草本油市場機會、成長動力、產業趨勢分析和 2025 - 2034 年預測

2024 年全球草本油市場價值為 103 億美元，預計 2025 年至 2034 年期間的複合年成長率為 5.7%。隨著消費者對健康益處的認知不斷增強，他們擴大尋求天然和有機替代品，這個市場正在不斷擴大。隨著健康意識的增強，草本油的需求量激增，因為草本油具有抗發炎、抗氧化和抗菌的特性。人們對清潔標籤和無化學產品的日益偏好也推動了它們的普及，尤其是在個人護理和食品行業。隨著越來越多的人採用天然的健康和美容方法，草本油在多個領域得到應用，進一步促進了市場成長。

在眾多產品類型中，羅勒油在 2024 年成為領先細分市場，營收超過 24 億美元。這是因為它廣泛用於多種美食並具有潛在的健康益處，使其成為烹飪和治療的熱門選擇。由於消費者重視羅勒油的多功能性、香氣和治療特性，其市場持續走強，幫助其在全球草本油市場中保持強勢地位。

在市場應用方面，個人護理和化妝品領域在 2024 年佔據了 35% 的市場佔有率。隨著人們對天然產品益處的認知不斷提高，草本油有望在個人護理領域進一步應用。

分銷管道也影響著草藥油市場，其中超市和大賣場受到了廣泛關注。由於其覆蓋範圍廣泛且使用方便，它們成為消費者的首選，消費者可以在一個地方輕鬆購買到各種草本油產品。這些零售店的競爭性定價和促銷優惠進一步提升了草本油的吸引力，鞏固了超市和大賣場作為草本油分銷主要參與者的地位。

在美國，2024 年草藥油市場價值為 21 億美元。 人們對天然保健療法和有機產品的興趣日益濃厚，加上對健康的日益關注，推動了草藥油在美國的流行。它們在芳香療法、個人護理和食品領域的應用越來越廣泛，增強了美國市場對天然產品的追求。

目錄

第 1 章：方法論與範圍

• 市場範圍和定義
• 基礎估算與計算
• 預測計算
• 資料來源
  • 基本的
  • 次要
    • 付費來源
    • 公共資源

第 2 章：執行摘要

第 3 章：產業洞察

• 產業生態系統分析
  • 影響價值鏈的因素
  • 利潤率分析
  • 中斷
  • 未來展望
  • 製造商
  • 經銷商
• 供應商概況
• 利潤率分析
• 重要新聞及舉措
• 監管格局
• 衝擊力
  • 成長動力
    • 消費者對草本油健康益處的認知不斷提高
    • 對天然和有機產品的需求不斷成長
    • 擴大草藥油的應用範圍
  • 產業陷阱與挑戰
    • 仿冒品
• 成長潛力分析
• 波特的分析
• PESTEL 分析

第4章：競爭格局

• 介紹
• 公司市佔率分析
• 競爭定位矩陣
• 戰略展望矩陣

第 5 章：市場規模與預測：依產品類型，2021-2034 年

• 主要趨勢
• 羅勒油
• 薄荷油
• 牛至油
• 迷迭香油
• 百里香油
• 薰衣草油
• 其他

第 6 章：市場規模與預測：按應用，2021-2034 年

• 主要趨勢
• 個人護理和化妝品
• 食品和飲料
• 製藥
• 芳香療法
• 工業的
• 其他

第 7 章：市場規模及預測：按配銷通路，2021-2034 年

• 主要趨勢
• 超市和大賣場
• 專賣店
• 網路零售
• 便利商店
• 直接銷售
• 其他

第 8 章：市場規模與預測：按地區，2021-2034 年

• 主要趨勢
• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 英國
  • 德國
  • 法國
  • 義大利
  • 西班牙
  • 俄羅斯
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 澳洲
• 拉丁美洲
  • 巴西
  • 墨西哥
• 中東及非洲
  • 南非
  • 沙烏地阿拉伯
  • 阿拉伯聯合大公國

第9章：公司簡介

• Bluebonnet Nutrition
• DoTERRA
• Gaia Herbs
• Herb Pharm
• Jarrow Formulas
• Nature's Way
• NOW Foods
• Planetary Herbals
• Pure Encapsulations
• Young Living

The Global Herb Oil Market was valued at USD 10.3 billion in 2024 and is expected to grow at a CAGR of 5.7% from 2025 to 2034. Herb oils, derived from the leaves, stems, flowers, or roots of various herbs, are highly prized for their therapeutic, culinary, and aromatic qualities. This market is expanding as consumers increasingly seek natural and organic alternatives due to their growing awareness of health benefits. The demand for herb oils has surged, thanks to the rising trend for wellness, as these oils are known for their anti-inflammatory, antioxidant, and antimicrobial properties. The growing preference for clean-label and chemical-free products is also driving their popularity, particularly in the personal care and food industries. As more people embrace natural solutions for health and beauty, herb oils are finding applications across several sectors, further contributing to market growth.

Among the various product types, basil oil emerged as a leading segment in 2024, accounting for over USD 2.4 billion in revenue. This is due to its wide use in multiple cuisines and its potential health benefits, making it a sought-after choice for both culinary and therapeutic purposes. The basil oil segment continues to gain strength as consumers value its versatility, aroma, and therapeutic properties, helping it maintain a strong position in the global herb oil market.

When it comes to market applications, the personal care and cosmetics segment held a 35% share of the market in 2024. With increasing consumer demand for natural ingredients in beauty products, herb oils such as rosemary and lavender have become popular in skincare routines due to their soothing, antioxidant, and anti-inflammatory benefits. As awareness of the benefits of natural products rises, herb oils are expected to see further adoption in the personal care sector.

Distribution channels are also shaping the herb oil market, with supermarkets and hypermarkets gaining significant attention. Their wide reach and convenience make them a preferred option for consumers, allowing easy access to a variety of herb oil products in one location. Competitive pricing and promotional offers from these retail outlets further enhance the attractiveness of herb oils, solidifying supermarkets and hypermarkets as key players in the distribution of herb oils.

In the U.S., the herb oil market was valued at USD 2.1 billion in 2024. Growing interest in natural health remedies and organic products, coupled with an increased focus on wellness, has driven the popularity of herb oils in the country. Their use in aromatherapy, personal care, and food applications is becoming more widespread, reinforcing the trend toward natural products in the U.S. market.

Table of Contents

Chapter 1 Methodology & Scope

• 1.1 Market scope & definition
• 1.2 Base estimates & calculations
• 1.3 Forecast calculation
• 1.4 Data sources
  • 1.4.1 Primary
  • 1.4.2 Secondary
    • 1.4.2.1 Paid sources
    • 1.4.2.2 Public sources

Chapter 2 Executive Summary

• 2.1 Industry synopsis, 2021-2034

Chapter 3 Industry Insights

• 3.1 Industry ecosystem analysis
  • 3.1.1 Factor affecting the value chain
  • 3.1.2 Profit margin analysis
  • 3.1.3 Disruptions
  • 3.1.4 Future outlook
  • 3.1.5 Manufacturers
  • 3.1.6 Distributors
• 3.2 Supplier landscape
• 3.3 Profit margin analysis
• 3.4 Key news & initiatives
• 3.5 Regulatory landscape
• 3.6 Impact forces
  • 3.6.1 Growth drivers
    • 3.6.1.1 Growing consumer awareness of the health benefits of herb oils
    • 3.6.1.2 Rising demand for natural and organic products
    • 3.6.1.3 Expanding applications of herb oils
  • 3.6.2 Industry pitfalls & challenges
    • 3.6.2.1 Counterfeit and adulterated products
• 3.7 Growth potential analysis
• 3.8 Porter’s analysis
• 3.9 PESTEL analysis

Chapter 4 Competitive Landscape, 2024

• 4.1 Introduction
• 4.2 Company market share analysis
• 4.3 Competitive positioning matrix
• 4.4 Strategic outlook matrix

Chapter 5 Market Size and Forecast, By Product Type, 2021-2034 (USD Billion, Kilo Tons)

• 5.1 Key trends
• 5.2 Basil oil
• 5.3 Mint oil
• 5.4 Oregano oil
• 5.5 Rosemary oil
• 5.6 Thyme oil
• 5.7 Lavender oil
• 5.8 Others

Chapter 6 Market Size and Forecast, By Application, 2021-2034 (USD Billion, Kilo Tons)

• 6.1 Key trends
• 6.2 Personal care and cosmetics
• 6.3 Food and beverage
• 6.4 Pharmaceutical
• 6.5 Aromatherapy
• 6.6 Industrial
• 6.7 Others

Chapter 7 Market Size and Forecast, By Distribution Channel, 2021-2034 (USD Billion, Kilo Tons)

• 7.1 Key trends
• 7.2 Supermarkets and hypermarkets
• 7.3 Specialty stores
• 7.4 Online retail
• 7.5 Convenience stores
• 7.6 Direct sales
• 7.7 Others

Chapter 8 Market Size and Forecast, By Region, 2021-2034 (USD Billion, Kilo Tons)

• 8.1 Key trends
• 8.2 North America
  • 8.2.1 U.S.
  • 8.2.2 Canada
• 8.3 Europe
  • 8.3.1 UK
  • 8.3.2 Germany
  • 8.3.3 France
  • 8.3.4 Italy
  • 8.3.5 Spain
  • 8.3.6 Russia
• 8.4 Asia Pacific
  • 8.4.1 China
  • 8.4.2 India
  • 8.4.3 Japan
  • 8.4.4 South Korea
  • 8.4.5 Australia
• 8.5 Latin America
  • 8.5.1 Brazil
  • 8.5.2 Mexico
• 8.6 MEA
  • 8.6.1 South Africa
  • 8.6.2 Saudi Arabia
  • 8.6.3 UAE

Chapter 9 Company Profiles

• 9.1 Bluebonnet Nutrition
• 9.2 DoTERRA
• 9.3 Gaia Herbs
• 9.4 Herb Pharm
• 9.5 Jarrow Formulas
• 9.6 Nature's Way
• 9.7 NOW Foods
• 9.8 Planetary Herbals
• 9.9 Pure Encapsulations
• 9.10 Young Living