活動產業市場規模、佔有率、收益分析、按參與者來源、按收入來源、按組織者、按年齡層、按活動類型、按活動場地、按地區 - 行業預測 2025-2032

預計 2023 年全球活動產業市場規模將達到 1.2 兆美元，從 2024 年的 1.33 兆美元成長到 2032 年的 3.12 兆美元，預測期內（2025-2032 年）的複合年成長率為 11.2%。

隨著體驗式行銷需求的不斷成長、企業對會議和研討會的投資不斷增加，以及混合型和虛擬活動形式的興起，活動產業有望迎來顯著成長。全球化的勞動力正在推動對會議、獎勵旅遊、研討會和展覽 (MICE) 的投資增加，而數位化的不斷提升也提升了虛擬體驗世界的吸引力。此外，蓬勃發展的旅遊業和活動管理技術的創新也進一步推動了市場需求。然而，高昂的製作成本、虛擬活動相關的虛擬風險、監管障礙以及永續性問題等挑戰，都可能成為這一成長軌蹟的障礙，需要產業相關人員進行策略性引導，以在降低風險的同時抓住新機會。

目錄

介紹

• 調查目的
• 研究範圍
• 定義

調查方法

• 資訊採購
• 二次資料和一次資料方法
• 市場規模預測
• 市場假設與限制

執行摘要

• 全球市場展望
• 供需趨勢分析
• 細分機會分析

市場動態與展望

• 市場概覽
• 市場規模
• 市場動態
  • 促進因素和機會
  • 限制與挑戰
• 波特的分析

關鍵市場考察

• 關鍵成功因素
• 競爭程度
• 主要投資機會
• 市場生態系統
• 市場吸引力指數（2024年）
• PESTEL分析
• 總體經濟指標
• 價值鏈分析
• 定價分析
• 案例研究
• 顧客購買行為分析

活動產業市場規模（按參與者來源地和複合年成長率） (2025-2032)

• 市場概覽
• 全國
• 大陸
• 橫貫大陸

活動產業市場規模（按收入來源和複合年成長率） (2025-2032)

• 市場概覽
• 門票銷售
• 贊助
• 食品/飲料
• 廣告
• 產品銷售
• 費用
• 參與費用
• 媒體和授權收入
• 其他

活動產業市場規模（依組織者分類）及複合年成長率（2025-2032）

• 市場概覽
• 公司
• 運動的
• 教育
• 娛樂
• 其他

活動產業市場規模（依年齡層及複合年成長率）(2025-2032)

• 市場概覽
• 20歲以下
• 21至40歲
• 40歲或以上

活動產業市場規模（按類型及複合年成長率） (2025-2032)

• 市場概覽
• 音樂會
• 節慶
• 運動的
• 展覽和會議
• 企業活動與研討會
• 其他

活動產業市場規模（依活動場地分類）及複合年成長率（2025-2032 年）

• 市場概覽
• 一線城市
• 二線城市
• 三線城市

活動產業市場規模（按地區）及複合年成長率（2025-2032）

• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 德國
  • 西班牙
  • 法國
  • 英國
  • 義大利
  • 其他歐洲國家
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 其他亞太地區
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲
• 中東和非洲
  • 海灣合作理事會國家
  • 南非
  • 其他中東和非洲地區

競爭資訊

• 前五大公司對比
• 主要企業市場定位（2024年）
• 主要市場參與者所採取的策略
• 近期市場趨勢
• 公司市場佔有率分析（2024年）
• 主要企業簡介
  • 公司詳情
  • 產品系列分析
  • 公司分部佔有率分析
  • 收益與前一年同期比較對比（2022-2024 年）

主要企業簡介

• Access Destination Services
• Anschutz Entertainment Group Inc.
• BCD Travel Services BV
• CL EVENTS AND WEDDINGS
• CS Ellis
• Event Rhythm
• Group Seven Events Ltd.
• Liberty Media Corp.
• Regpack Inc.
• RELX Plc
• Riviera Events
• Theism Events
• The Freeman Co.

結論和建議

Global Events Industry Market size was valued at USD 1.2 trillion in 2023 and is poised to grow from USD 1.33 trillion in 2024 to USD 3.12 trillion by 2032, growing at a CAGR of 11.2% during the forecast period (2025-2032).

The events industry is poised for significant growth driven by heightened demand for experiential marketing, increased corporate investments in meetings and conferences, and the rise of hybrid and virtual event formats. The globalization of the workforce has led to increased investments in meetings, incentive travel, conferences, and exhibitions (MICE), while growing digitization encourages the global appeal of virtual experiences. Additionally, the booming tourism industry and innovations in event management technology are further propelling market demand. However, challenges such as high production costs, cybersecurity risks associated with virtual events, regulatory hurdles, and sustainability concerns present potential obstacles to this growth trajectory, necessitating strategic navigation by industry stakeholders to capitalize on emerging opportunities while mitigating risks.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Events Industry market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Events Industry Market Segments Analysis

Global Events Industry Market is segmented by Origin of Attendees, Revenue Source, Organizer, Age Group, Type, Event Location and region. Based on Origin of Attendees, the market is segmented into National, Continental and Transcontinental. Based on Revenue Source, the market is segmented into Ticket Sale, Sponsorship, Food and Beverage, Advertising, Merchandise Sales, Membership Fees, Participation Fees, Media and Licensing Revenue and Others. Based on Organizer, the market is segmented into Corporate, Sports, Education, Entertainment and Others. Based on Age Group, the market is segmented into Below 20 Years, 21 to 40 Years and Above 40 Years. Based on Type, the market is segmented into Music Concert, Festivals, Sports, Exhibitions and Conferences, Corporate Events and Seminar and Others. Based on Event Location, the market is segmented into Tier 1 Cities, Tier 2 Cities and Tier 3 Cities. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Events Industry Market

The Global Events Industry is significantly influenced by the rising connection between events and tourism. Major destination events, including international conferences, festivals, trade shows, and weddings, attract participants from across the globe, thereby enhancing local economies. In response, governments and tourism boards are investing substantially in infrastructure to market their cities as ideal venues for events. Additionally, various incentives, such as tax breaks, financial subsidies, and simplified visa regulations, actively encourage international event travel. Consequently, the expansion of global tourism is playing a crucial role in shaping the future landscape of the global events industry market.

Restraints in the Global Events Industry Market

The global events industry is facing significant challenges due to the rise of digital events, particularly concerning cybersecurity threats. Online platforms are increasingly susceptible to various cyberattacks, including hacking, data breaches, phishing attempts, and unauthorized access to sensitive content. This exposes attendee personal information, payment details, and confidential corporate data to potential risks. A single security breach can severely tarnish an organization's reputation and diminish the trust of participants. Consequently, the inherent risks associated with cybersecurity are expected to hinder the market growth of the global events industry, constraining its ability to penetrate and thrive in the digital landscape.

Market Trends of the Global Events Industry Market

The global events industry is increasingly witnessing a trend towards micro-events and localized gatherings, as businesses adapt to the evolving demands of their audiences. This shift from large-scale conferences to smaller, focused gatherings underscores a growing preference for meaningful, high-quality interactions over sheer attendee numbers. By tailoring themes, venues, and experiences to resonate with specific local cultures or niche professional segments, brands are enhancing engagement and relevance while finding cost-effective solutions. The flexibility and manageability of micro-events further contribute to their appeal, positioning them as a strategic choice for organizations looking to foster authentic connections and enhance the overall event experience.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Case Studies
• Customer Buying Behavior Analysis

Global Events Industry Market Size by Origin of Attendees & CAGR (2025-2032)

• Market Overview
• National
• Continental
• Transcontinental

Global Events Industry Market Size by Revenue Source & CAGR (2025-2032)

• Market Overview
• Ticket Sale
• Sponsorship
• Food and Beverage
• Advertising
• Merchandise Sales
• Membership Fees
• Participation Fees
• Media and Licensing Revenue
• Others

Global Events Industry Market Size by Organizer & CAGR (2025-2032)

• Market Overview
• Corporate
• Sports
• Education
• Entertainment
• Others

Global Events Industry Market Size by Age Group & CAGR (2025-2032)

• Market Overview
• Below 20 Years
• 21 to 40 Years
• Above 40 Years

Global Events Industry Market Size by Type & CAGR (2025-2032)

• Market Overview
• Music Concert
• Festivals
• Sports
• Exhibitions and Conferences
• Corporate Events and Seminar
• Others

Global Events Industry Market Size by Event Location & CAGR (2025-2032)

• Market Overview
• Tier 1 Cities
• Tier 2 Cities
• Tier 3 Cities

Global Events Industry Market Size & CAGR (2025-2032)

• North America (Origin of Attendees, Revenue Source, Organizer, Age Group, Type, Event Location)
  • US
  • Canada
• Europe (Origin of Attendees, Revenue Source, Organizer, Age Group, Type, Event Location)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Origin of Attendees, Revenue Source, Organizer, Age Group, Type, Event Location)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Origin of Attendees, Revenue Source, Organizer, Age Group, Type, Event Location)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Origin of Attendees, Revenue Source, Organizer, Age Group, Type, Event Location)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Access Destination Services
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Anschutz Entertainment Group Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• BCD Travel Services BV
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• CL EVENTS AND WEDDINGS
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• CS Ellis
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Event Rhythm
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Group Seven Events Ltd.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Liberty Media Corp.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Regpack Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• RELX Plc
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Riviera Events
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Theism Events
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• The Freeman Co.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations