船外機的全球市場，市場規模，趨勢，預測，企業分析(2025年～2033年)

全球舷外機市場預測

受休閒船舶活動增加、高效海上運輸需求成長以及引擎技術進步的推動，全球舷外機市場規模預計將從2024年的57.5億美元快速成長至2033年的59.8億美元。旅遊業蓬勃發展、水上運動的普及以及對輕型和節油舷外引擎的需求，可能會在預測期內進一步推動全球市場的成長。

全球舷外機市場的推動因素

休閒船舶需求不斷成長

釣魚、帆船和水上運動等休閒船舶應用的需求不斷增長，正在顯著推動全球舷外發動機市場的發展。可支配收入的不斷增長，尤其是在歐洲和北美，鼓勵更多消費者購買私人遊艇，刺激了舷外機的銷售。此外，旅遊中心正在投資建設船舶設施，進一步促進了市場成長。隨著航海成為全球各個年齡層中越來越受歡迎的休閒活動，預計這一趨勢將持續下去。 2024年1月，水星海事推出了新款Verado 600發動機，該發動機以其在舷外發動機技術領域的創新而聞名。 Verado 600引擎擁有更高的燃油效率、先進的數位控制和更低的排放，樹立了行業新標桿，在創新高性能環保舷外機方面向競爭對手發起課題。

技術進步與產品創新

技術進步正在推動更省油、更輕、更環保的舷外機的生產。製造商正在努力生產電動和混合動力版本，以滿足全球排放法規和客戶對永續產品的需求。智慧控制、節油引擎和降噪技術等特性使舷外機更具吸引力。這些發展不僅提高了客戶便利性，也創造了新的市場，尤其是在環境法規嚴格的市場。 2022年2月，All American Marine, Inc. (AAM) 和 SWITCH Maritime 將推出 Sea Change 號，這艘 70 英尺長、可容納 75 名乘客的氫燃料電池電動渡輪將在加州灣區運作。世界上第一艘商用氫燃料電池客運渡輪是邁向永續海運未來的重要里程碑。該渡輪旨在展示零排放氫能技術的性能，目前氫燃料系統正在等待美國海岸防衛隊 (US Coast Guard) 的認證。

擴大商業海事活動

舷外機在漁業、海防和交通運輸等行業的商業應用正在不斷擴大。大多數新興經濟體依靠小型船舶進行捕魚和渡輪作業，而堅固高效的舷外發動機對這些行業至關重要。政府扶持漁業和海上安全制度的政策也正在推動需求。隨著水產養殖和海上貿易的蓬勃發展，未來幾年商業企業對耐用型舷外機的需求可能會大幅成長。 2023年12月，印度海軍建造的最快的太陽能電動船 "梭魚號" （Barracuda）下水。該船長14米，寬4.4米，可搭載12名乘客及貨物，能夠在惡劣海況下航行，時速可達12.5節（23公里/小時），單次充電續航里程可達7小時。

全球舷外機市場的課題

高成本與維護問題

舷外機產業面臨的主要課題之一是高昂的初始成本和維護成本。採用環保和高性能技術的先進引擎往往價格昂貴，預算有限的買家往往會望而卻步。服務、備件更換以及潛在的技術問題都會增加擁有成本，進而影響整體市場滲透率，尤其是在價格敏感的新興經濟體。

嚴格的環保法規

日益嚴格的燃油排放和海洋污染環保法規迫使製造商加快發展步伐。遵守美國環保署 (EPA) 和歐盟指令等國際標準需要投入大量資金進行研發，這會導致產品價格上漲。不合規也可能導致產品召回和禁售，對製造商構成威脅。在不影響價格競爭力的情況下遵守這些法規，是全球舷外機產業參與者面臨的持續課題。

本報告研究了全球舷外機市場，並提供了成長動力和課題、每個細分市場的分析以及主要參與者的分析。

本報告提供全球船外機市場相關調查，成長推動因素與課題，各市場區隔的分析，主要企業的分析等資訊。

目錄

第1章 簡介

第2章 調查和調查手法

第3章 摘要整理

第4章 市場動態

• 成長促進因素
• 課題

第5章 全球船外機市場

• 過去的市場趨勢
• 市場預測

第6章 市場佔有率分析

• 用途類別
• 推力
• 各國

第7章 用途類型

• 商業
• 休閒

第8章 推力

• 可攜式
• 中階
• 高功率

第9章 國家

• 北美
  • 美國
  • 加拿大
• 歐洲
  • 法國
  • 德國
  • 義大利
  • 西班牙
  • 英國
  • 比利時
  • 荷蘭
  • 土耳其
• 亞太地區
  • 中國
  • 日本
  • 印度
  • 澳洲
  • 韓國
  • 泰國
  • 馬來西亞
  • 印尼
  • 紐西蘭
• 南美
  • 巴西
  • 墨西哥
  • 阿根廷
• 中東·非洲
  • 南非
  • 沙烏地阿拉伯
  • 阿拉伯聯合大公國

第10章 波特的五力分析

第11章 SWOT分析

第12章 主要企業的分析

• DEUTZ Aktiengesellschaft
• Parsun Power Machine Co. Ltd
• Honda Motor Co. Ltd
• Tohatsu Corporation
• Brunswick Corporation
• Yamaha Motor Co. Ltd
• LEHR LLC
• Suzuki Motor Corporation
• Selva SpA
• Hidea Power Machinery Co. Ltd

Worldwide Outboard Motor Market Forecast

Global Outboard Motor Market is expected to grow immensely from USD 5.75 billion in 2024 to USD 5.98 billion by 2033, with growth spurred by rising recreational boating activities, growing demand for effective marine transportation, and advances in motor technology. Increased tourism, popularity of water sports, and the demand for lightweight, fuel-efficient outboard motors are likely to further drive market growth in different regions globally during the forecast period.

Global Outboard Motor Market Report by Application Type (Commercial, Recreational), Thrust (Portable, Mid-range, High Power), Countries and Company Analysis, 2025-2033.

Global Outboard Motor Market Outlooks

An outboard motor is a self-propelling boat system, comprising an engine, gearbox, and propeller or jet drive, which is intended to be mounted on the outside of the transom. Outboard motors are favored due to their compactness, simplicity in maintenance, and superior maneuverability. They are employed extensively for numerous reasons ranging from recreational cruising, fishing, water sports, and even commercial activities on a small scale like ferrying and patrolling.

Outboard motors have gained popularity all over the world with advances in technology in terms of improved fuel efficiency, reduced emissions, and quieter running. Technologies such as electric outboard motors are increasingly gaining traction, particularly where environmental regulations are tight. Ease of installation and replacement over inboard engines makes them a preferred option for boat owners as well. For either leisure or utilitarian purposes, outboard motors are a cornerstone of contemporary maritime transportation, complementing industries and ways of life across the globe.

Growth Drivers in the Global Outboard Motor Market

Growing Demand for Recreational Boating

The increased demand for recreational boating applications like fishing, sailing, and water sports is driving the global outboard motor market significantly. Growing disposable incomes, particularly in Europe and North America, have enabled higher numbers of consumers to spend on personal watercraft, hence fueling sales of outboard motors. In addition, tourism hubs are investing in boating facilities, further driving market growth. This trend will keep going as boating becomes an increasingly popular recreation among various age groups globally. January 2024, Mercury Marine introduced its new Verado 600 engine, a notable innovation in outboard technology. The Verado 600 boasts better fuel economy, sophisticated digital controls, and reduced emissions, a new standard for the industry and challenging competition to innovate high-performance, environmentally friendly outboard motors.

Technological Advancements and Product Innovation

Technological advancements have resulted in the production of more fuel-efficient, light-weight, and environmentally friendly outboard motors. Manufacturers are working towards producing electric and hybrid versions to comply with global emissions and customer demand for sustainable products. Features such as intelligent controls, fuel-effective engines, and sound-reducing technologies are enhancing the appeal of outboard motors. Such developments not only enhance customer experience but also create new marketplace prospects, particularly in environmentally regulated markets. Feb 2022, All American Marine, Inc. (AAM) and SWITCH Maritime are pleased to introduce Sea Change, a 70-foot, 75-passenger hydrogen fuel cell-electric ferry to operate in the California Bay Area. The world's first commercial hydrogen fuel cell passenger ferry is an important milestone toward a sustainable maritime future. The ferry is intended to demonstrate the capabilities of zero-emission hydrogen technologies pending US Coast Guard certification for hydrogen fuel systems.

Commercial Marine Activities Expansion

Commercial uses of outboard motors are expanding in industries like fishing, coastal defense, and transportation. Most developing economies depend on small boats for commercial fishing and ferrying, where robust and efficient outboard motors are critical. Government policies favoring fisheries and maritime safety schemes also increase demand. Also, as aquaculture and maritime trade are on the increase, demand for durable outboard motors in commercial ventures is likely to increase strongly in the next few years. December 2023, India has commissioned Barracuda, its fastest solar-electric boat, built by Navalt. This 14-metre, 4.4-metre-wide boat can transport 12 passengers and cargo, travels in harsh seas, achieves a speed of 12.5 knots (23 kmph), and has a seven-hour range on a single charge.

Global Outboard Motor Market Challenges

High Costs and Maintenance Issues

One of the significant challenges to the outboard motor industry is high upfront price and maintenance costs. Sophisticated motors with green and high-performance technologies tend to be pricey, and budget buyers are put off by high prices. Servicing, replacement of spare parts, and technical problems that may arise contribute to cost of ownership, which affects total market penetration, particularly in emerging economies where there is high price sensitivity.

Stringent Environmental Regulations

Tighter and tighter environmental regulations regarding fuel emissions and sea pollution are pushing manufacturers to develop at a faster pace. Conforming to international standards such as the EPA and EU directives necessitates expensive research and development, which could mean higher product prices. Non-conformity may also lead to product recalls or prohibition, threatening manufacturers. Complying with these regulations without compromising on competitive pricing is an ongoing challenge for participants in the global outboard motor industry.

Global Commercial Outboard Motor Market

The commercial outboard motor market is spurred by growth in industries such as fishing, transport, and maritime security. Power motors that are lightweight are the choice for commercial ships to ensure efficiency in operation and reliability. Growth is being driven by the increase in small-scale fisheries and government incentives for marine trade in coastal economies. Durability, fuel economy, and low operating costs continue to be key considerations driving purchase in this market.

World Recreational Outboard Motor Market

The pleasure outboard motor segment is growing with rising demand from consumers to use boats for recreational and sports purposes. Expansion in disposable income and tourism is driving more individual and rental boat ownerships across the globe. Companies are directing their efforts to improve user-friendly aspects, reduce noise, and develop environmentally friendly designs to lure pleasure users. This market will continue to remain the largest market for outboard motors in terms of volume sales in the decade ahead.

International Portable Outboard Motor Market

Portable outboard motors are also very popular for their compact design, light build, and user-friendly operation. They are perfectly suited for dinghies and small boats as well as back-up power for flexibility for the boater. Portable motors find great popularity with occasional and recreational users who prefer convenience at affordable costs without compromise on performance. They are easy to buy, maintain, and operate, thus being a developing segment for global entry-level boat owners and holidaymakers.

World Mid-range Outboard Motor Market

Mid-range outboard motors, which are generally between 30-150 horsepower, are gaining popularity with both consumers and commercial users. These motors are balanced between power, efficiency, and affordability. Ideal for mid-size boats, these motors are often utilized for cruising, fishing, and small transport activities. Improvements in fuel efficiency and digital control technologies are spurring the demand for mid-range motors, serving the varied needs of consumers and businesses.

Global High Power Outboard Motor Market

Large power outboard motors (above 150 horsepower) are meant for big boats utilized in sports, commercial transportation, and rescue missions. They provide higher speed, toughness, and performance, which are critical in high-demand marine applications. Even though they are pricier, the demand for greater power and dependability in turbulent waters is driving their sales. Rising recreational offshore usage and luxury boat purchases are major drivers of this market segment.

United States Outboard Motor Market

The United States dominates the global outboard motor market due to its long coastline, large freshwater lakes, and thriving recreational boating culture. High technological adoption, robust boating infrastructure, and increasing disposable incomes are driving market growth. The U.S. also has strict environmental regulations, driving innovation towards more sustainable and electric outboard motors. Recreational and commercial usages are on the rise all over the nation. Oct 2024 - TEMO has set up its subsidiary "TEMO USA Inc." in Delaware with a running unit in Portland, Maine. The firm has a logistics hub for handling goods and after-sales support and also sales offices and a special team for furthering its brand growth in North America.

France Outboard Motor Market

France's outboard motor market is supported by a thriving boating culture, boasting thousands of kilometers of coastline and river routes. Demand is strong from recreational boating, together with competitive sailing events. France's dedication to environmental protection is leading the way in the use of electric and hybrid outboard motors. As well, commercial fishing operations on the Atlantic coast and Mediterranean Sea are boosting market development, making France a prime European market for the industry. January 2025, Mercury Marine France has appointed the Lethiec family company as the sole distributor of its Mercury Racing brand, specializing in competition motorboat racing engines. This agreement reinforces Mercury Racing in the French market and promotes national motorboat racing.

India Outboard Motor Market

India's expanding coastal economy and booming fishing industry are increasing demand for outboard motors. Traditional fishing folk, particularly in coastal states, are switching to motor boats for efficiency. Government initiatives for promoting marine trade, fishing, and water tourism are also boosting market growth. Although price sensitivity continues to be a consideration, growing middle-class consumption and higher interest in recreational boating are also generating opportunities for portable and mid-range outboard motors.

Mexico Outboard Motor Market

Mexico's extensive coastlines along the Pacific Ocean and Gulf of Mexico provide huge opportunities for the outboard motor industry. Recreational boating, tourism, and fishing are the main drivers for expansion. Efforts by the government to update the fishing fleet and encourage maritime tourism are driving the use of sophisticated outboard motors. More international boat shows and tourism investments are also broadening Mexico's global market presence.

Saudi Arabia Outboard Motor Market

Saudi Arabia is spending big on the development of its tourism and maritime industries under its Vision 2030 agenda. New coastal resorts, marinas, and marine tourism ventures have been increasing demand for outboard motors. Its historic fishing industry is also going digital, opening up new avenues for growth. Demand for high-performance and long-lasting outboard motors that can withstand harsh marine environments is shown, increasing demand for commercial and recreational engines.

Market Segmentation

Application Type

• Commercial
• Recreational

Thrust

• Portable
• Mid-range
• High Power

Countries

North America

• United States
• Canada

Europe

• France
• Germany
• Italy
• Spain
• United Kingdom
• Belgium
• Netherlands
• Turkey

Asia Pacific

• China
• Japan
• India
• Australia
• South Korea
• Thailand
• Malaysia
• Indonesia
• New Zealand

Latin America

• Brazil
• Argentina
• Mexico

Middle East & Africa

• South Africa
• Saudi Arabia
• United Arab Emirates

All companies have been covered with 4 Viewpoints

• Overview
• Key Persons
• Recent Development & Strategies
• Financial Insights

Company Analysis

• DEUTZ Aktiengesellschaft
• Parsun Power Machine Co. Ltd
• Honda Motor Co. Ltd
• Tohatsu Corporation
• Brunswick Corporation
• Yamaha Motor Co. Ltd
• LEHR LLC
• Suzuki Motor Corporation
• Selva SpA
• Hidea Power Machinery Co. Ltd

Table of Contents

1. Introduction

2. Research & Methodology

• 2.1 Data Source
  • 2.1.1 Primary Sources
  • 2.1.2 Secondary Sources
• 2.2 Research Approach
  • 2.2.1 Top-Down Approach
  • 2.2.2 Bottom-Up Approach
• 2.3 Forecast Projection Methodology

3. Executive Summary

4. Market Dynamics

• 4.1 Growth Drivers
• 4.2 Challenges

5. Global Outboard Motor Market

• 5.1 Historical Market Trends
• 5.2 Market Forecast

6. Market Share Analysis

• 6.1 By Application Type
• 6.2 By Thrust
• 6.3 By Countries

7. Application Type

• 7.1 Commercial
• 7.2 Recreational

8. Thrust

• 8.1 Portable
• 8.2 Mid-range
• 8.3 High Power

9. Countries

• 9.1 North America
  • 9.1.1 United States
  • 9.1.2 Canada
• 9.2 Europe
  • 9.2.1 France
  • 9.2.2 Germany
  • 9.2.3 Italy
  • 9.2.4 Spain
  • 9.2.5 United Kingdom
  • 9.2.6 Belgium
  • 9.2.7 Netherlands
  • 9.2.8 Turkey
• 9.3 Asia Pacific
  • 9.3.1 China
  • 9.3.2 Japan
  • 9.3.3 India
  • 9.3.4 Australia
  • 9.3.5 South Korea
  • 9.3.6 Thailand
  • 9.3.7 Malaysia
  • 9.3.8 Indonesia
  • 9.3.9 New Zealand
• 9.4 Latin America
  • 9.4.1 Brazil
  • 9.4.2 Mexico
  • 9.4.3 Argentina
• 9.5 Middle East & Africa
  • 9.5.1 South Africa
  • 9.5.2 Saudi Arabia
  • 9.5.3 United Arab Emirates

10. Porter's Five Forces Analysis

• 10.1 Bargaining Power of Buyers
• 10.2 Bargaining Power of Suppliers
• 10.3 Degree of Competition
• 10.4 Threat of New Entrants
• 10.5 Threat of Substitutes

11. SWOT Analysis

• 11.1 Strength
• 11.2 Weakness
• 11.3 Opportunity
• 11.4 Threats

12. Key Players Analysis

• 12.1 DEUTZ Aktiengesellschaft
  • 12.1.1 Overviews
  • 12.1.2 Key Person
  • 12.1.3 Recent Developments
  • 12.1.4 Revenue
• 12.2 Parsun Power Machine Co. Ltd
  • 12.2.1 Overviews
  • 12.2.2 Key Person
  • 12.2.3 Recent Developments
  • 12.2.4 Revenue
• 12.3 Honda Motor Co. Ltd
  • 12.3.1 Overviews
  • 12.3.2 Key Person
  • 12.3.3 Recent Developments
  • 12.3.4 Revenue
• 12.4 Tohatsu Corporation
  • 12.4.1 Overviews
  • 12.4.2 Key Person
  • 12.4.3 Recent Developments
  • 12.4.4 Revenue
• 12.5 Brunswick Corporation
  • 12.5.1 Overviews
  • 12.5.2 Key Person
  • 12.5.3 Recent Developments
  • 12.5.4 Revenue
• 12.6 Yamaha Motor Co. Ltd
  • 12.6.1 Overviews
  • 12.6.2 Key Person
  • 12.6.3 Recent Developments
  • 12.6.4 Revenue
• 12.7 LEHR LLC
  • 12.7.1 Overviews
  • 12.7.2 Key Person
  • 12.7.3 Recent Developments
  • 12.7.4 Revenue
• 12.8 Suzuki Motor Corporation
  • 12.8.1 Overviews
  • 12.8.2 Key Person
  • 12.8.3 Recent Developments
  • 12.8.4 Revenue
• 12.9 Selva SpA
  • 12.9.1 Overviews
  • 12.9.2 Key Person
  • 12.9.3 Recent Developments
  • 12.9.4 Revenue
• 12.10 Hidea Power Machinery Co. Ltd
  • 12.10.1 Overviews
  • 12.10.2 Key Person
  • 12.10.3 Recent Developments
  • 12.10.4 Revenue