植物蛋白補充劑市場規模、佔有率和成長分析（按來源、產品、通路、用途、形式、特性和地區分類）－2026-2033年產業預測

全球植物蛋白補充劑市場規模預計在 2024 年達到 48 億美元，從 2025 年的 51.2 億美元成長到 2033 年的 86 億美元，在預測期（2026-2033 年）內複合年成長率為 6.7%。

全球植物蛋白補充劑市場正經歷顯著成長，這主要得益於消費者對植物蛋白補充劑營養益處（例如低鈉和高氨基酸含量）的認知不斷提高。食品安全問題、過敏、倫理考量以及素食主義的興起等因素正在改變消費者的偏好，進而重塑市場對這些補充劑的需求。此外，人們對環境永續蛋白質來源的日益關注也進一步推動了市場擴張。隨著人們對營養與運動之間關聯的認知不斷加深，尤其是在注重健康的消費者群體中，預計針對運動營養的植物性蛋白質補充劑的需求將會增加。製造商和計劃團體加強行銷力度，幫助消費者更了解這些產品的益處，從而促進了整體市場成長，並提升了消費者對健康飲食習慣的關注度。

推動全球植物性蛋白質補充劑市場發展的因素

全球植物蛋白補充劑市場正經歷顯著成長，這主要得益於消費者對植物性飲食日益成長的偏好，以及人們對環境永續性和動物福利問題的日益關注。由於消費者越來越認為植物性產品比動物性產品更安全、更健康，製造商被迫探索新的植物性蛋白質來源並進行創新，以滿足不斷成長的純素和素食者群體的需求。此外，乳糖不耐症的增加也推動了植物性蛋白質銷售量的激增。預計消費者對天然、有機和潔淨標示產品的日益青睞將進一步推動對植物性蛋白質補充劑的需求。

限制全球植物性蛋白質補充劑市場的因素

全球植物蛋白補充劑市場成長面臨許多挑戰，因為這些產品在感官特性方面，尤其是風味方面，亟需大幅提升。儘管消費者對注重健康的功能性成分的需求日益成長，但植物來源蛋白往往風味不佳，容易令消費者望而卻步。這種差異凸顯了一個重要障礙，因為消費者在購買決策中往往優先考慮口感和偏好。因此，改善植物性蛋白質整體風味和吸引力的難度顯著阻礙了市場擴張，也限制了注重健康、追求美味營養補充劑的消費者群體對植物性蛋白質補充劑的接受度。

全球植物性蛋白質補充劑市場趨勢

全球植物蛋白補充劑市場正經歷強勁成長，這主要得益於人們健康意識的不斷提高。由於文明病的增加以及人們對永續生活方式的日益關注，消費者越來越傾向於尋找動物性產品的替代品，而植物蛋白憑藉其營養價值和環境友善特性正日益受到青睞。都市化和快節奏的生活方式不斷提升了人們對便利、健康膳食補充劑的需求，推動了該領域的創新。此外，純素食和彈性素食的興起進一步強化了這一趨勢，使植物蛋白成為膳食補充劑行業的重要參與者。

目錄

介紹

• 調查目標
• 調查範圍
• 定義

調查方法

• 資訊收集
• 二手資料和一手資料方法
• 市場規模預測
• 市場假設與限制

執行摘要

• 全球市場展望
• 供需趨勢分析
• 細分市場機會分析

市場動態與展望

• 市場規模
• 市場動態
  • 促進因素和機遇
  • 限制與挑戰
• 波特分析

關鍵市場考察

• 關鍵成功因素
• 競爭程度
• 關鍵投資機會
• 市場生態系統
• 市場吸引力指數（2025）
• PESTEL 分析
• 總體經濟指標
• 價值鏈分析
• 定價分析
• 監管分析

全球植物性蛋白質補充劑市場規模（按成分和複合年成長率分類）（2026-2033 年）

• 大豆
• 螺旋藻
• 南瓜籽
• 麻
• 米
• 豌豆
• 其他

全球植物性蛋白質補充劑市場規模（按產品和複合年成長率分類）（2026-2033 年）

• 蛋白粉
• 蛋白質棒
• 即飲型（RTD）
• 其他

全球植物性蛋白質補充劑市場規模（按通路分類）及複合年成長率（2026-2033 年）

• 超級市場
• 網路商店
• DTC
• 其他

全球植物性蛋白質補充劑市場規模（按應用及複合年成長率分類）（2026-2033 年）

• 運動營養
• 額外營養
• 其他

全球植物性蛋白質補充劑市場規模（按形式和複合年成長率分類）（2026-2033 年）

• 隔離群蛋白
• 蛋白質濃縮物
• 組織化蛋白

全球植物性蛋白質補充劑市場規模（按類型和複合年成長率分類）（2026-2033 年）

• 有機種植
• 傳統的

全球植物性蛋白質補充劑市場規模（按地區分類）及複合年成長率（2026-2033 年）

• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 德國
  • 西班牙
  • 法國
  • 英國
  • 義大利
  • 其他歐洲地區
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 亞太其他地區
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲地區
• 中東和非洲
  • 海灣合作理事會國家
  • 南非
  • 其他中東和非洲地區

競爭資訊

• 前五大公司對比
• 主要企業的市場定位（2025 年）
• 主要市場參與者所採取的策略
• 近期市場趨勢
• 公司市佔率分析（2025 年）
• 主要企業公司簡介
  • 公司詳情
  • 產品系列分析
  • 依業務板塊進行公司股票分析
  • 2023-2025年營收年比比較

主要企業簡介

• Glanbia plc（Ireland）
• NOW Foods（USA）
• Nutiva Inc.（USA）
• Vega（Canada）
• Garden of Life（USA）
• Sunwarrior（USA）
• Orgain Inc.（USA）
• Naked Nutrition（USA）
• Myprotein（UK）
• Bulk（TM）（UK）
• Archer Daniels Midland Company（ADM）（USA）
• Cargill, Incorporated（USA）
• Roquette Freres（France）
• Ingredion Incorporated（USA）
• DuPont de Nemours, Inc.（USA）
• Puris Foods（USA）
• Beyond Meat（USA）
• Impossible Foods Inc.（USA）
• The Protein Works（TM）（UK）
• Form Nutrition（UK）

結論與建議

Global Plant Based Protein Supplements Market size was valued at USD 4.8 Billion in 2024 and is poised to grow from USD 5.12 Billion in 2025 to USD 8.6 Billion by 2033, growing at a CAGR of 6.7% during the forecast period (2026-2033).

The global plant-based protein supplements market is experiencing significant growth, driven by increasing consumer awareness of their nutritional advantages, including low sodium and high amino acid levels. Changing consumer preferences, influenced by food safety concerns, allergies, ethical considerations, and the rise of veganism, are reshaping the demand for these supplements. Moreover, a heightened interest in environmentally sustainable protein sources is further propelling market expansion. With a growing awareness of the link between nutrition and exercise, especially among health-conscious individuals, demand for plant-based supplements tailored for sports nutrition is expected to rise. Increased marketing efforts from manufacturers and advocacy groups are enhancing consumer understanding of the benefits of these products, contributing to overall market growth and interest in healthier dietary choices.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Plant Based Protein Supplements market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Plant Based Protein Supplements Market Segments Analysis

Global Plant Based Protein Supplements Market is segmented by Raw Material, Product, Distribution Channel, Application, Form, Nature and region. Based on Raw Material, the market is segmented into Soy, Spirulina, Pumpkin Seed, Hemp, Rice, Pea and Others. Based on Product, the market is segmented into Protein Powder, Protein Bars, Ready- to-Drink (RTD) and Others. Based on Distribution Channel, the market is segmented into Supermarket, Online Stores, DTC and Others. Based on Application, the market is segmented into Sports Nutrition, Additional Nutrition and Others. Based on Form, the market is segmented into Protein Isolate, Protein Concentrate and Textured Protein. Based on Nature, the market is segmented into Organic and Conventional. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Plant Based Protein Supplements Market

The global market for plant-based protein supplements is experiencing significant growth, driven by a growing consumer preference for plant-based diets, influenced by heightened awareness of environmental sustainability and animal welfare issues. As consumers increasingly view plant-based products as safer and healthier alternatives to animal-derived options, manufacturers are compelled to innovate and explore new plant protein sources to meet the demands of a rising population of vegans and vegetarians. Additionally, the increasing prevalence of lactose intolerance is contributing to the surge in plant protein sales. The rising trend toward natural, organic, and clean label products is further expected to enhance the demand for plant-based protein supplements.

Restraints in the Global Plant Based Protein Supplements Market

The growth of the Global Plant Based Protein Supplements market faces a notable challenge due to the necessity for substantial enhancements in sensory attributes, particularly flavor profiles, of these products. Plant-derived proteins often introduce unappealing flavors that can deter consumers, despite the increasing demand for health-focused, functional ingredients. This discrepancy highlights a critical barrier, as consumers tend to prioritize taste and palatability when making purchasing decisions. Consequently, the difficulties associated with improving the overall flavor and appeal of plant-based proteins significantly hinder the market's expansion and adoption among health-conscious individuals seeking enjoyable and nutritious supplements.

Market Trends of the Global Plant Based Protein Supplements Market

The Global Plant-Based Protein Supplements market is witnessing robust growth fueled by a heightened awareness of health and wellness. As consumers increasingly seek alternatives to animal-based products, driven by the rising prevalence of lifestyle-related health issues and a growing emphasis on sustainable living, plant-based proteins have gained popularity for their nutritional benefits and eco-friendly attributes. Urbanization and fast-paced lifestyles continue to contribute to a demand for convenient, health-focused dietary supplements, propelling innovations in this sector. This trend is further strengthened by the rise of veganism and flexitarian diets, positioning plant-based protein as a staple in the health supplement industry.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2025
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Regulatory Analysis

Global Plant Based Protein Supplements Market Size by Raw Material & CAGR (2026-2033)

• Market Overview
• Soy
• Spirulina
• Pumpkin Seed
• Hemp
• Rice
• Pea
• Others

Global Plant Based Protein Supplements Market Size by Product & CAGR (2026-2033)

• Market Overview
• Protein Powder
• Protein Bars
• Ready- to-Drink (RTD)
• Others

Global Plant Based Protein Supplements Market Size by Distribution Channel & CAGR (2026-2033)

• Market Overview
• Supermarket
• Online Stores
• DTC
• Others

Global Plant Based Protein Supplements Market Size by Application & CAGR (2026-2033)

• Market Overview
• Sports Nutrition
• Additional Nutrition
• Others

Global Plant Based Protein Supplements Market Size by Form & CAGR (2026-2033)

• Market Overview
• Protein Isolate
• Protein Concentrate
• Textured Protein

Global Plant Based Protein Supplements Market Size by Nature & CAGR (2026-2033)

• Market Overview
• Organic
• Conventional

Global Plant Based Protein Supplements Market Size & CAGR (2026-2033)

• North America (Raw Material, Product, Distribution Channel, Application, Form, Nature)
  • US
  • Canada
• Europe (Raw Material, Product, Distribution Channel, Application, Form, Nature)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Raw Material, Product, Distribution Channel, Application, Form, Nature)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Raw Material, Product, Distribution Channel, Application, Form, Nature)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Raw Material, Product, Distribution Channel, Application, Form, Nature)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2025
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2025
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2023-2025)

Key Company Profiles

• Glanbia plc (Ireland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• NOW Foods (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Nutiva Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Vega (Canada)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Garden of Life (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Sunwarrior (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Orgain Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Naked Nutrition (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Myprotein (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Bulk(TM) (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Archer Daniels Midland Company (ADM) (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Cargill, Incorporated (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Roquette Freres (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Ingredion Incorporated (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• DuPont de Nemours, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Puris Foods (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Beyond Meat (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Impossible Foods Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• The Protein Works(TM) (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Form Nutrition (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations