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市場調查報告書
商品編碼
2048322

摩托車騎乘裝備市場－全球產業規模、佔有率、趨勢、機會與預測：按產品類型、通路、地區和競爭格局分類，2021-2031年

Motorbike Riding Gear Market - Global Industry Size, Share, Trends, Opportunity, and Forecast, Segmented By Product Type (Protective Gear, Clothing, Footwear), By Distribution Channel (Online, Offline), By Region & Competition, 2021-2031F
出版日期: | 出版商: TechSci Research | 英文 180 Pages | 商品交期: 2-3個工作天內

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簡介目錄

全球摩托車騎乘裝備市場（包括頭盔、夾克、手套和靴子等防護裝備，旨在提高騎士的安全性和舒適性）預計將從 2025 年的 133.3 億美元成長到 2031 年的 199.2 億美元，複合年成長率為 6.92%。

這一成長主要得益於全球摩托車註冊量的顯著增加以及各國政府更嚴格的安全設備使用法規。例如，根據印度汽車製造商協會（SIAM）的數據，預計到2025年3月結束的會計年度，印度國內摩托車銷售將成長9.1%，顯示安全設備的需求群體強勁且不斷擴大。

市場概覽
預測期 2027-2031
市場規模：2025年 133.3億美元
市場規模：2031年 199.2億美元
複合年成長率：2026-2031年 6.92%
成長最快的細分市場 線上
最大的市場 北美洲

然而，市場面臨一項重大挑戰：假冒仿冒品產品的氾濫。這些未經認證的產品以低價出售，損害了那些在材料技術和認證方面投入巨資的正規製造商的銷售和品牌聲譽。這不僅損害了知名品牌，也使價格敏感的消費者面臨在不知情的情況下購買防護措施不足的產品的風險。

市場促進因素

摩托車騎乘裝備市場主要受兩大因素驅動：全球銷售成長和摩托車保有量擴大，以及日益嚴格的道路安全法規的推出。摩托車保有量的成長，尤其是在都市區和休閒領域，直接推動了對頭盔和騎行服等必備防護裝備的需求。例如，根據歐洲摩托車製造商協會 (ACEM) 的報告，預計到 2024 年，歐洲五大主要市場的新摩托車註冊量將成長 10.1%，達到 1,155,640 輛，這將擴大裝備製造商的潛在基本客群。

同時，世界各國政府正在製定更嚴格的道路交通安全法規，並強制要求佩戴頭盔，以應對高死亡率的交通事故。這種監管壓力迫使包括價格敏感型消費者在內的所有摩托車騎士都投資購買經過認證的防護裝備，從而帶動了防護裝備的銷售成長。印度公路運輸和公路部2025年8月的數據顯示，2023年有54,568名摩托車騎士因未戴安全帽而死亡，凸顯了政策改革的必要性。除了這些法規之外，安全意識的提高也推動了消費者購買防護裝備品質的趨勢。例如，Leatt公司2024年第三季防護裝備的直接面對消費者的銷售額成長了12%，這反映了消費者購買行為轉變為品質導向型的趨勢。

市場挑戰

假冒仿冒品產品的氾濫嚴重阻礙了全球摩托車裝備市場的成長和健康發展。正規廠商投入大量資源用於研發、材料創新以及嚴格的安全認證，確保產品提供卓越的防護性能。而非法廠商則繞過這些成本高昂的研發和檢驗環節，大量湧入市場，銷售外觀相似但功能低劣的廉價仿冒品。這種價格差距導致消費者遠離正規品牌，尤其是對價格敏感的騎士和新手騎手，他們難以區分認證裝備和非認證裝備。因此，正規廠商的市佔率和利潤率均遭受損失，被迫與非法產品競爭，而無暇專注於技術創新。

鑑於潛在基本客群的顯著擴大，這些合法收入的流失尤其嚴重。例如，根據歐洲摩托車製造商協會（ACEM）的數據，2024年歐洲五大主要市場的新摩托車註冊量成長了10.1%，達到1,155,640輛。車輛保有量的激增本應帶動高品質防護裝備市場相應成長，但仿冒品的湧入卻阻礙了這一成長潛力。這些不合格替代品的存在不僅威脅消費者安全，還會分散原本會支持信譽良好、注重品質的製造商的需求，從而降低合法市場的整體價值。

市場趨勢

目前，兩大趨勢正在影響摩托車騎乘裝備市場。首先，市場正顯著轉向採用先進的非牛頓流體衝擊防護材料。製造商們正逐漸拋棄傳統的硬質塑膠設計，轉而使用柔韌且能吸收能量、在受到衝擊時會硬化的聚合物。這項創新在不犧牲防護性能的前提下提升了騎乘舒適度，滿足了消費者對符合人體工學設計、既適合日常使用又能保障高速騎乘安全的裝備的需求。專注於此類材料的公司，例如Leatt Corporation，其在2025年第二季度的防彈衣銷售額同比成長了48%，這些公司的強勁表現凸顯了注重安全的騎行者正在迅速接受這些先進的防護解決方案。

其次，電動機車騎乘者對降噪裝備的需求日益成長。電動機車運作安靜，使得風噪和路噪更加明顯，可能損害聽力。為此，裝備製造商正在為這群用戶開發具有增強隔音效果和空氣動力學設計的頭盔。隨著電動車的普及，這個細分市場也不斷擴大。例如，寶馬集團的「城市出行」部門（包括純電動車車型）預計到2024年將在全球售出超過2萬輛，這表明市場對電動機車專用騎行服和配件的需求正在顯著成長。

目錄

第1章概述

第2章：調查方法

第3章執行摘要

第4章：客戶心聲

第5章：全球摩托車騎乘裝備市場展望

  • 市場規模及預測
    • 按金額
  • 市佔率及預測
    • 依產品類型（防護裝備、服裝、鞋類）
    • 銷售管道（線上、線下）
    • 按地區
    • 按公司（2025 年）
  • 市場地圖

第6章：北美摩托車騎乘裝備市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 北美洲：國別分析
    • 美國
    • 加拿大
    • 墨西哥

第7章：歐洲摩托車騎乘裝備市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 歐洲：國別分析
    • 德國
    • 法國
    • 英國
    • 義大利
    • 西班牙

第8章：亞太地區摩托車騎乘裝備市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 亞太地區：國別分析
    • 中國
    • 印度
    • 日本
    • 韓國
    • 澳洲

第9章：中東和非洲摩托車騎行裝備市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 中東與非洲：國別分析
    • 沙烏地阿拉伯
    • 阿拉伯聯合大公國
    • 南非

第10章：南美洲摩托車騎乘裝備市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 南美洲：國別分析
    • 巴西
    • 哥倫比亞
    • 阿根廷

第11章 市場動態

  • 促進因素
  • 任務

第12章 市場趨勢與發展

  • 併購
  • 產品發布
  • 近期趨勢

第13章：全球摩托車騎乘裝備市場：SWOT分析

第14章：波特五力分析

  • 產業競爭
  • 新進入者的潛力
  • 供應商的議價能力
  • 顧客權力
  • 替代品的威脅

第15章 競爭格局

  • Alpinestars USA Inc.
  • LeMans Corporation
  • FLY Racing LLC
  • Dainese SpA
  • Arai Helmet（Europe）BV
  • Fox Head, Inc.
  • Schuberth GmbH
  • SHOEI CO. LTD.
  • SULLIVAN'S INC.
  • RYNOX GEARS PVT LTD

第16章 策略建議

第17章：關於研究公司及免責聲明

簡介目錄
Product Code: 27977

The global market for motorbike riding gear, which includes protective items like helmets, jackets, gloves, and boots designed to boost rider safety and comfort, is projected to expand from USD 13.33 billion in 2025 to USD 19.92 billion by 2031, demonstrating a compound annual growth rate (CAGR) of 6.92%. This growth is primarily fueled by a significant increase in global motorcycle registrations and the enforcement of stricter government regulations requiring the use of safety equipment. For instance, domestic two-wheeler sales in India rose by 9.1% in the fiscal year ending March 2025, according to the Society of Indian Automobile Manufacturers, indicating a robust and expanding consumer base for safety gear.

Market Overview
Forecast Period2027-2031
Market Size 2025USD 13.33 Billion
Market Size 2031USD 19.92 Billion
CAGR 2026-20316.92%
Fastest Growing SegmentOnline
Largest MarketNorth America

However, the market faces a substantial challenge from the prevalence of counterfeit and substandard products. These uncertified items are sold at lower prices, eroding the sales and brand reputation of legitimate manufacturers who invest heavily in material technology and certifications. This not only disadvantages established brands but also endangers price-sensitive consumers who might unwittingly purchase inadequate protection.

Market Driver

The market for motorbike riding gear is significantly driven by two key factors: the increasing global sales and expansion of the motorcycle fleet, and the implementation of stringent road safety regulations. The growing number of motorcycles, especially in urban areas and leisure sectors, directly boosts demand for essential protective equipment such as helmets and jackets. For instance, new motorcycle registrations in the five largest European markets surged by 10.1% to 1,155,640 units in 2024, as reported by the Association of European Motorcycle Manufacturers (ACEM), thereby broadening the potential consumer base for gear manufacturers.

Concurrently, governments globally are enforcing stricter road safety rules and helmet mandates in response to high accident fatality rates. This regulatory pressure compels riders, including those who are price-sensitive, to invest in certified protective gear, thereby increasing sales volumes. Data from India's Ministry of Road Transport and Highways in August 2025 indicated that 54,568 two-wheeler riders died due to not wearing helmets in 2023, underscoring the impetus for policy reform. Moreover, rising safety awareness, alongside these regulations, is fostering a preference for quality, as evidenced by Leatt Corporation's 12% increase in direct-to-consumer sales of protective gear in Q3 2024, reflecting a trend towards quality-conscious purchasing.

Market Challenge

The pervasive issue of counterfeit and low-quality products poses a significant hindrance to the financial growth and integrity of the global motorbike riding gear market. Authentic manufacturers commit substantial resources to research, material innovation, and adherence to strict safety certifications to guarantee superior protection. Conversely, illicit manufacturers bypass these costly development and verification stages, enabling them to saturate the market with cheaper, visually similar but functionally inferior imitations. This price discrepancy steers consumer spending away from genuine brands, especially from price-sensitive or novice riders who may struggle to differentiate between certified and non-compliant gear. As a result, the market share and profit margins of legitimate companies are undermined, forcing them to contend with unregulated items rather than advancing technology.

This siphoning of legitimate revenue is particularly damaging given the substantial growth in the potential customer base. For example, new motorcycle registrations in five major European markets increased by 10.1% to 1,155,640 units in 2024, according to the European Association of Motorcycle Manufacturers (ACEM). While this surge in vehicle ownership should ideally translate to proportional growth in the premium protective gear segment, the influx of fake products curtails this potential. The presence of these inadequate alternatives not only jeopardizes consumer safety but also suppresses the overall value of the legitimate market by diverting demand that would otherwise support reputable, quality-driven manufacturers.

Market Trends

Two key trends are currently influencing the motorbike riding gear market. Firstly, there's a significant shift towards incorporating advanced Non-Newtonian impact protection materials. Manufacturers are increasingly adopting flexible, energy-absorbing polymers that stiffen upon impact, moving beyond conventional rigid plastic designs. This innovation enhances rider comfort without sacrificing protection, meeting consumer demand for ergonomic gear suitable for both daily use and high-speed safety. The financial success of companies specializing in these materials, such as Leatt Corporation, which reported a 48% year-over-year increase in body armor revenues in Q2 2025, underscores the rapid acceptance of these sophisticated protective solutions by safety-aware riders.

