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1447010

2030 年活動和展覽市場預測：按類型、活動類型、組織類型、收益來源、最終用戶和地區進行的全球分析

Event And Exhibition Market Forecasts to 2030 - Global Analysis By Type (B2B, B2C, Mixed/Hybrid and Other Types), Event Type, Organizing Type, Revenue Stream, End User and by Geography
出版日期: | 出版商: Stratistics Market Research Consulting | 英文 200+ Pages | 商品交期: 2-3個工作天內

價格

根據 Stratistics MRC 的數據，2023 年全球活動和展覽市場規模為 397.5 億美元，預計到 2030 年將達到 593.8 億美元，預測期內年複合成長率為 5.9%。

活動和展覽透過為個人和企業提供展示其產品、服務和概念的動態場所來促進網路和協作。展覽會、會議和文化展覽等活動為參與者提供了與廣泛的人互動、共用他們的專業知識並跟上各自領域的最新發展的特殊機會。此外，活動提供動態的現場體驗，讓人們結識新朋友、建立關係並發現新機會。

國際展覽會協會表示，活動和展覽在促進全球商業聯繫、提供展示行業創新的平台以及促進專業人士之間的寶貴交流機會方面發揮著至關重要的作用。

優先考慮面對面的溝通

推動活動和展覽市場的關鍵因素之一是對面對面互動的持續重視。即使隨著虛擬通訊的發展，商界也認知到人際關係的不可取代的價值。活動和展覽讓專業人士直接互動、建立聯繫並獲得信任。此外，在決策嚴重依賴有形經驗的產業中，重視面對面的互動尤其重要。

財務緊張

預算限制的影響是活動和展覽市場的主要障礙之一。資金緊張是主辦單位和參與者共同面臨的問題，展覽資金分配十分困難。在經濟狀況不確定時期，公司可能會減少活動支出，這可能會影響貿易展覽的數量和規模。此外，緊張的預算可能會導致難以採用尖端功能和技術，從而降低活動的整體影響力和競爭力。

數位化和混合模型方法

透過利用數位整合，活動和展覽市場可以從不斷變化的格局帶來的機會中受益。使用混合活動模型可以透過整合虛擬和現場元素來吸引更廣泛的受眾。此外，採用尖端數位平台進行身臨其境型體驗、線上網路和虛擬展覽將提高可近性和參與度，創造新的成長機會。

安全和健康問題

活動和展覽業高度暴露於健康危機（包括流行病）的持續威脅。活動取消、出席人數減少以及不願參加大型聚會都可能是出於對與會者安全的擔憂。此外，必須有效協調和管理健康和安全通訊協定，以最大程度地減少這些風險，並確保產業面對意外的健康挑戰時的復原力。

COVID-19 的影響：

由於 COVID-19 大流行，活動和展覽市場經歷了獨特而重大的影響。由於全球廣泛的封鎖、旅行限制和社交距離措施，許多活動被取消、延遲或虛擬。由於參展參與、出席率和贊助減少，該行業的收益急劇下降。為了適應新常態，活動策劃者迅速轉向虛擬平台，並強調數位整合的重要性。此外，環境也發生了變化，健康和安全問題成為優先事項，並制定了嚴格的指導方針。

B2B（企業對企業）細分市場預計將在預測期內成為最大的細分市場

在活動和展覽市場中，B2B（企業對企業）細分市場佔最大佔有率。 B2B 活動旨在透過為行業專業人士提供交流、協作以及產品和服務展示的機會來滿足企業的特定要求。這些活動包括會議、展覽會和展覽，公司在其中討論策略、探索創造性解決方案並建立合作關係。此外，B2B 市場是活動和展覽產業整體活力和擴張背後的主要力量，因為它著重於促進關鍵決策者之間的深度聯繫和知識交流。

預計娛樂業在預測期內年複合成長率最高

年複合成長率最高的娛樂業已成為活動和展覽業的市場領導。由於技術的進步和對身臨其境型體驗的需求不斷成長，娛樂活動和展覽已成為引人入勝的奇觀。此外，該行業還為組織者和參展商提供廣泛的機會來創造獨特和難忘的體驗，從現場表演和音樂節到體育賽事和戲劇製作。

比最大的地區

預計歐洲將佔據活動和展覽市場的最大佔有率。該地區的優勢在於其多元化的經濟、豐富的文化遺產和完善的活動基礎設施。倫敦、巴黎、法蘭克福和巴塞隆納等歐洲城市因舉辦各行業的重大活動、展覽和展覽會而聞名於世。此外，由於其強大的連接性、廣泛的交通網路和一流的展覽場地，國際公司和組織發現該地區是展示其產品和服務的有吸引力的選擇。

年複合成長率最高的地區：

活動和展覽市場年複合成長率最高的地區是亞太地區。由於中國、印度和東南亞國家經濟的快速發展，該地區對活動和展覽的需求顯著增加。在亞太地區，不斷壯大的中產階級、不斷成長的可支配收入以及不斷成長的都市化正在推動對展覽、會議、娛樂活動和體驗式行銷的需求。此外，該地區基礎設施投資的增加和現代化展覽場館的出現也支持了產業擴張。

免費客製化服務：

訂閱此報告的客戶可以存取以下免費自訂選項之一：

  • 公司簡介
    • 其他市場參與者的綜合分析（最多 3 家公司）
    • 主要企業SWOT分析（最多3家企業）
  • 區域分割
    • 根據客戶興趣對主要國家的市場估計、預測和年複合成長率（註：基於可行性檢查）
  • 競爭基準化分析
    • 根據產品系列、地理分佈和策略聯盟對主要企業基準化分析

目錄

第1章執行摘要

第2章 前言

  • 概述
  • 相關利益者
  • 調查範圍
  • 調查方法
    • 資料探勘
    • 資料分析
    • 資料檢驗
    • 研究途徑
  • 調查來源
    • 主要調查來源
    • 二次調查來源
    • 先決條件

第3章市場趨勢分析

  • 促進因素
  • 抑制因素
  • 機會
  • 威脅
  • 最終用戶分析
  • 新興市場
  • 新型冠狀病毒感染疾病（COVID-19）的影響

第4章波特五力分析

  • 供應商的議價能力
  • 買方議價能力
  • 替代品的威脅
  • 新進入者的威脅
  • 競爭公司之間的敵對關係

第5章全球活動與展覽市場：按類型

  • B2B（企業對企業）
  • B2C（企業對消費者）
  • 混合/混合
  • 其他類型

第6章全球活動與展覽市集：依活動類型

  • 企業活動
  • 貿易展覽和展覽
  • 社會事件
  • 體育賽事
  • 其他事件類型

第7章全球活動與展覽市場：依組織類型

  • 公司內部
  • 專業活動策劃公司
  • 其他組織類型

第8章全球活動與展覽市場：依收益來源分類

  • 參展費
  • 贊助金
  • 入場費
  • 服務
  • 其他收益來源

第9章全球活動和展覽市場：按最終用戶分類

  • 消費品與零售業
  • 汽車和運輸業
  • 工業的
  • 娛樂
  • 房地產和房地產
  • 接待部
  • 其他最終用戶

第10章全球活動與展覽市場：按地區

  • 北美洲
    • 美國
    • 加拿大
    • 墨西哥
  • 歐洲
    • 德國
    • 英國
    • 義大利
    • 法國
    • 西班牙
    • 其他歐洲國家
  • 亞太地區
    • 日本
    • 中國
    • 印度
    • 澳洲
    • 紐西蘭
    • 韓國
    • 其他亞太地區
  • 南美洲
    • 阿根廷
    • 巴西
    • 智利
    • 南美洲其他地區
  • 中東和非洲
    • 沙烏地阿拉伯
    • 阿拉伯聯合大公國
    • 卡達
    • 南非
    • 其他中東和非洲

第11章 主要進展

  • 合約、夥伴關係、協作和合資企業
  • 收購和合併
  • 新產品發布
  • 業務擴展
  • 其他關鍵策略

第12章 公司簡介

  • Deutsche Messe AG
  • Fiera Milano SpA
  • Informa plc
  • Messe Frankfurt GmbH
  • Koelnmesse GmbH
  • GL Events
  • Cvent, Inc.
  • MCH Group AG
  • Comexposium Group
Product Code: SMRC25271

According to Stratistics MRC, the Global Event and Exhibition Market is accounted for $39.75 billion in 2023 and is expected to reach $59.38 billion by 2030 growing at a CAGR of 5.9% during the forecast period. Events and exhibitions promote networking and cooperation by providing dynamic venues for people and companies to present their goods, services, and concepts. Events such as trade shows, conferences, and cultural exhibitions offer a distinctive chance for attendees to interact with a wide range of people, share expertise, and remain up-to-date with current developments in the field. Moreover, events provide a dynamic, live experience that enables people to meet new people, form relationships, and discover new opportunities.

According to the International Trade Show Association, events and exhibitions play a pivotal role in fostering global business connections, providing a platform for industries to showcase innovations, and facilitating valuable networking opportunities among professionals.

Market Dynamics:

Driver:

Prioritizing in-person communication

One of the main factors driving the event and exhibition market is the continued significance of in-person interactions. Even with the growth of virtual communication, the business community understands the value of personal relationships, which cannot be replaced. Professionals can interact directly, form bonds with one another, and gain confidence through events and exhibitions. Additionally, in industries where decision-making is heavily reliant on tangible experiences, this emphasis on face-to-face interactions is especially important.

Restraint:

High financial restraints

The impact of budgetary restrictions is one of the major barriers to the event and exhibition markets. Financial constraints are a common issue for both organizers and participants, and allocating funds for exhibitions can be very difficult. Businesses may be less willing to spend on events during uncertain economic times, which could have an impact on the number and size of exhibitions. Furthermore, tight budgets may also make it more difficult to include cutting-edge features and technologies, which could reduce the events' overall impact and competitiveness.

Opportunity:

Digitalization and mixed-model approaches

The event and exhibition markets can benefit from the opportunities presented by the changing landscape to leverage digital integration. Using hybrid event models offers the chance to reach a larger audience by integrating both virtual and in-person components. Moreover, adopting cutting-edge digital platforms for immersive experiences, online networking, and virtual exhibits improves accessibility and engagement and creates new growth opportunities.

Threat:

Safety and health issues

The event and exhibition industries are heavily exposed to the persistent threat of health crises, including pandemics. Event cancellations, lower attendance, or a greater reluctance to attend large gatherings can all be caused by worries about attendees' safety. Additionally, in order to minimize these risks and guarantee the industry's resilience in the face of unanticipated health challenges, it becomes imperative to adjust to and manage health and safety protocols effectively.

Covid-19 Impact:

The event and exhibition market has experienced a significant and unparalleled impact due to the COVID-19 pandemic. Many events were canceled, postponed, or virtualized as a result of the widespread lockdowns, travel restrictions, and social distancing measures that were put into place worldwide. The industry saw a sharp drop in revenue as a result of fewer exhibitor participation, attendance, and sponsorships. In order to adjust to the new normal, event planners swiftly shifted to virtual platforms, emphasizing the significance of digital integration. Furthermore, health and safety issues took precedence, changing the environment by enacting strict guidelines.

The B2B (Business-to-Business) segment is expected to be the largest during the forecast period

In the event and exhibition market, the business-to-business (B2B) segment has the largest share. B2B events are designed to meet the specific requirements of companies by providing opportunities for networking, collaboration, and the display of goods and services intended for professionals in the industry. These events include conferences, trade shows, and exhibitions where businesses discuss strategies, look into creative solutions, and establish alliances. Moreover, the B2B market is a major force behind the general dynamism and expansion of the event and exhibition industry because of its focus on promoting deep connections and knowledge exchange among important decision-makers.

The Entertainment segment is expected to have the highest CAGR during the forecast period

With the highest CAGR, the entertainment sector has emerged as the market leader in the event and exhibition space. Entertainment events and exhibitions have become captivating spectacles due to technological advancements and the growing demand for immersive experiences. Additionally, the industry provides a wide range of chances for organizers and exhibitors to create distinctive and unforgettable experiences, from live performances and music festivals to sporting events and theatrical productions.

Region with largest share:

In the event and exhibition market, Europe is expected to hold the largest share. The region's dominant position is a result of its diverse economies, rich cultural legacy, and well-established event infrastructure. Globally recognized locations for major events, exhibitions, and trade shows in a variety of industries are European cities like London, Paris, Frankfurt, and Barcelona. Furthermore, international businesses and organizations find the region an appealing option to exhibit their goods and services due to its robust connectivity, vast transportation networks, and top-notch exhibition venues.

Region with highest CAGR:

Asia Pacific has the highest CAGR in the event and exhibition market. The demand for events and exhibitions has significantly increased in the region due to the fast-developing economies of China, India, and Southeast Asian nations. The need for trade exhibitions, conferences, entertainment events, and experiential marketing has increased in Asia Pacific due to the region's growing middle class, rising disposable income, and increasing urbanization. Moreover, the industry's expansion has also been aided by the region's growing investments in infrastructure development and the emergence of contemporary exhibition venues.

Key players in the market

Some of the key players in Event And Exhibition market include Deutsche Messe AG, Fiera Milano S.p.A., Informa plc, Messe Frankfurt GmbH, Koelnmesse GmbH, GL Events, Cvent, Inc., MCH Group AG and Comexposium Group.

Key Developments:

In December 2023, Deutsche Messe, organiser of DOMOTEX, the world's leading brand for trade fairs for the carpet and flooring industry has signed an agreement with Dubai World Trade Centre (DWTC), one of world's foremost purpose-built convention and exhibition centres, to organise DOMOTEX Middle East in Dubai.

In November 2023, Informa PLC, has acquired NetLine Corp. Netline is one of the leading providers of B2B lead generation services as well as a thought leader in first-party, buyer-level content-based intent data to the tech industry and beyond. The NetLine team will join Informa Tech, a division of Informa PLC. Channel Futures is an Informa Tech brand.

In October 2023, Messe Frankfurt expands into Indonesia with launch of Asiabike Jakarta. Messe Frankfurt (HK) Ltd is stepping forward with its first trade fair in the country - Asiabike Jakarta, which aims to become the leading platform in the region for showcasing two-wheeler innovations and fostering business opportunities in the sustainable mobility sector.

Types Covered:

  • B2B (Business-to-Business)
  • B2C (Business-to-Consumer)
  • Mixed/Hybrid
  • Other Types

Event Types Covered:

  • Corporate Events
  • Trade Shows & Exhibitions
  • Social Events
  • Sports Events
  • Other Event Types

Organizing Types Covered:

  • In-House
  • Professional Event Management Companies
  • Other Organizing Types

Revenue Streams Covered:

  • Exhibitor Fee
  • Sponsorship Fee
  • Entrance Fee
  • Services
  • Other Revenue Streams

End Users Covered:

  • Consumer Goods and Retail Sector
  • Automotive and Transportation Sector
  • Industrial
  • Entertainment
  • Real Estate and Property
  • Hospitality Sector
  • Other End Users

Regions Covered:

  • North America
    • US
    • Canada
    • Mexico
  • Europe
    • Germany
    • UK
    • Italy
    • France
    • Spain
    • Rest of Europe
  • Asia Pacific
    • Japan
    • China
    • India
    • Australia
    • New Zealand
    • South Korea
    • Rest of Asia Pacific
  • South America
    • Argentina
    • Brazil
    • Chile
    • Rest of South America
  • Middle East & Africa
    • Saudi Arabia
    • UAE
    • Qatar
    • South Africa
    • Rest of Middle East & Africa

What our report offers:

  • Market share assessments for the regional and country-level segments
  • Strategic recommendations for the new entrants
  • Covers Market data for the years 2021, 2022, 2023, 2026, and 2030
  • Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
  • Strategic recommendations in key business segments based on the market estimations
  • Competitive landscaping mapping the key common trends
  • Company profiling with detailed strategies, financials, and recent developments
  • Supply chain trends mapping the latest technological advancements

Free Customization Offerings:

All the customers of this report will be entitled to receive one of the following free customization options:

  • Company Profiling
    • Comprehensive profiling of additional market players (up to 3)
    • SWOT Analysis of key players (up to 3)
  • Regional Segmentation
    • Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
  • Competitive Benchmarking
    • Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances

Table of Contents

1 Executive Summary

2 Preface

  • 2.1 Abstract
  • 2.2 Stake Holders
  • 2.3 Research Scope
  • 2.4 Research Methodology
    • 2.4.1 Data Mining
    • 2.4.2 Data Analysis
    • 2.4.3 Data Validation
    • 2.4.4 Research Approach
  • 2.5 Research Sources
    • 2.5.1 Primary Research Sources
    • 2.5.2 Secondary Research Sources
    • 2.5.3 Assumptions

3 Market Trend Analysis

  • 3.1 Introduction
  • 3.2 Drivers
  • 3.3 Restraints
  • 3.4 Opportunities
  • 3.5 Threats
  • 3.6 End User Analysis
  • 3.7 Emerging Markets
  • 3.8 Impact of Covid-19

4 Porters Five Force Analysis

  • 4.1 Bargaining power of suppliers
  • 4.2 Bargaining power of buyers
  • 4.3 Threat of substitutes
  • 4.4 Threat of new entrants
  • 4.5 Competitive rivalry

5 Global Event And Exhibition Market, By Type

  • 5.1 Introduction
  • 5.2 B2B (Business-to-Business)
  • 5.3 B2C (Business-to-Consumer)
  • 5.4 Mixed/Hybrid
  • 5.5 Other Types

6 Global Event And Exhibition Market, By Event Type

  • 6.1 Introduction
  • 6.2 Corporate Events
  • 6.3 Trade Shows & Exhibitions
  • 6.4 Social Events
  • 6.5 Sports Events
  • 6.6 Other Event Types

7 Global Event And Exhibition Market, By Organizing Type

  • 7.1 Introduction
  • 7.2 In-House
  • 7.3 Professional Event Management Companies
  • 7.4 Other Organizing Types

8 Global Event And Exhibition Market, By Revenue Stream

  • 8.1 Introduction
  • 8.2 Exhibitor Fee
  • 8.3 Sponsorship Fee
  • 8.4 Entrance Fee
  • 8.5 Services
  • 8.6 Other Revenue Streams

9 Global Event And Exhibition Market, By End User

  • 9.1 Introduction
  • 9.2 Consumer Goods and Retail Sector
  • 9.3 Automotive and Transportation Sector
  • 9.4 Industrial
  • 9.5 Entertainment
  • 9.6 Real Estate and Property
  • 9.7 Hospitality Sector
  • 9.8 Other End Users

10 Global Event And Exhibition Market, By Geography

  • 10.1 Introduction
  • 10.2 North America
    • 10.2.1 US
    • 10.2.2 Canada
    • 10.2.3 Mexico
  • 10.3 Europe
    • 10.3.1 Germany
    • 10.3.2 UK
    • 10.3.3 Italy
    • 10.3.4 France
    • 10.3.5 Spain
    • 10.3.6 Rest of Europe
  • 10.4 Asia Pacific
    • 10.4.1 Japan
    • 10.4.2 China
    • 10.4.3 India
    • 10.4.4 Australia
    • 10.4.5 New Zealand
    • 10.4.6 South Korea
    • 10.4.7 Rest of Asia Pacific
  • 10.5 South America
    • 10.5.1 Argentina
    • 10.5.2 Brazil
    • 10.5.3 Chile
    • 10.5.4 Rest of South America
  • 10.6 Middle East & Africa
    • 10.6.1 Saudi Arabia
    • 10.6.2 UAE
    • 10.6.3 Qatar
    • 10.6.4 South Africa
    • 10.6.5 Rest of Middle East & Africa

11 Key Developments

  • 11.1 Agreements, Partnerships, Collaborations and Joint Ventures
  • 11.2 Acquisitions & Mergers
  • 11.3 New Product Launch
  • 11.4 Expansions
  • 11.5 Other Key Strategies

12 Company Profiling

  • 12.1 Deutsche Messe AG
  • 12.2 Fiera Milano S.p.A.
  • 12.3 Informa plc
  • 12.4 Messe Frankfurt GmbH
  • 12.5 Koelnmesse GmbH
  • 12.6 GL Events
  • 12.7 Cvent, Inc.
  • 12.8 MCH Group AG
  • 12.9 Comexposium Group

List of Tables

  • Table 1 Global Event And Exhibition Market Outlook, By Region (2021-2030) ($MN)
  • Table 2 Global Event And Exhibition Market Outlook, By Type (2021-2030) ($MN)
  • Table 3 Global Event And Exhibition Market Outlook, By B2B (Business-to-Business) (2021-2030) ($MN)
  • Table 4 Global Event And Exhibition Market Outlook, By B2C (Business-to-Consumer) (2021-2030) ($MN)
  • Table 5 Global Event And Exhibition Market Outlook, By Mixed/Hybrid (2021-2030) ($MN)
  • Table 6 Global Event And Exhibition Market Outlook, By Other Types (2021-2030) ($MN)
  • Table 7 Global Event And Exhibition Market Outlook, By Event Type (2021-2030) ($MN)
  • Table 8 Global Event And Exhibition Market Outlook, By Corporate Events (2021-2030) ($MN)
  • Table 9 Global Event And Exhibition Market Outlook, By Trade Shows & Exhibitions (2021-2030) ($MN)
  • Table 10 Global Event And Exhibition Market Outlook, By Social Events (2021-2030) ($MN)
  • Table 11 Global Event And Exhibition Market Outlook, By Sports Events (2021-2030) ($MN)
  • Table 12 Global Event And Exhibition Market Outlook, By Other Event Types (2021-2030) ($MN)
  • Table 13 Global Event And Exhibition Market Outlook, By Organizing Type (2021-2030) ($MN)
  • Table 14 Global Event And Exhibition Market Outlook, By In-House (2021-2030) ($MN)
  • Table 15 Global Event And Exhibition Market Outlook, By Professional Event Management Companies (2021-2030) ($MN)
  • Table 16 Global Event And Exhibition Market Outlook, By Other Organizing Types (2021-2030) ($MN)
  • Table 17 Global Event And Exhibition Market Outlook, By Revenue Stream (2021-2030) ($MN)
  • Table 18 Global Event And Exhibition Market Outlook, By Exhibitor Fee (2021-2030) ($MN)
  • Table 19 Global Event And Exhibition Market Outlook, By Sponsorship Fee (2021-2030) ($MN)
  • Table 20 Global Event And Exhibition Market Outlook, By Entrance Fee (2021-2030) ($MN)
  • Table 21 Global Event And Exhibition Market Outlook, By Services (2021-2030) ($MN)
  • Table 22 Global Event And Exhibition Market Outlook, By Other Revenue Streams (2021-2030) ($MN)
  • Table 23 Global Event And Exhibition Market Outlook, By End User (2021-2030) ($MN)
  • Table 24 Global Event And Exhibition Market Outlook, By Consumer Goods and Retail Sector (2021-2030) ($MN)
  • Table 25 Global Event And Exhibition Market Outlook, By Automotive and Transportation Sector (2021-2030) ($MN)
  • Table 26 Global Event And Exhibition Market Outlook, By Industrial (2021-2030) ($MN)
  • Table 27 Global Event And Exhibition Market Outlook, By Entertainment (2021-2030) ($MN)
  • Table 28 Global Event And Exhibition Market Outlook, By Real Estate and Property (2021-2030) ($MN)
  • Table 29 Global Event And Exhibition Market Outlook, By Hospitality Sector (2021-2030) ($MN)
  • Table 30 Global Event And Exhibition Market Outlook, By Other End Users (2021-2030) ($MN)

Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.