate and validate the size of the Online On-Demand Home Services market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Online On-Demand Home Services Market Segments Analysis

Global Online On-Demand Home Services Market is segmented by Platform, Type and region. Based on Platform, the market is segmented into Web and Mobile. Based on Type, the market is segmented into Home Cleaning, Repairs and Maintenance, Health and Wellness and Others. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Online On-Demand Home Services Market

The Online On-Demand Home Services market is propelled by the fast-paced lifestyle and swift urbanization of today's society. Urban residents place a premium on convenience and efficiency, driving the appeal of outsourced services such as cleaning, plumbing, and home repairs, particularly in bustling metropolitan areas. As an increasing number of individuals seek quick, hassle-free solutions to their household needs, the demand for these services continues to rise. This trend creates substantial opportunities for providers to adapt and respond to the evolving desires of modern consumers, positioning the industry for sustained growth in the coming years as it addresses the dynamic challenges of contemporary living.

Restraints in the Online On-Demand Home Services Market

The Online On-Demand Home Services market faces significant challenges due to a shortage of skilled service providers. This limitation is particularly evident in semi-urban and rural areas, where inadequate training and a lack of qualified personnel lead to diminished customer satisfaction and service quality. The disparity between supply and demand creates obstacles to the market's effective growth, emphasizing the urgent need for enhanced training programs and initiatives aimed at developing a reliable and skilled workforce. Addressing this issue is crucial to improving service delivery and meeting the expectations of consumers in the ever-evolving home services landscape.

Market Trends of the Online On-Demand Home Services Market

The Online On-Demand Home Services market is significantly evolving through the integration of automation and artificial intelligence. This trend enhances user experience by offering advanced features like predictive maintenance, automated scheduling, and personalized service recommendations, ultimately driving customer satisfaction. Providers benefit as these technologies streamline operations, allowing them to process requests more efficiently and accurately. As consumers increasingly demand convenience and seamless service interactions, the adoption of AI-driven solutions becomes imperative for businesses to remain competitive. This shift not only improves operational efficiencies but also shapes the future of home service delivery, positioning companies at the forefront of a tech-driven marketplace.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Case Studies
• Regulatory Landscape
• Customer & Buying Criteria Analysis
• Patent Analysis

Global Online On-Demand Home Services Market Size by Platform & CAGR (2025-2032)

• Market Overview
• Web
• Mobile

Global Online On-Demand Home Services Market Size by Type & CAGR (2025-2032)

• Market Overview
• Home Cleaning
  • Garden and Lawn Mowing
  • Maids
  • Laundry
  • Car Wash
  • Pest Control
  • Other Home Cleaning Service Types
• Repairs and Maintenance
  • Plumbing
  • Electrical
  • Carpentry
  • Laptop Repair
  • Mobile Repair
  • Other Repairs and Maintenance Service Types
• Health and Wellness
  • Beauty/Salon Services
  • Fitness Coach
  • Physiotherapy
  • Other Health and Wellness Service Type
• Other Types
  • Babysitting
  • Pet Care
  • Packing and Moving
  • Others

Global Online On-Demand Home Services Market Size & CAGR (2025-2032)

• North America (Platform, Type)
  • US
  • Canada
• Europe (Platform, Type)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Platform, Type)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Platform, Type)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Platform, Type)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Amazon Home Services (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Angi Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Handy (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Helpling (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• HomeAdvisor (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• HouseJoy (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• TaskRabbit (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Thumbtack (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Urban Company (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Care.com (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• LawnStarter (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Merry Maids (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• TaskEasy (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Jobber (Canada)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Bizzby (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Zaarly (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Porch (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Alfred (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Airtasker (Australia)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• HandyPro (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations