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健康美容化妝品

市場調查報告書

商品編碼

2048076

草本美容產品市場－全球產業規模、佔有率、趨勢、機會、預測：按類型、銷售管道、地區和競爭格局分類，2021-2031年

Herbal Beauty Products Market - Global Industry Size, Share, Trends, Opportunity, and Forecast, Segmented By Type, By Sales Channel, By Region & Competition, 2021-2031F

出版日期: 2026年05月25日 | 出版商:

TechSci Research | 英文 180 Pages | 商品交期: 2-3個工作天內

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簡介目錄

全球草本美容產品市場預計將從 2025 年的 985.8 億美元成長到 2031 年的 1,481.1 億美元，複合年成長率為 7.02%。

這些產品主要指含有植物萃取物和精油的個人保健產品，旨在透過天然途徑維護皮膚和頭髮健康。消費者對清潔替代品的偏好日益成長，以及對環境永續性意識的提高，推動了這個市場的發展，進而促進了對符合道德標準的原料的需求。此外，經認證的有機產品日益普及，確保了產品的安全性和有效性，且不含合成添加劑，進一步鞏固了這一趨勢。

市場概覽
預測期	2027-2031
市場規模：2025年	985.8億美元
市場規模：2031年	1481.1億美元
複合年成長率：2026-2031年	7.02%
成長最快的細分市場	線上
最大的市場	亞太地區

根據NATRUE預測，到2024年，全球將有約1萬種產品和原料獲得NATRUE認證標籤。然而，該行業面臨一項重大挑戰：綠色清洗現象的氾濫。這種現象指的是，檢驗的宣傳誤導消費者，模糊了真正草本產品與僅含少量天然成分的產品之間的界線。缺乏全球統一的監管標準加劇了消費者的疑慮，使得真正的草本品牌難以進入市場，並可能阻礙產業的永續發展。

市場促進因素

消費者對潔淨標示無化學配方產品的日益青睞，正在改變全球草本美容產業的研發格局。隨著越來越多的消費者避免使用對羥基苯甲酸酯和硫酸鹽等合成防腐劑，製造商正在重新評估其產品線，並優先考慮植物來源成分的純度和透明度。這種對純正無毒成分的需求不再是小眾偏好，而是市場的核心驅動力，顯著提升了認證品牌的銷售。例如，根據英國土壤協會於2025年3月發布的《2025年有機市場報告》，英國有機美容市場展現強勁的成長勢頭，預計2024年銷售額將成長11%，遠非非有機產品市場。

同時，電子商務平台和D2C（直接面對消費者）模式的快速擴張，正使草本產品的取得更加便捷，讓小眾品牌能夠突破傳統零售壁壘，觸及全球消費者。透過利用數位化管道，企業可以向消費者提供關於產品成分來源和功效的直接訊息，這對於建立消費者對草本產業的信任至關重要。產業巨頭們正積極掌握這一數位轉型機會。根據歐萊雅於2025年2月發布的2024年度報告，該公司電商銷售額成長了7.8%，佔其合併總銷售額的28.2%。此外，維蕾德在2025年4月發布的2024年度永續發展報告中也反映了天然產品產業的整體強勁表現，其本會計年度銷售額成長8.3%，達到4.562億歐元，創歷史新高。

市場挑戰

全球草本美容產品市場面臨嚴峻挑戰，主要原因是「綠色清洗」現象普遍存在且缺乏全球統一標準。這種現象的特徵是，品牌對其成分的天然來源做出未經證實或誇大的聲明，引發消費者的強烈懷疑。當消費者難以區分真正的植物來源和僅含少量草本成分的傳統產品時，整個品類的市場信心就會下降。這種混亂迫使正規生產商與低劣仿冒品展開不公平競爭，導致整體市場價值下行，並疏遠了那些擔心被誤導的潛在新買家。

這場信譽危機的影響在消費者行為的轉變中得到了清晰的體現，信任已成為首要的價值標準。根據土壤協會發布的《2025年有機認證市場報告》，隨著消費者越來越重視認證標準以避免誤導性行銷，經認證的有機美容和健康產業在2024年成長了11%。這些數據表明，儘管整體市場面臨不確定性，但缺乏明確的監管仍在加劇行業的碎片化，限制了未經認證的純天然草本品牌有效擴大市場佔有率的潛力。

市場趨勢

隨著越來越多的消費者尋求能夠提供身心益處的植物來源產品，神經美容和具有情緒調節功效的草本香氛的興起正在重塑市場格局。這一趨勢推動了功能性香氛和身體保養產品的研發，這些產品融合了適應原始草藥和情緒調節精油，將草本美容定位為提升整體健康的工具。這種以感官體驗為中心的策略的商業性成效在那些優先考慮嗅覺體驗的品牌表現中顯而易見。根據FashionNetwork 2025年7月發表的一篇報導《歐舒丹在經營團隊重整中公佈年銷售額達32.5億美元》，以其情緒調節香氛身體護理產品而聞名的Sol de Janeiro品牌，在2024-2025會計年度佔歐舒丹集團總收入的31.6%。

同時，阿育吠陀和傳統中醫處方的臨床檢驗和現代化，正使這些古老的草藥體系獲得現代全球消費者的認可。製造商正投資於嚴格的科學測試和標準化的萃取方法，以支持其療效聲明，從而克服以往在安全性和一致性方面的障礙。這項現代化策略正在推動傳統草藥產品在國際市場上的成功擴張。根據印度商務和統計總局2024年5月發布的官方出口數據，2023-2024會計年度印度阿育吠陀和草藥產品的出口額達到6.5117億美元，反映出全球對經過規範和科學檢驗的傳統治療方法的需求日益成長。

The Global Herbal Beauty Products Market is projected to expand from USD 98.58 Billion in 2025 to USD 148.11 Billion by 2031, registering a CAGR of 7.02%. Defined as personal care items composed chiefly of botanical extracts and essential oils, these formulations aim to support skin and hair health through natural mechanisms. The market is propelled by a growing consumer preference for clean alternatives and an increased awareness of environmental sustainability, which drives the demand for ethically sourced ingredients. This trend is further supported by the rising availability of certified organic options that guarantee safety and effectiveness without the use of synthetic additives.

Market Overview
Forecast Period	2027-2031
Market Size 2025	USD 98.58 Billion
Market Size 2031	USD 148.11 Billion
CAGR 2026-2031	7.02%
Fastest Growing Segment	Online
Largest Market	Asia Pacific

According to NATRUE, approximately 10,000 products and raw materials bore the NATRUE Label globally in 2024. However, the sector faces a significant challenge due to the prevalence of greenwashing, where unverified claims deceive consumers and blur the distinction between authentic herbal formulations and products with negligible natural content. This absence of standardized global regulation complicates market entry for genuine brands and creates skepticism that could obstruct the industry's sustained expansion.

Market Driver

The accelerating consumer shift toward clean-label and chemical-free formulations is reshaping product development within the global herbal beauty industry. As customers increasingly reject synthetic preservatives such as parabens and sulfates, manufacturers are reformulating their portfolios to prioritize botanical purity and transparency. This demand for authentic, non-toxic ingredients has become a central market force rather than just a niche preference, driving substantial revenue growth for certified brands. For example, according to the Soil Association's 'Organic Market Report 2025' published in March 2025, the UK organic beauty market demonstrated this robust momentum with sales growing by 11% in 2024, significantly outperforming non-organic categories.

Simultaneously, the rapid expansion of e-commerce platforms and direct-to-consumer distribution models is democratizing access to herbal formulations, allowing niche brands to bypass traditional retail barriers and reach a global audience. Digital channels enable companies to educate consumers directly regarding ingredient provenance and efficacy, which is crucial for building trust in the herbal sector. Major industry players are capitalizing on this digital shift; according to L'Oreal's '2024 Annual Report' from February 2025, the company's e-commerce sales increased by 7.8%, accounting for 28.2% of its total consolidated sales. Furthermore, reflecting the overall health of the natural sector, Weleda reported in its 'Annual and Sustainability Report 2024' in April 2025 that it achieved its highest historical turnover with an 8.3% increase to €456.2 million for the financial year.

Market Challenge

The "Global Herbal Beauty Products Market" faces a critical impediment due to the widespread practice of greenwashing and the absence of harmonized global standards. This phenomenon, characterized by brands making unsubstantiated or exaggerated claims about the natural origin of their ingredients, fosters deep consumer skepticism. When shoppers cannot easily distinguish between genuinely botanical formulations and conventional products with negligible herbal content, their trust in the entire category diminishes. This confusion forces authentic manufacturers to compete on an uneven playing field against lower-quality imitators, thereby suppressing overall market value and deterring potential new adopters who fear being misled.

The impact of this credibility crisis is evident in shifting consumer behaviors where trust becomes the primary currency. According to the Soil Association Certification Organic Market Report 2025, the certified organic beauty and wellbeing sector grew by 11% in 2024 as shoppers increasingly prioritized verified standards to avoid misleading marketing. This data illustrates that while the broader market struggles with opacity, the lack of clear regulation continues to fragment the industry, limiting the potential of uncertified yet genuine herbal brands to expand their market share effectively.

Market Trends

The Rise of Neurocosmetics and Mood-Enhancing Herbal Fragrances is reshaping the market as consumers increasingly seek botanical formulations that offer emotional and psychological benefits alongside physical care. This trend drives the development of functional fragrances and body care infused with adaptogenic herbs and mood-boosting essential oils, positioning herbal beauty as a tool for holistic well-being. The commercial viability of this sensory-focused approach is evident in the performance of brands that prioritize olfactory experience; according to FashionNetwork, July 2025, in the article 'L'Occitane reports $3.25 billion in annual sales amid leadership shakeup', Sol de Janeiro, renowned for its mood-centric scented body products, accounted for 31.6% of L'Occitane Group's total revenue for the 2024-2025 financial year.

Simultaneously, the Clinical Validation and Modernization of Ayurvedic and TCM Formulations is legitimizing ancient herbal systems for the contemporary global audience. Manufacturers are investing in rigorous scientific testing and standardized extraction methods to substantiate efficacy claims, thereby overcoming historical barriers related to safety and consistency. This modernization strategy is successfully expanding the international footprint of traditional herbal products; according to the Directorate General of Commercial Intelligence and Statistics, May 2024, in its official export data release, India's exports of Ayush and herbal products reached USD 651.17 million for the fiscal year 2023-24, underscoring the rising global demand for compliant and scientifically verified traditional remedies.

Key Market Players

Weleda AG
Vasa Cosmetics Private Limited
Bio Veda Action Research Co.
Arbonne International, LLC
Klienz Herbal Pvt. Ltd.
Himalaya Global Holdings Ltd.
Shahnaz Husain Group
Lotus Herbals Pvt. Ltd.
Marc Anthony Cosmetics Ltd
Hemas Holdings PLC

Report Scope

In this report, the Global Herbal Beauty Products Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Herbal Beauty Products Market, By Type

Skin Care
Hair Care
Fragrance
Others

Herbal Beauty Products Market, By Sales Channel

Hypermarkets/Supermarkets
Specialty Stores
Online
Others

Herbal Beauty Products Market, By Region

North America
- United States
- Canada
- Mexico
Europe
- France
- United Kingdom
- Italy
- Germany
- Spain
Asia Pacific
- China
- India
- Japan
- Australia
- South Korea
South America
- Brazil
- Argentina
- Colombia
Middle East & Africa
- South Africa
- Saudi Arabia
- UAE

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the Global Herbal Beauty Products Market.

Available Customizations:

Global Herbal Beauty Products Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

1. Product Overview

1.1. Market Definition
1.2. Scope of the Market
- 1.2.1. Markets Covered
- 1.2.2. Years Considered for Study
- 1.2.3. Key Market Segmentations

2. Research Methodology

2.1. Objective of the Study
2.2. Baseline Methodology
2.3. Key Industry Partners
2.4. Major Association and Secondary Sources
2.5. Forecasting Methodology
2.6. Data Triangulation & Validation
2.7. Assumptions and Limitations

3. Executive Summary

3.1. Overview of the Market
3.2. Overview of Key Market Segmentations
3.3. Overview of Key Market Players
3.4. Overview of Key Regions/Countries
3.5. Overview of Market Drivers, Challenges, Trends

4. Voice of Customer

5. Global Herbal Beauty Products Market Outlook

5.1. Market Size & Forecast
- 5.1.1. By Value
5.2. Market Share & Forecast
- 5.2.1. By Type (Skin Care, Hair Care, Fragrance, Others)
- 5.2.2. By Sales Channel (Hypermarkets/Supermarkets, Specialty Stores, Online, Others)
- 5.2.3. By Region
- 5.2.4. By Company (2025)
5.3. Market Map

6. North America Herbal Beauty Products Market Outlook

6.1. Market Size & Forecast
- 6.1.1. By Value
6.2. Market Share & Forecast
- 6.2.1. By Type
- 6.2.2. By Sales Channel
- 6.2.3. By Country
6.3. North America: Country Analysis
- 6.3.1. United States Herbal Beauty Products Market Outlook
  - 6.3.1.1. Market Size & Forecast
    - 6.3.1.1.1. By Value
  - 6.3.1.2. Market Share & Forecast
    - 6.3.1.2.1. By Type
    - 6.3.1.2.2. By Sales Channel
- 6.3.2. Canada Herbal Beauty Products Market Outlook
  - 6.3.2.1. Market Size & Forecast
    - 6.3.2.1.1. By Value
  - 6.3.2.2. Market Share & Forecast
    - 6.3.2.2.1. By Type
    - 6.3.2.2.2. By Sales Channel
- 6.3.3. Mexico Herbal Beauty Products Market Outlook
  - 6.3.3.1. Market Size & Forecast
    - 6.3.3.1.1. By Value
  - 6.3.3.2. Market Share & Forecast
    - 6.3.3.2.1. By Type
    - 6.3.3.2.2. By Sales Channel

7. Europe Herbal Beauty Products Market Outlook

7.1. Market Size & Forecast
- 7.1.1. By Value
7.2. Market Share & Forecast
- 7.2.1. By Type
- 7.2.2. By Sales Channel
- 7.2.3. By Country
7.3. Europe: Country Analysis
- 7.3.1. Germany Herbal Beauty Products Market Outlook
  - 7.3.1.1. Market Size & Forecast
    - 7.3.1.1.1. By Value
  - 7.3.1.2. Market Share & Forecast
    - 7.3.1.2.1. By Type
    - 7.3.1.2.2. By Sales Channel
- 7.3.2. France Herbal Beauty Products Market Outlook
  - 7.3.2.1. Market Size & Forecast
    - 7.3.2.1.1. By Value
  - 7.3.2.2. Market Share & Forecast
    - 7.3.2.2.1. By Type
    - 7.3.2.2.2. By Sales Channel
- 7.3.3. United Kingdom Herbal Beauty Products Market Outlook
  - 7.3.3.1. Market Size & Forecast
    - 7.3.3.1.1. By Value
  - 7.3.3.2. Market Share & Forecast
    - 7.3.3.2.1. By Type
    - 7.3.3.2.2. By Sales Channel
- 7.3.4. Italy Herbal Beauty Products Market Outlook
  - 7.3.4.1. Market Size & Forecast
    - 7.3.4.1.1. By Value
  - 7.3.4.2. Market Share & Forecast
    - 7.3.4.2.1. By Type
    - 7.3.4.2.2. By Sales Channel
- 7.3.5. Spain Herbal Beauty Products Market Outlook
  - 7.3.5.1. Market Size & Forecast
    - 7.3.5.1.1. By Value
  - 7.3.5.2. Market Share & Forecast
    - 7.3.5.2.1. By Type
    - 7.3.5.2.2. By Sales Channel

8. Asia Pacific Herbal Beauty Products Market Outlook

8.1. Market Size & Forecast
- 8.1.1. By Value
8.2. Market Share & Forecast
- 8.2.1. By Type
- 8.2.2. By Sales Channel
- 8.2.3. By Country
8.3. Asia Pacific: Country Analysis
- 8.3.1. China Herbal Beauty Products Market Outlook
  - 8.3.1.1. Market Size & Forecast
    - 8.3.1.1.1. By Value
  - 8.3.1.2. Market Share & Forecast
    - 8.3.1.2.1. By Type
    - 8.3.1.2.2. By Sales Channel
- 8.3.2. India Herbal Beauty Products Market Outlook
  - 8.3.2.1. Market Size & Forecast
    - 8.3.2.1.1. By Value
  - 8.3.2.2. Market Share & Forecast
    - 8.3.2.2.1. By Type
    - 8.3.2.2.2. By Sales Channel
- 8.3.3. Japan Herbal Beauty Products Market Outlook
  - 8.3.3.1. Market Size & Forecast
    - 8.3.3.1.1. By Value
  - 8.3.3.2. Market Share & Forecast
    - 8.3.3.2.1. By Type
    - 8.3.3.2.2. By Sales Channel
- 8.3.4. South Korea Herbal Beauty Products Market Outlook
  - 8.3.4.1. Market Size & Forecast
    - 8.3.4.1.1. By Value
  - 8.3.4.2. Market Share & Forecast
    - 8.3.4.2.1. By Type
    - 8.3.4.2.2. By Sales Channel
- 8.3.5. Australia Herbal Beauty Products Market Outlook
  - 8.3.5.1. Market Size & Forecast
    - 8.3.5.1.1. By Value
  - 8.3.5.2. Market Share & Forecast
    - 8.3.5.2.1. By Type
    - 8.3.5.2.2. By Sales Channel

9. Middle East & Africa Herbal Beauty Products Market Outlook

9.1. Market Size & Forecast
- 9.1.1. By Value
9.2. Market Share & Forecast
- 9.2.1. By Type
- 9.2.2. By Sales Channel
- 9.2.3. By Country
9.3. Middle East & Africa: Country Analysis
- 9.3.1. Saudi Arabia Herbal Beauty Products Market Outlook
  - 9.3.1.1. Market Size & Forecast
    - 9.3.1.1.1. By Value
  - 9.3.1.2. Market Share & Forecast
    - 9.3.1.2.1. By Type
    - 9.3.1.2.2. By Sales Channel
- 9.3.2. UAE Herbal Beauty Products Market Outlook
  - 9.3.2.1. Market Size & Forecast
    - 9.3.2.1.1. By Value
  - 9.3.2.2. Market Share & Forecast
    - 9.3.2.2.1. By Type
    - 9.3.2.2.2. By Sales Channel
- 9.3.3. South Africa Herbal Beauty Products Market Outlook
  - 9.3.3.1. Market Size & Forecast
    - 9.3.3.1.1. By Value
  - 9.3.3.2. Market Share & Forecast
    - 9.3.3.2.1. By Type
    - 9.3.3.2.2. By Sales Channel

10. South America Herbal Beauty Products Market Outlook

10.1. Market Size & Forecast
- 10.1.1. By Value
10.2. Market Share & Forecast
- 10.2.1. By Type
- 10.2.2. By Sales Channel
- 10.2.3. By Country
10.3. South America: Country Analysis
- 10.3.1. Brazil Herbal Beauty Products Market Outlook
  - 10.3.1.1. Market Size & Forecast
    - 10.3.1.1.1. By Value
  - 10.3.1.2. Market Share & Forecast
    - 10.3.1.2.1. By Type
    - 10.3.1.2.2. By Sales Channel
- 10.3.2. Colombia Herbal Beauty Products Market Outlook
  - 10.3.2.1. Market Size & Forecast
    - 10.3.2.1.1. By Value
  - 10.3.2.2. Market Share & Forecast
    - 10.3.2.2.1. By Type
    - 10.3.2.2.2. By Sales Channel
- 10.3.3. Argentina Herbal Beauty Products Market Outlook
  - 10.3.3.1. Market Size & Forecast
    - 10.3.3.1.1. By Value
  - 10.3.3.2. Market Share & Forecast
    - 10.3.3.2.1. By Type
    - 10.3.3.2.2. By Sales Channel

11. Market Dynamics

11.1. Drivers
11.2. Challenges

12. Market Trends & Developments

12.1. Merger & Acquisition (If Any)
12.2. Product Launches (If Any)
12.3. Recent Developments

13. Global Herbal Beauty Products Market: SWOT Analysis

14. Porter's Five Forces Analysis

14.1. Competition in the Industry
14.2. Potential of New Entrants
14.3. Power of Suppliers
14.4. Power of Customers
14.5. Threat of Substitute Products

15. Competitive Landscape

15.1. Weleda AG
- 15.1.1. Business Overview
- 15.1.2. Products & Services
- 15.1.3. Recent Developments
- 15.1.4. Key Personnel
- 15.1.5. SWOT Analysis
15.2. Vasa Cosmetics Private Limited
15.3. Bio Veda Action Research Co.
15.4. Arbonne International, LLC
15.5. Klienz Herbal Pvt. Ltd.
15.6. Himalaya Global Holdings Ltd.
15.7. Shahnaz Husain Group
15.8. Lotus Herbals Pvt. Ltd.
15.9. Marc Anthony Cosmetics Ltd
15.10. Hemas Holdings PLC