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市場調查報告書
商品編碼
1787921
糖果甜點市場預測至 2032 年:按產品類型、口味、成分、類別、包裝類型、最終用戶和地區進行的全球分析Sugar Confectionery Market Forecasts to 2032 - Global Analysis By Product, Flavor, Ingredient, Category, Packaging Type, End User and By Geography |
根據 Stratistics MRC 的數據,全球糖果甜點市場預計在 2025 年將達到 21.1 億美元,預計到 2032 年將達到 31.1 億美元,預測期內的複合年成長率為 5.7%。
「糖果」一詞涵蓋了各種甜味食品,主要使用糖和其他甜味劑製成。糖果、巧克力、口香糖、太妃糖、焦糖、棒棒糖、薄荷糖和硬糖果甜點就是其中的一些例子。不同年齡、不同文化背景的人們都喜歡糖果甜點,它們通常作為零食或輕食食用。此外,這些產品還可能含有色素、堅果、水果萃取物和明膠。由於其廣泛的吸引力和多樣性,採用煮沸、成型和塗層等技術製作的糖果甜點已成為全球零嘴零食和糖果甜點市場的主要參與者。
產品創新與多元
為了滿足不同年齡層和不同偏好,品牌經常推出新的口味、質地和規格。季節性和限量版產品能夠引發熱議,並刺激衝動購買。注重健康的消費者會被無糖和強化糖果等創新產品所吸引。此外,創新的包裝設計能夠提升使用者體驗和貨架吸引力。總而言之,這些創新有助於品牌保持競爭力並開拓新市場。
原物料成本不穩定
糖、可可和其他必需原料價格的頻繁波動推高了生產成本。這種不可預測性降低了糖果製造商的利潤率。尤其是規模較小的生產商,難以應付不斷上漲的開支。因此,企業可能被迫提高產品成本,進而影響客戶需求。原料成本的長期波動也阻礙了市場創新和投資。
永續包裝和採購
使用可回收和生物分解性材料的公司享有競爭優勢,並能培養消費者忠誠度。公平貿易理念源自於糖和可可等原料的道德採購,有助於建立消費者信任和品牌形象。公平貿易也與制定支持環保實踐的法規相契合。這些永續發展項目旨在滿足日益成長的負責任消費需求,同時減少負面的環境影響。
大宗商品價格上漲
大宗商品價格上漲降低了製造商的利潤率。這迫使企業提高產品價格,從而可能減少客戶需求。中小型生產商面臨的挑戰最大,因為他們無法承受價格衝擊。價格波動也阻礙了庫存管理和供應鏈規劃。最終,這限制了產品創新和開發,造成了市場不確定性。
COVID-19的影響
新冠疫情嚴重擾亂了糖果甜點市場,主要原因是供應鏈中斷、工廠停工以及零售店客流量減少。封鎖和保持社交距離措施減少了衝動性購買,尤其是在便利商店和電影院等主要銷售管道。此外,消費者偏好轉向更健康的飲食方式進一步影響了對含糖產品的需求。不過,線上銷售和居家零食消費有所放緩。隨著限制措施的放鬆,受節日需求以及旨在吸引回頭客的包裝和口味創新的推動,市場逐漸復甦。
太妃糖和焦糖市場預計將成為預測期內最大的市場
太妃糖和焦糖細分市場預計將在預測期內佔據最大市場佔有率,這得益於其在各個年齡層消費者群體中的廣泛吸引力。這些產品口感濃郁醇厚,保存期限長,是零售和禮物的理想選擇。口味、質地和無糖品種的創新正在拓展消費者的興趣,並推動需求成長。實惠的價格以及透過超級市場、便利商店和線上管道輕鬆取得的便利性,進一步提升了市場滲透率。季節性促銷和精美的包裝也促進了重複購買和品牌忠誠度。
預計在預測期內,有機成分部分將以最高的複合年成長率成長。
預計有機配料細分市場將在預測期內呈現最高成長率,這得益於消費者對潔淨標示和健康產品日益成長的需求。消費者越來越青睞不含合成添加劑和農藥的糖果甜點。這種轉變支撐了溢價,並提高了製造商的利潤率。獲得有機認證的品牌也獲得了競爭優勢。因此,有機配料細分市場正在推動糖果甜點行業的創新和產品多元化。
預計亞太地區將在預測期內佔據最大的市場佔有率,這得益於可支配收入的成長、快速的都市化以及西方國家對消費者飲食習慣日益成長的影響。受年輕人口、節慶傳統和零售滲透率上升的推動,印度、中國和日本等國家表現出強勁的需求。由於本地化的口味和實惠的價格分佈,市場也在不斷擴張。電子商務和便利商店在分銷中發揮關鍵作用。此外,速食和衝動購物的日益流行,也推動了都市區和半都市區地區食品消費的成長。
在預測期內,北美預計將因天然、低糖和有機食品的優質化和創新而實現最高的複合年成長率。注重健康的消費者正在推動對清潔標籤和定量包裝的需求。萬聖節和聖誕節等假日期間的季節性需求達到高峰,從而提振了短期銷售。受品牌忠誠度和頻繁新品發布的影響,美國仍然是最大的市場。懷舊行銷和新奇糖果也有助於市場穩定。領先的公司正在大力投資促銷活動和數位行銷,以在競爭激烈的環境中保持競爭力。
According to Stratistics MRC, the Global Sugar Confectionery Market is accounted for $2.11 billion in 2025 and is expected to reach $3.11 billion by 2032 growing at a CAGR of 5.7% during the forecast period. The term sugar candy describes a wide range of foods with a sweet flavour that are mostly manufactured with sugar or other sweeteners. Candy, chocolate, chewing gum, toffees, caramels, lollipops, mints, and boiling sweets are a few examples of these. People of all ages and cultures adore sugar candy, which is typically eaten as treats or snacks. Additionally, these items could include colourings, nuts, fruit extracts, and gelatin. Because of its broad appeal and variety, sugar confectionery, which is made using techniques like boiling, moulding, and coating, is a major player in the global snacks and sweets market.
Product innovation & variety
New flavours, textures, and formats are frequently introduced by brands to appeal to a wide range of age groups and tastes. Seasonal changes and limited-edition products generate buzz and encourage impulsive purchasing. Health-conscious consumers are drawn to innovations like sugar-free or fortified candy. Additionally, innovative container designs improve the user experience and shelf attractiveness. When taken as a whole, these innovations assist brands in maintaining their competitiveness and reaching new markets.
Volatile raw material costs
The price of sugar, cocoa, and other essential ingredients fluctuates frequently, which raises the cost of manufacture. Candy manufacturers' profit margins are lowered by this unpredictability. Particularly smaller producers find it difficult to keep up with these growing expenses. Consequently, businesses might have to increase the cost of their products, which would impact the demand from customers. Prolonged fluctuations in the cost of raw materials also discourage market innovation and investment.
Sustainable packaging and sourcing
Companies that use recyclable or biodegradable materials have a competitive advantage and increase consumer loyalty. Fair trade is supported by the ethical procurement of ingredients like sugar and cocoa, which enhances consumer trust and brand image. Additionally, it is in line with regulatory developments that support environmentally responsible activities. These sustainability programs meet the growing need for responsible consumption while lessening their negative effects on the environment.
Commodity price spikes
Spikes in commodity prices lower manufacturers' profit margins. Because of this, businesses might have to increase the price of their products, which would decrease customer demand. Due to their inability to withstand price shocks, small and medium-sized producers face the greatest challenges. Inventory control and supply chain planning are also hampered by volatile prices. In the end, it restricts product innovation and development and produces market uncertainty.
Covid-19 Impact
The COVID-19 pandemic significantly disrupted the sugar confectionery market, primarily due to supply chain interruptions, factory shutdowns, and reduced consumer footfall in retail outlets. Lockdowns and social distancing measures led to decreased impulse purchases, particularly in convenience stores and cinemas, which are key sales channels. Moreover, shifting consumer preferences toward health-conscious choices further impacted demand for sugar-rich products. However, online sales and at-home snacking offered some relief. As restrictions eased, the market gradually recovered, driven by festive demand and innovation in packaging and flavors to attract returning consumers.
The toffees & caramels segment is expected to be the largest during the forecast period
The toffees & caramels segment is expected to account for the largest market share during the forecast period, due to its widespread consumer appeal across age groups. These products offer a rich, indulgent taste and longer shelf life, making them ideal for both retail and gifting purposes. Innovations in flavors, textures, and sugar-free variants have broadened consumer interest and boosted demand. Their affordability and easy availability through supermarkets, convenience stores, and online channels further enhance market penetration. Seasonal promotions and attractive packaging also drive repeat purchases and brand loyalty.
The organic ingredients segment is expected to have the highest CAGR during the forecast period
Over the forecast period, the organic ingredients segment is predicted to witness the highest growth rate, due to rising consumer demand for clean-label and health-conscious products. Shoppers are increasingly seeking sweets made without synthetic additives or pesticides. This shift supports premium pricing, enhancing profit margins for manufacturers. Brands leveraging organic certifications also gain a competitive marketing advantage. As a result, the segment is driving innovation and broader product diversification in the confectionery industry.
During the forecast period, the Asia Pacific region is expected to hold the largest market share due to rising disposable incomes, rapid urbanization, and growing Western influence on consumer eating habits. Countries like India, China, and Japan exhibit strong demand, driven by a young population, festive traditions, and increasing retail penetration. The market is also expanding through localized flavors and affordable price ranges. E-commerce and convenience stores play a vital role in distribution. Additionally, the rising popularity of on-the-go snacking and impulse buying is fuelling growth across both urban and semi-urban segments.
Over the forecast period, the North America region is anticipated to exhibit the highest CAGR by premiumization and innovation in natural, low-sugar, and organic offerings. Health-conscious consumers are driving demand for cleaner labels and portion-controlled packaging. Seasonal demand peaks around holidays like Halloween and Christmas, boosting short-term sales. The U.S. remains the largest market, influenced by brand loyalty and frequent product launches. Nostalgia marketing and novelty candies also contribute to market stability. Major players invest heavily in promotional activities and digital marketing to retain engagement in a competitive retail landscape.
Key players in the market
Some of the key players profiled in the Sugar Confectionery Market include Mars, Incorporated, Mondelez International, Nestle, Ferrero Group, The Hershey Company, Perfetti Van Melle, Haribo, Lindt & Sprungli, Tootsie Roll Industries, Lotte Confectionery, Orion Corporation, Meiji Holdings, Pladis Global, Cloetta, Ezaki Glico and Roshen Confectionery.
In April 2025, Nestle and OFI launched their largest-ever agroforestry collaboration-supporting ~25,000 farmers across Brazil, Cote d'Ivoire, and Nigeria over five years-planting 2.8 million trees across 72,000 ha. Using AI to monitor, the program aims to conserve ecosystems and cut 1.5 Mt CO2.
In August 2024, Mars announced its $35.9 billion cash acquisition of Kellanova, aiming to expand into global snack and cereal markets. The deal, expected to close by mid-2025, strengthens Mars's portfolio with brands like Pringles and Pop-Tarts.
In June 2024, Mondelez partnered with Saica Group to launch recyclable paper-based packaging solutions for its confectionery, biscuit, and chocolate multipacks. This aligns with its "Pack Light and Right" sustainability initiative aimed at reducing virgin plastic.
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.