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市場調查報告書

商品編碼

1733624

全球動畫市場規模（按產品提供、產品類型、最終用戶產業、區域覆蓋範圍和預測）

Global Animation Market Size By Offerings (Software, Services), By Product Type (2D Animation, 3D Animation), By End-User Industry (Direct, Education, Manufacturing), By Geographic Scope And Forecast

出版日期: 2025年05月14日 | 出版商:

Verified Market Research | 英文 202 Pages | 商品交期: 2-3個工作天內

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簡介目錄

動畫市場規模及預測

2024 年動畫市場規模價值 4,080.8 億美元，預計到 2032 年將達到 5,923.5 億美元，2026 年至 2032 年的複合年成長率為 5.26%。

動畫是透過快速顯示一系列靜止影像或畫面來創造運動幻覺的過程。這些視覺效果將採用多種方法創建，包括經典手繪動畫、2D 和 3D CGI 以及定格動畫。動畫廣泛應用於娛樂、廣告、教育、遊戲等領域。它使電影、電視節目、電玩遊戲甚至解釋影片中的人物和故事栩栩如生，使其成為視覺敘事和交流的重要工具。
預計科技的進步，尤其是人工智慧 (AI)、虛擬實境 (VR) 和擴增實境(AR)，將推動動畫產業的發展。隨著對身臨其境型體驗的需求不斷成長，動畫將在遊戲、教育和醫療保健等行業的互動式內容開發中發揮關鍵作用。
串流媒體平台和元宇宙的日益普及可能會為動畫素材開闢新的機會，擴大其在全球的影響力和用途。隨著即時渲染和人工智慧技術的日益融合，動畫產業有望繼續創新和發展。

全球動畫市場動態

影響全球動畫市場的關鍵市場動態是：

關鍵市場促進因素

串流內容需求增加：串流媒體平台的日益普及為動畫業務提供了巨大的推動力。根據尼爾森的《State of Play》報告，到 2022 年 2 月，85% 的美國家庭將訂閱至少一個影片串流服務，高於 2021 年的 78%。這一成長反映出對動畫影片的需求不斷成長，因為串流媒體提供者正在努力向更廣泛的受眾提供更具吸引力和多樣性的內容。動畫能夠吸引從學齡前到成人的各個年齡層的觀眾，並且能夠以多種語言製作，這些都是全球串流平台成長的關鍵驅動力。
電子學習產業的擴張：隨著電子學習領域的成長，動畫影片在教育目的上越來越受歡迎。根據世界經濟論壇預測，到2020年，全球數位學習業務的價值將達到2,500億美元，而對引人入勝的動畫教育產品的需求是推動其發展的主要動力。動畫透過闡明複雜的概念，使課程更具吸引力和視覺吸引力，改善了學習過程，從而激勵了學生，尤其是年輕觀眾。滿足不同的學習風格並以易於理解的方式傳達材料的能力是數位學習領域採用動畫的主要驅動力。
動畫電影崛起：根據美國電影協會 (MPA) 2022 年主題報告，全球票房最高的 20 部電影中有 5 部是動畫電影。動畫之所以具有持續的吸引力，是因為它能夠透過原創的故事情節、豐富多彩的影像和普遍的主題吸引各個年齡層的觀眾。動畫電影通常具有廣泛的全球吸引力，能夠超越語言障礙，讓電影公司接觸到世界各地的觀眾。動畫能夠探索不同的類型並建立神奇的世界，這為其在電影界的受歡迎程度做出了貢獻。

主要問題

盜版和侵犯版權：未經授權的動畫內容下載和串流媒體的廣泛存在對創作者和企業的收益來源產生了嚴重影響。盜版是一個反覆出現的問題，它降低了利潤並阻礙了對新計劃的投資。數位時代的智慧財產權保護仍然是動畫產業的關鍵問題。
製作成本高：製作高品質的動畫內容需要投入大量的人力、技術和時間。先進的軟體、特效和熟練的動畫師推高了製作成本。工作室經常需要在預算限制和觀眾對視覺吸引力節目的期望之間找到一個折衷點。這項挑戰可能會限制中小企業的進入，並因經濟問題而抑制創造力。
文化敏感度和在地化：動畫師經常需要吸引具有不同文化習俗和情感的全球市場。在保持故事性和吸引力的同時對內容進行在地化是困難的。不正確的文化描述可能會引起強烈反響，損害電影或電視劇在主要國家的表現並影響收入。

主要趨勢

3D 動畫的發展：3D 動畫因其逼真的視覺效果以及在電影、遊戲和廣告中的廣泛用途而變得越來越受歡迎。由於動態捕捉和即時渲染等技術的進步，3D 動畫變得更加容易實現。遊戲和虛擬實境的沉浸式潛力激發了人們的熱情，鼓勵工作室為 3D 技術投入更多資金。
短動畫內容的成長：隨著 YouTube、TikTok 和 Instagram 等平台的普及，短動畫素材也越來越受歡迎。這些平台對簡短、有趣的內容的偏好促進了動畫短片的創作。這一趨勢是由觀看模式的變化所推動的，尤其是年輕觀眾，他們更喜歡更短、更共用的內容，而不是長篇電視。
動畫中人工智慧的使用越來越多：人工智慧透過自動化臉部辨識、動態捕捉和腳本編寫等流程，徹底改變了動畫產業。人工智慧技術最大限度地減少了製作時間和成本，使製作複雜的動畫變得更加容易。這一趨勢的驅動力在於加速內容開發和自動化重複任務的潛力，以便動畫師能夠專注於創新方面。

Animation is the process of producing the illusion of motion through the fast showing of a series of static images or frames. These visuals can be created with a variety of approaches, including classic hand-drawn animation, 2D and 3D computer-generated imagery (CGI), and stop-motion. Animation is utilized extensively in entertainment, advertising, education, and gaming. It brings characters and tales to life in movies, TV shows, video games, and even explainer videos, making it an indispensable tool for visual storytelling and communication.
Technological improvements, notably in artificial intelligence (AI), virtual reality (VR), and augmented reality (AR), are predicted to boost the animation industry. As the need for immersive experiences develops, animation will play an important part in developing interactive content for industries such as gaming, education, and healthcare.
The growing popularity of streaming platforms and the metaverse will open up new opportunities for animated material, broadening its reach and applications globally. With the ongoing integration of real-time rendering and AI-powered technologies, the animation industry is poised for continued innovation and growth in the future years.

Global Animation Market Dynamics

The key market dynamics that are shaping the global animation market include:

Key Market Drivers:

Increasing Demand for Streaming Content: The increased popularity of streaming platforms has given a substantial boost to the animation business. According to Nielsen's State of Play report, 85% of US homes would have at least one video streaming subscription by February 2022, up from 78% in 2021. This increase reflects an increasing demand for animated video, as streaming providers strive to provide compelling and diverse content to a wide range of audiences. Animation's capacity to appeal to people of all ages, from children's programming to adult-themed shows, as well as its ability to be created in multiple languages, make it a crucial driver in the global growth of streaming platforms.
Expansion of the E-Learning Industry: As the e-learning sector has grown, animated video has become increasingly popular for educational purposes. According to the World Economic Forum, the worldwide e-learning business will be worth $250 billion by 2020, with demand for engaging, animated educational products driving much of that development. Animation improves the learning process by clarifying complicated concepts, making classes more participatory and visually appealing, and increasing retention, particularly among young audiences. Its capacity to accommodate different learning styles and convey material in an easily consumable way is a major factor driving its inclusion into the e-learning sector.
Rising Popularity of Animated Films: The increased popularity of animated films is evidenced by their great box office performance, with the Motion Picture Association's 2022 Theme Report revealing that five of the top twenty highest-grossing films globally were animated. This ongoing appeal stems from animation's capacity to engage viewers of all ages through inventive storytelling, colorful images, and universal themes. Animated films frequently transcend language borders and have widespread global appeal, allowing studios to reach a global audience. Animation's ability to explore numerous genres and build magical worlds contributes to its popularity in the film industry.

Key Challenges:

Piracy and Copyright Infringement: The broad availability of unauthorized downloading and streaming of animated content has a severe influence on revenue streams for creators and companies. Copyright piracy is a recurring problem that lowers profits and discourages investment in new projects. Protecting intellectual property in the digital age is still a significant concern for the animation industry.
High Production Costs: Producing high-quality animated content necessitates substantial investments in people, technology, and time. Advanced software, special effects, and expert animators raise production expenses. Studios are frequently under pressure to strike a compromise between budget limits and audience expectations for visually appealing programming. This challenge restricts the admission of smaller players and can inhibit creativity owing to financial concerns.
Cultural Sensitivity and Localization: Animators frequently have to appeal to numerous global markets. with varying cultural conventions and sensitivities. Localizing content while maintaining the story's substance and appeal is difficult. Mistakes in cultural portrayal can result in backlash, reducing a film's or series' performance in major countries, which affects income.

Key Trends:

Growth of 3D Animation: 3D animation is becoming increasingly popular due to its realistic visuals and a vast range of uses in film, gaming, and advertising. 3D animation is becoming more accessible thanks to technological advancements such as motion capture and real-time rendering. Its potential to produce immersive experiences in gaming and virtual reality is fueling its popularity, prompting studios to spend more on 3D technology.
Growth in Short-Form Animated Content: Short-form animated material is becoming increasingly popular as platforms such as YouTube, TikTok, and Instagram gain traction. These platforms prefer bite-sized, interesting content that can be consumed fast, which encourages the creation of animated shorts. This trend is being driven by shifting viewer patterns, particularly among younger viewers who prefer short, easily shareable content to long-form television.
Increased Use of AI in Animation: Artificial intelligence is revolutionizing the animation industry by automating processes like as facial recognition, motion capture, and scriptwriting. AI-powered technologies help to minimize production time and costs, making it easier to produce complicated animations. This trend is motivated by the desire for speedier content development and the potential to automate repetitive operations, allowing animators to concentrate on creative components.

Global Animation Market Regional Analysis

Here is a more detailed regional analysis of the global animation market:

North America:

North America continues to lead the worldwide animation market, owing to its historical knowledge, technological innovation, and high consumer demand. The existence of large animation studios remains an important aspect, as indicated by the Motion Picture Association's 2024 Theme Report, which stated that 8 of the top 20 highest-grossing films worldwide in 2022 were animated features, with many produced by North American studios.
This regional effect demonstrates the area's ability to continuously produce globally successful animated material, reinforcing its market leadership. The proliferation of streaming services has also raised demand for animated television, opening up new avenues for content creation and dissemination. According to the US Bureau of Labor Statistics, employment for multimedia artists and animators is expected to increase by 16% between 2022 and 2032, owing primarily to the growing usage of animation in video games, films, and television.
North America's animation industry supremacy is technological innovation. The enormous popularity of video games-65% of Americans, according to the Entertainment Software Association's 2024 Essential Facts report-has fueled investment in improved animation techniques, ensuring further growth in this field. The region's excellent educational infrastructure is also important, with over 17,000 degrees in animation and digital media given during the 2019-2020 school year, according to the National Center for Education Statistics. This pipeline of trained personnel, together with the sector's economic impact, such as the USD 28.8 Billion in services exported by the US media and entertainment business in 2021, strengthens North America's position as a global animation leader.

Asia Pacific:

The animation market in the Asia-Pacific region is expanding rapidly, with estimates predicting that this trend will continue in the future. This expansion is driven by a number of causes, including rising disposable incomes and an expanding middle class in nations such as China, India, and Southeast Asia. According to the Asian Development Bank, per capita income in emerging Asia has more than tripled, rising from $1,333 in 2002 to $5,792 in 2022, driving greater spending on entertainment, particularly animated content. The World Economic Forum predicts that by 2032, 66% of the global middle class will live in Asia, generating a big audience for animated films, series, and gaming.
Technological advances and government backing are also supporting the region's animation market. Investments in 3D animation, virtual reality (VR), and digital content development are boosting the animation market in China, South Korea, and Japan. Similarly, the South Korean Ministry of Culture, Sports, and Tourism has pledged USD 1.1 Billion to support digital content sectors, including animation, by 2025. With Asia's growing worldwide influence, the need for regional animation has expanded beyond local markets, as indicated by the Japanese anime industry's export sales, which will reach USD 10.5 Billion by 2021. Growing consumer demand, technical innovation, and government support are propelling the Asia Pacific animation market forward.

Global Animation Market: Segmentation Analysis

The Global Animation Market is Segmented on the basis of Offerings, Product Type, End-User Industry, And Geography.

Animation Market, By Offerings

Software
Services

Based on Offerings, the market is fragmented into Software and Services. The software category dominates due to the widespread usage of advanced tools for 3D modeling, motion graphics, and visual effects in industries such as entertainment and gaming. Animation software facilitates high-quality content production, making it essential for both studios and freelance creators. The services market is expanding at the highest rate, owing to increased demand for outsourcing animation services, particularly in places such as Asia Pacific, where cost-effective production and qualified staff are in high demand among global studios.

Animation Market, By Product Type

2D Animation
3D Animation
Motion graphics
Stop Motion

Based on Product Type, the market is segmented into 2D Animation, 3D Animation, Motion graphics, and Stop Motion. 3D animation is the dominant segment due to its widespread use in high-impact films, video games, and virtual reality experiences, which provide realistic and immersive images that increase customer engagement. Motion graphics is the fastest-growing area, driven by an increase in demand for dynamic visual material in digital advertising, social media, and online platforms, where engaging, animated graphics are essential for attracting viewer attention and improving brand communications.

Animation Market, By End-User Industry

Direct
Education
Media and Entertainment
Aerospace and Defense
Manufacturing
Automotive
Healthcare

Based on Industry, the market is segmented into Direct, Education, Media and Entertainment, Aerospace and Defense, Manufacturing, Automotive, and Healthcare. The media and entertainment sector is dominant, driven by the ongoing need for animated material in films, television shows, and streaming platforms, which continuously lead in audience and income. The education market is the fastest expanding, as educational institutions and e-learning platforms increasingly use animated material to improve engagement and learning, capitalizing on its capacity to clarify complex topics and keep students interested in digital classrooms.

Animation Market, By Geography

North America
Europe
Asia Pacific
Rest of the World
On the basis of Geography, the Global Animation Market is classified into North America, Europe, Asia Pacific, and the Rest of the World. North America continues to dominate the animation market due to its historical importance, large studios, and well-developed infrastructure. Asia Pacific is enjoying the highest growth, thanks to rising disposable income, a growing middle class, and increased demand for entertainment material. China, Japan, and South Korea are generating high-quality animation, challenging North America's dominance.

Key Players

The "Global Animation Market" study report will provide valuable insight with an emphasis on the global market. The major players in the market are Adobe Systems Incorporated, Autodesk, Inc., Corel, EIAS3D, MAXON Computer, SideFX, Smith Micro, and Newtec, Inc. The competitive landscape section also includes key development strategies, market share, and market ranking analysis of the above-mentioned players globally.

Our market analysis also entails a section solely dedicated to such major players wherein our analysts provide an insight into the financial statements of all the major players, along with product benchmarking and SWOT analysis. The competitive landscape section also includes key development strategies, market share, and market ranking analysis of the above-mentioned players globally.

Animation Market Recent Developments
In November 2024, during an earnings call Kadokawa Corporation, famed for titles like Sword Art Online, outlined plans for a rapid four-year expansion of the anime business, according to Animation Business Journal.
In August 2024, Women in Animation (WIA) announced a series of events and workshops named "Animating Resilience: Surviving and Thriving in an Uncertain Industry" in response to the mounting problems in the animation and production sectors.
In July 2022, Cinesite announced that it would acquire a majority investment in Squeeze, an animation and motion capture studio situated in Quebec City and Montreal. This strategic move intends to improve Cinesite's worldwide animation content and services while also combining mocap and unreal capabilities to support video game and film productions.

1 INTRODUCTION OF GLOBAL ANIMATION MARKET

1.1 Overview of the Market
1.2 Scope of Report
1.3 Assumptions

2 EXECUTIVE SUMMARY

3 RESEARCH METHODOLOGY OF VERIFIED MARKET RESEARCH

3.1 Data Mining
3.2 Validation
3.3 Primary Interviews
3.4 List of Data Sources

4 GLOBAL ANIMATION MARKET OUTLOOK

4.1 Overview
4.2 Market Dynamics
- 4.2.1 Drivers
- 4.2.2 Restraints
- 4.2.3 Opportunities
4.3 Porters Five Force Model
4.4 Value Chain Analysis

5 GLOBAL ANIMATION MARKET, BY OFFERINGS

5.1 Overview
5.2 Software
5.3 Services

6 GLOBAL ANIMATION MARKET, BY PRODUCT TYPE

6.1 Overview
6.2 2D Animation
6.3 3D Animation
6.4 Motion graphics
6.5 Stop Motion

7 GLOBAL ANIMATION MARKET, BY END-USER INDUSTRY

7.1 Direct
7.2 Education
7.3 Media and Entertainment
7.4 Aerospace and Defense
7.5 Manufacturing
7.6 Automotive
7.7 Healthcare

8 GLOBAL ANIMATION MARKET, BY GEOGRAPHY

8.1 Overview
8.2 North America
- 8.2.1 U.S.
- 8.2.2 Canada
- 8.2.3 Mexico
8.3 Europe
- 8.3.1 Germany
- 8.3.2 U.K.
- 8.3.3 France
- 8.3.4 Rest of Europe
8.4 Asia Pacific
- 8.4.1 China
- 8.4.2 Japan
- 8.4.3 India
- 8.4.4 Rest of Asia Pacific
8.5 Rest of the World
- 8.5.1 Latin America
- 8.5.2 Middle East and Africa

9 GLOBAL ANIMATION MARKET COMPETITIVE LANDSCAPE

9.1 Overview
9.2 Company Market Ranking
9.3 Key Development Strategies

10 COMPANY PROFILES

10.1 Adobe Systems Incorporated
- 10.1.1 Overview
- 10.1.2 Financial Performance
- 10.1.3 Product Outlook
- 10.1.4 Key Developments
10.2 Autodesk, Inc.
- 10.2.1 Overview
- 10.2.2 Financial Performance
- 10.2.3 Product Outlook
- 10.2.4 Key Developments
10.3 Corel
- 10.3.1 Overview
- 10.3.2 Financial Performance
- 10.3.3 Product Outlook
- 10.3.4 Key Developments
10.4 EIAS3D
- 10.4.1 Overview
- 10.4.2 Financial Performance
- 10.4.3 Product Outlook
- 10.4.4 Key Developments
10.5 MAXON Computer
- 10.5.1 Overview
- 10.5.2 Financial Performance
- 10.5.3 Product Outlook
- 10.5.4 Key Developments
10.6 Corel
- 10.6.1 Overview
- 10.6.2 Financial Performance
- 10.6.3 Product Outlook
- 10.6.4 Key Developments
10.7 EIAS3D
- 10.7.1 Overview
- 10.7.2 Financial Performance
- 10.7.3 Product Outlook
- 10.7.4 Key Developments
10.8 MAXON Computer
- 10.8.1 Overview
- 10.8.2 Financial Performance
- 10.8.3 Product Outlook
- 10.8.4 Key Developments
10.9 SideFX
- 10.9.1 Overview
- 10.9.2 Financial Performance
- 10.9.3 Product Outlook
- 10.9.4 Key Developments
10.10 Smith Micro
- 10.10.1 Overview
- 10.10.2 Financial Performance
- 10.10.3 Product Outlook
- 10.10.4 Key Developments
10.11 Newtec, Inc.
1011.1 Overview
- 10.11.2 Financial Performance
- 10.11.3 Product Outlook
- 10.11.4 Key Developments