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市場調查報告書
商品編碼
2046756
糖果甜點市場-全球產業規模、佔有率、趨勢、機會和預測:按類型、性質、分銷管道、地區和競爭格局分類,2021-2031年Sugar Confectionery Market - Global Industry Size, Share, Trends, Opportunity and Forecast, Segmented By Type, By Nature, By Distribution Channel, By Region & Competition, 2021-2031F |
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全球糖果甜點市場預計將從 2025 年的 21.8 億美元成長到 2031 年的 27.8 億美元,複合年成長率為 4.14%。
這個細分市場涵蓋了種類繁多的含糖糖果甜點,與巧克力產品截然不同,例如硬糖、軟糖、果凍、棉花糖和藥用潤喉糖。推動這一成長的關鍵因素包括日益盛行的節日送禮文化傳統、新興經濟體可支配收入的不斷成長,以及口味和質地方面的持續創新,這些都持續吸引著消費者。根據美國糖果甜點協會預測,到2025年之前,美國非巧克力糖果甜點的銷售額預計將達到217億美元,凸顯了該產業對經濟的巨大影響。然而,市場擴張面臨的主要障礙在於原物料成本日益波動,尤其是糖和其他關鍵添加劑的成本。這些價格波動通常由供應鏈中斷和環境因素引發,導致價格不穩定。這種不穩定性會擠壓製造商的利潤空間,並常常迫使他們調整價格,從而可能抑制消費者需求,尤其是在價格敏感型地區。
| 市場概覽 | |
|---|---|
| 預測期 | 2027-2031 |
| 市場規模:2025年 | 21.8億美元 |
| 市場規模:2031年 | 27.8億美元 |
| 複合年成長率:2026-2031年 | 4.14% |
| 成長最快的細分市場 | 線上 |
| 最大的市場 | 亞太地區 |
市場成長的主要驅動力是糖果甜點需求的季節性成長,尤其是在禮品和節日期間,這為生產商帶來了穩定的銷售高峰。零售商利用萬聖節、復活節和新年等節日,透過提供限量版包裝和主題產品來鼓勵大宗購買購買和衝動消費。這種消費模式深植於消費者對傳統習俗的認同。例如,美國零售聯合會 (NRF) 於 2024 年 9 月發布的《2024 年萬聖節消費預測》預測,消費者在萬聖節糖果上的支出將達到 35 億美元。這些需求集中期從根本上支撐著年度銷售額,各大公司會密切配合這些節慶的生產和行銷活動,以最佳化分銷量。推動產業發展的另一個重要因素是不斷創新口味、質地和形狀。尤其值得一提的是,消費者越來越青睞軟糖、酸味糖果和咀嚼糖等體驗型糖果甜點。製造商正積極拓展產品線,融入獨特的果味和多樣化的口感組合,以吸引更注重新奇而非傳統硬糖的年輕消費者。這種對產品革新的重視正推動該細分市場顯著成長。根據美國糖果甜點協會2025年3月發布的報告《2025年糖果市場展望》,2024年非巧克力糖果甜點的銷售額成長了4.9%,超過了巧克力類別的成長率。這種廣泛的產品組合管理策略的有效性在產業領導企業中顯而易見。例如,費列羅集團在2025會計年度之前的合併銷售額達到184億歐元,展現了這家產業巨頭的雄厚財力。
原料成本,尤其是糖和關鍵添加劑成本的波動性日益加劇,是全球糖果甜點市場成長的主要障礙。這種動盪的環境給努力在不可預測的投入成本中維持穩定利潤率的製造商帶來了財務挑戰。當大宗商品價格因供應鏈中斷或環境因素而劇烈波動時,企業往往被迫即時漲價。此類價格調整會對消費者的購買習慣產生負面影響,尤其是在價格敏感的新興市場,在這些市場中,價格承受能力是影響銷售的關鍵因素,從而阻礙潛在的市場擴張。近期市場數據顯示關鍵原物料價格顯著波動,凸顯了這項挑戰的嚴峻性。例如,根據聯合國糧食及農業組織(糧農組織)的報告,2025年2月糖價指數平均值達到118.5點,顯示在隨後的市場調整之前,由於供應限制,糖價大幅上漲。關鍵原料價格的這種劇烈波動使得糖果甜點製造商難以進行庫存管理和財務預測。因此,這些價格波動阻礙了製造商制定永續長期成長計畫的能力,也阻礙了他們維持吸引新消費群體所需的具有競爭力的價格。
改變市場的一大關鍵趨勢是低糖和代糖產品的推出,這主要源於消費者對標籤上添加糖含量的日益關注。製造商正以植物來源糖(如甜菊糖和阿洛酮糖)取代蔗糖,以滿足消費者對健康的追求,同時又不影響其對甜味的滿足感。這種配方調整策略的目標群體是那些希望在享受糖果甜點的同時兼顧健康目標的消費者。然而,消費者的興趣與實際購買行為之間仍然存在差距。根據美國國家糖果甜點協會 (NCA) 於 2025 年 3 月發布的《2025 年糖果甜點現狀》報告,雖然 62% 的消費者意識到市場上存在“更健康的糖果甜點”,但只有 10% 的消費者會經常購買這些產品,這凸顯了能夠成功滿足消費者期望的品牌所蘊藏的巨大口味機。另一個重要趨勢是,隨著業界面臨日益嚴格的法規要求減少一次性塑膠的使用,環保和可堆肥包裝材料的採用率不斷提高。為了確保與現有回收系統的兼容性,領導企業正從多層塑膠包裝轉向紙基或單一材料包裝。這種轉變正成為品牌在注重永續性、兼顧產品品質與永續性的消費者群中脫穎而出的關鍵因素。為了支持這一產業趨勢,費列羅集團於2025年7月發布的《2024年永續發展報告》指出,其全球包裝產品組合中已有92.1%的產品設計為可回收、可重複使用或可堆肥。
The global sugar confectionery market is projected to expand from USD 2.18 billion in 2025 to USD 2.78 billion by 2031, demonstrating a compound annual growth rate of 4.14%. This segment includes a wide array of sugar-based sweets like hard boiled candies, gummies, jellies, marshmallows, and medicated lozenges, distinct from chocolate products. Key factors fueling this growth include the ingrained cultural practice of gift-giving during holidays, increasing disposable incomes in developing economies, and ongoing innovation in flavors and textures that keeps consumers engaged. The robust economic impact of this sector is underscored by the U.S. non-chocolate candy segment's $21.7 billion in sales in the year prior to 2025, as reported by the National Confectioners Association. However, the market's expansion faces a notable impediment: the escalating volatility of raw material expenses, especially for sugar and other vital additives. These fluctuating commodity prices, often caused by supply chain disruptions and environmental influences, introduce pricing instability. Such instability compresses manufacturer margins and often compels price adjustments, which can subsequently curb consumer demand, particularly in regions sensitive to price changes.
| Market Overview | |
|---|---|
| Forecast Period | 2027-2031 |
| Market Size 2025 | USD 2.18 Billion |
| Market Size 2031 | USD 2.78 Billion |
| CAGR 2026-2031 | 4.14% |
| Fastest Growing Segment | Online |
| Largest Market | Asia Pacific |
Market Driver
A key driver for market growth is the strong seasonal demand for confectionery, particularly for gifting and festive events, which generates consistent revenue peaks for producers. Retailers capitalize on occasions like Halloween, Easter, and winter holidays by offering limited-edition packaging and themed items, thereby encouraging larger purchases and impulse buys. This pattern of consumption is deeply rooted in consumer engagement with established traditions; for example, the National Retail Federation's September 2024 'Halloween Spending 2024' forecast projected consumer spending on Halloween candy to reach $3.5 billion. These concentrated periods of demand fundamentally anchor annual sales, leading companies to closely align their production and marketing efforts with these calendar events to optimize distribution volume. Another significant impetus for the sector is continuous innovation in new flavors, textures, and formats, especially as consumers increasingly favor experiential edibles such as gummies, sours, and chews. Manufacturers are actively expanding their product ranges with unique fruit profiles and diverse texture combinations to keep younger consumers engaged, who often prioritize novelty over conventional hard candies. This deliberate emphasis on product evolution has led to noticeable segment growth; according to the National Confectioners Association's March 2025 '2025 State of Treating' report, non-chocolate candy sales rose by 4.9% in 2024, surpassing the growth rate of the chocolate category. The effectiveness of such extensive portfolio management is evident among industry leaders; for instance, the Ferrero Group reported a consolidated turnover of 18.4 billion Euros for the prior financial year in 2025, demonstrating the financial strength of major players.
Market Challenge
The escalating volatility of raw material costs, particularly for sugar and crucial additives, represents a significant impediment to the growth of the global sugar confectionery market. This unstable environment poses financial difficulties for manufacturers striving to uphold steady profit margins amidst unpredictable input expenditures. When commodity prices fluctuate sharply due to supply chain interruptions or environmental elements, businesses are frequently compelled to implement immediate price increases. Such adjustments can adversely affect consumer purchasing habits, especially in price-sensitive emerging markets where affordability is a key factor in sales volume, thus hindering potential market expansion. The gravity of this challenge is underscored by recent market data that shows considerable fluctuations in the valuation of essential ingredients. For instance, the Food and Agriculture Organization reported that in February 2025, the Sugar Price Index reached an average of 118.5 points, indicating a substantial rise caused by supply constraints before later market corrections. Such erratic price movements for a primary ingredient complicate inventory management and financial projections for confectionery producers. As a result, this volatility hinders manufacturers' capacity to plan for sustained long-term growth or to maintain the competitive pricing needed to attract new consumer segments.
Market Trends
A significant trend transforming the market is the introduction of low-sugar and alternative sweetener product ranges, driven by consumers' growing attention to added sugars on labels. Manufacturers are substituting sucrose with plant-based alternatives such as stevia and allulose to address health considerations while still delivering indulgence. This reformulation strategy targets health-aware consumers aiming to integrate treat consumption with their wellness objectives. Despite this, a disconnect persists between consumer interest and actual purchasing behavior. The National Confectioners Association's March 2025 '2025 State of Treating' report indicates that although 62% of consumers believe better-for-you confectionery is available, only 10% frequently buy these products, highlighting a considerable opportunity for brands that can successfully meet taste expectations. Another crucial development is the adoption of eco-friendly and compostable packaging materials, as the industry faces increasing regulatory demands to curb single-use plastics. Leading companies are moving away from multi-layer plastics towards paper-based or mono-material options to ensure compatibility with existing recycling systems. This transition acts as a key brand differentiator for environmentally conscious consumers who value sustainability alongside product quality. Supporting this industry commitment, the Ferrero Group's July 2025 'Sustainability Report 2024' stated that 92.1% of its global packaging portfolio is now designed to be recyclable, reusable, or compostable.
Report Scope
In this report, the Global Sugar Confectionery Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:
Company Profiles: Detailed analysis of the major companies present in the Global Sugar Confectionery Market.
Global Sugar Confectionery Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report: