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市場調查報告書
商品編碼
2048373

舷外機市場－全球產業規模、佔有率、趨勢、機會、預測：按應用、驅動力、地區和競爭格局分類，2021-2031年

Outboard Motor Market - Global Industry Size, Share, Trends, Opportunity, and Forecast, Segmented By Application Type (Commercial, Recreational), By Thrust (Portable, Mid-Range, High Power), By Region & Competition, 2021-2031F
出版日期: | 出版商: TechSci Research | 英文 189 Pages | 商品交期: 2-3個工作天內

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簡介目錄

全球舷外機市場預計將從 2025 年的 62.1 億美元成長到 2031 年的 77.1 億美元，複合年成長率為 3.67%。

舷外機作為一套完整的推進系統，將引擎、變速箱和螺旋槳整合在一個緊湊便攜的單元中，可安裝在各種船隻的船尾。該市場的成長主要受休閒划船和水上運動日益成長的需求所驅動，而這反過來又持續推動對可靠的船舶推進解決方案的需求。

市場概覽
預測期 2027-2031
市場規模：2025年 62.1億美元
市場規模：2031年 77.1億美元
複合年成長率：2026-2031年 3.67%
成長最快的細分市場 休閒
最大的市場 北美洲

然而，該市場面臨的一大障礙是嚴格的排放環保法規，迫使製造商投入排放氣體以符合法規要求並進行必要的技術改進。這些監管要求必然推高生產成本，可能加重對價格敏感的消費者的購買負擔。作為市場規模的指標，美國國家船舶製造商協會 (NMMA) 的報告顯示，到 2024 年，美國舷外機總銷量將達到 27.8 萬台，零售額將達 36 億美元。

市場促進因素

對高功率、高燃油效率引擎日益成長的需求是推動市場擴張的主要動力。休閒船艇愛好者傾向於選擇更大、配備多台引擎的船隻，而這類船隻需要更強勁的推進力。這種動力提升的趨勢促使製造商開發適用於現代中央控制台和浮筒船的堅固耐用、高性能且高效的舷外機，從而增強其高級產品。根據《釣魚線》（The Fishing Wire）2025年6月發布的報告顯示，300馬力以上的引擎在美國市場佔據主導地位，前一年銷量超過4萬台，為該行業的總收入做出了顯著貢獻。這顯示消費者對更高功率和先進技術有明確的需求，即使在小功率引擎銷售波動的情況下，也支撐著整個產業的財務健康。

同時，新興市場商用船舶和漁業的成長為休閒遊艇市場之外提供了重要的穩定性和新的成長途徑。南美和亞洲等地區沿海旅遊基礎設施和漁船隊的現代化，推動了對堅固耐用的商用級舷外機的持續需求成長，有助於抵消已開發國家需求放緩的影響。根據《國際船舶工業》2025年2月刊報道，Yamaha Motor Co, Ltd.株式會社的船舶事業部在2024會計年度全年實現了5,377億日圓的銷售額。這一業績得益於該公司廣泛的全球佈局以及在這些發展中地區的穩定銷售。此外，《船舶工業新聞》2025年1月刊報道，布倫瑞克公司（Brunswick Corporation）的年度淨銷售額達到52.4億美元，進一步凸顯了主要產業參與者的影響力。

市場挑戰

嚴格的排放氣體環保法規對全球舷外機產業的發展構成重大阻礙。為滿足這些嚴苛的國際標準，製造商需要投入大量資金用於研發和先進工程技術。如此龐大的合規成本必然推高生產成本，迫使企業提高零售價格以維持營運。價格上漲直接影響市場准入，提高了潛在買家的經濟門檻，最終導致價格敏感型消費者的需求下降。

成本上升對市場成長的負面影響在近期的銷售數據中得到了清楚的體現。隨著產品價格承受能力的下降，該行業的總銷量出現了顯著下滑。根據美國國家船舶製造商協會（NMMA）統計，2025年迄今，新動力艇的零售較去年同期下降了9.7%。這一降幅表明，經濟和成本壓力對該行業產生了切實的影響，也證實了價格上漲（主要源於監管合規）正在阻礙市場的整體擴張。

市場趨勢

物聯網和智慧連接套件的融合正在從根本上改變全球舷外機市場的使用者體驗，使引擎從孤立的機械單元轉變為完全聯網的推進系統。這一趨勢的特點是多功能顯示器的普及，這些顯示器整合了引擎診斷、導航和自動控制功能，即使是經驗不足的船艇用戶也能輕鬆操控船舶。製造商正在加強與船舶電子專家的合作，以確保無縫相容性，從而實現遠端監控和預測性維護警報等功能，用戶可以直接透過智慧型手機使用這些功能。這種對互聯系統的需求所帶來的經濟意義顯而易見。 《海洋產業新聞》2025年2月報告稱，Garmin的船舶部門在2024年實現了創紀錄的10.7億美元全年銷售額，這主要得益於先進海圖儀和整合網路技術的強勁銷售。

同時，氫能和永續燃料原型機的研發是實現脫碳的關鍵途徑，尤其是在高功率船舶應用領域，電池動力替代方案的使用受到續航里程和重量的限制。產業創新者正積極致力於設計可運作氫氣的內燃機，旨在徹底消除碳排放，同時保持大型海上船舶所需的性能。這種對替代燃料的關注滿足了環保高性能推進系統的要求，同時又不影響商業和休閒用戶所需的功率密度。例如，紐西蘭遊艇雜誌（Boating New Zealand）在2025年4月報道，Yamaha Motor Co, Ltd.在其強大的450馬力XTO海上平台基礎上，對一款氫動力舷外機原型機進行了水上試驗，這標誌著該公司在實現碳中和方面又邁出了重要一步。

目錄

第1章概述

第2章：調查方法

第3章執行摘要

第4章：客戶心聲

第5章：全球舷外機市場展望

  • 市場規模及預測
    • 按金額
  • 市佔率及預測
    • 按用途（商業、休閒）
    • 按推力（可攜式、中階、高功率）
    • 按地區
    • 按公司（2025 年）
  • 市場地圖

第6章：北美舷外機市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 北美洲：國別分析
    • 美國
    • 加拿大
    • 墨西哥

第7章：歐洲舷外機市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 歐洲：國別分析
    • 德國
    • 法國
    • 英國
    • 義大利
    • 西班牙

第8章：亞太地區舷外機市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 亞太地區：國別分析
    • 中國
    • 印度
    • 日本
    • 韓國
    • 澳洲

第9章：中東與非洲舷外機市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 中東與非洲：國別分析
    • 沙烏地阿拉伯
    • 阿拉伯聯合大公國
    • 南非

第10章：南美舷外機市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 南美洲：國別分析
    • 巴西
    • 哥倫比亞
    • 阿根廷

第11章 市場動態

  • 促進因素
  • 任務

第12章 市場趨勢與發展

  • 併購
  • 產品發布
  • 近期趨勢

第13章：全球舷外機市場：SWOT分析

第14章：波特五力分析

  • 產業競爭
  • 新進入者的潛力
  • 供應商的議價能力
  • 顧客權力
  • 替代品的威脅

第15章 競爭格局

  • DEUTZ Aktiengesellschaft
  • Honda Motor Co. Ltd
  • Brunswick Corporation
  • Tohatsu Corporation
  • LEHR LLC
  • Suzuki Motor Corporation
  • Yamaha Motor Co. Ltd
  • Hidea Power Machinery Co. Ltd
  • Parsun Power Machine Co. Ltd
  • Selva SpA

第16章 策略建議

第17章：關於研究公司及免責聲明

簡介目錄
Product Code: 27457

The global outboard motor market is projected to expand from USD 6.21 billion in 2025 to USD 7.71 billion by 2031, exhibiting a compound annual growth rate (CAGR) of 3.67%. An outboard motor functions as a complete propulsion system, featuring an integrated engine, gearbox, and propeller in a compact, portable unit designed for transom mounting on various vessels. This market's growth is predominantly fueled by the increasing appeal of recreational boating and water sports, which consistently boosts the need for dependable marine propulsion solutions.

Market Overview
Forecast Period2027-2031
Market Size 2025USD 6.21 Billion
Market Size 2031USD 7.71 Billion
CAGR 2026-20313.67%
Fastest Growing SegmentRecreational
Largest MarketNorth America

A major hurdle for this market, however, is the strict environmental regulations concerning emissions, compelling manufacturers to allocate substantial investments toward compliance and necessary engineering modifications. Such regulatory demands inherently increase production expenses, potentially impacting the affordability for consumers who are sensitive to price changes. Highlighting the market's scope, the National Marine Manufacturers Association reported that in 2024, total outboard engine unit sales in the U.S. amounted to 278,000 units, generating a retail value of 3.6 billion dollars.

Market Driver

The increasing preference for high-horsepower and fuel-efficient engines serves as a key driver for market expansion, driven by recreational boaters opting for larger, multi-engine vessels that demand more powerful propulsion. This trend towards greater output motivates manufacturers to enhance their premium offerings, developing outboards that provide both robust performance and efficiency, suitable for contemporary center consoles and pontoons. As reported by The Fishing Wire in June 2025, engines rated 300 horsepower and above dominated the U.S. market, with over 40,000 new units sold in the prior year, contributing substantially to the sector's overall revenue. This highlights a clear consumer inclination for enhanced power and advanced technology, supporting the industry's financial health despite fluctuating sales in smaller engine categories.

Simultaneously, the growing commercial marine and fishing sectors in emerging markets offer crucial stability and new avenues for growth beyond established leisure boating markets. With the modernization of coastal tourism infrastructure and fishing fleets in areas like South America and Asia, there is a sustained increase in demand for robust, commercial-grade outboard motors, which helps offset more subdued demand observed in developed countries. As noted by International Boat Industry in February 2025, Yamaha Motor Co.'s marine division achieved full-year 2024 revenues of 537.7 billion yen, a performance strengthened by its broad global footprint and consistent unit sales in these developing regions. Further demonstrating the influence of key industry players, Marine Industry News reported Brunswick Corporation's annual net sales of 5.24 billion dollars in January 2025.

Market Challenge

Stringent environmental regulations concerning emissions pose a significant obstacle to the advancement of the global outboard motor industry. Meeting these strict international standards necessitates substantial investments from manufacturers in research, development, and sophisticated engineering. Such considerable compliance costs inevitably elevate the fundamental expenses of production, compelling companies to raise retail prices to sustain their operations. This increase in pricing directly affects market accessibility, creating higher financial hurdles for prospective buyers and ultimately diminishing demand among consumers who are sensitive to costs.

The detrimental impact of escalating costs on market growth is clearly reflected in recent sales figures. As products become less affordable, the total volume of sales within the sector has experienced a noticeable decline. According to the National Marine Manufacturers Association, year-to-date new powerboat retail unit sales in 2025 dropped by 9.7% compared to the corresponding period of the previous year. This decrease demonstrates the concrete effect of economic and cost-related pressures on the industry, confirming that increased price points, largely due to regulatory compliance, hinder the overall expansion of the market.

Market Trends

The integration of IoT and smart connectivity suites is profoundly transforming the user experience within the global outboard motor market, evolving engines from independent mechanical units into fully networked propulsion systems. This trend is marked by the widespread use of multi-function displays that consolidate engine diagnostics, navigation, and automated control features, thereby making vessel operation simpler for inexperienced boaters. Manufacturers are increasingly collaborating with marine electronics specialists to ensure effortless compatibility, enabling functionalities like remote monitoring and proactive maintenance alerts directly via a user's smartphone. The economic significance of this demand for interconnected systems is clear; Marine Industry News reported in February 2025 that Garmin Ltd.'s marine division achieved a record full-year revenue of 1.07 billion dollars in 2024, largely propelled by strong sales of advanced chartplotters and integrated networking technologies.

Concurrently, the development of hydrogen and sustainable fuel prototypes has become a vital approach for decarbonizing high-output marine applications, especially where battery-electric alternatives are constrained by range and weight. Industry innovators are actively designing combustion engines that can run on hydrogen, thereby preserving the performance capabilities essential for larger offshore vessels while completely eliminating carbon emissions. This emphasis on alternative fuels addresses the requirement for environmentally friendly, high-performance propulsion without compromising the power density sought by both commercial and recreational users. Demonstrating this technological progress, Boating New Zealand reported in April 2025 that Yamaha Motor Co. furthered its carbon neutrality efforts by performing on-water tests of a hydrogen-powered outboard prototype, based on its powerful 450-horsepower XTO offshore platform.

Key Market Players

  • DEUTZ Aktiengesellschaft
  • Honda Motor Co. Ltd
  • Brunswick Corporation
  • Tohatsu Corporation
  • LEHR LLC
  • Suzuki Motor Corporation
  • Yamaha Motor Co. Ltd
  • Hidea Power Machinery Co. Ltd
  • Parsun Power Machine Co. Ltd
  • Selva SpA

Report Scope

In this report, the Global Outboard Motor Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Outboard Motor Market, By Application Type

  • Commercial
  • Recreational

Outboard Motor Market, By Thrust

  • Portable
  • Mid-Range
  • High Power

Outboard Motor Market, By Region

  • North America
    • United States
    • Canada
    • Mexico
  • Europe
    • France
    • United Kingdom
    • Italy
    • Germany
    • Spain
  • Asia Pacific
    • China
    • India
    • Japan
    • Australia
    • South Korea
  • South America
    • Brazil
    • Argentina
    • Colombia
  • Middle East & Africa
    • South Africa
    • Saudi Arabia
    • UAE

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the Global Outboard Motor Market.

Available Customizations:

Global Outboard Motor Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

  • Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Product Overview

  • 1.1. Market Definition
  • 1.2. Scope of the Market
    • 1.2.1. Markets Covered
    • 1.2.2. Years Considered for Study
    • 1.2.3. Key Market Segmentations

2. Research Methodology

  • 2.1. Objective of the Study
  • 2.2. Baseline Methodology
  • 2.3. Key Industry Partners
  • 2.4. Major Association and Secondary Sources
  • 2.5. Forecasting Methodology
  • 2.6. Data Triangulation & Validation
  • 2.7. Assumptions and Limitations

3. Executive Summary

  • 3.1. Overview of the Market
  • 3.2. Overview of Key Market Segmentations
  • 3.3. Overview of Key Market Players
  • 3.4. Overview of Key Regions/Countries
  • 3.5. Overview of Market Drivers, Challenges, Trends

4. Voice of Customer

5. Global Outboard Motor Market Outlook

  • 5.1. Market Size & Forecast
    • 5.1.1. By Value
  • 5.2. Market Share & Forecast
    • 5.2.1. By Application Type (Commercial, Recreational)
    • 5.2.2. By Thrust (Portable, Mid-Range, High Power)
    • 5.2.3. By Region
    • 5.2.4. By Company (2025)
  • 5.3. Market Map

6. North America Outboard Motor Market Outlook

  • 6.1. Market Size & Forecast
    • 6.1.1. By Value
  • 6.2. Market Share & Forecast
    • 6.2.1. By Application Type
    • 6.2.2. By Thrust
    • 6.2.3. By Country
  • 6.3. North America: Country Analysis
    • 6.3.1. United States Outboard Motor Market Outlook
      • 6.3.1.1. Market Size & Forecast
        • 6.3.1.1.1. By Value
      • 6.3.1.2. Market Share & Forecast
        • 6.3.1.2.1. By Application Type
        • 6.3.1.2.2. By Thrust
    • 6.3.2. Canada Outboard Motor Market Outlook
      • 6.3.2.1. Market Size & Forecast
        • 6.3.2.1.1. By Value
      • 6.3.2.2. Market Share & Forecast
        • 6.3.2.2.1. By Application Type
        • 6.3.2.2.2. By Thrust
    • 6.3.3. Mexico Outboard Motor Market Outlook
      • 6.3.3.1. Market Size & Forecast
        • 6.3.3.1.1. By Value
      • 6.3.3.2. Market Share & Forecast
        • 6.3.3.2.1. By Application Type
        • 6.3.3.2.2. By Thrust

7. Europe Outboard Motor Market Outlook

  • 7.1. Market Size & Forecast
    • 7.1.1. By Value
  • 7.2. Market Share & Forecast
    • 7.2.1. By Application Type
    • 7.2.2. By Thrust
    • 7.2.3. By Country
  • 7.3. Europe: Country Analysis
    • 7.3.1. Germany Outboard Motor Market Outlook
      • 7.3.1.1. Market Size & Forecast
        • 7.3.1.1.1. By Value
      • 7.3.1.2. Market Share & Forecast
        • 7.3.1.2.1. By Application Type
        • 7.3.1.2.2. By Thrust
    • 7.3.2. France Outboard Motor Market Outlook
      • 7.3.2.1. Market Size & Forecast
        • 7.3.2.1.1. By Value
      • 7.3.2.2. Market Share & Forecast
        • 7.3.2.2.1. By Application Type
        • 7.3.2.2.2. By Thrust
    • 7.3.3. United Kingdom Outboard Motor Market Outlook
      • 7.3.3.1. Market Size & Forecast
        • 7.3.3.1.1. By Value
      • 7.3.3.2. Market Share & Forecast
        • 7.3.3.2.1. By Application Type
        • 7.3.3.2.2. By Thrust
    • 7.3.4. Italy Outboard Motor Market Outlook
      • 7.3.4.1. Market Size & Forecast
        • 7.3.4.1.1. By Value
      • 7.3.4.2. Market Share & Forecast
        • 7.3.4.2.1. By Application Type
        • 7.3.4.2.2. By Thrust
    • 7.3.5. Spain Outboard Motor Market Outlook
      • 7.3.5.1. Market Size & Forecast
        • 7.3.5.1.1. By Value
      • 7.3.5.2. Market Share & Forecast
        • 7.3.5.2.1. By Application Type
        • 7.3.5.2.2. By Thrust

8. Asia Pacific Outboard Motor Market Outlook

  • 8.1. Market Size & Forecast
    • 8.1.1. By Value
  • 8.2. Market Share & Forecast
    • 8.2.1. By Application Type
    • 8.2.2. By Thrust
    • 8.2.3. By Country
  • 8.3. Asia Pacific: Country Analysis
    • 8.3.1. China Outboard Motor Market Outlook
      • 8.3.1.1. Market Size & Forecast
        • 8.3.1.1.1. By Value
      • 8.3.1.2. Market Share & Forecast
        • 8.3.1.2.1. By Application Type
        • 8.3.1.2.2. By Thrust
    • 8.3.2. India Outboard Motor Market Outlook
      • 8.3.2.1. Market Size & Forecast
        • 8.3.2.1.1. By Value
      • 8.3.2.2. Market Share & Forecast
        • 8.3.2.2.1. By Application Type
        • 8.3.2.2.2. By Thrust
    • 8.3.3. Japan Outboard Motor Market Outlook
      • 8.3.3.1. Market Size & Forecast
        • 8.3.3.1.1. By Value
      • 8.3.3.2. Market Share & Forecast
        • 8.3.3.2.1. By Application Type
        • 8.3.3.2.2. By Thrust
    • 8.3.4. South Korea Outboard Motor Market Outlook
      • 8.3.4.1. Market Size & Forecast
        • 8.3.4.1.1. By Value
      • 8.3.4.2. Market Share & Forecast
        • 8.3.4.2.1. By Application Type
        • 8.3.4.2.2. By Thrust
    • 8.3.5. Australia Outboard Motor Market Outlook
      • 8.3.5.1. Market Size & Forecast
        • 8.3.5.1.1. By Value
      • 8.3.5.2. Market Share & Forecast
        • 8.3.5.2.1. By Application Type
        • 8.3.5.2.2. By Thrust

9. Middle East & Africa Outboard Motor Market Outlook

  • 9.1. Market Size & Forecast
    • 9.1.1. By Value
  • 9.2. Market Share & Forecast
    • 9.2.1. By Application Type
    • 9.2.2. By Thrust
    • 9.2.3. By Country
  • 9.3. Middle East & Africa: Country Analysis
    • 9.3.1. Saudi Arabia Outboard Motor Market Outlook
      • 9.3.1.1. Market Size & Forecast
        • 9.3.1.1.1. By Value
      • 9.3.1.2. Market Share & Forecast
        • 9.3.1.2.1. By Application Type
        • 9.3.1.2.2. By Thrust
    • 9.3.2. UAE Outboard Motor Market Outlook
      • 9.3.2.1. Market Size & Forecast
        • 9.3.2.1.1. By Value
      • 9.3.2.2. Market Share & Forecast
        • 9.3.2.2.1. By Application Type
        • 9.3.2.2.2. By Thrust
    • 9.3.3. South Africa Outboard Motor Market Outlook
      • 9.3.3.1. Market Size & Forecast
        • 9.3.3.1.1. By Value
      • 9.3.3.2. Market Share & Forecast
        • 9.3.3.2.1. By Application Type
        • 9.3.3.2.2. By Thrust

10. South America Outboard Motor Market Outlook

  • 10.1. Market Size & Forecast
    • 10.1.1. By Value
  • 10.2. Market Share & Forecast
    • 10.2.1. By Application Type
    • 10.2.2. By Thrust
    • 10.2.3. By Country
  • 10.3. South America: Country Analysis
    • 10.3.1. Brazil Outboard Motor Market Outlook
      • 10.3.1.1. Market Size & Forecast
        • 10.3.1.1.1. By Value
      • 10.3.1.2. Market Share & Forecast
        • 10.3.1.2.1. By Application Type
        • 10.3.1.2.2. By Thrust
    • 10.3.2. Colombia Outboard Motor Market Outlook
      • 10.3.2.1. Market Size & Forecast
        • 10.3.2.1.1. By Value
      • 10.3.2.2. Market Share & Forecast
        • 10.3.2.2.1. By Application Type
        • 10.3.2.2.2. By Thrust
    • 10.3.3. Argentina Outboard Motor Market Outlook
      • 10.3.3.1. Market Size & Forecast
        • 10.3.3.1.1. By Value
      • 10.3.3.2. Market Share & Forecast
        • 10.3.3.2.1. By Application Type
        • 10.3.3.2.2. By Thrust

11. Market Dynamics

  • 11.1. Drivers
  • 11.2. Challenges

12. Market Trends & Developments

  • 12.1. Merger & Acquisition (If Any)
  • 12.2. Product Launches (If Any)
  • 12.3. Recent Developments

13. Global Outboard Motor Market: SWOT Analysis

14. Porter's Five Forces Analysis

  • 14.1. Competition in the Industry
  • 14.2. Potential of New Entrants
  • 14.3. Power of Suppliers
  • 14.4. Power of Customers
  • 14.5. Threat of Substitute Products

15. Competitive Landscape

  • 15.1. DEUTZ Aktiengesellschaft
    • 15.1.1. Business Overview
    • 15.1.2. Products & Services
    • 15.1.3. Recent Developments
    • 15.1.4. Key Personnel
    • 15.1.5. SWOT Analysis
  • 15.2. Honda Motor Co. Ltd
  • 15.3. Brunswick Corporation
  • 15.4. Tohatsu Corporation
  • 15.5. LEHR LLC
  • 15.6. Suzuki Motor Corporation
  • 15.7. Yamaha Motor Co. Ltd
  • 15.8. Hidea Power Machinery Co. Ltd
  • 15.9. Parsun Power Machine Co. Ltd
  • 15.10. Selva SpA

16. Strategic Recommendations

17. About Us & Disclaimer