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市場調查報告書
商品編碼
1971299

吹風機市場 - 全球產業規模、佔有率、趨勢、機會、預測：按類型、應用、銷售管道、地區和競爭格局分類，2021-2031年

Hair Dryer Market - Global Industry Size, Share, Trends, Opportunity, and Forecast, Segmented By Type (Corded, Cordless), By Application (Professional, Individual), By Distribution Channel (Online, Offline), By Region & Competition, 2021-2031F
出版日期: | 出版商: TechSci Research | 英文 185 Pages | 商品交期: 2-3個工作天內

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簡介目錄

全球吹風機市場預計將從 2025 年的 94.6 億美元成長到 2031 年的 133.9 億美元，複合年成長率為 5.96%。

該領域主要包括透過向濕髮吹送環境空氣或暖風來促進水分蒸發，從而輔助頭髮乾燥和造型的電子機械設備。市場成長主要受消費者可支配收入增加、快速都市化以及專業美髮沙龍行業擴張等強勁因素的驅動，這些因素共同維持了對個人護理電器的穩定需求，而非像其他短暫的產品潮流那樣瞬息萬變。

市場概覽
預測期 2027-2031
市場規模：2025年 94.6億美元
市場規模：2031年 133.9億美元
複合年成長率：2026-2031年 5.96%
成長最快的細分市場 線上
最大的市場 北美洲

另一方面，家電產業面臨許多挑戰，尤其是在已開發地區市場飽和以及日益激烈的競爭，這些都給利潤率帶來了壓力。根據中國家用電器工業協會（CHEAA）的數據，預計到2024年，中國家用電器行業整體出口總額將達到1124.2億美元，包括吹風機在內的小家電領域在經歷庫存調整週期後，銷量和銷售額均呈現復甦跡象。然而，挑戰依然存在。儘管有所復甦，貿易波動和區域間需求不平衡仍然是市場持續擴張的重要障礙。

市場促進因素

專注於頭髮健康和吹乾效率的技術創新，特別是智慧溫控和高速馬達技術的融合，正在推動市場變革。製造商積極採用基於微處理器的溫度感測器來防止蛋白質變性，既滿足了消費者對沙龍級效果的需求，也最大限度地減少了對頭髮的長期損傷。這種對高性能工程的策略性關注正在帶來顯著的財務回報。根據飛利浦於2025年11月發布的2025年第三季財報，個人健康業務部門實現了10.9%的年銷售額成長。這項成功顯然得益於公司對人工智慧創新技術的應用，也反映出消費者對功能性保護產品日益成長的需求。

同時，消費者在高階個人護理電器上的支出增加也推動了收入成長。這源自於消費者越來越傾向投資兼具便利性和專業級效果的高階理容工具。這種價格偏好的轉變使得品牌，尤其是造型類品牌，能夠透過提高平均單價來彌補銷售上的不足。 SharkNinja 於 2025 年 11 月發布的 2025 年第三季財報清晰地印證了這一趨勢。該財報顯示，美容及家居環境類淨銷售額年增 56.7%，顯示全球對高階造型系統的需求強勁。此外，Gru-Sev 於 2025 年 1 月發布的 2024 年初步銷售報告顯示，其年銷售額將達到 82.66 億歐元，顯示整個家居及個人護理電器行業持續擴張。

市場挑戰

全球吹風機市場面臨的主要障礙之一是已開發經濟體的市場飽和，這導致競爭加劇。隨著主要地區家庭普及率趨於穩定，該行業越來越依賴更換週期而非獲取新客戶，限制了自然銷售量的成長。這種情況迫使製造商增加價格競爭和差異化策略以維持市場佔有率，導致利潤率下降，並阻礙了資本配置以拓展未開發市場，進而抑制了整個產業的成長潛力。

這種飽和狀態加劇了市場對貿易波動的敏感性，不穩定的需求模式可能引發國際貿易的急劇下滑。近期貿易統計數據反映了這種市場不穩定性，中國電器工業協會（CHEAA）報告稱，2024年中國家用電器進口額年減7.2%，至32.6億美元。進口活動的下降顯示跨境需求放緩，暗示主要消費中心的經濟波動正在擾亂商品流通，並直接阻礙產業的持續成長。

市場趨勢

多功能二合一美髮造型工具的興起正在改變整個產業，它將吹乾和造型功能整合於一個多功能設備中。消費者越來越青睞利用動態氣流捲曲、撫平毛躁和蓬鬆濕髮的一體式系統，無需再使用單獨的梳子和加熱工具。這種一體化設計已被證明是強勁的收入來源，儘管面臨整體經濟壓力，消費者仍將增強的功能視為一項性價比高的投資。例如，SharkNinja 在 2025 年 2 月發布的 2024 年第四季及全年財報中顯示，其美容及家居環境類別的淨銷售額成長了 31.1%，達到 1.999 億美元。這一快速成長主要歸功於該公司多功能護髮產品的強勁表現。

與此同時，業界正朝著輕巧的無刷直流 (BLDC) 馬達方向發展。這些馬達取代了較重的交流馬達部件，提高了人體工學設計，並增強了設備的耐用性。這些緊湊型數位馬達高速運轉，產生高速氣流，利用動能而非過熱來吹乾頭髮，同時顯著減輕了設備的重量。這項創新使製造商能夠將專業級性能作為標準配置，從而將先進家用電器的吸引力擴展到奢侈品市場之外。戴森在 2025 年 9 月發布的「戴森 2024 會計年度」新聞稿中也印證了這一趨勢。該公司宣布全球銷量突破 2,000 萬台，創下歷史新高，顯示電動個人護理技術已在大眾市場廣泛應用。

目錄

第1章概述

第2章：調查方法

第3章執行摘要

第4章：客戶心聲

第5章：全球吹風機市場展望

  • 市場規模及預測
    • 按金額
  • 市佔率及預測
    • 按類型（有線、無線）
    • 按用途（商用、個人）
    • 分銷通路（線上、線下）
    • 按地區
    • 按公司（2025 年）
  • 市場地圖

第6章：北美吹風機市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 北美洲：國別分析
    • 美國
    • 加拿大
    • 墨西哥

第7章：歐洲吹風機市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 歐洲：國別分析
    • 德國
    • 法國
    • 英國
    • 義大利
    • 西班牙

第8章：亞太地區吹風機市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 亞太地區：國別分析
    • 中國
    • 印度
    • 日本
    • 韓國
    • 澳洲

第9章：中東和非洲吹風機市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 中東與非洲：國別分析
    • 沙烏地阿拉伯
    • 阿拉伯聯合大公國
    • 南非

第10章：南美洲吹風機市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 南美洲：國別分析
    • 巴西
    • 哥倫比亞
    • 阿根廷

第11章 市場動態

  • 促進因素
  • 任務

第12章 市場趨勢與發展

  • 併購
  • 產品發布
  • 近期趨勢

第13章：全球吹風機市場：SWOT分析

第14章：波特五力分析

  • 產業競爭
  • 新進入者的潛力
  • 供應商的議價能力
  • 顧客權力
  • 替代品的威脅

第15章 競爭格局

  • Conair LLC
  • Panasonic Holdings Corporation
  • Koninklijke Philips NV
  • Dyson Limited
  • Tescom Denki Co., Ltd.
  • Spectrum Brands, Inc.
  • Revlon Consumer Products LLC
  • Jemella Limited
  • Havells India Limited
  • Harry Josh

第16章 策略建議

第17章：關於研究公司及免責聲明

簡介目錄
Product Code: 22812

The Global Hair Dryer Market is projected to expand from USD 9.46 Billion in 2025 to USD 13.39 Billion by 2031, reflecting a CAGR of 5.96%. This sector centers on electromechanical devices designed to direct ambient or heated air over damp hair, thereby accelerating evaporation to assist in drying and styling. The market's growth is largely underpinned by strong drivers such as increasing consumer disposable income, rapid urbanization, and the global expansion of professional salons, all of which maintain a steady demand for personal care appliances distinct from temporary product trends.

Market Overview
Forecast Period2027-2031
Market Size 2025USD 9.46 Billion
Market Size 2031USD 13.39 Billion
CAGR 2026-20315.96%
Fastest Growing SegmentOnline
Largest MarketNorth America

Conversely, the industry confronts notable hurdles, particularly market saturation in developed regions and escalating competition that places pressure on profit margins. Data from the China Household Electrical Appliances Association (CHEAA) indicates that while the broader home appliance industry reached a cumulative export value of USD 112.42 billion in 2024, with the small appliance sector-including hair dryers-recovering in volume and value after destocking cycles, challenges persist. Despite this rebound, trade volatility and inconsistent regional demand remain critical obstacles that threaten to impede sustained market expansion.

Market Driver

Technological advancements focused on hair health and drying efficiency, particularly through the integration of intelligent heat regulation and high-speed motor technology, have become the primary catalysts for market evolution. Manufacturers are increasingly incorporating microprocessor-based thermal sensors to prevent protein denaturation, thereby satisfying consumer demand for salon-quality results that minimize long-term damage. This strategic focus on high-performance engineering is yielding significant financial returns; according to Philips' "Third Quarter 2025 Results" from November 2025, their Personal Health segment achieved 10.9% comparable sales growth, a success explicitly driven by the adoption of their AI-powered innovations, signaling a consumer preference for functional protection features.

In parallel, rising consumer spending on premium personal care appliances is sustaining revenue growth as individuals increasingly invest in sophisticated grooming tools that offer both convenience and professional finishes. This shift toward the higher end of the price spectrum allows brands to counterbalance volume constraints with higher average unit values, especially within the styling category. This trend is exemplified by SharkNinja, Inc., which reported in its "Third Quarter 2025 Results" in November 2025 that net sales for its Beauty and Home Environment category rose by 56.7% year-over-year, demonstrating strong global demand for premium styling systems. Furthermore, Groupe SEB's "Provisional Sales 2024" release in January 2025 reported full-year sales of EUR 8,266 million, illustrating the continued operational scale of the wider home and personal care appliance sector.

