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市場調查報告書
商品編碼
2030074
動物性蛋白質補充劑市場-全球產業規模、佔有率、趨勢、機會、預測:按原料、產品、通路、應用、地區和競爭對手分類,2021-2031年Animal Based Protein Supplements Market - Global Industry Size, Share, Trends, Opportunity, and Forecast, Segmented By Raw Material, By Product, By Distribution Channel, By Application, By Region & Competition, 2021-2031F |
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全球動物性蛋白質補充劑市場預計將從 2025 年的 168.9 億美元成長到 2031 年的 246.2 億美元,複合年成長率為 6.48%。
該產業涵蓋膠原蛋白、雞蛋以及乳蛋白質蛋白等動物性營養產品。這些產品因其卓越的生物利用度和完整的氨基酸組成而備受推崇。市場持續成長的主要驅動力是全球對健康和保健日益成長的關注,這加速了人們對蛋白質的需求,以幫助肌肉生長、身體恢復和提供一般營養支持。此外,全球健身和體育運動參與度的不斷提高,以及老年人為預防肌少症而提出的特定飲食需求,也對該行業的發展起到了重要的推動作用。
| 市場概覽 | |
|---|---|
| 預測期 | 2027-2031 |
| 市場規模:2025年 | 168.9億美元 |
| 市場規模:2031年 | 246.2億美元 |
| 複合年成長率:2026-2031年 | 6.48% |
| 成長最快的細分市場 | 即飲型 |
| 最大的市場 | 北美洲 |
另一方面,隨著消費者對動物福利和傳統畜牧業環境影響的日益關注,植物來源蛋白替代品的競爭日益激烈,肉品產業面臨嚴峻的挑戰。同時,世界肥胖聯盟發布的《2025年地圖集》指出,全球健康趨勢凸顯了蛋白質攝取的重要性。地圖集預測,2010年至2030年間,全球成年人肥胖人口將激增115%以上,從5.24億躍升至約11.3億。這項令人擔憂的統計數據進一步激發了社會對積極生活方式和高蛋白飲食的關注,從而形成了一個複雜而充滿機會的市場格局。
對優質蛋白質日益成長的需求是全球動物性蛋白質補充劑行業的主要驅動力。消費者越來越認知到蛋白質在增強飽足感、維持整體健康和促進肌肉生長方面的重要作用,從而養成更注重健康的飲食習慣。這種意識的增強體現在飲食習慣上,國際食品資訊理事會(IFIC)在2025年7月的報告中指出,71%的美國人正在積極努力增加蛋白質攝取量。酪蛋白和乳清蛋白等動物性蛋白質因其完整的胺基酸組成和優異的生物利用度,仍然是高效實現這些健康目標的最佳選擇。這個趨勢不僅限於運動員群體,也擴展到廣大注重健康的消費者,他們都在尋求實用有效的蛋白質來源。
此外,健身和運動營養文化的蓬勃發展正強勁推動市場成長。隨著全球休閒運動和競技運動參與人數的增加,人們對能夠提升運動表現、加速恢復和促進肌肉生長的營養補充品的需求也隨之成長。這項文化轉變得到了產業數據的支持,例如健康與健身協會 (Health & 健身 Association) 2025 年 8 月發布的報告顯示,2024 年全球健身會員人數增加了 6%。因此,健身愛好者和運動員擴大使用蛋白質補充劑來最大化訓練效果。製造商正透過推出多樣化的產品組合和便利的劑型來滿足這一需求並深化市場滲透。 Arla Foods Ingredients 2026 年 3 月發布的報告進一步印證了這一趨勢,該報告指出,2024 年美國高濃度乳蛋白質產品的銷量成長了 17%。
來自植物來源蛋白質替代品的日益激烈的競爭是全球動物性蛋白質補充劑產業發展面臨的主要障礙。這種競爭壓力主要源自於消費者偏好的轉變,而這種轉變很大程度上受到人們對動物待遇日益成長的倫理關注以及對傳統畜牧業生態影響的更深入了解的影響。隨著消費者越來越關注食品的來源和環境永續性,許多人開始有意識地尋找符合自身倫理價值的替代方案。這種行為轉變正在顯著削弱動物性補充劑歷來享有的市場優勢。
例如,FAIRR舉措在2025年發布的報告顯示,大型零售集團Ahold Delhaize擴大了其目標,要求到2030年,植物來源產品在其所有歐洲零售門市的蛋白質銷售額中佔比達到50%。這些由行業領導者設定的雄心勃勃的目標凸顯了供需機制的根本性轉變,迫使動物蛋白生產商應對不斷萎縮的客戶群和日益成長的商業性壓力。最終,植物來源替代品的迅速普及正在蠶食動物蛋白產品的潛在收入,對動物蛋白補充劑行業的永續財務健康和長期成長軌跡構成嚴重威脅。
全球動物性蛋白質補充劑產業的一個顯著趨勢是產品應用範圍的拓展,涵蓋了「健康老齡化」、「消化健康」和「美容」等領域。這代表著超越傳統「運動後復原」和「肌肉建構」框架的策略性成長,旨在吸引尋求全面健康益處的更廣泛受眾。動物性蛋白,尤其是膠原蛋白,擴大被添加到旨在改善關節柔軟性、皮膚彈性和整體活力的產品中,這與「由內而外煥發美麗」的理念相契合。同樣,將動物性蛋白質與促進腸道健康的成分結合的趨勢,也凸顯了該產業對消費者偏好變化的反應。 2025年11月,益生元纖維「Arrabina®」的生產商COMET指出,在過去五年中,聲稱對神經系統和大腦功能有益的益生元產品銷量激增178%,這表明市場正明顯轉向多功能蛋白解決方案。
另一個顯著趨勢是小瓶裝即飲蛋白飲料的需求激增。消費者越來越重視便利性和便攜性,這導致對小瓶裝飲料和預調蛋白奶昔的需求不斷成長。這種轉變迎合了忙碌的生活方式,使人們即使在遠離正餐或健身房的情況下也能輕鬆規律地攝取蛋白質。製造商不斷探索各種配方和口味,以提升口感和消費者興趣,並將這些飲料作為便利的運動恢復輔助品和代餐食品進行推廣。透過強調便攜性,動物性蛋白質產品可以無縫融入日常生活,這項成功體現在格蘭維亞2025年11月發布的中期管理報告中。報告顯示,在消費者對便利蛋白質攝取方式的濃厚興趣推動下,運動營養品業務實現了兩位數的銷售量成長。
The Global market for animal-based protein supplements is expected to expand from USD 16.89 billion in 2025 to USD 24.62 billion by 2031, reflecting a compound annual growth rate of 6.48%. This industry includes nutritional goods sourced from animals, including collagen, eggs, and dairy proteins like casein and whey, which are highly valued for their exceptional bioavailability and complete amino acid structures. Continuous market advancement is largely fueled by a growing international focus on health and wellness, which has accelerated the need for protein to aid in muscle building, physical recovery, and general nutritional support. Furthermore, rising global engagement in fitness and structured sports, combined with the unique dietary demands of an older demographic aiming to prevent sarcopenia, plays a major role in driving the sector forward.
| Market Overview | |
|---|---|
| Forecast Period | 2027-2031 |
| Market Size 2025 | USD 16.89 Billion |
| Market Size 2031 | USD 24.62 Billion |
| CAGR 2026-2031 | 6.48% |
| Fastest Growing Segment | Ready-to-Drink |
| Largest Market | North America |
Conversely, the industry faces a significant obstacle due to intensifying rivalry from plant-based protein substitutes, driven by increasing consumer concerns over animal welfare and the ecological footprint of traditional livestock agriculture. At the same time, overarching health patterns highlight the critical need for protein consumption, as demonstrated by the World Obesity Federation's 2025 Atlas, which predicts that the global population of obese adults will surge by more than 115% between 2010 and 2030, jumping from 524 million to roughly 1.13 billion. This alarming statistic is further intensifying societal emphasis on active lifestyles and diets high in protein, creating a complex but opportunity-rich landscape for the market.
Market Driver
The surging need for premium-quality protein acts as a leading catalyst for the global animal-based protein supplements industry. Buyers are progressively acknowledging the essential function of protein in promoting satiety, managing overall health, and supporting muscle generation, which encourages more deliberate dietary habits. This heightened awareness is visible in dietary habits, as a July 2025 report from the International Food Information Council highlighted that 71% of Americans were actively endeavoring to increase their protein intake. Because they possess complete amino acid profiles and boast superior bioavailability, animal-derived proteins like casein and whey remain the preferred choices for efficiently achieving these health targets. This movement reaches well past the athletic community, capturing a wider audience of wellness-focused consumers looking for practical and potent protein options.
Moreover, the growing culture surrounding fitness and sports nutrition heavily supports the expansion of the market. With global involvement in recreational exercise and structured sports on an upward trajectory, there is a corresponding spike in the requirement for targeted nutritional aids to boost athletic performance, speed up recovery, and promote muscle growth. This cultural shift is backed by industry data, such as the Health & Fitness Association's August 2025 report revealing a 6% rise in worldwide fitness memberships throughout 2024. Consequently, gym-goers and athletes are increasingly utilizing protein supplements to maximize the results of their training routines. Producers are answering this demand by introducing varied product blends and accessible formats, thereby deepening market reach, a trend corroborated by Arla Foods Ingredients in March 2026, which noted a 17% growth in 2024 US sales for items heavily concentrated with dairy protein.
Market Challenge
Mounting rivalry from plant-derived protein substitutes poses a major hurdle to the advancement of the global animal-based protein supplements industry. This competitive pressure is primarily fueled by shifting consumer tastes, which are heavily shaped by ethical concerns over animal treatment and a growing understanding of the ecological consequences associated with traditional livestock agriculture. As shoppers apply greater scrutiny to the origins and environmental sustainability of their dietary items, a large number are intentionally pursuing substitute products that resonate with their personal ethics. This behavioral transition actively diminishes the market dominance historically enjoyed by animal-sourced supplements.
Illustrating this trend, the FAIRR Initiative reported in 2025 that the prominent retail group Ahold Delhaize broadened its objectives, mandating that all its European retail branches attain 50% of their protein sales from plant-based sources by the year 2030. These bold benchmarks set by leading industry participants highlight a profound shift in the mechanics of supply and demand, forcing producers of animal-derived protein to navigate a contracting audience and heightened commercial strain. Ultimately, the surging popularity of plant-centric alternatives actively siphons prospective revenue from animal-based goods, posing a deep threat to the sustained financial health and prolonged growth trajectory of the animal protein supplement sector.
Market Trends
A prominent trend shaping the global animal-based protein supplements sector is the broadening of product applications to encompass healthy aging, digestive wellness, and beauty. This marks a calculated growth past the conventional boundaries of athletic recovery and muscle building, aiming at a wider demographic in pursuit of comprehensive health advantages. Proteins sourced from animals, notably collagen, are progressively incorporated into formulations meant to boost joint flexibility, skin resilience, and general energy, aligning with the "beauty from within" philosophy. Likewise, combining animal proteins with components that promote gut health highlights the industry's reaction to shifting buyer preferences, as noted by Arrabina(R) Prebiotic Fiber producer COMET in November 2025, which observed a 178% surge over five years in prebiotic goods featuring nervous system or brain function claims, signaling a definitive move toward versatile protein solutions.
Another crucial development is the surging demand for small-format and ready-to-drink protein beverages. Shoppers are placing a higher premium on ease and portable nutrition, fueling the need for compact drink sizes and pre-blended protein shakes. This transition caters to hectic daily schedules, ensuring that maintaining regular protein consumption is straightforward even away from formal meals or fitness centers. Producers are continuously experimenting with diverse recipes and flavors to boost taste and consumer attraction, marketing these drinks as practical recovery aids or meal substitutes. Emphasizing portability enables animal protein products to blend effortlessly into everyday routines, a success mirrored in Glanbia's November 2025 interim management statement, which reported double-digit volume expansion in its Performance Nutrition division due to robust consumer enthusiasm for practical protein delivery methods.
Report Scope
In this report, the Global Animal Based Protein Supplements Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:
Company Profiles: Detailed analysis of the major companies present in the Global Animal Based Protein Supplements Market.
Global Animal Based Protein Supplements Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report: