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商品編碼

1733822

活動產業市場：企業活動、社交及娛樂活動、展覽及展覽會（按地區分類），2026 年至 2032 年

Events Industry Market By Corporate Events, Social And Entertainment Events, Exhibitions And Trade Shows, & Region For 2026-2032

出版日期: 2025年05月13日 | 出版商:

Verified Market Research | 英文 202 Pages | 商品交期: 2-3個工作天內

價格

簡介目錄

活動產業市場評估 - 2026-2032

特別是在體育、音樂和展覽等領域，企業贊助商為提高品牌知名度和參與活動而增加的投資正在推動活動產業的發展，預計 2024 年市場規模將超過 1,313,490 億美元，到 2032 年將達到約 3,612,270 億美元。

此外，國際貿易、全球化和商業網路機會的增加也導致會議、大會和展覽會的增加，從而支持了該行業的發展。目的地婚禮和會獎旅遊等旅遊業的成長促進了對活動策劃和管理服務的需求增加，預計 2026 年至 2032 年期間市場複合年成長率將達到 13.48%。

活動產業市場定義/概述

活動產業涵蓋各種類型活動的策劃、組織和執行，例如公司會議、研討會、展覽、節日、音樂會和社交活動。該行業涵蓋廣泛的服務，從場地選擇和活動設計到物流管理、餐飲和技術整合，所有這些都是為了為與會者提供難忘且有影響力的體驗。

活動產業服務於企業、娛樂、體育、教育和旅遊等不同領域。會議、產品發布會和展覽會等公司活動有助於企業與相關人員建立聯繫並推廣其品牌。音樂節和戲劇表演等娛樂活動描述了文化和休閒體驗。此外，我們也透過婚禮和國際會議等目的地活動支持旅遊業，為當地經濟做出貢獻。

對實況活動和體驗日益成長的需求將如何推動活動產業的招募增加？

對實況活動和體驗的需求不斷成長是全球活動產業市場的主要驅動力。根據聯合國世界旅遊組織（UNWTO）的報告，到2022年，全球參與國際活動的人數將增加18%，達到2.75億。推動這一成長的因素包括可支配收入的增加，尤其是在新興國家，以及越來越多的消費者更喜歡體驗式活動而非傳統娛樂。

企業部門對活動和會議的投資增加也是活動產業市場的主要驅動力。國際大會及會議協會（ICCA）的報告顯示，2022年全球企業活動和會議支出將增加14%，達到4,500億美元。這一趨勢是由公司意識到面對面交流、品牌知名度和員工參與的重要性所推動的，而這些通常可以透過各種類型的活動來促進。

體驗經濟的興起也推動了活動產業市場的成長。根據經濟合作暨發展組織(OECD) 的報告，全球在節慶、音樂會和身臨其境型體驗等體驗式活動的支出預計將在 2022 年成長 17%，達到 3,200 億美元。這一趨勢反映了消費者偏好的變化，尤其是年輕一代，他們越來越追求比傳統娛樂更獨特、更難忘的體驗。

活動產業的安全風險是否會抑制市場成長？

活動產業受經濟波動的影響很大。在景氣衰退期間，企業活動預算通常首先被削減，導致活動減少、消費者在娛樂方面的支出減少以及更多的活動被取消和推遲。這種經濟不確定性可能會對各行業的成長和盈利產生重大影響。

舉辦活動，尤其是大型活動，涉及大量開支，包括場地租賃、技術整合、人員配備、物流等。高昂的營運成本使得小型組織不願舉辦活動，限制了市場機會。對於活動組織者來說，管理這些成本並保持盈利可能是一項重大挑戰。

滿足監管要求也是活動產業面臨的一大挑戰。不同地區的健康和安全標準、許可和環境法規差異很大，使得合規工作複雜且成本高昂。這些監管挑戰阻礙了活動的順利進行，增加了法律併發症的風險，並增加了活動組織者的負擔。

環境問題對活動產業的影響越來越大。大型活動往往會對環境產生重大影響，包括高能源消費量、廢棄物產生以及旅行產生的碳排放。該行業採用永續做法的壓力越來越大，但實施這些環保解決方案成本高且操作複雜，給組織者帶來了挑戰。

Live Nation Worldwide Inc.
Cvent Inc.
Reed Exhibitions
Informa PLC
Access Destination Services
BCD Meetings & Events
StubHub
Anschutz Entertainment Group
Questex LLC
Eventbrite
Freeman Company
MarrIoTt International
Pollstar
Capita Plc
Seven Events Ltd.
Versatile Event Management
CL Events
RELX Group
Anschutz Entertainment Group（AEG）
Emerald Expositions Events, Inc.
Ascential plc, Hyve Group plc
Clarion Events Ltd.
Tarsus Group
The Freeman Company
ATPI Ltd.
GL events
MCH Group
Sciensio
Fiera Milano SpA
Messe Frankfurt GmbH

第11章市場展望與機會

新興技術
未來市場趨勢
投資機會

第12章附錄

簡稱列表
來源和參考文獻

簡介目錄

Product Code: 69205

Events Industry Market Valuation - 2026-2032

Increasing investments from corporate sponsors for brand visibility and engagement at events drive the growth of the events industry, particularly in sectors like sports, music, and exhibitions are driving the market size surpass USD 1313.49 Billion valued in 2024 to reach a valuation of around USD 3612.27 Billion by 2032.

In addition to this, the rise in international trade, globalization, and business networking opportunities has led to a growing number of conferences, conventions, and trade fairs, supporting industry growth. The growth of the tourism industry, including destination weddings and MICE (Meetings, Incentives, Conferences, and Exhibitions) tourism, contributes to the rising demand for event planning and management services are enabling the market to grow at a CAGR of 13.48% from 2026 to 2032.

Events Industry Market: Definition/ Overview

The events industry encompasses the planning, organization, and execution of various types of events, including corporate meetings, conferences, exhibitions, festivals, concerts, and social gatherings. This industry involves a wide range of services, from venue selection and event design to logistics management, catering, and technology integration, aimed at delivering memorable and impactful experiences for attendees.

The events industry serves diverse sectors such as corporate, entertainment, sports, education, and tourism. Corporate events like meetings, product launches, and trade shows help businesses connect with stakeholders and promote their brands. Entertainment events, including music festivals and theatre performances, provide cultural and recreational experiences. Additionally, the industry supports tourism through destination events, such as weddings and international conferences, contributing to local economies.

How will Rising Demand for Live Events and Experiences Increase Adoption of Events Industry?

The growing demand for live events and experiences is a key driver of the global events industry market. According to a report by the United Nations World Tourism Organization (UNWTO), the number of international event attendees worldwide increased by 18% in 2022, reaching 275 million. This growth is attributed to the rising disposable incomes, particularly in emerging economies, and the increasing consumer preference for experiential activities over traditional forms of entertainment.

The corporate sector's growing investment in events and conferences is another significant driver of the events industry market. A report by the International Congress and Convention Association (ICCA) reveals that the global spending on corporate events and meetings increased by 14% in 2022, reaching USD 450 Billion. This trend is driven by the recognition among businesses of the importance of in-person networking, brand awareness, and employee engagement, which are often facilitated through various types of events.

The rise of the experiential economy is also fueling the growth of the Events Industry Market. According to a report by the Organisation for Economic Co-operation and Development (OECD), the global spending on experiential activities, including festivals, concerts, and immersive experiences, grew by 17% in 2022, reaching USD 320 Billion. This trend reflects the changing consumer preferences, particularly among the younger generations, who are increasingly seeking unique and memorable experiences over traditional forms of entertainment.

Will Security Risks of Events Industry Restrain Its Market Growth?

The events industry is highly susceptible to economic fluctuations. During periods of economic downturn, corporate budgets for events are often among the first to be reduced, leading to fewer events, lower consumer spending on entertainment, and an increase in cancellations or postponements. This economic uncertainty can significantly impact the industry's overall growth and profitability.

