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市場調查報告書
商品編碼
1856822

2032年全球精釀酒精飲料市場預測：按產品類型、包裝類型、分銷管道、最終用戶和地區分類的分析

Alcoholic Craft Beverages Market Forecasts to 2032 - Global Analysis By Product Type (Craft Beer, Craft Spirits, Craft Cider, Craft Wine, and Ready-to-Drink Cocktails), Packaging Type, Distribution Channel, End User and By Geography
出版日期: | 出版商: Stratistics Market Research Consulting | 英文 200+ Pages | 商品交期: 2-3個工作天內

價格

根據 Stratistics MRC 的數據，預計到 2025 年，全球精釀酒精飲料市場規模將達到 601 億美元，到 2032 年將達到 1,011 億美元，預測期內複合年成長率為 7.7%。

精釀酒精飲品是指採用獨特配方和當地原料，以小批量手工製作的飲品，例如啤酒、蘋果酒和烈酒。這些飲品由獨立釀酒師生產，注重品質、創意和道地風味。每一批產品都展現出獨特的風味、傳統工藝或大膽的創新。這些飲品頌揚匠心和個性，吸引那些偏好探索味覺和手工釀造而非大量生產的消費者。精釀機芯促進了社群發展、創新，並讓人們與每一口飲品背後的起源和藝術建立起深厚的聯繫。

向小批量、手工飲品轉變

小批量、手工飲品的興起正推動著精釀酒精飲品市場的蓬勃發展。消費者越來越青睞本地生產、品質正宗、注重工藝和產地的優質啤酒。在消費者偏好轉變的驅動下，小型啤酒廠和精釀酒廠正致力於打造獨特的風味和永續性的生產方式。此外，體驗式行銷和酒吧文化正在重塑餐飲場所的消費趨勢，將手工飲品定位為個人化生活方式和文化品味的體現。

嚴格的商品稅和生產限制

嚴格的消費稅和生產法規給精釀啤酒生產商帶來了巨大挑戰。政府強制執行的許可規定、稅收制度和標籤標準往往成為企業擴充性和市場准入的障礙。小型釀酒廠和啤酒廠面臨不斷上漲的營運成本和行政負擔，限制了創新和盈利。因此，行業相關人員正在倡導政策改革和簡化合規框架，以確保公平競爭，使小型精釀啤酒品牌能夠在不影響監管合規和品質保證的前提下實現擴張。

融合與實驗口味的新趨勢

融合與實驗風味的新趨勢為精釀飲品生態系統帶來了豐厚的商機。消費者越來越樂於接受跨品類創新，將傳統釀造流程與異國水果、香辛料和植物原料結合。這種實驗性方法使生產者能夠打造差異化的產品組合，同時滿足不同口味和季節性需求。此外，桶裝陳釀雞尾酒和咖啡啤酒等高階混合飲品的興起，不斷重塑消費者體驗，並推動全球精產品系列產業的優質化。

小型生產商的供應中斷

小型生產商面臨的供應中斷問題仍然是其業務穩定性的主要威脅。特種原料供應的波動，加上包裝短缺和物流限制，影響生產週期的穩定性。小型手工藝製造商由於採購能力有限且依賴本地供應商，尤其容易受到影響。為了應對這些挑戰，市場參與者正在拓展採購管道，投資供應鏈數位化，並採取在地採購策略，確保產品供應並維護品牌真實性。

新冠疫情的影響：

新冠疫情對精釀酒精飲料市場造成了重大衝擊，雖然擾亂了線下銷售，但也推動了線上零售的成長。封鎖措施加速了電子商務的普及，促使品牌加強直銷管道和數位化互動。同時，居家調酒術的潮流和線上品鑑活動也維持了消費者對手工飲品的興趣。疫情過後，市場強勁反彈，這反映出精釀啤酒商和蒸餾酒商重新重視永續性、真實性和體驗式消費，以及眼光獨到的消費者對本地生產的高品質精釀酒精飲料的重新青睞。

預計精釀啤酒市場在預測期內將佔據主導地位。

預計在預測期內，精釀啤酒細分市場將佔據最大的市場佔有率，這主要得益於精釀啤酒的廣泛認可以及消費者對特色啤酒不斷變化的偏好。微型啤酒廠和區域性精釀品牌的蓬勃發展，以及發酵、調味和小批量生產技術的創新，都推動了這個細分市場的成長。此外，旅遊業主導的啤酒廠體驗的興起和不斷發展的酒吧文化，也持續鞏固了精釀啤酒在全球酒精飲料生態系統中的主導地位。

預計在預測期內，瓶裝飲料細分市場將以最高的複合年成長率成長。

預計在預測期內，瓶裝飲品細分市場將呈現最高的成長率，這主要得益於其高階的視覺吸引力和永續性優勢。消費者越來越傾向於將瓶裝精釀飲品與正宗、新鮮和收藏價值聯繫起來。此外，輕質玻璃製造技術和環保包裝的進步也增強了產品的差異化。因此，瓶裝飲品正成為餐飲場所和外部部署銷售的首選，提升了精釀飲品類別的品牌知名度和消費者忠誠度。

佔比最大的地區：

預計亞太地區將在預測期內佔據最大的市場佔有率，這主要得益於都市化加快、優質化趨勢以及精釀啤酒文化的興起。日本、印度和澳洲等國的消費者對手工精釀酒精飲料的興趣日益濃厚。可支配收入的成長以及受西方飲酒習慣的影響，正在加速市場滲透。此外，各地區的生產商都在強調使用獨特的本地原料和風味，從而豐富了精釀飲料的多樣性。

複合年成長率最高的地區：

在預測期內，由於消費者對創新和高品質精釀飲品的強烈偏好，北美預計將實現最高的複合年成長率。美國和加拿大擁有龐大的微型啤酒廠和釀酒廠網路，這些酒廠積極探索實驗性釀造過程並採用永續的原料，因此在北美市場佔據主導地位。在優質化和主導原汁原味趨勢的推動下，北美消費者越來越青睞微型啤酒廠的產品。這種文化轉變持續鞏固該地區作為全球精釀飲品創新中心的地位。

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    • 根據客戶興趣對主要國家進行市場估算、預測和複合年成長率分析（註：基於可行性檢查）
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目錄

第1章執行摘要

第2章 前言

  • 概述
  • 相關利益者
  • 調查範圍
  • 調查方法
    • 資料探勘
    • 數據分析
    • 數據檢驗
    • 研究途徑
  • 研究資訊來源
    • 初級研究資訊來源
    • 次級研究資訊來源
    • 先決條件

第3章 市場趨勢分析

  • 促進要素
  • 抑制因素
  • 機會
  • 威脅
  • 產品分析
  • 終端用戶分析
  • 新興市場
  • 新冠疫情的影響

第4章 波特五力分析

  • 供應商的議價能力
  • 買方的議價能力
  • 替代品的威脅
  • 新進入者的威脅
  • 競爭對手之間的競爭

5. 全球精釀酒精飲料市場（依產品類型分類）

  • 精釀啤酒
  • 精釀烈酒
  • 手工蘋果酒
  • 精釀葡萄酒
  • 即飲雞尾酒

6. 全球精釀酒精飲料市場（依包裝類型分類）

  • 瓶子
  • 能
  • 桶
  • 紙盒

7. 全球精釀酒精飲料市場（依通路分類）

  • 精釀酒吧/啤酒屋
  • 酒吧和餐廳
  • 零售店
  • 電子商務平台
  • 特色酒類商店

8. 全球精釀酒精飲料市場（依最終用戶分類）

  • 千禧世代
  • X世代
  • Z世代
  • 嬰兒潮世代

9. 全球精釀酒精飲料市場（按地區分類）

  • 北美洲
    • 美國
    • 加拿大
    • 墨西哥
  • 歐洲
    • 德國
    • 英國
    • 義大利
    • 法國
    • 西班牙
    • 其他歐洲
  • 亞太地區
    • 日本
    • 中國
    • 印度
    • 澳洲
    • 紐西蘭
    • 韓國
    • 亞太其他地區
  • 南美洲
    • 阿根廷
    • 巴西
    • 智利
    • 其他南美洲
  • 中東和非洲
    • 沙烏地阿拉伯
    • 阿拉伯聯合大公國
    • 卡達
    • 南非
    • 其他中東和非洲地區

第10章：重大進展

  • 協議、夥伴關係、合作和合資企業
  • 收購與併購
  • 新產品上市
  • 業務拓展
  • 其他關鍵策略

第11章 企業概況

  • Boston Beer Company
  • Constellation Brands
  • Anheuser-Busch InBev
  • Heineken NV
  • Molson Coors Beverage Company
  • Diageo
  • Asahi Group Holdings
  • Kirin Holdings
  • Carlsberg Group
  • SABMiller
  • Pabst Brewing Company
  • Stone Brewing
  • BrewDog
  • Sierra Nevada Brewing Co.
  • New Belgium Brewing
  • Lagunitas Brewing Company
  • Ballast Point Brewing Company
Product Code: SMRC31694

According to Stratistics MRC, the Global Alcoholic Craft Beverages Market is accounted for $60.1 billion in 2025 and is expected to reach $101.1 billion by 2032 growing at a CAGR of 7.7% during the forecast period. Alcoholic Craft Beverages are artisanal, small-batch drinks like beers, ciders, and spirits made using unique recipes and local ingredients. Produced by independent makers, they highlight quality, creativity, and authenticity. Each batch showcases distinct flavor profiles, traditional techniques, or bold infusions. These beverages celebrate craftsmanship and individuality, attracting consumers who prefer flavor exploration and artisanal production over mass-market options. The craft movement fosters community, innovation, and a deeper connection to the origins and artistry behind every sip.

Market Dynamics:

Driver:

Shift toward small-batch artisanal drinks

The shift toward small-batch artisanal drinks is fueling robust expansion in the alcoholic craft beverages market. Consumers are increasingly gravitating toward authentic, locally sourced, and premium-quality brews that emphasize craftsmanship and origin. Fueled by changing consumption preferences, microbreweries and craft distilleries are leveraging distinctive flavor profiles and sustainability-driven production methods. Additionally, experiential marketing and taproom culture are reshaping on-premise consumption trends, positioning artisanal beverages as an expression of lifestyle individuality and cultural sophistication.

Restraint:

Strict excise and production regulations

Strict excise and production regulations pose significant challenges for craft beverage producers. Government-imposed licensing restrictions, taxation policies, and labeling standards often create barriers to scalability and market entry. Smaller distilleries and breweries face heightened operational costs and administrative burdens that constrain innovation and profitability. Consequently, industry participants are advocating for policy reforms and streamlined compliance frameworks to ensure fair competition, enabling smaller craft brands to expand without compromising regulatory adherence or quality assurance.

Opportunity:

New fusion and experimental flavor trends

New fusion and experimental flavor trends present lucrative opportunities across the craft beverage ecosystem. Consumers are increasingly open to cross-category innovation, combining traditional brewing techniques with exotic fruits, spices, and botanicals. This experimental approach enables producers to cater to diverse palates and seasonal demands while creating differentiated product portfolios. Moreover, the rise of premium hybrid beverages-such as barrel-aged cocktails and coffee-infused beers-continues to redefine consumer engagement and drive premiumization within the global craft alcohol landscape.

Threat:

Supply disruptions for small producers

Supply disruptions for small producers remain a major threat to operational stability. Fluctuating availability of specialty ingredients, coupled with packaging shortages and logistics constraints, impacts consistency in production cycles. Smaller craft manufacturers are particularly vulnerable due to limited procurement power and dependency on local suppliers. To counter these challenges, market players are diversifying sourcing channels, investing in supply chain digitalization, and adopting localized procurement strategies to ensure product availability and maintain brand credibility.

Covid-19 Impact:

The COVID-19 pandemic significantly influenced the alcoholic craft beverages market, disrupting on-premise sales but spurring online retail growth. Lockdowns accelerated e-commerce adoption, prompting brands to strengthen direct-to-consumer channels and digital engagement. Simultaneously, home mixology trends and virtual tasting sessions sustained consumer interest in artisanal drinks. Post-pandemic, the market has rebounded strongly as craft brewers and distillers re-emphasize sustainability, authenticity, and experiential consumption, reflecting a renewed appreciation for premium, locally crafted alcoholic beverages among discerning consumers.

The craft beer segment is expected to be the largest during the forecast period

The craft beer segment is expected to account for the largest market share during the forecast period, owing to its widespread acceptance and evolving consumer preference for distinctive brews. Fueled by the proliferation of microbreweries and regional craft brands, this segment benefits from innovation in fermentation, flavoring, and small-batch production techniques. Additionally, the rise in tourism-driven brewery experiences and evolving pub culture continue to strengthen craft beer's dominance within the global alcoholic beverage ecosystem.

The bottles segment is expected to have the highest CAGR during the forecast period

Over the forecast period, the bottles segment is predicted to witness the highest growth rate, reinforced by its premium aesthetic appeal and sustainability benefits. Consumers increasingly associate bottled craft beverages with authenticity, freshness, and collectability. Furthermore, advancements in lightweight glass manufacturing and eco-friendly packaging enhance product differentiation. As a result, bottled formats are becoming the preferred choice for both on-premise and off-premise sales, amplifying brand recognition and consumer loyalty across craft beverage categories.

Region with largest share:

During the forecast period, the Asia Pacific region is expected to hold the largest market share, ascribed to growing urbanization, premiumization trends, and expanding craft brewery culture. Countries such as Japan, India, and Australia are witnessing surging consumer interest in artisanal alcoholic beverages. Increasing disposable incomes, coupled with exposure to Western drinking patterns, are accelerating market penetration. Additionally, regional players are emphasizing unique local ingredients and flavors, enriching the diversity of craft beverage offerings.

Region with highest CAGR:

Over the forecast period, the North America region is anticipated to exhibit the highest CAGR associated with strong consumer affinity for innovation and quality-driven craft beverages. The U.S. and Canada dominate with their extensive network of microbreweries and distilleries embracing experimental brewing styles and sustainable sourcing. Fueled by premiumization and authenticity trends, North American consumers increasingly prefer locally brewed products. This cultural shift continues to position the region as a global hub for craft beverage innovation.

Key players in the market

Some of the key players in Alcoholic Craft Beverages Market include Boston Beer Company, Constellation Brands, Anheuser-Busch InBev, Heineken N.V., Molson Coors Beverage Company, Diageo, Asahi Group Holdings, Kirin Holdings, Carlsberg Group, SABMiller, Pabst Brewing Company, Stone Brewing, BrewDog, Sierra Nevada Brewing Co., New Belgium Brewing, Lagunitas Brewing Company, and Ballast Point Brewing Company.

Key Developments:

In September 2025, Constellation Brands unveiled a major expansion of its "Craft Ventures & Beyond" division, focusing on acquiring and scaling non-alcoholic craft-style beers. Their first launch under this initiative is the "Athletic Brewing Reserve Series," featuring limited-run, AI-curated hop blends based on popular flavor profiles from their craft portfolio.

In August 2025, BrewDog announced the launch of its "BrewDog Neurological Nectar" series. This new line of craft beers uses an AI algorithm to analyze data from its global beer community to design hyper-targeted, small-batch IPAs and stouts, with the first release being a "Tropical Haze IPA" optimized for summer drinking patterns in North America and Europe.

In July 2025, Stone Brewing introduced its "Stone Delivered Freshness" program, a direct-to-consumer subscription service powered by an AI "IPA Sommelier." The platform curates monthly shipments of limited-release IPAs based on a subscriber's past ratings and current seasonal hop availability, guaranteeing peak freshness and personalized discovery.

Product Types Covered:

  • Craft Beer
  • Craft Spirits
  • Craft Cider
  • Craft Wine
  • Ready-to-Drink Cocktails

Packaging Types Covered:

  • Bottles
  • Cans
  • Kegs
  • Cartons

Distribution Channels Covered:

  • Brewpubs & Taprooms
  • Bars & Restaurants
  • Retail Stores
  • E-commerce Platforms
  • Specialty Liquor Stores

End Users Covered:

  • Millennials
  • Gen X
  • Gen Z
  • Baby Boomers

Regions Covered:

  • North America
    • US
    • Canada
    • Mexico
  • Europe
    • Germany
    • UK
    • Italy
    • France
    • Spain
    • Rest of Europe
  • Asia Pacific
    • Japan
    • China
    • India
    • Australia
    • New Zealand
    • South Korea
    • Rest of Asia Pacific
  • South America
    • Argentina
    • Brazil
    • Chile
    • Rest of South America
  • Middle East & Africa
    • Saudi Arabia
    • UAE
    • Qatar
    • South Africa
    • Rest of Middle East & Africa

What our report offers:

  • Market share assessments for the regional and country-level segments
  • Strategic recommendations for the new entrants
  • Covers Market data for the years 2024, 2025, 2026, 2028, and 2032
  • Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
  • Strategic recommendations in key business segments based on the market estimations
  • Competitive landscaping mapping the key common trends
  • Company profiling with detailed strategies, financials, and recent developments
  • Supply chain trends mapping the latest technological advancements

Free Customization Offerings:

All the customers of this report will be entitled to receive one of the following free customization options:

  • Company Profiling
    • Comprehensive profiling of additional market players (up to 3)
    • SWOT Analysis of key players (up to 3)
  • Regional Segmentation
    • Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
  • Competitive Benchmarking
    • Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances

Table of Contents

1 Executive Summary

2 Preface

  • 2.1 Abstract
  • 2.2 Stake Holders
  • 2.3 Research Scope
  • 2.4 Research Methodology
    • 2.4.1 Data Mining
    • 2.4.2 Data Analysis
    • 2.4.3 Data Validation
    • 2.4.4 Research Approach
  • 2.5 Research Sources
    • 2.5.1 Primary Research Sources
    • 2.5.2 Secondary Research Sources
    • 2.5.3 Assumptions

3 Market Trend Analysis

  • 3.1 Introduction
  • 3.2 Drivers
  • 3.3 Restraints
  • 3.4 Opportunities
  • 3.5 Threats
  • 3.6 Product Analysis
  • 3.7 End User Analysis
  • 3.8 Emerging Markets
  • 3.9 Impact of Covid-19

4 Porters Five Force Analysis

  • 4.1 Bargaining power of suppliers
  • 4.2 Bargaining power of buyers
  • 4.3 Threat of substitutes
  • 4.4 Threat of new entrants
  • 4.5 Competitive rivalry

5 Global Alcoholic Craft Beverages Market, By Product Type

  • 5.1 Introduction
  • 5.2 Craft Beer
  • 5.3 Craft Spirits
  • 5.4 Craft Cider
  • 5.5 Craft Wine
  • 5.6 Ready-to-Drink Cocktails

6 Global Alcoholic Craft Beverages Market, By Packaging Type

  • 6.1 Introduction
  • 6.2 Bottles
  • 6.3 Cans
  • 6.4 Kegs
  • 6.5 Cartons

7 Global Alcoholic Craft Beverages Market, By Distribution Channel

  • 7.1 Introduction
  • 7.2 Brewpubs & Taprooms
  • 7.3 Bars & Restaurants
  • 7.4 Retail Stores
  • 7.5 E-commerce Platforms
  • 7.6 Specialty Liquor Stores

8 Global Alcoholic Craft Beverages Market, By End User

  • 8.1 Introduction
  • 8.2 Millennials
  • 8.3 Gen X
  • 8.4 Gen Z
  • 8.5 Baby Boomers

9 Global Alcoholic Craft Beverages Market, By Geography

  • 9.1 Introduction
  • 9.2 North America
    • 9.2.1 US
    • 9.2.2 Canada
    • 9.2.3 Mexico
  • 9.3 Europe
    • 9.3.1 Germany
    • 9.3.2 UK
    • 9.3.3 Italy
    • 9.3.4 France
    • 9.3.5 Spain
    • 9.3.6 Rest of Europe
  • 9.4 Asia Pacific
    • 9.4.1 Japan
    • 9.4.2 China
    • 9.4.3 India
    • 9.4.4 Australia
    • 9.4.5 New Zealand
    • 9.4.6 South Korea
    • 9.4.7 Rest of Asia Pacific
  • 9.5 South America
    • 9.5.1 Argentina
    • 9.5.2 Brazil
    • 9.5.3 Chile
    • 9.5.4 Rest of South America
  • 9.6 Middle East & Africa
    • 9.6.1 Saudi Arabia
    • 9.6.2 UAE
    • 9.6.3 Qatar
    • 9.6.4 South Africa
    • 9.6.5 Rest of Middle East & Africa

10 Key Developments

  • 10.1 Agreements, Partnerships, Collaborations and Joint Ventures
  • 10.2 Acquisitions & Mergers
  • 10.3 New Product Launch
  • 10.4 Expansions
  • 10.5 Other Key Strategies

11 Company Profiling

  • 11.1 Boston Beer Company
  • 11.2 Constellation Brands
  • 11.3 Anheuser-Busch InBev
  • 11.4 Heineken N.V.
  • 11.5 Molson Coors Beverage Company
  • 11.6 Diageo
  • 11.7 Asahi Group Holdings
  • 11.8 Kirin Holdings
  • 11.9 Carlsberg Group
  • 11.10 SABMiller
  • 11.11 Pabst Brewing Company
  • 11.12 Stone Brewing
  • 11.13 BrewDog
  • 11.14 Sierra Nevada Brewing Co.
  • 11.15 New Belgium Brewing
  • 11.16 Lagunitas Brewing Company
  • 11.17 Ballast Point Brewing Company

List of Tables

  • Table 1 Global Alcoholic Craft Beverages Market Outlook, By Region (2024-2032) ($MN)
  • Table 2 Global Alcoholic Craft Beverages Market Outlook, By Product Type (2024-2032) ($MN)
  • Table 3 Global Alcoholic Craft Beverages Market Outlook, By Craft Beer (2024-2032) ($MN)
  • Table 4 Global Alcoholic Craft Beverages Market Outlook, By Craft Spirits (2024-2032) ($MN)
  • Table 5 Global Alcoholic Craft Beverages Market Outlook, By Craft Cider (2024-2032) ($MN)
  • Table 6 Global Alcoholic Craft Beverages Market Outlook, By Craft Wine (2024-2032) ($MN)
  • Table 7 Global Alcoholic Craft Beverages Market Outlook, By Ready-to-Drink Cocktails (2024-2032) ($MN)
  • Table 8 Global Alcoholic Craft Beverages Market Outlook, By Packaging Type (2024-2032) ($MN)
  • Table 9 Global Alcoholic Craft Beverages Market Outlook, By Bottles (2024-2032) ($MN)
  • Table 10 Global Alcoholic Craft Beverages Market Outlook, By Cans (2024-2032) ($MN)
  • Table 11 Global Alcoholic Craft Beverages Market Outlook, By Kegs (2024-2032) ($MN)
  • Table 12 Global Alcoholic Craft Beverages Market Outlook, By Cartons (2024-2032) ($MN)
  • Table 13 Global Alcoholic Craft Beverages Market Outlook, By Distribution Channel (2024-2032) ($MN)
  • Table 14 Global Alcoholic Craft Beverages Market Outlook, By Brewpubs & Taprooms (2024-2032) ($MN)
  • Table 15 Global Alcoholic Craft Beverages Market Outlook, By Bars & Restaurants (2024-2032) ($MN)
  • Table 16 Global Alcoholic Craft Beverages Market Outlook, By Retail Stores (2024-2032) ($MN)
  • Table 17 Global Alcoholic Craft Beverages Market Outlook, By E-commerce Platforms (2024-2032) ($MN)
  • Table 18 Global Alcoholic Craft Beverages Market Outlook, By Specialty Liquor Stores (2024-2032) ($MN)
  • Table 19 Global Alcoholic Craft Beverages Market Outlook, By End User (2024-2032) ($MN)
  • Table 20 Global Alcoholic Craft Beverages Market Outlook, By Millennials (2024-2032) ($MN)
  • Table 21 Global Alcoholic Craft Beverages Market Outlook, By Gen X (2024-2032) ($MN)
  • Table 22 Global Alcoholic Craft Beverages Market Outlook, By Gen Z (2024-2032) ($MN)
  • Table 23 Global Alcoholic Craft Beverages Market Outlook, By Baby Boomers (2024-2032) ($MN)

Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.