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1971492

馬格利酒市場－全球產業規模、佔有率、趨勢、機會與預測：依口味、通路、地區和競爭格局分類，2021-2031年

Makgeolli Market - Global Industry Size, Share, Trends, Opportunity, and Forecast, Segmented By Flavor (Flavored, Unflavored), By Distribution Channel (On-trade, Off-trade), By Region & Competition, 2021-2031F

出版日期: 2026年01月19日 | 出版商:

TechSci Research | 英文 180 Pages | 商品交期: 2-3個工作天內

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簡介目錄

全球馬格利酒市場預計將從 2025 年的 5.5477 億美元成長到 2031 年的 7.9097 億美元，年複合成長率為 6.09%。

這種傳統的韓國米酒，以其乳白色的酒體、低酒精濃度和均衡的甜酸口感而著稱，隨著韓國文化在全球的傳播以及人們對有益腸道的發酵飲料日益成長的偏好，正變得越來越受歡迎。根據韓國農林畜產食品部預測，包括米酒在內的米加工食品的出口額預計將在2024年上半年達到1.369億美元，反映出國際需求的成長。

市場概覽
預測期	2027-2031
市場規模：2025年	5.5477億美元
市場規模：2031年	790,970,000 美元
複合年成長率：2026-2031年	6.09%
成長最快的細分市場	調味
最大的市場	亞太地區

然而，該市場在物流和分銷基礎設施方面面臨嚴峻挑戰。由於新鮮馬格利酒保存期限短，且需要嚴格的低溫運輸管理，長途出口困難重重，導致營運成本增加。這些物流限制意味著，正宗的馬格利酒目前僅在擁有先進分銷網路的地區才能買到，這成為其進一步拓展全球市場的主要障礙。

市場促進因素

韓流文化的全球影響力是推動韓國米酒市場發展的關鍵動力，韓國娛樂和飲食文化的普及將這種米酒介紹給了西方消費者。美國已成為韓國米酒的主要成長市場。韓國農水產食品貿易公社（KAFTC）報告稱，預計到2025年2月，韓國米酒對美出口額將達到276萬美元，年增7.9%。正如《每日經濟新聞》2025年2月報道，美國已成為韓國米酒的第二大出口目的地，標誌著韓國米酒的貿易模式正從亞洲內部貿易轉向更廣泛的國際市場。

為了配合這一文化發展勢頭，政府正提供戰略支持，旨在減輕監管負擔並鼓勵傳統生產。政策制定者正在實施稅收改革，將傳統酒類飲品視為高附加價值出口產品。根據《朝鮮日報》2025年2月報道，享有稅收優惠的年產量上限已翻倍至1,000千公升。這些措施旨在支持中小釀酒企業擴大規模、實現現代化生產，消除物流低效，並培育具有競爭力的出口導向製造業基地。

市場挑戰

全球馬格利酒市場的主要障礙在於物流的複雜性以及維持新鮮未殺菌產品嚴格低溫運輸標準的高成本。由於新鮮馬格利酒保留了活性酵母，並在裝瓶後繼續發酵，因此若不保持恆溫低溫儲存，則有變質或爆炸的風險，這就要求出口商使用昂貴的空運或專用冷藏集裝箱。這種經濟負擔使得正宗產品難以銷往許多缺乏完善低溫運輸基礎設施的遠距離市場。

因此，這些物流壁壘限制了優質新鮮產品的供應範圍，使其僅限於地理位置相近的地區，阻礙了市場滲透，也使該行業無法充分利用全球對韓國飲食文化的興趣。貿易數據也印證了這些限制的嚴重性。根據韓國海關總署的報告，2023年米酒和傳統米酒的總出口量下降了9.2%，約1,3982噸。這一降幅表明，儘管消費者意識不斷提高，但物流障礙仍然有效地限制了國際擴張，阻礙了銷售成長。

市場趨勢

果味和甜點風味的興起正在重塑市場格局，迎合了「MZ世代」的口味偏好，突破了傳統口味的限制。釀酒師積極研發添加栗子、柚子、伯爵茶等風味的產品，重塑飲品形象，吸引尋求新選擇的年輕消費者。這項策略成功提振了國內需求；根據《韓國時報》2024年5月報道，BGF零售公司的風味馬格利酒銷量年增14.2%，其中20至30歲的消費者約佔70%。

同時，與便利商店的獨家合作已成為一項重要的分銷策略，將零售連鎖店轉變為極具影響力的品牌建立平台。業界領導企業正與精釀啤酒廠合作，開發限量版自有品牌產品，並透過完善的物流網路銷往國內外消費者。根據《每日經濟新聞》2025年3月報道，這種以分銷為主導的擴張正在推動銷售量的顯著成長，GS Retail 2024年的出口收入超過900萬美元。這主要歸功於這些合作產品在全球的受歡迎程度。

The Global Makgeolli Market is projected to increase from USD 554.77 Million in 2025 to USD 790.97 Million by 2031, expanding at a CAGR of 6.09%. Defined by its milky texture, low alcohol content, and a balance of sweet and tangy flavors, this traditional Korean rice wine is gaining popularity due to the global spread of Korean culture and a growing preference for gut-healthy fermented drinks. The Ministry of Agriculture, Food and Rural Affairs reported that exports of rice-based processed foods, including Makgeolli, totaled USD 136.9 million in the first half of 2024, reflecting rising international demand.

Market Overview
Forecast Period	2027-2031
Market Size 2025	USD 554.77 Million
Market Size 2031	USD 790.97 Million
CAGR 2026-2031	6.09%
Fastest Growing Segment	Flavored
Largest Market	Asia Pacific

However, the market faces substantial hurdles regarding logistics and distribution infrastructure. Fresh, unpasteurized Makgeolli possesses a short shelf life that requires rigorous cold-chain management, complicating long-distance export efforts and driving up operational costs. These logistical constraints limit the availability of authentic products to regions with advanced distribution networks, currently serving as a primary barrier to broader global market expansion.

Market Driver

The global influence of the "Hallyu" cultural wave is a significant driver for the Makgeolli market, as the mainstream success of Korean entertainment and cuisine introduces the rice wine to Western audiences. The United States has become a key growth area, with the Korea Agro-Fisheries & Food Trade Corporation reporting that annual exports to the U.S. reached USD 2.76 million in February 2025, reflecting a 7.9% year-over-year increase. As noted by the Maeil Business Newspaper in February 2025, the U.S. is now the second-largest export destination, marking a crucial shift from regional Asian trade to a wider international footprint.

Complementing this cultural momentum is strategic government support aimed at reducing regulatory burdens and incentivizing artisanal production. Policymakers have implemented fiscal reforms to treat traditional liquor as a high-value export, with the Chosun Ilbo reporting in February 2025 that tax benefits were expanded by doubling the eligible production limit to 1,000 kiloliters annually. These measures are designed to help small and medium-sized brewers scale up and modernize, thereby addressing logistical inefficiencies and fostering a competitive export-oriented manufacturing base.

Market Challenge

The primary obstacle hindering the Global Makgeolli Market is the logistical complexity and high cost associated with maintaining strict cold-chain standards for fresh, unpasteurized products. Because fresh Makgeolli retains active yeast and continues to ferment after bottling, it risks spoiling or exploding if not kept at consistently low temperatures, compelling exporters to use expensive air freight or specialized refrigerated containers. This economic burden renders the distribution of authentic products unviable for many long-distance markets that lack adequate cold-chain infrastructure.

Consequently, these logistical barriers restrict market penetration by limiting the availability of high-quality fresh products to geographically proximate regions, preventing the sector from fully capitalizing on global interest in Korean gastronomy. The severity of this constraint is evident in trade data; the Korea Customs Service reported that in 2023, the total export volume of Makgeolli and traditional rice wines decreased by 9.2 percent to approximately 13,982 tons. This contraction demonstrates how logistical hurdles effectively cap international expansion and stifle volume growth despite broadening consumer awareness.

Market Trends

The market is being reshaped by the proliferation of fruit-infused and dessert-like flavors, moving beyond traditional profiles to attract the "MZ Generation." Breweries are aggressively launching varieties with aromas such as chestnut, yuzu, and Earl Grey to modernize the beverage's image and appeal to younger consumers seeking novel options. This strategy has successfully revitalized domestic demand; The Korea Times reported in May 2024 that BGF Retail saw a 14.2 percent year-on-year increase in flavored Makgeolli sales, with consumers in their 20s and 30s accounting for nearly 70 percent of these purchases.

Simultaneously, exclusive collaborations with convenience stores have emerged as a dominant distribution strategy, transforming retail chains into influential brand incubators. Major operators are partnering with craft breweries to release limited-edition, private-label products that leverage sophisticated logistics to reach both domestic and international consumers. According to the Maeil Business Newspaper in March 2025, this channel-led expansion is driving significant volume, with GS Retail's export revenue exceeding USD 9 million in 2024, largely attributed to the global popularity of these collaborative products.

Key Market Players

Hana Makgeolli LLC
KOOKSOONDANG BREWERY CO.LTD.
Lee Bros Winery Inc
Hite Jinro Co., Ltd.
Kim Seng Company
Seoul Jangsoo Co, Ltd.
Seek Sophie Private Limited
Kumbokju Co.,Ltd.
Baesangmyun Brewery Co.
BHD CO., LTD

Report Scope

In this report, the Global Makgeolli Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Makgeolli Market, By Flavor

Flavored
Unflavored

Makgeolli Market, By Distribution Channel

On-trade
Off-trade

Makgeolli Market, By Region

North America
- United States
- Canada
- Mexico
Europe
- France
- United Kingdom
- Italy
- Germany
- Spain
Asia Pacific
- China
- India
- Japan
- Australia
- South Korea
South America
- Brazil
- Argentina
- Colombia
Middle East & Africa
- South Africa
- Saudi Arabia
- UAE

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the Global Makgeolli Market.

Available Customizations:

Global Makgeolli Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

1. Product Overview

1.1. Market Definition
1.2. Scope of the Market
- 1.2.1. Markets Covered
- 1.2.2. Years Considered for Study
- 1.2.3. Key Market Segmentations

2. Research Methodology

2.1. Objective of the Study
2.2. Baseline Methodology
2.3. Key Industry Partners
2.4. Major Association and Secondary Sources
2.5. Forecasting Methodology
2.6. Data Triangulation & Validation
2.7. Assumptions and Limitations

3. Executive Summary

3.1. Overview of the Market
3.2. Overview of Key Market Segmentations
3.3. Overview of Key Market Players
3.4. Overview of Key Regions/Countries
3.5. Overview of Market Drivers, Challenges, Trends

4. Voice of Customer

5. Global Makgeolli Market Outlook

5.1. Market Size & Forecast
- 5.1.1. By Value
5.2. Market Share & Forecast
- 5.2.1. By Flavor (Flavored, Unflavored)
- 5.2.2. By Distribution Channel (On-trade, Off-trade)
- 5.2.3. By Region
- 5.2.4. By Company (2025)
5.3. Market Map

6. North America Makgeolli Market Outlook

6.1. Market Size & Forecast
- 6.1.1. By Value
6.2. Market Share & Forecast
- 6.2.1. By Flavor
- 6.2.2. By Distribution Channel
- 6.2.3. By Country
6.3. North America: Country Analysis
- 6.3.1. United States Makgeolli Market Outlook
  - 6.3.1.1. Market Size & Forecast
    - 6.3.1.1.1. By Value
  - 6.3.1.2. Market Share & Forecast
    - 6.3.1.2.1. By Flavor
    - 6.3.1.2.2. By Distribution Channel
- 6.3.2. Canada Makgeolli Market Outlook
  - 6.3.2.1. Market Size & Forecast
    - 6.3.2.1.1. By Value
  - 6.3.2.2. Market Share & Forecast
    - 6.3.2.2.1. By Flavor
    - 6.3.2.2.2. By Distribution Channel
- 6.3.3. Mexico Makgeolli Market Outlook
  - 6.3.3.1. Market Size & Forecast
    - 6.3.3.1.1. By Value
  - 6.3.3.2. Market Share & Forecast
    - 6.3.3.2.1. By Flavor
    - 6.3.3.2.2. By Distribution Channel

7. Europe Makgeolli Market Outlook

7.1. Market Size & Forecast
- 7.1.1. By Value
7.2. Market Share & Forecast
- 7.2.1. By Flavor
- 7.2.2. By Distribution Channel
- 7.2.3. By Country
7.3. Europe: Country Analysis
- 7.3.1. Germany Makgeolli Market Outlook
  - 7.3.1.1. Market Size & Forecast
    - 7.3.1.1.1. By Value
  - 7.3.1.2. Market Share & Forecast
    - 7.3.1.2.1. By Flavor
    - 7.3.1.2.2. By Distribution Channel
- 7.3.2. France Makgeolli Market Outlook
  - 7.3.2.1. Market Size & Forecast
    - 7.3.2.1.1. By Value
  - 7.3.2.2. Market Share & Forecast
    - 7.3.2.2.1. By Flavor
    - 7.3.2.2.2. By Distribution Channel
- 7.3.3. United Kingdom Makgeolli Market Outlook
  - 7.3.3.1. Market Size & Forecast
    - 7.3.3.1.1. By Value
  - 7.3.3.2. Market Share & Forecast
    - 7.3.3.2.1. By Flavor
    - 7.3.3.2.2. By Distribution Channel
- 7.3.4. Italy Makgeolli Market Outlook
  - 7.3.4.1. Market Size & Forecast
    - 7.3.4.1.1. By Value
  - 7.3.4.2. Market Share & Forecast
    - 7.3.4.2.1. By Flavor
    - 7.3.4.2.2. By Distribution Channel
- 7.3.5. Spain Makgeolli Market Outlook
  - 7.3.5.1. Market Size & Forecast
    - 7.3.5.1.1. By Value
  - 7.3.5.2. Market Share & Forecast
    - 7.3.5.2.1. By Flavor
    - 7.3.5.2.2. By Distribution Channel

8. Asia Pacific Makgeolli Market Outlook

8.1. Market Size & Forecast
- 8.1.1. By Value
8.2. Market Share & Forecast
- 8.2.1. By Flavor
- 8.2.2. By Distribution Channel
- 8.2.3. By Country
8.3. Asia Pacific: Country Analysis
- 8.3.1. China Makgeolli Market Outlook
  - 8.3.1.1. Market Size & Forecast
    - 8.3.1.1.1. By Value
  - 8.3.1.2. Market Share & Forecast
    - 8.3.1.2.1. By Flavor
    - 8.3.1.2.2. By Distribution Channel
- 8.3.2. India Makgeolli Market Outlook
  - 8.3.2.1. Market Size & Forecast
    - 8.3.2.1.1. By Value
  - 8.3.2.2. Market Share & Forecast
    - 8.3.2.2.1. By Flavor
    - 8.3.2.2.2. By Distribution Channel
- 8.3.3. Japan Makgeolli Market Outlook
  - 8.3.3.1. Market Size & Forecast
    - 8.3.3.1.1. By Value
  - 8.3.3.2. Market Share & Forecast
    - 8.3.3.2.1. By Flavor
    - 8.3.3.2.2. By Distribution Channel
- 8.3.4. South Korea Makgeolli Market Outlook
  - 8.3.4.1. Market Size & Forecast
    - 8.3.4.1.1. By Value
  - 8.3.4.2. Market Share & Forecast
    - 8.3.4.2.1. By Flavor
    - 8.3.4.2.2. By Distribution Channel
- 8.3.5. Australia Makgeolli Market Outlook
  - 8.3.5.1. Market Size & Forecast
    - 8.3.5.1.1. By Value
  - 8.3.5.2. Market Share & Forecast
    - 8.3.5.2.1. By Flavor
    - 8.3.5.2.2. By Distribution Channel

9. Middle East & Africa Makgeolli Market Outlook

9.1. Market Size & Forecast
- 9.1.1. By Value
9.2. Market Share & Forecast
- 9.2.1. By Flavor
- 9.2.2. By Distribution Channel
- 9.2.3. By Country
9.3. Middle East & Africa: Country Analysis
- 9.3.1. Saudi Arabia Makgeolli Market Outlook
  - 9.3.1.1. Market Size & Forecast
    - 9.3.1.1.1. By Value
  - 9.3.1.2. Market Share & Forecast
    - 9.3.1.2.1. By Flavor
    - 9.3.1.2.2. By Distribution Channel
- 9.3.2. UAE Makgeolli Market Outlook
  - 9.3.2.1. Market Size & Forecast
    - 9.3.2.1.1. By Value
  - 9.3.2.2. Market Share & Forecast
    - 9.3.2.2.1. By Flavor
    - 9.3.2.2.2. By Distribution Channel
- 9.3.3. South Africa Makgeolli Market Outlook
  - 9.3.3.1. Market Size & Forecast
    - 9.3.3.1.1. By Value
  - 9.3.3.2. Market Share & Forecast
    - 9.3.3.2.1. By Flavor
    - 9.3.3.2.2. By Distribution Channel

10. South America Makgeolli Market Outlook

10.1. Market Size & Forecast
- 10.1.1. By Value
10.2. Market Share & Forecast
- 10.2.1. By Flavor
- 10.2.2. By Distribution Channel
- 10.2.3. By Country
10.3. South America: Country Analysis
- 10.3.1. Brazil Makgeolli Market Outlook
  - 10.3.1.1. Market Size & Forecast
    - 10.3.1.1.1. By Value
  - 10.3.1.2. Market Share & Forecast
    - 10.3.1.2.1. By Flavor
    - 10.3.1.2.2. By Distribution Channel
- 10.3.2. Colombia Makgeolli Market Outlook
  - 10.3.2.1. Market Size & Forecast
    - 10.3.2.1.1. By Value
  - 10.3.2.2. Market Share & Forecast
    - 10.3.2.2.1. By Flavor
    - 10.3.2.2.2. By Distribution Channel
- 10.3.3. Argentina Makgeolli Market Outlook
  - 10.3.3.1. Market Size & Forecast
    - 10.3.3.1.1. By Value
  - 10.3.3.2. Market Share & Forecast
    - 10.3.3.2.1. By Flavor
    - 10.3.3.2.2. By Distribution Channel

11. Market Dynamics

11.1. Drivers
11.2. Challenges

12. Market Trends & Developments

12.1. Merger & Acquisition (If Any)
12.2. Product Launches (If Any)
12.3. Recent Developments

13. Global Makgeolli Market: SWOT Analysis

14. Porter's Five Forces Analysis

14.1. Competition in the Industry
14.2. Potential of New Entrants
14.3. Power of Suppliers
14.4. Power of Customers
14.5. Threat of Substitute Products

15. Competitive Landscape

15.1. Hana Makgeolli LLC
- 15.1.1. Business Overview
- 15.1.2. Products & Services
- 15.1.3. Recent Developments
- 15.1.4. Key Personnel
- 15.1.5. SWOT Analysis
15.2. KOOKSOONDANG BREWERY CO.LTD.
15.3. Lee Bros Winery Inc
15.4. Hite Jinro Co., Ltd.
15.5. Kim Seng Company
15.6. Seoul Jangsoo Co, Ltd.
15.7. Seek Sophie Private Limited
15.8. Kumbokju Co.,Ltd.
15.9. Baesangmyun Brewery Co.
15.10. BHD CO., LTD