防偽包裝市場:現狀分析與未來預測 (2024年～2032年)

Anti-Counterfeit Packaging Market: Current Analysis and Forecast (2024-2032)

出版日期: 2025年01月01日 | 出版商:

UnivDatos Market Insights Pvt Ltd | 英文 147 Pages | 商品交期: 最快1-2個工作天內

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簡介目錄

防偽包裝市場預計在預測期內（2024-2032年）將以12.5%的顯著複合年增長率成長。由於假冒產品在醫藥、食品飲料、奢侈品等各個領域持續猖獗，損害了消費者的權益並損害了品牌形象，防偽包裝行業繼續保持強勁發展勢頭。《藥品供應鏈安全法案》（DSCSA）和歐盟指令等政府法規正在迫使企業建立防偽安全措施。電子商務的激增增加了對假冒商品的需求，因為網上商店仍然是假冒商品的溫床。包括 RFID、區塊鏈和防篡改包裝在內的先進技術解決方案可實現整個供應鏈網路中產品的即時監控和真實性。社會對產品真實性和品牌保護的認識不斷提高是推動市場發展的主要因素。

基於防偽包裝市場的技術領域，無線射頻辨識（RFID）系統憑藉其強大的可追溯性以及即時產品追蹤能力，在防偽包裝領域佔據最大的市場佔有率。 RFID 安全功能包括嵌入式包裝標識符，可防止複製並保護產品免遭竄改。由於產品真實性是首要考慮因素，製藥、電子和奢侈品行業的行業領導者正在採用這項技術。不斷提高的供應鏈視覺性要求和監管標準已確立了 RFID 技術作為市場領導者的地位。然而，全像認證系統在預測期內也顯示出巨大的成長潛力。全像技術作為一種影像驗證方法，正在幫助奢侈品牌、化妝品製造和時尚零售等高端行業防範假貨。隨著越來越多相關利益者採用全像技術對高端產品進行認證，全像技術有望在未來實現顯著的市場成長。

在包裝形式中，瓶子和罐子繼續佔據防偽包裝市場的主導地位。瓶子廣泛應用於製藥、食品飲料、化妝品等各工業領域，已成為防偽市場的領先包裝選擇。瓶子和罐子用於盛裝液體和半液體產品，在這些領域中，產品篡改具有很高的風險，這要求確保消費者安全並驗證品牌的完整性，因此需要大量的防偽包裝解決方案。此外，預計未來袋裝和腰帶部分將具有最高的成長潛力。食品飲料和製藥業對於柔性、輕型包裝袋和帶子的採用正在日益增加。這些軟體包旨在節省成本並提供靈活的功能，從而實現未來的顯著成長。

基於最終用戶，醫藥領域佔據防偽包裝市場的最大佔有率。假藥對公眾健康構成嚴重威脅，因此藥品認證和安全需要緊急關注。美國食品藥物管理局 (FDA) 和歐洲藥品管理局等監管機構都執行嚴格的規定，鼓勵市場引入 RFID、序列化和防篡改包裝等防偽解決方案。製藥業很容易受到假冒產品的侵害，並且由於產品價值高而佔據領先地位。然而，未來幾年食品和飲料市場將成為所有領域中成長最快的。為了滿足消費者對產品真實性和可追溯性日益增長的需求，食品和飲料公司由於對食品安全的擔憂日益增加，正在加大採用防偽包裝解決方案的力度，這進一步推動了市場的發展。此外，電子商務的興起和對網路假冒食品的擔憂正在推動先進包裝技術的廣泛應用。有機食品和奢侈食品市場的擴張使得必須在該領域引入更高的標準以打擊食品詐欺。

為了更了解防偽包裝系統的市場介紹，我們根據其在北美（美國、加拿大和北美其他地區）、歐洲（德國、法國、英國、西班牙、義大利和歐洲其他地區）、亞太地區（中國、日本、印度和亞太地區其他地區）和世界其他地區的全球影響力進行分析。亞太地區預計將實現未來最高的成長，部分原因是醫藥、食品和飲料以及奢侈品等行業的假冒產品數量不斷增加，對消費者安全和品牌聲譽構成威脅。中國、印度和日本等亞太地區國家的電子商務和技術進步的興起使亞太地區成為一個重要的成長市場。

在市場上營運的主要公司包括3M Company，Avery Dennison Corporation，CCL Industries Inc.，DuPont，Zebra Technologies Corporation，SICPA Holding SA.，SML Group，TruTag Technologies, Inc.，Authentix, Inc.，SATO Holdings Corporation等。

Anti-counterfeit packaging is a specialized packaging solution that protects products from duplicating and unauthorized handling and ensures product security and authenticity. Technology advances in anti-counterfeit packaging work through RFID tags, holograms, and tamper-evident seals with QR codes and forensic markers to protect both consumer safety and brand reputation along with safeguarding against counterfeits. Anti-counterfeit packaging techniques protect industries including pharmaceuticals, food and beverages, electronics, cosmetics, and luxury goods from counterfeit threats by keeping their authenticity intact while protecting consumer safety. The solutions serve the dual purpose of protecting brands from counterfeit attempts and meanwhile allowing for complete supply chain visibility required by regulatory bodies. The combination of e-commerce growth with globalization has resulted in heightened requirements for secure packaging because counterfeit products are now more common in online stores. Modern supply chains and product security strategies demand innovative anti-counterfeit packaging solutions since businesses need to combine brand protection with safety measures and regulatory compliance thus driving continuous market demand growth.

The Anti-counterfeit packaging Market is expected to grow with a significant CAGR of 12.5% during the forecast period (2024-2032). The anti-counterfeit packaging industry maintains strong momentum because counterfeit products continue to be prevalent in all sectors including pharmaceuticals, food and beverages, and luxury goods which endanger consumer protection and create a bad brand image. Government regulations like the Drug Supply Chain Security Act (DSCSA) along with EU directives force businesses to establish anti-counterfeit security measures. E-commerce's surge has amplified counterfeit product demand because online stores remain prone to counterfeit goods. Advanced technological solutions including RFID alongside blockchain and tamper-evident packaging enable real-time monitoring and authentic verification of products through their supply chain networks. Growing public understanding of product authenticity and brand protection serves as a main driver for market advancement.

Based on the technology segment in the anti-counterfeit packaging market, the RFID (Radio-Frequency Identification) system holds the largest market share in the anti-counterfeit packaging segment because of its powerful traceability features alongside real-time product tracking capabilities. RFID security functions through embedded package identifiers which prevent duplication and protect products from tampering attempts. Industry leaders in pharmaceuticals, electronics, and luxury goods sectors embrace this technology because they strongly prioritize product authenticity. The rise of supply chain visibility requirements as well as regulatory standards establishes RFID technology as the market leader. However, holographic authentication systems also demonstrate substantial growth potential in the forecasted period. Holographic technology serves as an image verification method to defend against counterfeit items in high-end sectors including luxury brands and cosmetics production and fashion retail. Hologram technology will experience elevated industry adoption by stakeholders who use the solutions for high-end product authentication which will drive substantial market expansion into the future.

Among the packaging formats, bottles & jars maintain the dominating position in the anti-counterfeit packaging market. Their broad industry applications across various industrial sectors such as pharmaceuticals, food and beverages, and cosmetics make bottles & jars the leading packaging options in the anti-counterfeit market. The bottles along with jars serve liquid and semi-liquid products as these sectors require substantial anti-counterfeit packaging solutions because product tampering poses high risks which demand consumer safety along with brand integrity verification. Additionally, the pouches & sachets segment will deliver the maximum growth potential in the future. Industrial adoption of flexible and lightweight pouches and sachets has increased across the food and beverage, pharmaceutical industries because these packages offer reduced cost and flexible features, leading to tremendous growth in the future.

Based on the end-user segment, the pharmaceuticals segment demonstrates the highest market share in the anti-counterfeit packaging market. Product authentication and safety in pharmaceuticals demand immediate attention because counterfeit medications cause substantial threats to public health. The U.S. FDA and European Medicines Agency are among regulatory bodies that enforce strict regulations which has boosted market adoption for anti-counterfeit solutions like RFID and serialization as well as tamper-evident packaging. The pharmaceutical industry's vulnerability to counterfeiting along with its high-value products drives the segment's leading position. However, the food and beverage market will grow at its fastest rate among all segments in the future. Food and beverage companies' increasing efforts toward implementing anti-counterfeit packaging solutions because of rising food safety concerns to meet increasing consumer needs for product authenticity and traceability is further accelerating the market. Moreover, the emerging dominance of e-commerce along with concerns about online counterfeit food products drives the increased implementation of advanced packaging technologies. The organic and premium food market expansion has made it essential to implement advanced standards for combatting food counterfeits within this segment.

For a better understanding of the market adoption of anti-counterfeit packaging systems is analyzed based on its worldwide presence in regions such as North America (U.S., Canada, and the Rest of North America), Europe (Germany, France, U.K., Spain, Italy, Rest of Europe), Asia-Pacific (China, Japan, India, Rest of Asia-Pacific), Rest of World. The Asia-Pacific region will have the highest future growth due to factors such as the growing number of counterfeit products across industries like pharmaceuticals, food and beverages, and luxury goods, which pose risks to consumer safety and brand reputation. The rise of e-commerce and technological advancements in APAC countries such as China, India, and Japan make APAC an important growth market.

Some of the major players operating in the market include 3M Company, Avery Dennison Corporation, CCL Industries Inc., DuPont, Zebra Technologies Corporation, SICPA Holding SA., SML Group, TruTag Technologies, Inc., Authentix, Inc., SATO Holdings Corporation.

1.MARKET INTRODUCTION

1.1. Market Definitions
1.2. Main Objective
1.3. Stakeholders
1.4. Limitation

2.RESEARCH METHODOLOGY OR ASSUMPTION

2.1. Research Process of the Anti-counterfeit Packaging Market
2.2. Research Methodology of the Anti-counterfeit Packaging Market
2.3. Respondent Profile

3.EXECUTIVE SUMMARY

3.1. Industry Synopsis
3.2. Segmental Outlook
- 3.2.1. Market Growth Intensity
3.3. Regional Outlook

4.MARKET DYNAMICS

4.1. Drivers
4.2. Opportunity
4.3. Restraints
4.4. Trends
4.5. PESTEL Analysis
4.6. Demand Side Analysis
4.7. Supply Side Analysis
- 4.7.1. Merger & Acquisition
- 4.7.2. Investment Scenario
- 4.7.3. Industry Insights: Leading Startups and Their Unique Strategies

5.PRICING ANALYSIS

5.1. Regional Pricing Analysis
5.2. Price Influencing Factors

6.GLOBAL ANTI-COUNTERFEIT PACKAGING MARKET REVENUE (USD BN), 2022-2032F

7.MARKET INSIGHTS BY TECHNOLOGY

7.1. Holograms
7.2. RFID
7.3. Mass Encoding
7.4. Others

8.MARKET INSIGHTS BY PACKAGING FORMAT

8.1. Bottles & Jars
8.2. Vials & Ampoules
8.3. Pouches & Sachets
8.4. Tubes
8.5. Others

9.MARKET INSIGHTS BY END-USER

9.1. Pharmaceuticals
9.2. Food and Beverage
9.3. Automotive
9.4. Personal Care
9.5. Electrical & Electronics
9.6. Others

10.MARKET INSIGHTS BY REGION

10.1. North America
- 10.1.1. U.S.
- 10.1.2. Canada
- 10.1.3. Rest of North America
10.2. Europe
- 10.2.1. Germany
- 10.2.2. U.K.
- 10.2.3. France
- 10.2.4. Italy
- 10.2.5. Spain
- 10.2.6. Rest of Europe
10.3. Asia-Pacific
- 10.3.1. China
- 10.3.2. Japan
- 10.3.3. India
- 10.3.4. Rest of Asia-Pacific
10.4. Rest of World

11.VALUE CHAIN ANALYSIS

11.1. Marginal Analysis
11.2. List of Market Participants

12.COMPETITIVE LANDSCAPE

12.1. Competition Dashboard
12.2. Competitor Market Positioning Analysis
12.3. Porter Five Forces Analysis

13.COMPANY PROFILES

13.1. 3M Company
- 13.1.1. Company Overview
- 13.1.2. Key Financials
- 13.1.3. SWOT Analysis
- 13.1.4. Product Portfolio
- 13.1.5. Recent Developments
13.2. Avery Dennison Corporation
13.3. CCL Industries Inc.
13.4. DuPont
13.5. Zebra Technologies Corporation
13.6. SICPA Holding SA.
13.7. SATO Holdings Corporation
13.8. SML Group
13.9. TruTag Technologies, Inc.
13.10. Authentix, Inc.