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低酒精飲料市場規模、佔有率和成長分析（按類型、通路和地區分類）—產業預測（2026-2033 年）
市場調查報告書
商品編碼
1899551

低酒精飲料市場規模、佔有率和成長分析（按類型、通路和地區分類）—產業預測（2026-2033 年）

Low Alcoholic Beverages Market Size, Share, and Growth Analysis, By Type (Low-Alcohol Beer, Low-Alcohol Spirits), By Distribution Channel (Hypermarkets/Supermarkets, Convenience Stores), By Region - Industry Forecast 2026-2033
出版日期: | 出版商: SkyQuest | 英文 165 Pages | 商品交期: 3-5個工作天內

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簡介目錄

全球低酒精飲料市場規模預計在 2024 年達到 14.7 億美元，從 2025 年的 15.5 億美元成長到 2033 年的 23.2 億美元，在預測期（2026-2033 年）內複合年成長率為 5.2%。

受健康意識增強和消費者對低酒精飲品日益成長的偏好推動，全球低酒精飲品市場正經歷快速成長。這些飲品的酒精濃度通常在0.05%至1.2%之間，深受追求低卡路里、更健康飲食人士的青睞。新興市場，尤其是那些可支配收入不斷成長的市場，正在推動對這類飲品的需求。此外，葡萄酒和啤酒等傳統飲品的低酒精版本，為消費者提供了風味十足的選擇，同時避免了高酒精濃度帶來的健康風險，並有助於減少因過量飲酒而引發的健康問題。隨著偏好生活方式的轉變，高品質低酒精葡萄酒和啤酒的供應和種類也在不斷增加，以滿足這種不斷變化的需求。

推動全球低酒精飲料市場發展的因素

全球低酒精飲料市場正經歷顯著成長，這主要得益於年輕一代對無酒精調飲日益成長的熱愛，以及人們對傳統酒精飲料的持續興趣。低酒精和無酒精飲料的日益普及和接受度的提高，大大拓展了市場機會。生活方式的改變，尤其是居家時間的增加，在轉變消費者偏好發揮了關鍵作用，促使許多成年人開始探索既能滿足「享受」又能「適度」的低酒精飲料。這種轉變重新激發了人們對低酒精濃度卻能帶來愉悅體驗的飲料的興趣，從而吸引了更廣泛的消費群體。

全球低酒精飲料市場限制因素

全球低酒精飲料市場面臨的主要挑戰之一是消費者對碳酸飲料日益成長的偏好，這可能會抑制低酒精飲料的消費。此外，對糖等關鍵原料課稅，以及對生產過程中用水量的嚴格監管要求，都可能阻礙市場成長。這些因素可能會給生產商帶來財務壓力，並最終影響消費者獲得低酒精產品的途徑和價格。多種因素疊加，共同構成了全球低酒精飲料市場擴張的嚴峻挑戰。

低酒精飲料市場的全球趨勢

全球低酒精飲料市場正呈現顯著成長趨勢，這主要得益於「無酒精」飲品，尤其是18至24歲年輕消費者群體中「無酒精」飲品的日益流行。這群人積極選擇低酒精或無酒精飲品，將其視為更健康的生活方式，讓他們能夠享受社交樂趣，而無需承受高酒精攝取帶來的負面影響。知名啤酒商推出的創新產品正在推動市場發展，並日益受到注重健康的消費者的青睞。這種轉變不僅標誌著飲酒文化的演變，也凸顯了人們更加重視理性飲酒的趨勢，從而推動了全球低酒精飲料市場的強勁成長和多元化發展。

目錄

介紹

  • 調查目標
  • 調查範圍
  • 定義

調查方法

  • 資訊收集
  • 二手資料和一手資料方法
  • 市場規模預測
  • 市場假設與限制

執行摘要

  • 全球市場展望
  • 供需趨勢分析
  • 細分市場機會分析

市場動態與展望

  • 市場規模
  • 市場動態
    • 促進因素和機遇
    • 限制與挑戰
  • 波特分析

關鍵市場考察

  • 關鍵成功因素
  • 競爭程度
  • 關鍵投資機會
  • 市場生態系統
  • 市場吸引力指數（2025）
  • PESTEL 分析
  • 總體經濟指標
  • 價值鏈分析
  • 定價分析
  • 監管分析
  • 案例研究
  • 消費者分析

全球低酒精飲料市場規模（按類型及複合年成長率分類）（2026-2033 年）

  • 低酒精啤酒
  • 低酒精蒸餾酒
  • 低酒精葡萄酒
  • 低酒精即飲飲料
  • 低酒精蘋果酒

全球低酒精飲料市場規模（依分銷管道分類）及複合年成長率（2026-2033 年）

  • 大賣場/超級市場
  • 便利商店
  • 專賣店
  • 線上零售

全球低酒精飲料市場規模及複合年成長率（2026-2033）

  • 北美洲
    • 美國
    • 加拿大
  • 歐洲
    • 德國
    • 西班牙
    • 法國
    • 英國
    • 義大利
    • 其他歐洲地區
  • 亞太地區
    • 中國
    • 印度
    • 日本
    • 韓國
    • 亞太其他地區
  • 拉丁美洲
    • 巴西
    • 其他拉丁美洲地區
  • 中東和非洲
    • 海灣合作理事會國家
    • 南非
    • 其他中東和非洲地區

競爭資訊

  • 前五大公司對比
  • 主要企業的市場定位（2025 年）
  • 主要市場參與者所採取的策略
  • 近期市場趨勢
  • 公司市佔率分析（2025 年）
  • 主要企業公司簡介
    • 公司詳情
    • 產品系列分析
    • 依業務板塊進行公司股票分析
    • 2023-2025年營收年比比較

主要企業簡介

  • Accolade Wines Australia Ltd.
  • Allagash Brewing Co.
  • Anheuser Busch InBev SA NV
  • Asahi Group Holdings Ltd.
  • Bacardi Ltd.
  • Beam Suntory Inc.
  • Bells Brewery Inc.
  • Carlsberg Breweries AS
  • CODYs Drinks International GmbH
  • Constellation Brands Inc.
  • Curious Elixirs
  • Diageo Plc
  • Heineken NV
  • Kirin Holdings Co. Ltd.
  • Molson Coors Beverage Co.

結論與建議

簡介目錄
Product Code: SQMIG30E2026

Global Low Alcoholic Beverages Market size was valued at USD 1.47 Billion in 2024 and is poised to grow from USD 1.55 Billion in 2025 to USD 2.32 Billion by 2033, growing at a CAGR of 5.2% during the forecast period (2026-2033).

The global market for low alcoholic beverages is burgeoning, fueled by rising health consciousness and a growing preference for lighter options among consumers. These beverages, typically containing an alcohol by volume (ABV) of 0.05% to 1.2%, appeal to those seeking lower-calorie alternatives that align with healthier dietary choices. Emerging markets, particularly in regions with increasing disposable income, are driving demand for these drinks. Additionally, low-alcohol variants of traditional beverages, such as wines and beers, offer consumers flavorful options without the risks associated with higher alcohol content, potentially mitigating health issues linked to excessive intake. As preferences shift toward wellness-focused lifestyles, the availability and diversity of high-quality low-alcohol wines and beers are expanding, catering to this evolving market trend.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Low Alcoholic Beverages market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Low Alcoholic Beverages Market Segments Analysis

Global Low Alcoholic Beverages Market is segmented by type, distribution channel and region. Based on type, the market is segmented into low-alcohol beer, low-alcohol spirits, low-alcohol wine, low-alcohol RTD and low-alcohol ciders. Based on distribution channel, the market is segmented into hypermarkets/supermarkets, convenience stores, specialty stores and online retail. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Low Alcoholic Beverages Market

The Global Low Alcoholic Beverages market is experiencing significant growth driven by the rising popularity of mocktails among young adults, alongside a sustained interest in traditional alcoholic options. The availability and acceptance of low- or non-alcoholic beverages have greatly enhanced market opportunities. Lifestyle changes, including extended periods spent at home, have played a crucial role in shifting consumer preferences, leading many adults to explore low-alcohol options that offer a balance between enjoyment and moderation. This shift has created a new wave of interest in beverages that provide a satisfying experience without the higher alcohol content, appealing to a broader audience.

Restraints in the Global Low Alcoholic Beverages Market

One significant challenge facing the global low alcoholic beverages market is the increasing preference for carbonated beverages, which may hinder the consumption of lower-alcohol options. Additionally, heightened taxation on key raw materials, such as sugar, combined with strict regulatory requirements concerning water usage in production, are likely to impede market growth. These factors can place financial pressure on manufacturers, ultimately affecting the availability and affordability of low-alcohol products for consumers. The combination of these dynamics contributes to a challenging environment for the expansion of the low alcoholic beverages market on a global scale.

Market Trends of the Global Low Alcoholic Beverages Market

The global low alcoholic beverages market is witnessing a significant trend driven by the rising popularity of "nolo" drinks among younger consumers, particularly those aged 18-24. This demographic is increasingly opting for low and non-alcoholic alternatives as a healthier lifestyle choice, allowing them to enjoy social experiences without the adverse effects associated with higher alcohol consumption. The market is bolstered by innovative products from established brewers, which are resonating well with health-conscious consumers. This shift not only represents an evolving drinking culture but also highlights a broader movement towards moderation, leading to robust growth and diversification within the low ABV segment on a global scale.

Table of Contents

Introduction

  • Objectives of the Study
  • Scope of the Report
  • Definitions

Research Methodology

  • Information Procurement
  • Secondary & Primary Data Methods
  • Market Size Estimation
  • Market Assumptions & Limitations

Executive Summary

  • Global Market Outlook
  • Supply & Demand Trend Analysis
  • Segmental Opportunity Analysis

Market Dynamics & Outlook

  • Market Overview
  • Market Size
  • Market Dynamics
    • Drivers & Opportunities
    • Restraints & Challenges
  • Porters Analysis
    • Competitive rivalry
    • Threat of substitute
    • Bargaining power of buyers
    • Threat of new entrants
    • Bargaining power of suppliers

Key Market Insights

  • Key Success Factors
  • Degree of Competition
  • Top Investment Pockets
  • Market Ecosystem
  • Market Attractiveness Index, 2025
  • PESTEL Analysis
  • Macro-Economic Indicators
  • Value Chain Analysis
  • Pricing Analysis
  • Regulatory Analysis
  • Case Studies
  • Consumer Analysis

Global Low Alcoholic Beverages Market Size by Type & CAGR (2026-2033)

  • Market Overview
  • Low-Alcohol Beer
  • Low-Alcohol Spirits
  • Low-Alcohol Wine
  • Low-Alcohol RTD
  • Low-Alcohol Ciders

Global Low Alcoholic Beverages Market Size by Distribution Channel & CAGR (2026-2033)

  • Market Overview
  • Hypermarkets/Supermarkets
  • Convenience Stores
  • Specialty Stores
  • Online Retail

Global Low Alcoholic Beverages Market Size & CAGR (2026-2033)

  • North America (Type, Distribution Channel)
    • US
    • Canada
  • Europe (Type, Distribution Channel)
    • Germany
    • Spain
    • France
    • UK
    • Italy
    • Rest of Europe
  • Asia Pacific (Type, Distribution Channel)
    • China
    • India
    • Japan
    • South Korea
    • Rest of Asia-Pacific
  • Latin America (Type, Distribution Channel)
    • Brazil
    • Rest of Latin America
  • Middle East & Africa (Type, Distribution Channel)
    • GCC Countries
    • South Africa
    • Rest of Middle East & Africa

Competitive Intelligence

  • Top 5 Player Comparison
  • Market Positioning of Key Players, 2025
  • Strategies Adopted by Key Market Players
  • Recent Developments in the Market
  • Company Market Share Analysis, 2025
  • Company Profiles of All Key Players
    • Company Details
    • Product Portfolio Analysis
    • Company's Segmental Share Analysis
    • Revenue Y-O-Y Comparison (2023-2025)

Key Company Profiles

  • Accolade Wines Australia Ltd.
    • Company Overview
    • Business Segment Overview
    • Financial Updates
    • Key Developments
  • Allagash Brewing Co.
    • Company Overview
    • Business Segment Overview
    • Financial Updates
    • Key Developments
  • Anheuser Busch InBev SA NV
    • Company Overview
    • Business Segment Overview
    • Financial Updates
    • Key Developments
  • Asahi Group Holdings Ltd.
    • Company Overview
    • Business Segment Overview
    • Financial Updates
    • Key Developments
  • Bacardi Ltd.
    • Company Overview
    • Business Segment Overview
    • Financial Updates
    • Key Developments
  • Beam Suntory Inc.
    • Company Overview
    • Business Segment Overview
    • Financial Updates
    • Key Developments
  • Bells Brewery Inc.
    • Company Overview
    • Business Segment Overview
    • Financial Updates
    • Key Developments
  • Carlsberg Breweries AS
    • Company Overview
    • Business Segment Overview
    • Financial Updates
    • Key Developments
  • CODYs Drinks International GmbH
    • Company Overview
    • Business Segment Overview
    • Financial Updates
    • Key Developments
  • Constellation Brands Inc.
    • Company Overview
    • Business Segment Overview
    • Financial Updates
    • Key Developments
  • Curious Elixirs
    • Company Overview
    • Business Segment Overview
    • Financial Updates
    • Key Developments
  • Diageo Plc
    • Company Overview
    • Business Segment Overview
    • Financial Updates
    • Key Developments
  • Heineken NV
    • Company Overview
    • Business Segment Overview
    • Financial Updates
    • Key Developments
  • Kirin Holdings Co. Ltd.
    • Company Overview
    • Business Segment Overview
    • Financial Updates
    • Key Developments
  • Molson Coors Beverage Co.
    • Company Overview
    • Business Segment Overview
    • Financial Updates
    • Key Developments

Conclusion & Recommendations