Secondly, a growing focus on noise-reduction gear for electric motorcycle riders is emerging. The silent operation of electric motorcycles makes wind and road noise more pronounced and potentially harmful to hearing. In response, gear manufacturers are developing helmets with enhanced acoustic sealing and aerodynamic designs specifically for this user segment. This niche market is expanding in parallel with the electric vehicle fleet; for instance, BMW Group's Urban Mobility segment, including fully electric models, sold over 20,000 units globally in 2024, establishing a distinct and growing demand for specialized electric riding apparel and accessories.

Key Market Players

  • Alpinestars USA Inc.
  • LeMans Corporation
  • FLY Racing LLC
  • Dainese S.p.A
  • Arai Helmet (Europe) B.V.
  • Fox Head, Inc.
  • Schuberth GmbH
  • SHOEI CO. LTD.
  • SULLIVAN'S INC.
  • RYNOX GEARS PVT LTD

Report Scope

In this report, the Global Motorbike Riding Gear Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Motorbike Riding Gear Market, By Product Type

  • Protective Gear
  • Clothing
  • Footwear

Motorbike Riding Gear Market, By Distribution Channel

  • Online
  • Offline

Motorbike Riding Gear Market, By Region

  • North America
    • United States
    • Canada
    • Mexico
  • Europe
    • France
    • United Kingdom
    • Italy
    • Germany
    • Spain
  • Asia Pacific
    • China
    • India
    • Japan
    • Australia
    • South Korea
  • South America
    • Brazil
    • Argentina
    • Colombia
  • Middle East & Africa
    • South Africa
    • Saudi Arabia
    • UAE

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the Global Motorbike Riding Gear Market.

Available Customizations:

Global Motorbike Riding Gear Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

  • Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Product Overview

  • 1.1. Market Definition
  • 1.2. Scope of the Market
    • 1.2.1. Markets Covered
    • 1.2.2. Years Considered for Study
    • 1.2.3. Key Market Segmentations

2. Research Methodology

  • 2.1. Objective of the Study
  • 2.2. Baseline Methodology
  • 2.3. Key Industry Partners
  • 2.4. Major Association and Secondary Sources
  • 2.5. Forecasting Methodology
  • 2.6. Data Triangulation & Validation
  • 2.7. Assumptions and Limitations

3. Executive Summary

  • 3.1. Overview of the Market
  • 3.2. Overview of Key Market Segmentations
  • 3.3. Overview of Key Market Players
  • 3.4. Overview of Key Regions/Countries
  • 3.5. Overview of Market Drivers, Challenges, Trends

4. Voice of Customer

5. Global Motorbike Riding Gear Market Outlook

  • 5.1. Market Size & Forecast
    • 5.1.1. By Value
  • 5.2. Market Share & Forecast
    • 5.2.1. By Product Type (Protective Gear, Clothing, Footwear)
    • 5.2.2. By Distribution Channel (Online, Offline)
    • 5.2.3. By Region
    • 5.2.4. By Company (2025)
  • 5.3. Market Map

6. North America Motorbike Riding Gear Market Outlook

  • 6.1. Market Size & Forecast
    • 6.1.1. By Value
  • 6.2. Market Share & Forecast
    • 6.2.1. By Product Type
    • 6.2.2. By Distribution Channel
    • 6.2.3. By Country
  • 6.3. North America: Country Analysis
    • 6.3.1. United States Motorbike Riding Gear Market Outlook
      • 6.3.1.1. Market Size & Forecast
        • 6.3.1.1.1. By Value
      • 6.3.1.2. Market Share & Forecast
        • 6.3.1.2.1. By Product Type
        • 6.3.1.2.2. By Distribution Channel
    • 6.3.2. Canada Motorbike Riding Gear Market Outlook
      • 6.3.2.1. Market Size & Forecast
        • 6.3.2.1.1. By Value
      • 6.3.2.2. Market Share & Forecast
        • 6.3.2.2.1. By Product Type
        • 6.3.2.2.2. By Distribution Channel
    • 6.3.3. Mexico Motorbike Riding Gear Market Outlook
      • 6.3.3.1. Market Size & Forecast
        • 6.3.3.1.1. By Value
      • 6.3.3.2. Market Share & Forecast
        • 6.3.3.2.1. By Product Type
        • 6.3.3.2.2. By Distribution Channel

7. Europe Motorbike Riding Gear Market Outlook

  • 7.1. Market Size & Forecast
    • 7.1.1. By Value
  • 7.2. Market Share & Forecast
    • 7.2.1. By Product Type
    • 7.2.2. By Distribution Channel
    • 7.2.3. By Country
  • 7.3. Europe: Country Analysis
    • 7.3.1. Germany Motorbike Riding Gear Market Outlook
      • 7.3.1.1. Market Size & Forecast
        • 7.3.1.1.1. By Value
      • 7.3.1.2. Market Share & Forecast
        • 7.3.1.2.1. By Product Type
        • 7.3.1.2.2. By Distribution Channel
    • 7.3.2. France Motorbike Riding Gear Market Outlook
      • 7.3.2.1. Market Size & Forecast
        • 7.3.2.1.1. By Value
      • 7.3.2.2. Market Share & Forecast
        • 7.3.2.2.1. By Product Type
        • 7.3.2.2.2. By Distribution Channel
    • 7.3.3. United Kingdom Motorbike Riding Gear Market Outlook
      • 7.3.3.1. Market Size & Forecast
        • 7.3.3.1.1. By Value
      • 7.3.3.2. Market Share & Forecast
        • 7.3.3.2.1. By Product Type
        • 7.3.3.2.2. By Distribution Channel
    • 7.3.4. Italy Motorbike Riding Gear Market Outlook
      • 7.3.4.1. Market Size & Forecast
        • 7.3.4.1.1. By Value
      • 7.3.4.2. Market Share & Forecast
        • 7.3.4.2.1. By Product Type
        • 7.3.4.2.2. By Distribution Channel
    • 7.3.5. Spain Motorbike Riding Gear Market Outlook
      • 7.3.5.1. Market Size & Forecast
        • 7.3.5.1.1. By Value
      • 7.3.5.2. Market Share & Forecast
        • 7.3.5.2.1. By Product Type
        • 7.3.5.2.2. By Distribution Channel

8. Asia Pacific Motorbike Riding Gear Market Outlook

  • 8.1. Market Size & Forecast
    • 8.1.1. By Value
  • 8.2. Market Share & Forecast
    • 8.2.1. By Product Type
    • 8.2.2. By Distribution Channel
    • 8.2.3. By Country
  • 8.3. Asia Pacific: Country Analysis
    • 8.3.1. China Motorbike Riding Gear Market Outlook
      • 8.3.1.1. Market Size & Forecast
        • 8.3.1.1.1. By Value
      • 8.3.1.2. Market Share & Forecast
        • 8.3.1.2.1. By Product Type
        • 8.3.1.2.2. By Distribution Channel
    • 8.3.2. India Motorbike Riding Gear Market Outlook
      • 8.3.2.1. Market Size & Forecast
        • 8.3.2.1.1. By Value
      • 8.3.2.2. Market Share & Forecast
        • 8.3.2.2.1. By Product Type
        • 8.3.2.2.2. By Distribution Channel
    • 8.3.3. Japan Motorbike Riding Gear Market Outlook
      • 8.3.3.1. Market Size & Forecast
        • 8.3.3.1.1. By Value
      • 8.3.3.2. Market Share & Forecast
        • 8.3.3.2.1. By Product Type
        • 8.3.3.2.2. By Distribution Channel
    • 8.3.4. South Korea Motorbike Riding Gear Market Outlook
      • 8.3.4.1. Market Size & Forecast
        • 8.3.4.1.1. By Value
      • 8.3.4.2. Market Share & Forecast
        • 8.3.4.2.1. By Product Type
        • 8.3.4.2.2. By Distribution Channel
    • 8.3.5. Australia Motorbike Riding Gear Market Outlook
      • 8.3.5.1. Market Size & Forecast
        • 8.3.5.1.1. By Value
      • 8.3.5.2. Market Share & Forecast
        • 8.3.5.2.1. By Product Type
        • 8.3.5.2.2. By Distribution Channel

9. Middle East & Africa Motorbike Riding Gear Market Outlook

  • 9.1. Market Size & Forecast
    • 9.1.1. By Value
  • 9.2. Market Share & Forecast
    • 9.2.1. By Product Type
    • 9.2.2. By Distribution Channel
    • 9.2.3. By Country
  • 9.3. Middle East & Africa: Country Analysis
    • 9.3.1. Saudi Arabia Motorbike Riding Gear Market Outlook
      • 9.3.1.1. Market Size & Forecast
        • 9.3.1.1.1. By Value
      • 9.3.1.2. Market Share & Forecast
        • 9.3.1.2.1. By Product Type
        • 9.3.1.2.2. By Distribution Channel
    • 9.3.2. UAE Motorbike Riding Gear Market Outlook
      • 9.3.2.1. Market Size & Forecast
        • 9.3.2.1.1. By Value
      • 9.3.2.2. Market Share & Forecast
        • 9.3.2.2.1. By Product Type
        • 9.3.2.2.2. By Distribution Channel
    • 9.3.3. South Africa Motorbike Riding Gear Market Outlook
      • 9.3.3.1. Market Size & Forecast
        • 9.3.3.1.1. By Value
      • 9.3.3.2. Market Share & Forecast
        • 9.3.3.2.1. By Product Type
        • 9.3.3.2.2. By Distribution Channel

10. South America Motorbike Riding Gear Market Outlook

  • 10.1. Market Size & Forecast
    • 10.1.1. By Value
  • 10.2. Market Share & Forecast
    • 10.2.1. By Product Type
    • 10.2.2. By Distribution Channel
    • 10.2.3. By Country
  • 10.3. South America: Country Analysis
    • 10.3.1. Brazil Motorbike Riding Gear Market Outlook
      • 10.3.1.1. Market Size & Forecast
        • 10.3.1.1.1. By Value
      • 10.3.1.2. Market Share & Forecast
        • 10.3.1.2.1. By Product Type
        • 10.3.1.2.2. By Distribution Channel
    • 10.3.2. Colombia Motorbike Riding Gear Market Outlook
      • 10.3.2.1. Market Size & Forecast
        • 10.3.2.1.1. By Value
      • 10.3.2.2. Market Share & Forecast
        • 10.3.2.2.1. By Product Type
        • 10.3.2.2.2. By Distribution Channel
    • 10.3.3. Argentina Motorbike Riding Gear Market Outlook
      • 10.3.3.1. Market Size & Forecast
        • 10.3.3.1.1. By Value
      • 10.3.3.2. Market Share & Forecast
        • 10.3.3.2.1. By Product Type
        • 10.3.3.2.2. By Distribution Channel

11. Market Dynamics

  • 11.1. Drivers
  • 11.2. Challenges

12. Market Trends & Developments

  • 12.1. Merger & Acquisition (If Any)
  • 12.2. Product Launches (If Any)
  • 12.3. Recent Developments

13. Global Motorbike Riding Gear Market: SWOT Analysis

14. Porter's Five Forces Analysis

  • 14.1. Competition in the Industry
  • 14.2. Potential of New Entrants
  • 14.3. Power of Suppliers
  • 14.4. Power of Customers
  • 14.5. Threat of Substitute Products

15. Competitive Landscape

  • 15.1. Alpinestars USA Inc.
    • 15.1.1. Business Overview
    • 15.1.2. Products & Services
    • 15.1.3. Recent Developments
    • 15.1.4. Key Personnel
    • 15.1.5. SWOT Analysis
  • 15.2. LeMans Corporation
  • 15.3. FLY Racing LLC
  • 15.4. Dainese S.p.A
  • 15.5. Arai Helmet (Europe) B.V.
  • 15.6. Fox Head, Inc.
  • 15.7. Schuberth GmbH
  • 15.8. SHOEI CO. LTD.
  • 15.9. SULLIVAN'S INC.
  • 15.10. RYNOX GEARS PVT LTD

16. Strategic Recommendations

17. About Us & Disclaimer