Organizing events, particularly large-scale ones, involves substantial costs, including venue rentals, technology integration, staffing, and logistics. These high operational expenses can deter smaller organizations from hosting events, thus limiting market opportunities. For event organizers, managing these costs while maintaining profitability can be a significant challenge.

Navigating regulatory requirements is another critical restraint for the events industry. Health and safety standards, licensing, and environmental regulations vary widely across regions, making compliance complex and costly. These regulatory challenges can hinder the smooth execution of events and increase the risk of legal complications, adding to the burden on event organizers.

Environmental concerns are increasingly influencing the events industry. Large events often have significant environmental impacts, such as high energy consumption, waste generation, and carbon emissions from travel. There is growing pressure on the industry to adopt sustainable practices, but implementing these eco-friendly solutions can be expensive and operationally complex, posing challenges for organizers.

Category-Wise Acumens

Which Factors are Contributing Conferences and Seminars Segment Dominance in Events Industry Market?

Conferences and seminars dominating segment of the events industry market. According to a report by the United Nations Conference on Trade and Development (UNCTAD), the global revenue from conferences and seminars increased by 22% in 2022, reaching USD 125 Billion. This growth is driven by the rising demand for professional development, knowledge-sharing, and networking opportunities among businesses and industry professionals.

The Asia-Pacific region is at the forefront of the conference and seminar segment's dominance in the events industry market. A report by the Asia-Pacific Economic Cooperation (APEC) reveals that the regional revenue from conferences and seminars grew by 27% in 2022, reaching USD 55 Billion. This trend is attributed to the rapid economic growth, the expansion of the middle class, and the increasing importance placed on professional development and knowledge-sharing in the region.

The corporate sector's growing investment in conferences and seminars is further strengthening their dominance in the events industry market. According to a report by the International Association of Conference Centers (IACC), the global spending on corporate conferences and seminars increased by 19% in 2022, reaching USD 80 Billion. This trend reflects the recognition among businesses of the value of these events in fostering employee engagement, facilitating knowledge exchange, and strengthening client relationships.

Which Factors are Contributing Weddings Segment Dominance in Events Industry Market?

The global weddings segment dominating the events industry market. According to a report by the United Nations Statistics Division (UNSD), the global revenue from wedding events increased by 25% in 2022, reaching USD 135 Billion. This growth is driven by the rising disposable incomes, particularly in emerging economies, and the cultural importance placed on weddings as cherished life events.

The Asia-Pacific region is a dominant player in the weddings segment of the events industry market. A report by the Asia-Pacific Economic Cooperation (APEC) reveals that the regional revenue from wedding events accounted for 45% of the global weddings market in 2022, reaching USD 60 Billion. This dominance is attributed to the region's cultural traditions, the growing middle class, and the increasing preference for elaborate and lavish wedding celebrations.

The rising demand for sustainable and eco-friendly wedding practices is also shaping the dominance of the weddings segment in the events industry market. According to a report by the United Nations Environment Programme (UNEP), the global revenue from environmentally-conscious wedding events grew by 20% in 2022, reaching USD 30 Billion. This trend reflects the growing awareness among couples and wedding service providers about the environmental impact of traditional wedding practices, leading to the adoption of sustainable solutions such as zero-waste catering, renewable energy-powered venues, and ethical fashion.

Country/Region-wise Acumens

Will Rising Corporate Events and Conferences in North America Drive Events Industry Market Growth?

North America is expected to dominate the global events industry market. According to a report by the United States Department of Commerce, the North American events industry generated USD 190 Billion in revenue in 2022, accounting for 35% of the global market. This dominance is driven by the region's robust economic conditions, the presence of large corporate entities, and the strong demand for live events and experiences among consumers. The report also highlights the region's well-developed event infrastructure, including state-of-the-art venues and advanced event management capabilities, which have contributed to North America's leading position in the events industry market.

The corporate events and conferences segment is a significant contributor to North America's dominance in the events industry market. A report by the International Association of Exhibitions and Events (IAEE) reveals that the revenue from corporate events and conferences in North America grew by 21% in 2022, reaching USD 95 Billion. This growth is driven by the region's large and diverse corporate sector, which places a high value on in-person networking, brand promotion, and employee engagement through various types of events.

The weddings segment is another key driver of North America's dominance in the events industry market. According to a report by Statistics Canada, the revenue from wedding events in North America increased by 23% in 2022, reaching USD 45 Billion. This growth is attributed to the region's cultural traditions, the rising disposable incomes, and the increasing preference for personalized and experiential wedding celebrations.

Will Increasing Demand for Live Events Enhance Adoption of Events Industry in Asia Pacific?

The Asia-Pacific region is experiencing rapid growth in the events industry market. According to a report by the Asia-Pacific Economic Cooperation (APEC), the regional events industry generated USD 150 Billion in revenue in 2022, representing a 19% increase from the previous year. This growth is driven by the region's expanding middle class, rising disposable incomes, and the increasing demand for live events and experiences among consumers. The APEC report also highlights the region's investment in event infrastructure, including the development of state-of-the-art venues and the adoption of advanced event management technologies, which have further contributed to the Asia-Pacific's rising prominence in the global events industry market.

The conferences and seminars segment is a key contributor to the Asia-Pacific region's rapid growth in the events industry market. A report by the United Nations Economic and Social Commission for Asia and the Pacific (UNESCAP) reveals that the revenue from conferences and seminars in the Asia-Pacific region increased by 25% in 2022, reaching USD 55 Billion. This growth is attributed to the region's focus on professional development, knowledge-sharing, and the increasing importance placed on networking among businesses and industry professionals.

Competitive Landscape

The events industry market is a dynamic and competitive space, characterized by a diverse range of players vying for market share. These players are on the run for solidifying their presence through the adoption of strategic plans such as collaborations, mergers, acquisitions, and political support.

The organizations are focusing on innovating their product line to serve the vast population in diverse regions. Some of the prominent players operating in the events industry market include:

Informa PLC
RELX Group
Live Nation Entertainment, Inc.
Anschutz Entertainment Group (AEG)
Cvent Inc.
Reed Exhibitions
Emerald Expositions Events, Inc.
Ascential plc
Hyve Group plc
Clarion Events Ltd.
Questex LLC
Tarsus Group
The Freeman Company
BCD Meetings & Events
ATPI Ltd.
GL events
MCH Group
Sciensio
Fiera Milano S.p.A.
Messe Frankfurt GmbH

Latest Developments

In January 2024, Live Nation launched an innovative mobile app feature that uses augmented reality to provide interactive event experiences and real-time updates for attendees.
In February 2024, Reed Exhibitions unveiled a new hybrid event solution that combines in-person and virtual elements, allowing for greater flexibility and broader reach for event organizers.
In March 2024, Messe Frankfurt expanded its digital event offerings with a new virtual platform that includes advanced networking tools and analytics to enhance participant interaction and event performance.

Events Industry Market, By Category

Corporate Events:
Conferences and Seminars
Product Launches
Team-building Retreats
Social And Entertainment Events:
Weddings
Concerts and Music Festivals
Award Shows
Exhibitions And Trade Shows:
Industry Trade Shows
Art and Craft Fairs
Technology Expos
Region:
North America
Europe
Asia-Pacific
South America
Middle East & Africa
Conclusion
As the frequency and intensity of emergency events continue to rise globally due to various factors including climate change, urbanization, and geopolitical instability, the Events Industry Market is poised for significant growth. Organizations, governments, and communities are increasingly investing in robust emergency preparedness and response solutions to mitigate risks and minimize the impact of disasters. Key drivers such as technological advancements, regulatory mandates, and growing awareness about the importance of resilience are expected to fuel market expansion in the coming years. However, challenges such as budget constraints, resource allocation, and coordination among stakeholders remain significant hurdles to overcome. Overall, the market presents lucrative opportunities for stakeholders across the value chain to innovate, collaborate, and contribute towards building more resilient and safer societies.