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市場調查報告書
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1856158

全球舷外機市場－市場佔有率和排名、總收入和需求預測（2025-2031 年）

Outboard Motor - Global Market Share and Ranking, Overall Sales and Demand Forecast 2025-2031
出版日期: | 出版商: QYResearch | 英文 111 Pages | 商品交期: 2-3個工作天內

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全球舷外機市場規模預計到 2024 年將達到 53.49 億美元，預計到 2031 年將達到 64.46 億美元，在 2025-2031 年預測期內的複合年成長率為 3.7%。

舷外機是一種船舶推進系統，它由一個包含引擎、變速箱和螺旋槳或噴水推進器的自足式單元組成，設計安裝在船尾橫梁之外。它是小型水上摩托車最常見的推進動力裝置。除了推進之外，舷外機還提供轉向控制；當引擎不運轉時，尾鰭可以起到舵的作用。與舷內機不同，舷外機可以輕鬆拆卸，方便存放或維修。

近年來，全球舷外機市場持續穩定成長，其中休閒船艇領域佔據主導地位，約佔全球市場佔有率的65%。這一市場主導地位主要歸功於休閒船艇活動的日益普及，包括休閒巡航、釣魚和其他水上運動。隨著世界各地越來越多的人尋求親近大自然的戶外活動，作為休閒船艇關鍵部件的舷外機需求也在穩步成長。

北美，尤其是美國，已成為舷外機最大的消費市場。這得歸功於當地濃厚的航海文化、龐大的休閒船艇用戶群體以及完善的海洋基礎設施，這些都為舷外機的銷售和維護提供了有力支撐。此外，該地區多家大型舷外機製造商的存在也推動了市場成長。隨著北美地區，特別是沿海地區和熱門內陸湖泊對休閒船艇的需求持續成長，舷外機仍然是航海生活方式中不可或缺的一部分。

近年來，舷外機技術的進步極大地促進了市場成長。這些創新，例如燃油經濟性的提升、引擎性能的增強以及電動舷外機的出現，吸引了許多消費者的目光。電動推進系統在注重環保的消費者以及尋求更安靜、更清潔的傳統燃油引擎替代方案的用戶中越來越受歡迎。隨著對環保船舶解決方案的需求不斷成長，電動和混合動力舷外機預計將在市場中扮演越來越重要的角色。

司機

休閒划船日益普及：休閒划船需求的成長是推動舷外機市場發展的主要因素之一。划船不再只是富人的休閒，而是在各個年齡層和人群中越來越受歡迎。隨著可支配收入的增加，人們開始投資購買休閒船艇，用於釣魚、水上運動和休閒放鬆等活動。隨著休閒划船者數量的增加，對舷外機所提供的可靠和高效的推進系統的需求也隨之成長。

技術進步：技術進步在塑造舷外機市場方面發揮關鍵作用。製造商不斷研發燃油效率更高、排放氣體更低、運轉更安靜的引擎。這些進步滿足了消費者對更永續、更環保的航行方式日益成長的需求。此外，電動和混合動力舷外機的推出，透過提供滿足環保意識強的消費者需求的替代推進方案，正在擴大市場。隨著船艇用戶轉向更清潔的能源解決方案，電動舷外機有望顯著成長。

便利性和便攜性：與舷內機相比，舷外機具有無可比擬的便利性。由於舷外機安裝在船尾橫樑外部，因此易於拆卸、存放和維修，維護極為方便。這項特質對於喜歡輕鬆航行的休閒船艇愛好者來說尤其有利。舷外機的便攜性也吸引了那些希望船舶推進系統具有靈活性的船主，因為他們可以根據需要快速更換引擎。

環保意識：隨著全球環保意識的不斷增強，環保船舶解決方案越來越受歡迎。電動舷外機因其對環境影響極小而備受青睞。與汽油動力來源引擎不同，電動舷外機零排放且運作安靜，使其成為在環境敏感區域（例如國家公園、自然保護區和湖泊等，這些區域有著嚴格的環境法規）航行的理想選擇。這種永續性的趨勢預計將進一步推動電動舷外機市場的成長。

抑制因素

高昂的初始成本：舷外機市場面臨的主要挑戰之一是引擎和船艇的高昂初始購買成本。高性能舷外機，尤其是配備電動或混合動力系統的舷外機，價格可能遠高於傳統的汽油引擎。這會限制潛在消費者的購買力，尤其是在可支配所得較低的發展中地區。此外，儘管電動舷外機的運作成本較低，但其初始成本對許多船艇愛好者來說仍然是一個障礙。

電動舷外機的續航里程和電池壽命限制：儘管電動舷外機越來越受歡迎，但其續航里程和電池壽命仍面臨許多挑戰。許多電動舷外機的動力和續航里程不如傳統的汽油引擎，因此不適合遠距航行和商業用途。這項限制阻礙了電動舷外機的廣泛應用，尤其是在需要長時間航行或高功率的應用中。然而，隨著電池技術的不斷進步，這項挑戰有望得到緩解。

燃油價格波動：汽油和柴油舷外機受燃油價格波動的影響。燃油成本上漲會影響舷外機的運作成本，尤其對於經常使用船隻的船主而言。在燃油價格波動較大的地區，船隻運作成本難以預測，這可能會阻礙一些消費者投資購買燃油舷外機。雖然電動舷外機是一種潛在的解決方案，但其高昂的初始成本對許多消費者來說是一個障礙。

法規挑戰：在某些地區，嚴格的環境法規可能會限制汽油動力舷外機的使用。隨著世界各國政府實施嚴格的排放法規，製造商必須投資研發符合這些法規的技術。此外，限制在國家公園和海洋保護區等敏感區域使用高排放氣體引擎的環境法規，也可能促使消費者轉向電動舷外機。雖然這一趨勢有利於電動舷外機的普及，但可能會減緩傳統燃油舷外機的成長。

本報告旨在全面概述全球舷外機市場，重點關注總銷售量、銷售收入、價格、市場佔有率和主要企業的排名，並按地區/國家、功率輸出和應用對舷外機進行分析。

本報告對舷外機市場規模、估算和預測進行了分析，提供了2020年至2031年（以2024年為基準年）的銷售（單位：台）和銷售收入（單位：百萬美元）的趨勢和預測數據。定量和定性分析有助於讀者制定業務/成長策略、評估市場競爭、分析公司在當前市場中的地位，並就舷外機相關業務做出明智的決策。

目錄

第1章 市場概覽

  • 舷外機產品介紹
  • 全球舷外機市場規模預測
  • 舷外機市場趨勢及促進因素
  • 前提條件和限制條件
  • 調查目的
  • 多年的考慮

第2章 競爭分析：依公司分類

  • 全球舷外機公司收入排名（2024 年）
  • 全球舷外機公司收入（2020-2025 年）
  • 全球舷外機製造商銷售排名（2024 年）
  • 全球舷外機銷量（依公司分類）（2020-2025 年）
  • 全球各公司平均舷外機價格（2020-2025 年）
  • 主要舷外機製造地和總部
  • 主要製造商的舷外機產品
  • 主要製造商開始批量生產舷外機的日期
  • 舷外機市場競爭分析
  • 併購、業務擴張

第3章 章節：按輸出

  • 引言：按輸出
    • 不到10馬力
    • 10.1~30馬力
    • 30.1～100 HP
    • 100.1～200 HP
    • 超過200馬力
  • 全球舷外機銷售金額（以功率輸出計）
    • 全球舷外機銷售金額（依功率輸出分類）（2020年、2024年、2031年）
    • 全球舷外機銷售金額（依功率輸出分類）（2020-2031 年）
    • 全球舷外機銷售金額依功率輸出分類（%）（2020-2031 年）
  • 全球舷外機銷售（以功率輸出計）
    • 全球舷外機銷售（依功率輸出分類）（2020年、2024年、2031年）
    • 全球舷外機銷售量（依功率輸出分類）（2020-2031 年）
    • 全球舷外機銷量依功率輸出分類（%）（2020-2031 年）
  • 全球舷外機平均價格（按功率輸出分類）（2020-2031 年）

第4章 章節：按應用

  • 引言：透過申請
    • 休閒遊艇
    • 商用船隻
    • 其他
  • 全球舷外機銷售金額（按應用領域分類）
  • 全球舷外機銷量依應用領域分類
  • 全球舷外機平均價格（按應用領域分類）（2020-2031 年）

第5章 章節分類：依地區

  • 全球舷外機銷售金額（按地區分類）
  • 全球舷外機銷量（按地區分類）
  • 全球各地區舷外機平均價格（2020-2031 年）
  • 北美洲
  • 歐洲
  • 亞太地區
  • 南美洲
  • 中東和非洲

第6章 章節：依主要國家分類

  • 主要國家/地區舷外機銷售金額成長趨勢（2020年、2024年、2031年）
  • 主要國家的舷外機銷售金額和銷量
  • 美國
  • 歐洲
  • 中國
  • 日本
  • 韓國
  • 東南亞
  • 印度

第7章 公司簡介

  • Mercury Marine
  • Yamaha
  • Suzuki
  • Honda
  • Torqeedo
  • Elco Motor Yachts
  • Suzhou Parsun Power Machine
  • Tohatsu
  • ePropulsion Technology
  • Haibo
  • ACEL Power Inc
  • Minn Kota
  • Pure Watercraft
  • AquaWatt

第8章：產業鏈分析

第9章 研究結果與結論

第10章附錄

The global market for Outboard Motor was estimated to be worth US$ 5349 million in 2024 and is forecast to a readjusted size of US$ 6446 million by 2031 with a CAGR of 3.7% during the forecast period 2025-2031.

An outboard motor is a propulsion system for boats, consisting of a self-contained unit that includes engine, gearbox and propeller or jet drive, designed to be affixed to the outside of the transom. They are the most common motorised method of propelling small watercraft. As well as providing propulsion, outboards provide steering control, as they are designed to pivot over their mountings and thus control the direction of thrust. The skeg also acts as a rudder when the engine is not running. Unlike inboard motors, outboard motors can be easily removed for storage or repairs.

The global outboard motor market has experienced steady growth over the years, with the recreation boat segment dominating the market, accounting for approximately 65% of the global market share. This market dominance is primarily attributed to the increasing popularity of recreational boating activities, including leisure cruising, fishing, and other water sports. As more people around the world seek outdoor activities that allow them to connect with nature, the demand for outboard motors, which are critical components in recreational boats, continues to rise.

The North American region, particularly the United States, has emerged as the largest consumer market for outboard motors. This can be attributed to the strong boating culture, a high number of recreational boaters, and a well-developed marine infrastructure that supports the sale and maintenance of outboard motors. Furthermore, the presence of several major outboard motor manufacturers in the region has facilitated the growth of the market. The continuous demand for recreational boating in North America, especially in coastal regions and popular inland lakes, ensures that outboard motors remain a vital part of the boating lifestyle.

In recent years, technological advancements in outboard motors have contributed significantly to the growth of the market. These innovations, including improvements in fuel efficiency, engine performance, and the advent of electric outboard motors, have attracted a broader consumer base. The electric propulsion systems are gaining popularity among environmentally conscious consumers and those looking for quieter, cleaner alternatives to traditional fuel-powered engines. As the demand for environmentally friendly boating solutions rises, electric and hybrid outboard motors are expected to play an increasingly significant role in the market.

Driving Factors

Rising Popularity of Recreational Boating: The increasing demand for recreational boating is one of the primary factors driving the outboard motor market. Boating is no longer just a leisure activity for the affluent; it has become increasingly popular across different demographic groups. With growing disposable incomes, people are increasingly investing in recreational boats for activities such as fishing, water sports, and relaxation. As the number of recreational boaters increases, so does the demand for reliable and efficient propulsion systems, which outboard motors provide.

Technological Advancements: Technological improvements have played a crucial role in shaping the outboard motor market. Manufacturers are continually developing engines that offer better fuel efficiency, reduced emissions, and quieter operation. These advancements cater to the growing consumer demand for more sustainable and eco-friendly boating solutions. Moreover, the introduction of electric and hybrid outboard motors has expanded the market by offering alternative propulsion options that meet the needs of environmentally conscious consumers. Electric outboard motors are expected to see significant growth as boaters shift towards cleaner energy solutions.

Convenience and Portability: Outboard motors offer unparalleled convenience compared to inboard motors. The fact that they are mounted externally on the transom of the boat means that they can be easily removed, stored, or repaired, making maintenance much simpler. This feature is particularly beneficial for recreational boaters who prefer a hassle-free boating experience. The portability of outboard motors also appeals to boat owners who need flexibility in their vessels' propulsion systems, as they can quickly switch out the motor when necessary.

Environmental Concerns: As environmental awareness increases globally, there has been a growing preference for eco-friendly boating solutions. Electric outboard motors are gaining traction due to their minimal environmental impact. Unlike gasoline-powered motors, electric outboard motors produce no emissions and operate quietly, making them ideal for boating in environmentally sensitive areas such as national parks, reserves, and lakes with strict environmental regulations. This trend towards sustainability is expected to further drive the growth of electric outboard motors in the market.

Restraining Factors

High Initial Costs: One of the significant challenges faced by the outboard motor market is the high initial cost of purchasing both the motor and the boat itself. High-performance outboard motors, especially those with electric or hybrid systems, can be significantly more expensive than traditional gasoline-powered motors. This may limit the affordability of outboard motors for some potential consumers, particularly in developing regions where disposable income is lower. Additionally, while the operational costs of electric outboard motors are lower, the upfront cost can still be a deterrent for many boaters.

Limited Range and Battery Life of Electric Outboard Motors: While electric outboard motors are growing in popularity, they still face significant challenges related to range and battery life. Many electric motors are not yet capable of providing the same power output and range as traditional gasoline engines, making them less suitable for long-distance boating or commercial use. This limitation poses a barrier to the widespread adoption of electric motors, especially in applications where extended operational hours or higher power is required. As battery technology continues to improve, however, this challenge is expected to lessen.

Fuel Price Fluctuations: Outboard motors that rely on gasoline or diesel fuel are subject to fluctuations in fuel prices. Rising fuel costs can impact the affordability of operating outboard motors, especially for boat owners who use their boats frequently. In regions where fuel prices are volatile, the cost of running a boat can become unpredictable, which may discourage some consumers from investing in fuel-powered outboard motors. While electric outboard motors are a potential solution, their higher initial cost remains a barrier for many consumers.

Regulatory Challenges: In some regions, stringent environmental regulations may limit the use of gasoline-powered outboard motors. As governments worldwide introduce tighter emission standards, manufacturers must invest in technology to comply with these regulations. Additionally, environmental regulations that restrict the use of high-emission engines in sensitive areas, such as national parks or protected marine areas, may push consumers towards electric outboard motors. While this trend is positive for the adoption of electric motors, it may slow down the growth of traditional fuel-powered outboard motors.

This report aims to provide a comprehensive presentation of the global market for Outboard Motor, focusing on the total sales volume, sales revenue, price, key companies market share and ranking, together with an analysis of Outboard Motor by region & country, by Power, and by Application.

The Outboard Motor market size, estimations, and forecasts are provided in terms of sales volume (Units) and sales revenue ($ millions), considering 2024 as the base year, with history and forecast data for the period from 2020 to 2031. With both quantitative and qualitative analysis, to help readers develop business/growth strategies, assess the market competitive situation, analyze their position in the current marketplace, and make informed business decisions regarding Outboard Motor.

Market Segmentation

By Company

  • Mercury Marine
  • Yamaha
  • Suzuki
  • Honda
  • Torqeedo
  • Elco Motor Yachts
  • Suzhou Parsun Power Machine
  • Tohatsu
  • ePropulsion Technology
  • Haibo
  • ACEL Power Inc
  • Minn Kota
  • Pure Watercraft
  • AquaWatt

Segment by Power

  • Below 10 HP
  • 10.1-30 HP
  • 30.1-100 HP
  • 100.1-200 HP
  • Above 200 HP

Segment by Application

  • Recreational Boats
  • Commercial Boats
  • Others

By Region

  • North America
    • United States
    • Canada
  • Asia-Pacific
    • China
    • Japan
    • South Korea
    • Southeast Asia
    • India
    • Australia
    • Rest of Asia-Pacific
  • Europe
    • Germany
    • France
    • U.K.
    • Italy
    • Netherlands
    • Nordic Countries
    • Rest of Europe
  • Latin America
    • Mexico
    • Brazil
    • Rest of Latin America
  • Middle East & Africa
    • Turkey
    • Saudi Arabia
    • UAE
    • Rest of MEA

Chapter Outline

Chapter 1: Introduces the report scope of the report, global total market size (value, volume and price). This chapter also provides the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by manufacturers in the industry, and the analysis of relevant policies in the industry.

Chapter 2: Detailed analysis of Outboard Motor manufacturers competitive landscape, price, sales and revenue market share, latest development plan, merger, and acquisition information, etc.

Chapter 3: Provides the analysis of various market segments by Power, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.

Chapter 4: Provides the analysis of various market segments by Application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.

Chapter 5: Sales, revenue of Outboard Motor in regional level. It provides a quantitative analysis of the market size and development potential of each region and introduces the market development, future development prospects, market space, and market size of each country in the world.

Chapter 6: Sales, revenue of Outboard Motor in country level. It provides sigmate data by Power, and by Application for each country/region.

Chapter 7: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product sales, revenue, price, gross margin, product introduction, recent development, etc.

Chapter 8: Analysis of industrial chain, including the upstream and downstream of the industry.

Chapter 9: Conclusion.

Table of Contents

1 Market Overview

  • 1.1 Outboard Motor Product Introduction
  • 1.2 Global Outboard Motor Market Size Forecast
    • 1.2.1 Global Outboard Motor Sales Value (2020-2031)
    • 1.2.2 Global Outboard Motor Sales Volume (2020-2031)
    • 1.2.3 Global Outboard Motor Sales Price (2020-2031)
  • 1.3 Outboard Motor Market Trends & Drivers
    • 1.3.1 Outboard Motor Industry Trends
    • 1.3.2 Outboard Motor Market Drivers & Opportunity
    • 1.3.3 Outboard Motor Market Challenges
    • 1.3.4 Outboard Motor Market Restraints
  • 1.4 Assumptions and Limitations
  • 1.5 Study Objectives
  • 1.6 Years Considered

2 Competitive Analysis by Company

  • 2.1 Global Outboard Motor Players Revenue Ranking (2024)
  • 2.2 Global Outboard Motor Revenue by Company (2020-2025)
  • 2.3 Global Outboard Motor Players Sales Volume Ranking (2024)
  • 2.4 Global Outboard Motor Sales Volume by Company Players (2020-2025)
  • 2.5 Global Outboard Motor Average Price by Company (2020-2025)
  • 2.6 Key Manufacturers Outboard Motor Manufacturing Base and Headquarters
  • 2.7 Key Manufacturers Outboard Motor Product Offered
  • 2.8 Key Manufacturers Time to Begin Mass Production of Outboard Motor
  • 2.9 Outboard Motor Market Competitive Analysis
    • 2.9.1 Outboard Motor Market Concentration Rate (2020-2025)
    • 2.9.2 Global 5 and 10 Largest Manufacturers by Outboard Motor Revenue in 2024
    • 2.9.3 Global Top Manufacturers by Company Type (Tier 1, Tier 2, and Tier 3) & (based on the Revenue in Outboard Motor as of 2024)
  • 2.10 Mergers & Acquisitions, Expansion

3 Segmentation by Power

  • 3.1 Introduction by Power
    • 3.1.1 Below 10 HP
    • 3.1.2 10.1-30 HP
    • 3.1.3 30.1-100 HP
    • 3.1.4 100.1-200 HP
    • 3.1.5 Above 200 HP
  • 3.2 Global Outboard Motor Sales Value by Power
    • 3.2.1 Global Outboard Motor Sales Value by Power (2020 VS 2024 VS 2031)
    • 3.2.2 Global Outboard Motor Sales Value, by Power (2020-2031)
    • 3.2.3 Global Outboard Motor Sales Value, by Power (%) (2020-2031)
  • 3.3 Global Outboard Motor Sales Volume by Power
    • 3.3.1 Global Outboard Motor Sales Volume by Power (2020 VS 2024 VS 2031)
    • 3.3.2 Global Outboard Motor Sales Volume, by Power (2020-2031)
    • 3.3.3 Global Outboard Motor Sales Volume, by Power (%) (2020-2031)
  • 3.4 Global Outboard Motor Average Price by Power (2020-2031)

4 Segmentation by Application

  • 4.1 Introduction by Application
    • 4.1.1 Recreational Boats
    • 4.1.2 Commercial Boats
    • 4.1.3 Others
  • 4.2 Global Outboard Motor Sales Value by Application
    • 4.2.1 Global Outboard Motor Sales Value by Application (2020 VS 2024 VS 2031)
    • 4.2.2 Global Outboard Motor Sales Value, by Application (2020-2031)
    • 4.2.3 Global Outboard Motor Sales Value, by Application (%) (2020-2031)
  • 4.3 Global Outboard Motor Sales Volume by Application
    • 4.3.1 Global Outboard Motor Sales Volume by Application (2020 VS 2024 VS 2031)
    • 4.3.2 Global Outboard Motor Sales Volume, by Application (2020-2031)
    • 4.3.3 Global Outboard Motor Sales Volume, by Application (%) (2020-2031)
  • 4.4 Global Outboard Motor Average Price by Application (2020-2031)

5 Segmentation by Region

  • 5.1 Global Outboard Motor Sales Value by Region
    • 5.1.1 Global Outboard Motor Sales Value by Region: 2020 VS 2024 VS 2031
    • 5.1.2 Global Outboard Motor Sales Value by Region (2020-2025)
    • 5.1.3 Global Outboard Motor Sales Value by Region (2026-2031)
    • 5.1.4 Global Outboard Motor Sales Value by Region (%), (2020-2031)
  • 5.2 Global Outboard Motor Sales Volume by Region
    • 5.2.1 Global Outboard Motor Sales Volume by Region: 2020 VS 2024 VS 2031
    • 5.2.2 Global Outboard Motor Sales Volume by Region (2020-2025)
    • 5.2.3 Global Outboard Motor Sales Volume by Region (2026-2031)
    • 5.2.4 Global Outboard Motor Sales Volume by Region (%), (2020-2031)
  • 5.3 Global Outboard Motor Average Price by Region (2020-2031)
  • 5.4 North America
    • 5.4.1 North America Outboard Motor Sales Value, 2020-2031
    • 5.4.2 North America Outboard Motor Sales Value by Country (%), 2024 VS 2031
  • 5.5 Europe
    • 5.5.1 Europe Outboard Motor Sales Value, 2020-2031
    • 5.5.2 Europe Outboard Motor Sales Value by Country (%), 2024 VS 2031
  • 5.6 Asia Pacific
    • 5.6.1 Asia Pacific Outboard Motor Sales Value, 2020-2031
    • 5.6.2 Asia Pacific Outboard Motor Sales Value by Region (%), 2024 VS 2031
  • 5.7 South America
    • 5.7.1 South America Outboard Motor Sales Value, 2020-2031
    • 5.7.2 South America Outboard Motor Sales Value by Country (%), 2024 VS 2031
  • 5.8 Middle East & Africa
    • 5.8.1 Middle East & Africa Outboard Motor Sales Value, 2020-2031
    • 5.8.2 Middle East & Africa Outboard Motor Sales Value by Country (%), 2024 VS 2031

6 Segmentation by Key Countries/Regions

  • 6.1 Key Countries/Regions Outboard Motor Sales Value Growth Trends, 2020 VS 2024 VS 2031
  • 6.2 Key Countries/Regions Outboard Motor Sales Value and Sales Volume
    • 6.2.1 Key Countries/Regions Outboard Motor Sales Value, 2020-2031
    • 6.2.2 Key Countries/Regions Outboard Motor Sales Volume, 2020-2031
  • 6.3 United States
    • 6.3.1 United States Outboard Motor Sales Value, 2020-2031
    • 6.3.2 United States Outboard Motor Sales Value by Power (%), 2024 VS 2031
    • 6.3.3 United States Outboard Motor Sales Value by Application, 2024 VS 2031
  • 6.4 Europe
    • 6.4.1 Europe Outboard Motor Sales Value, 2020-2031
    • 6.4.2 Europe Outboard Motor Sales Value by Power (%), 2024 VS 2031
    • 6.4.3 Europe Outboard Motor Sales Value by Application, 2024 VS 2031
  • 6.5 China
    • 6.5.1 China Outboard Motor Sales Value, 2020-2031
    • 6.5.2 China Outboard Motor Sales Value by Power (%), 2024 VS 2031
    • 6.5.3 China Outboard Motor Sales Value by Application, 2024 VS 2031
  • 6.6 Japan
    • 6.6.1 Japan Outboard Motor Sales Value, 2020-2031
    • 6.6.2 Japan Outboard Motor Sales Value by Power (%), 2024 VS 2031
    • 6.6.3 Japan Outboard Motor Sales Value by Application, 2024 VS 2031
  • 6.7 South Korea
    • 6.7.1 South Korea Outboard Motor Sales Value, 2020-2031
    • 6.7.2 South Korea Outboard Motor Sales Value by Power (%), 2024 VS 2031
    • 6.7.3 South Korea Outboard Motor Sales Value by Application, 2024 VS 2031
  • 6.8 Southeast Asia
    • 6.8.1 Southeast Asia Outboard Motor Sales Value, 2020-2031
    • 6.8.2 Southeast Asia Outboard Motor Sales Value by Power (%), 2024 VS 2031
    • 6.8.3 Southeast Asia Outboard Motor Sales Value by Application, 2024 VS 2031
  • 6.9 India
    • 6.9.1 India Outboard Motor Sales Value, 2020-2031
    • 6.9.2 India Outboard Motor Sales Value by Power (%), 2024 VS 2031
    • 6.9.3 India Outboard Motor Sales Value by Application, 2024 VS 2031

7 Company Profiles

  • 7.1 Mercury Marine
    • 7.1.1 Mercury Marine Company Information
    • 7.1.2 Mercury Marine Introduction and Business Overview
    • 7.1.3 Mercury Marine Outboard Motor Sales, Revenue, Price and Gross Margin (2020-2025)
    • 7.1.4 Mercury Marine Outboard Motor Product Offerings
    • 7.1.5 Mercury Marine Recent Development
  • 7.2 Yamaha
    • 7.2.1 Yamaha Company Information
    • 7.2.2 Yamaha Introduction and Business Overview
    • 7.2.3 Yamaha Outboard Motor Sales, Revenue, Price and Gross Margin (2020-2025)
    • 7.2.4 Yamaha Outboard Motor Product Offerings
    • 7.2.5 Yamaha Recent Development
  • 7.3 Suzuki
    • 7.3.1 Suzuki Company Information
    • 7.3.2 Suzuki Introduction and Business Overview
    • 7.3.3 Suzuki Outboard Motor Sales, Revenue, Price and Gross Margin (2020-2025)
    • 7.3.4 Suzuki Outboard Motor Product Offerings
    • 7.3.5 Suzuki Recent Development
  • 7.4 Honda
    • 7.4.1 Honda Company Information
    • 7.4.2 Honda Introduction and Business Overview
    • 7.4.3 Honda Outboard Motor Sales, Revenue, Price and Gross Margin (2020-2025)
    • 7.4.4 Honda Outboard Motor Product Offerings
    • 7.4.5 Honda Recent Development
  • 7.5 Torqeedo
    • 7.5.1 Torqeedo Company Information
    • 7.5.2 Torqeedo Introduction and Business Overview
    • 7.5.3 Torqeedo Outboard Motor Sales, Revenue, Price and Gross Margin (2020-2025)
    • 7.5.4 Torqeedo Outboard Motor Product Offerings
    • 7.5.5 Torqeedo Recent Development
  • 7.6 Elco Motor Yachts
    • 7.6.1 Elco Motor Yachts Company Information
    • 7.6.2 Elco Motor Yachts Introduction and Business Overview
    • 7.6.3 Elco Motor Yachts Outboard Motor Sales, Revenue, Price and Gross Margin (2020-2025)
    • 7.6.4 Elco Motor Yachts Outboard Motor Product Offerings
    • 7.6.5 Elco Motor Yachts Recent Development
  • 7.7 Suzhou Parsun Power Machine
    • 7.7.1 Suzhou Parsun Power Machine Company Information
    • 7.7.2 Suzhou Parsun Power Machine Introduction and Business Overview
    • 7.7.3 Suzhou Parsun Power Machine Outboard Motor Sales, Revenue, Price and Gross Margin (2020-2025)
    • 7.7.4 Suzhou Parsun Power Machine Outboard Motor Product Offerings
    • 7.7.5 Suzhou Parsun Power Machine Recent Development
  • 7.8 Tohatsu
    • 7.8.1 Tohatsu Company Information
    • 7.8.2 Tohatsu Introduction and Business Overview
    • 7.8.3 Tohatsu Outboard Motor Sales, Revenue, Price and Gross Margin (2020-2025)
    • 7.8.4 Tohatsu Outboard Motor Product Offerings
    • 7.8.5 Tohatsu Recent Development
  • 7.9 ePropulsion Technology
    • 7.9.1 ePropulsion Technology Company Information
    • 7.9.2 ePropulsion Technology Introduction and Business Overview
    • 7.9.3 ePropulsion Technology Outboard Motor Sales, Revenue, Price and Gross Margin (2020-2025)
    • 7.9.4 ePropulsion Technology Outboard Motor Product Offerings
    • 7.9.5 ePropulsion Technology Recent Development
  • 7.10 Haibo
    • 7.10.1 Haibo Company Information
    • 7.10.2 Haibo Introduction and Business Overview
    • 7.10.3 Haibo Outboard Motor Sales, Revenue, Price and Gross Margin (2020-2025)
    • 7.10.4 Haibo Outboard Motor Product Offerings
    • 7.10.5 Haibo Recent Development
  • 7.11 ACEL Power Inc
    • 7.11.1 ACEL Power Inc Company Information
    • 7.11.2 ACEL Power Inc Introduction and Business Overview
    • 7.11.3 ACEL Power Inc Outboard Motor Sales, Revenue, Price and Gross Margin (2020-2025)
    • 7.11.4 ACEL Power Inc Outboard Motor Product Offerings
    • 7.11.5 ACEL Power Inc Recent Development
  • 7.12 Minn Kota
    • 7.12.1 Minn Kota Company Information
    • 7.12.2 Minn Kota Introduction and Business Overview
    • 7.12.3 Minn Kota Outboard Motor Sales, Revenue, Price and Gross Margin (2020-2025)
    • 7.12.4 Minn Kota Outboard Motor Product Offerings
    • 7.12.5 Minn Kota Recent Development
  • 7.13 Pure Watercraft
    • 7.13.1 Pure Watercraft Company Information
    • 7.13.2 Pure Watercraft Introduction and Business Overview
    • 7.13.3 Pure Watercraft Outboard Motor Sales, Revenue, Price and Gross Margin (2020-2025)
    • 7.13.4 Pure Watercraft Outboard Motor Product Offerings
    • 7.13.5 Pure Watercraft Recent Development
  • 7.14 AquaWatt
    • 7.14.1 AquaWatt Company Information
    • 7.14.2 AquaWatt Introduction and Business Overview
    • 7.14.3 AquaWatt Outboard Motor Sales, Revenue, Price and Gross Margin (2020-2025)
    • 7.14.4 AquaWatt Outboard Motor Product Offerings
    • 7.14.5 AquaWatt Recent Development

8 Industry Chain Analysis

  • 8.1 Outboard Motor Industrial Chain
  • 8.2 Outboard Motor Upstream Analysis
    • 8.2.1 Key Raw Materials
    • 8.2.2 Raw Materials Key Suppliers
    • 8.2.3 Manufacturing Cost Structure
  • 8.3 Midstream Analysis
  • 8.4 Downstream Analysis (Customers Analysis)
  • 8.5 Sales Model and Sales Channels
    • 8.5.1 Outboard Motor Sales Model
    • 8.5.2 Sales Channel
    • 8.5.3 Outboard Motor Distributors

9 Research Findings and Conclusion

10 Appendix

  • 10.1 Research Methodology
    • 10.1.1 Methodology/Research Approach
      • 10.1.1.1 Research Programs/Design
      • 10.1.1.2 Market Size Estimation
      • 10.1.1.3 Market Breakdown and Data Triangulation
    • 10.1.2 Data Source
      • 10.1.2.1 Secondary Sources
      • 10.1.2.2 Primary Sources
  • 10.2 Author Details
  • 10.3 Disclaimer

List of Tables

  • Table 1. Outboard Motor Market Trends
  • Table 2. Outboard Motor Market Drivers & Opportunity
  • Table 3. Outboard Motor Market Challenges
  • Table 4. Outboard Motor Market Restraints
  • Table 5. Global Outboard Motor Revenue by Company (2020-2025) & (US$ Million)
  • Table 6. Global Outboard Motor Revenue Market Share by Company (2020-2025)
  • Table 7. Global Outboard Motor Sales Volume by Company (2020-2025) & (Units)
  • Table 8. Global Outboard Motor Sales Volume Market Share by Company (2020-2025)
  • Table 9. Global Market Outboard Motor Price by Company (2020-2025) & (US$/Unit)
  • Table 10. Key Manufacturers Outboard Motor Manufacturing Base and Headquarters
  • Table 11. Key Manufacturers Outboard Motor Product Type
  • Table 12. Key Manufacturers Time to Begin Mass Production of Outboard Motor
  • Table 13. Global Outboard Motor Manufacturers Market Concentration Ratio (CR5 and HHI)
  • Table 14. Global Top Manufacturers Market Share by Company Type (Tier 1, Tier 2, and Tier 3) & (based on the Revenue in Outboard Motor as of 2024)
  • Table 15. Mergers & Acquisitions, Expansion Plans
  • Table 16. Global Outboard Motor Sales Value by Power: 2020 VS 2024 VS 2031 (US$ Million)
  • Table 17. Global Outboard Motor Sales Value by Power (2020-2025) & (US$ Million)
  • Table 18. Global Outboard Motor Sales Value by Power (2026-2031) & (US$ Million)
  • Table 19. Global Outboard Motor Sales Market Share in Value by Power (2020-2025)
  • Table 20. Global Outboard Motor Sales Market Share in Value by Power (2026-2031)
  • Table 21. Global Outboard Motor Sales Volume by Power: 2020 VS 2024 VS 2031 (Units)
  • Table 22. Global Outboard Motor Sales Volume by Power (2020-2025) & (Units)
  • Table 23. Global Outboard Motor Sales Volume by Power (2026-2031) & (Units)
  • Table 24. Global Outboard Motor Sales Volume Market Share by Power (2020-2025)
  • Table 25. Global Outboard Motor Sales Volume Market Share by Power (2026-2031)
  • Table 26. Global Outboard Motor Price by Power (2020-2025) & (US$/Unit)
  • Table 27. Global Outboard Motor Price by Power (2026-2031) & (US$/Unit)
  • Table 28. Global Outboard Motor Sales Value by Application: 2020 VS 2024 VS 2031 (US$ Million)
  • Table 29. Global Outboard Motor Sales Value by Application (2020-2025) & (US$ Million)
  • Table 30. Global Outboard Motor Sales Value by Application (2026-2031) & (US$ Million)
  • Table 31. Global Outboard Motor Sales Market Share in Value by Application (2020-2025)
  • Table 32. Global Outboard Motor Sales Market Share in Value by Application (2026-2031)
  • Table 33. Global Outboard Motor Sales Volume by Application: 2020 VS 2024 VS 2031 (Units)
  • Table 34. Global Outboard Motor Sales Volume by Application (2020-2025) & (Units)
  • Table 35. Global Outboard Motor Sales Volume by Application (2026-2031) & (Units)
  • Table 36. Global Outboard Motor Sales Volume Market Share by Application (2020-2025)
  • Table 37. Global Outboard Motor Sales Volume Market Share by Application (2026-2031)
  • Table 38. Global Outboard Motor Price by Application (2020-2025) & (US$/Unit)
  • Table 39. Global Outboard Motor Price by Application (2026-2031) & (US$/Unit)
  • Table 40. Global Outboard Motor Sales Value by Region, (2020 VS 2024 VS 2031) & (US$ Million)
  • Table 41. Global Outboard Motor Sales Value by Region (2020-2025) & (US$ Million)
  • Table 42. Global Outboard Motor Sales Value by Region (2026-2031) & (US$ Million)
  • Table 43. Global Outboard Motor Sales Value by Region (2020-2025) & (%)
  • Table 44. Global Outboard Motor Sales Value by Region (2026-2031) & (%)
  • Table 45. Global Outboard Motor Sales Volume by Region (Units): 2020 VS 2024 VS 2031
  • Table 46. Global Outboard Motor Sales Volume by Region (2020-2025) & (Units)
  • Table 47. Global Outboard Motor Sales Volume by Region (2026-2031) & (Units)
  • Table 48. Global Outboard Motor Sales Volume by Region (2020-2025) & (%)
  • Table 49. Global Outboard Motor Sales Volume by Region (2026-2031) & (%)
  • Table 50. Global Outboard Motor Average Price by Region (2020-2025) & (US$/Unit)
  • Table 51. Global Outboard Motor Average Price by Region (2026-2031) & (US$/Unit)
  • Table 52. Key Countries/Regions Outboard Motor Sales Value Growth Trends, (US$ Million): 2020 VS 2024 VS 2031
  • Table 53. Key Countries/Regions Outboard Motor Sales Value, (2020-2025) & (US$ Million)
  • Table 54. Key Countries/Regions Outboard Motor Sales Value, (2026-2031) & (US$ Million)
  • Table 55. Key Countries/Regions Outboard Motor Sales Volume, (2020-2025) & (Units)
  • Table 56. Key Countries/Regions Outboard Motor Sales Volume, (2026-2031) & (Units)
  • Table 57. Mercury Marine Company Information
  • Table 58. Mercury Marine Introduction and Business Overview
  • Table 59. Mercury Marine Outboard Motor Sales (Units), Revenue (US$ Million), Price (US$/Unit) and Gross Margin (2020-2025)
  • Table 60. Mercury Marine Outboard Motor Product Offerings
  • Table 61. Mercury Marine Recent Development
  • Table 62. Yamaha Company Information
  • Table 63. Yamaha Introduction and Business Overview
  • Table 64. Yamaha Outboard Motor Sales (Units), Revenue (US$ Million), Price (US$/Unit) and Gross Margin (2020-2025)
  • Table 65. Yamaha Outboard Motor Product Offerings
  • Table 66. Yamaha Recent Development
  • Table 67. Suzuki Company Information
  • Table 68. Suzuki Introduction and Business Overview
  • Table 69. Suzuki Outboard Motor Sales (Units), Revenue (US$ Million), Price (US$/Unit) and Gross Margin (2020-2025)
  • Table 70. Suzuki Outboard Motor Product Offerings
  • Table 71. Suzuki Recent Development
  • Table 72. Honda Company Information
  • Table 73. Honda Introduction and Business Overview
  • Table 74. Honda Outboard Motor Sales (Units), Revenue (US$ Million), Price (US$/Unit) and Gross Margin (2020-2025)
  • Table 75. Honda Outboard Motor Product Offerings
  • Table 76. Honda Recent Development
  • Table 77. Torqeedo Company Information
  • Table 78. Torqeedo Introduction and Business Overview
  • Table 79. Torqeedo Outboard Motor Sales (Units), Revenue (US$ Million), Price (US$/Unit) and Gross Margin (2020-2025)
  • Table 80. Torqeedo Outboard Motor Product Offerings
  • Table 81. Torqeedo Recent Development
  • Table 82. Elco Motor Yachts Company Information
  • Table 83. Elco Motor Yachts Introduction and Business Overview
  • Table 84. Elco Motor Yachts Outboard Motor Sales (Units), Revenue (US$ Million), Price (US$/Unit) and Gross Margin (2020-2025)
  • Table 85. Elco Motor Yachts Outboard Motor Product Offerings
  • Table 86. Elco Motor Yachts Recent Development
  • Table 87. Suzhou Parsun Power Machine Company Information
  • Table 88. Suzhou Parsun Power Machine Introduction and Business Overview
  • Table 89. Suzhou Parsun Power Machine Outboard Motor Sales (Units), Revenue (US$ Million), Price (US$/Unit) and Gross Margin (2020-2025)
  • Table 90. Suzhou Parsun Power Machine Outboard Motor Product Offerings
  • Table 91. Suzhou Parsun Power Machine Recent Development
  • Table 92. Tohatsu Company Information
  • Table 93. Tohatsu Introduction and Business Overview
  • Table 94. Tohatsu Outboard Motor Sales (Units), Revenue (US$ Million), Price (US$/Unit) and Gross Margin (2020-2025)
  • Table 95. Tohatsu Outboard Motor Product Offerings
  • Table 96. Tohatsu Recent Development
  • Table 97. ePropulsion Technology Company Information
  • Table 98. ePropulsion Technology Introduction and Business Overview
  • Table 99. ePropulsion Technology Outboard Motor Sales (Units), Revenue (US$ Million), Price (US$/Unit) and Gross Margin (2020-2025)
  • Table 100. ePropulsion Technology Outboard Motor Product Offerings
  • Table 101. ePropulsion Technology Recent Development
  • Table 102. Haibo Company Information
  • Table 103. Haibo Introduction and Business Overview
  • Table 104. Haibo Outboard Motor Sales (Units), Revenue (US$ Million), Price (US$/Unit) and Gross Margin (2020-2025)
  • Table 105. Haibo Outboard Motor Product Offerings
  • Table 106. Haibo Recent Development
  • Table 107. ACEL Power Inc Company Information
  • Table 108. ACEL Power Inc Introduction and Business Overview
  • Table 109. ACEL Power Inc Outboard Motor Sales (Units), Revenue (US$ Million), Price (US$/Unit) and Gross Margin (2020-2025)
  • Table 110. ACEL Power Inc Outboard Motor Product Offerings
  • Table 111. ACEL Power Inc Recent Development
  • Table 112. Minn Kota Company Information
  • Table 113. Minn Kota Introduction and Business Overview
  • Table 114. Minn Kota Outboard Motor Sales (Units), Revenue (US$ Million), Price (US$/Unit) and Gross Margin (2020-2025)
  • Table 115. Minn Kota Outboard Motor Product Offerings
  • Table 116. Minn Kota Recent Development
  • Table 117. Pure Watercraft Company Information
  • Table 118. Pure Watercraft Introduction and Business Overview
  • Table 119. Pure Watercraft Outboard Motor Sales (Units), Revenue (US$ Million), Price (US$/Unit) and Gross Margin (2020-2025)
  • Table 120. Pure Watercraft Outboard Motor Product Offerings
  • Table 121. Pure Watercraft Recent Development
  • Table 122. AquaWatt Company Information
  • Table 123. AquaWatt Introduction and Business Overview
  • Table 124. AquaWatt Outboard Motor Sales (Units), Revenue (US$ Million), Price (US$/Unit) and Gross Margin (2020-2025)
  • Table 125. AquaWatt Outboard Motor Product Offerings
  • Table 126. AquaWatt Recent Development
  • Table 127. Key Raw Materials Lists
  • Table 128. Raw Materials Key Suppliers Lists
  • Table 129. Outboard Motor Downstream Customers
  • Table 130. Outboard Motor Distributors List
  • Table 131. Research Programs/Design for This Report
  • Table 132. Key Data Information from Secondary Sources
  • Table 133. Key Data Information from Primary Sources

List of Figures

  • Figure 1. Outboard Motor Product Picture
  • Figure 2. Global Outboard Motor Sales Value, 2020 VS 2024 VS 2031 (US$ Million)
  • Figure 3. Global Outboard Motor Sales Value (2020-2031) & (US$ Million)
  • Figure 4. Global Outboard Motor Sales Volume (2020-2031) & (Units)
  • Figure 5. Global Outboard Motor Sales Price (2020-2031) & (US$/Unit)
  • Figure 6. Outboard Motor Report Years Considered
  • Figure 7. Global Outboard Motor Players Revenue Ranking (2024) & (US$ Million)
  • Figure 8. Global Outboard Motor Players Sales Volume Ranking (2024) & (Units)
  • Figure 9. The 5 and 10 Largest Manufacturers in the World: Market Share by Outboard Motor Revenue in 2024
  • Figure 10. Outboard Motor Market Share by Company Type (Tier 1, Tier 2, and Tier 3): 2020 VS 2024
  • Figure 11. Below 10 HP Picture
  • Figure 12. 10.1-30 HP Picture
  • Figure 13. 30.1-100 HP Picture
  • Figure 14. 100.1-200 HP Picture
  • Figure 15. Above 200 HP Picture
  • Figure 16. Global Outboard Motor Sales Value by Power (2020 VS 2024 VS 2031) & (US$ Million)
  • Figure 17. Global Outboard Motor Sales Value Market Share by Power, 2024 & 2031
  • Figure 18. Global Outboard Motor Sales Volume by Power (2020 VS 2024 VS 2031) & (Units)
  • Figure 19. Global Outboard Motor Sales Volume Market Share by Power, 2024 & 2031
  • Figure 20. Global Outboard Motor Price by Power (2020-2031) & (US$/Unit)
  • Figure 21. Product Picture of Recreational Boats
  • Figure 22. Product Picture of Commercial Boats
  • Figure 23. Product Picture of Others
  • Figure 24. Global Outboard Motor Sales Value by Application (2020 VS 2024 VS 2031) & (US$ Million)
  • Figure 25. Global Outboard Motor Sales Value Market Share by Application, 2024 & 2031
  • Figure 26. Global Outboard Motor Sales Volume by Application (2020 VS 2024 VS 2031) & (Units)
  • Figure 27. Global Outboard Motor Sales Volume Market Share by Application, 2024 & 2031
  • Figure 28. Global Outboard Motor Price by Application (2020-2031) & (US$/Unit)
  • Figure 29. North America Outboard Motor Sales Value (2020-2031) & (US$ Million)
  • Figure 30. North America Outboard Motor Sales Value by Country (%), 2024 VS 2031
  • Figure 31. Europe Outboard Motor Sales Value, (2020-2031) & (US$ Million)
  • Figure 32. Europe Outboard Motor Sales Value by Country (%), 2024 VS 2031
  • Figure 33. Asia Pacific Outboard Motor Sales Value, (2020-2031) & (US$ Million)
  • Figure 34. Asia Pacific Outboard Motor Sales Value by Region (%), 2024 VS 2031
  • Figure 35. South America Outboard Motor Sales Value, (2020-2031) & (US$ Million)
  • Figure 36. South America Outboard Motor Sales Value by Country (%), 2024 VS 2031
  • Figure 37. Middle East & Africa Outboard Motor Sales Value, (2020-2031) & (US$ Million)
  • Figure 38. Middle East & Africa Outboard Motor Sales Value by Country (%), 2024 VS 2031
  • Figure 39. Key Countries/Regions Outboard Motor Sales Value (%), (2020-2031)
  • Figure 40. Key Countries/Regions Outboard Motor Sales Volume (%), (2020-2031)
  • Figure 41. United States Outboard Motor Sales Value, (2020-2031) & (US$ Million)
  • Figure 42. United States Outboard Motor Sales Value by Power (%), 2024 VS 2031
  • Figure 43. United States Outboard Motor Sales Value by Application (%), 2024 VS 2031
  • Figure 44. Europe Outboard Motor Sales Value, (2020-2031) & (US$ Million)
  • Figure 45. Europe Outboard Motor Sales Value by Power (%), 2024 VS 2031
  • Figure 46. Europe Outboard Motor Sales Value by Application (%), 2024 VS 2031
  • Figure 47. China Outboard Motor Sales Value, (2020-2031) & (US$ Million)
  • Figure 48. China Outboard Motor Sales Value by Power (%), 2024 VS 2031
  • Figure 49. China Outboard Motor Sales Value by Application (%), 2024 VS 2031
  • Figure 50. Japan Outboard Motor Sales Value, (2020-2031) & (US$ Million)
  • Figure 51. Japan Outboard Motor Sales Value by Power (%), 2024 VS 2031
  • Figure 52. Japan Outboard Motor Sales Value by Application (%), 2024 VS 2031
  • Figure 53. South Korea Outboard Motor Sales Value, (2020-2031) & (US$ Million)
  • Figure 54. South Korea Outboard Motor Sales Value by Power (%), 2024 VS 2031
  • Figure 55. South Korea Outboard Motor Sales Value by Application (%), 2024 VS 2031
  • Figure 56. Southeast Asia Outboard Motor Sales Value, (2020-2031) & (US$ Million)
  • Figure 57. Southeast Asia Outboard Motor Sales Value by Power (%), 2024 VS 2031
  • Figure 58. Southeast Asia Outboard Motor Sales Value by Application (%), 2024 VS 2031
  • Figure 59. India Outboard Motor Sales Value, (2020-2031) & (US$ Million)
  • Figure 60. India Outboard Motor Sales Value by Power (%), 2024 VS 2031
  • Figure 61. India Outboard Motor Sales Value by Application (%), 2024 VS 2031
  • Figure 62. Outboard Motor Industrial Chain
  • Figure 63. Outboard Motor Manufacturing Cost Structure
  • Figure 64. Channels of Distribution (Direct Sales, and Distribution)
  • Figure 65. Bottom-up and Top-down Approaches for This Report
  • Figure 66. Data Triangulation
  • Figure 67. Key Executives Interviewed