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1615835

頭戴式顯示器市場:各產品類型，各零件，連接性別，各地區，2024年～2031年

Head Mounted Display Market By Product Type (Head-mounted, Eyewear), By Component (Processors and Memory, Displays, Lenses, Sensors, Controllers, Cameras), By Connectivity (Wired, Wireless), & Region for 2024-2031

出版日期: 2024年08月06日 | 出版商:

Verified Market Research | 英文 202 Pages | 商品交期: 2-3個工作天內

價格

簡介目錄

頭戴式顯示器市場，2024-2031年

各大公司增加了對 HMD 開發的投資，由於 COVID-19，人們對 AR 和 VR 技術的接受度提高，低成本 HMD 的可用性，技術開發和數位化的擴展。因此，領先企業加大對HMD開發的投資將促使市場規模快速成長，預計2024年估值將超過436.4億美元，2031年將達到4,890億美元。

低成本頭戴式顯示器因其經濟性和靈活性而在發展中國家和小型工業中很受歡迎。因此，低成本頭顯在新興國家越來越受歡迎，2024年至2031年市場複合年增長率可能達到38.90%。

頭戴式顯示器市場定義/概述

頭戴式顯示器是可穿戴設備，旨在直接在使用者視野內顯示視覺資訊。它由一個像眼鏡或頭盔一樣戴在頭上的顯示單元組成，並提供擴增實境（AR）或虛擬實境（VR）體驗。數位資訊可以疊加在現實世界 (AR) 上或創建完全沉浸式的數位環境 (VR)，以供娛樂、培訓或專業用途。

透過創造逼真的環境和提高使用者參與度來提供沉浸式體驗。提供 VR 體驗的能力擴展了娛樂選擇，從互動式講故事到虛擬導覽和現場活動。隨著消費者對更身臨其境、更真實的體驗的需求不斷增加，頭戴式顯示器對於遊戲玩家和娛樂追求者來說變得越來越重要，從而推動了市場的擴張。

擴增實境 (AR) 和虛擬實境 (VR) 應用日益增長的需求將如何影響頭戴式顯示器市場的成長？

AR和VR技術在不同領域的日益使用將帶來HMD需求。整合 AR 和 VR 技術的行業包括遊戲、醫療保健、汽車等。因此，由於這些技術提供的沉浸感和互動性，在這些應用中使用 HMD 變得非常重要。在醫療保健領域，AR和VR用於醫療培訓、模擬手術和患者護理，而HMD是這項技術的核心。同樣，AR 正被應用於平視顯示器和虛擬展廳等設計，而 VR 則被應用於虛擬原型製作。隨著AR和VR在多個領域的應用，對這些設備的需求不斷增加。

遊戲和娛樂領域的擴張對視覺效果提出了很高的要求，尤其是在遊戲中，人們總是希望看到更好的遊戲。 HMD 的使用變得越來越普遍，因為它們引入了一種個性化且引人入勝的方式來呈現內容並為遊戲玩家和藝人提供真實的觀看體驗。 HMD 在 VR 遊戲中很受歡迎，玩家希望獲得完全的沉浸感，因此出現了特定類型的 HMD。然而，近年來，娛樂產業也開始使用 HMD 進行虛擬音樂會、電影和活動，擴大了這些耳機的應用和用途。

創新和設備小型化也是決定HMD市場的主要因素。顯示技術在解析度、更新率和視野方面的不斷進步正在對 HMD 性能產生積極影響。然而，這些進步正在提高視覺體驗的整體質量，同時增加頭戴式顯示器對消費者和專業人士的吸引力。此外，更高的整合度帶來了更大的小型化，使 HMD 更容易製造、更舒適、更便攜。這使得最初主要為遊戲和娛樂而開發的 HMD 應用於醫療保健和教育等必須長時間佩戴而不會感到不適的其他領域尤其有效。由於小型化、改進的技術解決方案和對新機會的追求，HMD 市場預計將繼續經歷高速成長。

高昂的初始成本會阻礙頭戴式顯示器市場的成長嗎？

高昂的初始成本阻礙了頭戴式顯示器市場的成長。特別是，具有高清螢幕、精確追蹤機制和舒適結構等頂級功能的重要且複雜的頭戴式顯示器的成本很高。這種成本因素不僅對個人消費者來說是令人望而卻步的，對於無力投資此類技術的中小型組織也是如此。在消費市場中，頭戴式顯示器的最大缺點之一是其相對較高的價格，這阻止了許多願意花費大量金錢購買最多只能被視為小玩意、奢侈品或外圍設備的產品的消費者。對於一些小型組織來說，取得和部署 HMD 技術的成本可能是一個重大障礙，特別是在 AR 和/或 VR 應用可以提供競爭優勢的領域。在市場下游領域尤其如此，該領域的成長受到客戶和企業客戶青睞的廉價產品進口的限制。因此，與頭戴式顯示器相關的高固定成本可能會阻礙採用並抑制市場成長。

與設備使用相關的健康和安全問題，長期使用時風險會變得更加明顯。頭顯將使用者置於虛擬實境或擴增實境環境中，但長時間佩戴可能會感到不舒服，並對健康產生負面影響。使用者抱怨包括眼睛疲勞、頭痛，極端情況下還包括暈動病。這些問題是由於顯示器離眼睛太近、亮度太高以及虛擬環境中視覺和前庭資訊不匹配等原因造成的。有關頭戴式顯示器使用安全性的問題不斷出現，促使消費者和行業專業人士採取適當措施接受這項技術。這些健康問題在醫院和學校等擁擠的地方成為一個問題，在這些地方必須長時間佩戴頭顯。人們對人體工學的興趣日益濃厚，並且需要技術進步來消除這些後果。

The increase in investments by major players in HMD development, higher acceptance of AR and VR technologies due to COVID-19, the availability of low-cost HMDs, technological developments, and expanding digitalisation. Thus, the growing investment by major players in HMD development leads to a surge in the growth of market size surpassing USD 43.64 Billion in 2024 to reach a valuation of USD 489 Billion by 2031.

The availability of low-cost HMDs has become more popular in developing countries and small-scale industries due to their affordability, and flexibility. Thus, lost-cost HMDs are gaining popularity in emerging countries enabling the market to grow at a CAGR of 38.90% from 2024 to 2031.

Head Mounted Display Market: Definition/ Overview

Head-mounted display is a wearable device designed to present visual information directly within the user's field of view. It consists of a display unit worn on the head, resembling glasses or a helmet, it offers Augmented Reality (AR) or Virtual Reality (VR) experiences. Digital information can be overlaid onto the real world (AR), or entirely immersive digital environments can be created (VR) for entertainment, training, or professional applications.

Immersive experiences are provided by creating lifelike environments and enhancing user engagement. The ability to deliver VR experiences has broadened the range of entertainment options, from interactive storytelling to virtual tours and live events. As consumer demand for more immersive and realistic experiences grows, the importance of HMDs for gaming enthusiasts and entertainment seekers is increasing, driving market expansion.

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How Does the Rising Demand for Augmented Reality (AR) and Virtual Reality (VR) Applications Have Implications for the Growth of the Head Mounted Display Market?

Increase in usage of use of AR and VR technologies in different fields to provide HMD demand. Industries that integrate AR and VR technology include gaming, healthcare, and automotive among others since it has improved the interaction of users. The use of HMDs for these kinds of applications has therefore become very critical because of the immersion and interactivity offered by these technologies. In the healthcare sector AR and VR are in use for medical training, simulated surgeries, and patient care and the HMDs are at the heart of this technology. Similarly, automotive application for AR is applied as heads-up displays and virtual showrooms and for VR it is applied in designs with virtual prototyping. The massive application of AR and VR across these numerous fields led to a higher demand for the equipment.

Expansion of the gaming and entertainment sectors has caused high demand for visuals, especially in gaming where there is always the desire to have a better view of the game. The use of HMDs has become more fashionable due to their introduction to a personal and engaging manner of presenting content and providing gamers and entertainers with an actual viewing experience. One specific type that that has emerged is HMDs owing to the popularity in VR gaming in which players desire complete immersion. However, in recent years, the entertainment industry has also been using HMDs for virtual concerts, movies and events, which expand the application and usage of this headset.

Innovation and reduction in the size of the devices have been other major factors that have helped determine the HMD market. The display technologies' continuous advancements in aspects such as Resolution, Refresh Rates, and Field of View have impacted HMD's performance positively. However, these advancements have also enhanced the overall quality of the visual experience and at the same time increased the appeal of HMDs for consumers and professionals. Furthermore, increased integration has also called for miniaturization, an aspect that has enhanced HMD manufacturing, comfort and portability. This has been especially useful in taking the HMDs, which were initially developed mainly for gaming and entertainment, to other sectors such as healthcare and education where the device has to be worn for a long time without any discomfort resulting from the wear. Miniaturisation and the pursuit of improved technological solutions and new opportunities are expected to generate continued high levels of growth in the HMD market, for the devices are becoming more attainable.

Whether High Initial Cost Impedes the Growth of the Head-Mounted Display Market?

High Initial Cost impedes the growth of the head-mounted display market. Crucial and sophisticated HMDs specifically those with top-shelf features such as high-definition screens, accurate tracking mechanisms, and comfortable constructions entail massive spending. This cost factor can indeed be very expensive for individual consumers as well as small business organizations that may not afford to invest in such a technology. In the consumer market, one of the biggest drawbacks is the relatively high cost of HMDs which will turn away many consumers willing to spend a considerable amount of money on a product that they will see as a gadget, a luxury product or a peripheral device at best. The expense of obtaining and deploying HMD technology may prove to be a significant barrier for several small organizations, specifically in sectors in which AR and/or VR applications might confer a competitive edge. This is particularly so because growth in the downstream sectors of the market is kept in check in the interest of importing less expensive products that customers and corporate clients prefer. Consequently, the high fixed costs relating to HMDs can prevent their uptake, hence hampering market growth.

Health and safety issues linked with equipment use, its risks being more prominent if it is used for long periods. HMDs place users in virtual or augmented reality environments, which can become uncomfortable or even negatively affect a person's health if they are worn for an extended period. Some of the user complaints are eye strain, headaches and in extreme cases motion sickness. These problems are provoked by the proximity of the display to the eyes, high luminance, and sometimes inconsistency of visual and vestibular information in virtual environments. The safety questions that have been raised concerning the use of HMDs have made consumers as well as industry professionals take appropriate measures to embrace this technology. In busy areas such as a hospital or school where HMDs might need to be worn for extended periods, these health issues become problematic. There is a growing concern about ergonomics and the evolution of technologies that could eliminate such consequences.

Category-Wise Acumens

How Does the Increasing Acceptance Without Compromising the Wearer's Regular Range of Vision Popularity Foster the Growth of the Eyewear Segment?

The eyewear segment is dominating the head-mounted display (HMD) market, driven by the increase in acceptance of devices that do not compromise the wearer's regular range of vision. The eyewear segment, particularly in the context of Augmented Reality (AR) applications, has benefited significantly from this trend. Devices that seamlessly integrate digital information with the physical world while maintaining the user's natural field of view have gained popularity. This design approach has enhanced user comfort and functionality, making HMDs more appealing for everyday use.

The ability to overlay digital content onto the real world without obstructing vision has made these devices more practical for various applications, including navigation, work tasks, and social interactions. This practicality has fostered greater acceptance among consumers and professionals alike, driving growth in the eyewear segment of the HMD market. As demand for AR experiences continues to rise, the focus on maintaining the wearer's regular range of vision without compromise is expected to further propel the expansion of this segment. XYS's leadership in this area underscores the importance of user-centric design in the ongoing growth of the HMD market.

How Does the Usage of Screens in Head Mounted Display Gadgets Sector Surge the Growth of Display Segment?

The display segment is significantly dominating in the head-mounted display market owing to the screen being a significant element of HMD tech gadgets. Modern Augmented Reality (AR) and Virtual Reality (VR) applications present the need for better-quality screens to provide the consumer high-quality visual experience that is clear and vivid. These screens are essential for achieving the desired level and quality of presence which users may need in gaming, training or any other professional context.

Over time, with the development of HMD technology, the importance of screen resolution, refresh rates, and colour accuracy has grown fast and propels the display segment's growth. It has been seen that for users to receive content in real-time and, especially, without distortion, certain progress has been made in the field of displays. To meet these increasing demands of consumers, manufacturers have come up with new generations of screen technologies such as OLED and micro leds, which are brighter and more energy efficient as compared to the previous generation. This has benefited the users through better experiences and product quality and driven the applications of HMDs in a boundless manner to drive the growth of the display segment in the broad HMD market.

Head Mounted Display Market

Report Methodology

Country/Region-wise Acumens

How the Well-Advanced Technology Surges the Growth of the Head-Mounted Display Market in North America?

North America is the dominating region in head-mounted displays due to its well-developed technology and the presence of many vendors in this region. This region has enjoyed the massive implementation of technologies such as Augmented Reality and Virtual Reality in diverse industries and domains like gaming, healthcare, automotive, and defence. The US is more advanced in this type of technology, especially through companies like Microsoft, Google and Oculus which is owned by Meta.

The high levels where people seek to be engaged in games and other entertainment formats. The big consumer audience, affordability and continuously increasing disposable income have enabled the Mn region's populace to use and afford premium HMD devices, particularly from computer and video game users. Furthermore, the usage of HMDs in professional activity including medical education, robotic operations, and combat training has also enhanced the growth of the market across the North American region.

Other factors have placed the region in this position and they include the availability of hi-tech research and development centres as well as relatively liberal regulatory standards. Subsidized by the government in terms of funding and initial implementation of AR and VR technologies in the defence and healthcare industry, North America is the leading continent in the HMD market.

How does the Rapidly Growing IT Industry Foster the Growth of the Head Mounted Display Market in Asia Pacific?

Asia-Pacific is the fastest-growing region in the head-mounted display market as the region has a rapidly growing IT industry resulting in the high demand for sophisticated electronic gadgets. With large investments in AR and VR technologies, companies from nations such as China, Japan, South Korea, and a few other countries in East Asia continue to shape the industry's growth. The availability of Smartphones has boosted the market of mobile gaming and this has been a major factor which has led to the increased use of HMDs in the Asia-Pacific region.

The population of the region is relatively big and has been experiencing an increase in the middle-income population who can afford to purchase consumer products like HMDs. The Chinese government has greatly supported the adoption of digital technology in Chinese industries and many industries like education, manufacturing, and entertainment are already employing HMDs as a result of the government's awareness campaigns. In South Korea and Japan, especially, numerous video games and e-sports enthusiasts have been recently demanding more realism in games, which are Major players in the region's market.

Furthermore, a major concentration of electronics manufacturing companies is in the Asia-Pacific region including Sony, Samsung, HTC and others who are continuously investing in new HMD products. The pressure to make new products has led to a more significant number of advanced HMD device manufacturers, thereby increasing the rate of market expansion through competitive prices.

Furthermore, growth strategies such as government promotion of AR and VR technologies coupled with increased foreign investment in the region's technology start-ups are some of the factors that have provided a conducive market for HMD in Asia-Pacific. Therefore, the region is now growing at the fastest rate and is now seen as an HMD market participant.

Competitive Landscape

The Head Mounted Display Market continues to change and evolve with innovations and also new technologies. There is a continuous promotion of new materials and the improvement of sensors. Cloud-based delivery by companies needs to meet new requirements and demands of industries. The market share for pharmacovigilance and drug safety software is an intense and consistently evolving field where new and old players are still fighting for occupation.

Some of the key players operating in the head-mounted display market include:

Sony

Google

Microsoft

Oculus

HTC

Seiko Epson

Samsung

Lenovo

Magic Leap

Vuzix

Latest Developments

In April 2021, Microsoft Corporation announced a partnership with the United States Army for the supply of augmented reality headsets. These headsets, based on Microsoft's HoloLens products, are supported by Azure cloud computing services. The deal was signed for USD 21.9 billion.

In January 2021, Google Cloud announced a multi-year, multi-phase strategic cooperation agreement with Magic Leap. This partnership was established to address the needs of businesses by offering spatial computing solutions to consumers.

In July 2021, Vuzix, a leading supplier of wearable AR, virtual reality, and display technology, announced an agreement with TeleVU for the supply of M400 Smart Glasses. These devices, designed to be user-friendly, facilitate remote-based medical assistance by providing an audio-visual link between remote experts and frontline clinicians.

1 INTRODUCTION OF GLOBAL HEAD-MOUNTED DISPLAY MARKET

1.1 Overview of the Market
1.2 Scope of Report
1.3 Assumptions

2 EXECUTIVE SUMMARY

3 RESEARCH METHODOLOGY OF VERIFIED MARKET RESEARCH

3.1 Data Mining
3.2 Validation
3.3 Primary Interviews
3.4 List of Data Sources

4 GLOBAL HEAD-MOUNTED DISPLAY MARKET OUTLOOK

4.1 Overview
4.2 Market Dynamics
- 4.2.1 Drivers
- 4.2.2 Restraints
- 4.2.3 Opportunities
4.3 Porters Five Force Model
4.4 Value Chain Analysis

5 GLOBAL HEAD-MOUNTED DISPLAY MARKET, BY PRODUCT TYPE

5.1 Overview
5.2 Head-mounted
5.3 Eyewear

6 GLOBAL HEAD-MOUNTED DISPLAY MARKET, BY COMPONENT

6.1 Overview
6.2 Processors and Memory
6.3 Displays
6.4 Lenses
6.5 Sensors
6.6 Controllers
6.7 Cameras

7 GLOBAL HEAD-MOUNTED DISPLAY MARKET, BY CONNECTIVITY

7.1 Overview
7.2 Wired
7.3 Wireless

8 GLOBAL HEAD-MOUNTED DISPLAY MARKET, BY GEOGRAPHY

8.1 Overview
8.2 North America
- 8.2.1 U.S.
- 8.2.2 Canada
- 8.2.3 Mexico
8.3 Europe
- 8.3.1 Germany
- 8.3.2 U.K.
- 8.3.3 France
- 8.3.4 Rest of Europe
8.4 Asia Pacific
- 8.4.1 China
- 8.4.2 Japan
- 8.4.3 India
- 8.4.4 Rest of Asia Pacific
8.5 Rest of the World
- 8.5.1 Latin America
- 8.5.2 Middle East and Africa

9 GLOBAL HEAD-MOUNTED DISPLAY MARKET COMPETITIVE LANDSCAPE

9.1 Overview
9.2 Company Market Ranking
9.3 Key Development Strategies

10 COMPANY PROFILES

10.1 Sony (Japan)
- 10.1.1 Overview
- 10.1.2 Financial Performance
- 10.1.3 Product Outlook
- 10.1.4 Key Developments
10.2 Google (US)
- 10.2.1 Overview
- 10.2.2 Financial Performance
- 10.2.3 Product Outlook
- 10.2.4 Key Developments
10.3 Microsoft (US)
- 10.3.1 Overview
- 10.3.2 Financial Performance
- 10.3.3 Product Outlook
- 10.3.4 Key Developments
10.4 Oculus (US)
- 10.4.1 Overview
- 10.4.2 Financial Performance
- 10.4.3 Product Outlook
- 10.4.4 Key Developments
10.5 HTC (Taiwan)
- 10.5.1 Overview
- 10.5.2 Financial Performance
- 10.5.3 Product Outlook
- 10.5.4 Key Developments
10.6 Seiko Epson (Japan)
- 10.6.1 Overview
- 10.6.2 Financial Performance
- 10.6.3 Product Outlook
- 10.6.4 Key Development
10.7 Samsung (South Korea)
- 10.7.1 Overview
- 10.7.2 Financial Performance
- 10.7.3 Product Outlook
- 10.7.4 Key Developments
10.8 Lenovo (China)
- 10.8.1 Overview
- 10.8.2 Financial Performance
- 10.8.3 Product Outlook
- 10.8.4 Key Developments
10.9 Magic Leap (US)
- 10.9.1 Overview
- 10.9.1 Financial Performance
- 10.9.2 Product Outlook
- 10.9.3 Key Development
10.10 Vuzix (US)
- 10.10.1 Overview
- 10.10.2 Financial Performance
- 10.10.3 Product Outlook
- 10.10.4 Key Development