Market Challenge

A significant barrier facing the Global Hair Dryer Market is the saturation of developed economies, which leads to heightened competitive intensity. As household penetration rates near their peak in these key regions, the industry becomes dependent on replacement cycles rather than new customer acquisition, limiting the scope for organic volume growth. This dynamic forces manufacturers to engage in aggressive price competition and differentiation strategies to preserve market share, resulting in compressed profit margins and preventing capital allocation toward expansion into untapped markets, thereby stifling the sector's broader growth potential.

This saturation amplifies sensitivity to trade volatility, where unstable demand patterns can cause sharp declines in international commerce. Such market instability is reflected in recent trade statistics; according to the China Household Electrical Appliances Association (CHEAA), China's home appliance imports fell by 7.2% year-on-year to USD 3.26 billion in 2024. This reduction in import activity signals a cooling of cross-border demand and demonstrates how economic fluctuations in major consumer hubs can disrupt the flow of goods, acting as a direct brake on sustained industry expansion.

Market Trends

The rise of multifunctional 2-in-1 air styling tools is transforming the industry by combining drying and styling capabilities into single, versatile devices. Consumers are increasingly favoring all-in-one systems that use aerodynamic airflow to curl, smooth, and volumize damp hair, effectively eliminating the need for separate brushes and heated tools. This consolidation serves as a resilient revenue generator, with buyers viewing the enhanced utility as a cost-effective investment despite broader economic pressures; for instance, SharkNinja, Inc. reported in its "Fourth Quarter and Full Year 2024 Results" in February 2025 that net sales for its Beauty and Home Environment category grew by 31.1% to USD 199.9 million, a surge largely credited to the strength of its multifunctional haircare products.

Concurrently, the industry is shifting toward lightweight Brushless DC (BLDC) motors, which are replacing heavier AC components to improve ergonomics and device longevity. These compact digital motors operate at high speeds to produce high-velocity airflow, enabling hair to dry through kinetic force rather than excessive heat, while significantly reducing the unit's weight. This engineering advancement allows manufacturers to offer professional-grade performance as a standard feature, expanding the appeal of tech-forward appliances beyond the luxury niche; this is highlighted by Dyson's "Dyson 2024 Results" press release in September 2025, which announced a record global sales volume of over 20 million products, demonstrating the mass-market adoption of motor-driven personal care technologies.

Key Market Players

  • Conair LLC
  • Panasonic Holdings Corporation
  • Koninklijke Philips N.V.
  • Dyson Limited
  • Tescom Denki Co., Ltd.
  • Spectrum Brands, Inc.
  • Revlon Consumer Products LLC
  • Jemella Limited
  • Havells India Limited
  • Harry Josh

Report Scope

In this report, the Global Hair Dryer Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Hair Dryer Market, By Type

  • Corded
  • Cordless

Hair Dryer Market, By Application

  • Professional
  • Individual

Hair Dryer Market, By Distribution Channel

  • Online
  • Offline

Hair Dryer Market, By Region

  • North America
    • United States
    • Canada
    • Mexico
  • Europe
    • France
    • United Kingdom
    • Italy
    • Germany
    • Spain
  • Asia Pacific
    • China
    • India
    • Japan
    • Australia
    • South Korea
  • South America
    • Brazil
    • Argentina
    • Colombia
  • Middle East & Africa
    • South Africa
    • Saudi Arabia
    • UAE

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the Global Hair Dryer Market.

Available Customizations:

Global Hair Dryer Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

  • Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Product Overview

  • 1.1. Market Definition
  • 1.2. Scope of the Market
    • 1.2.1. Markets Covered
    • 1.2.2. Years Considered for Study
    • 1.2.3. Key Market Segmentations

2. Research Methodology

  • 2.1. Objective of the Study
  • 2.2. Baseline Methodology
  • 2.3. Key Industry Partners
  • 2.4. Major Association and Secondary Sources
  • 2.5. Forecasting Methodology
  • 2.6. Data Triangulation & Validation
  • 2.7. Assumptions and Limitations

3. Executive Summary

  • 3.1. Overview of the Market
  • 3.2. Overview of Key Market Segmentations
  • 3.3. Overview of Key Market Players
  • 3.4. Overview of Key Regions/Countries
  • 3.5. Overview of Market Drivers, Challenges, Trends

4. Voice of Customer

5. Global Hair Dryer Market Outlook

  • 5.1. Market Size & Forecast
    • 5.1.1. By Value
  • 5.2. Market Share & Forecast
    • 5.2.1. By Type (Corded, Cordless)
    • 5.2.2. By Application (Professional, Individual)
    • 5.2.3. By Distribution Channel (Online, Offline)
    • 5.2.4. By Region
    • 5.2.5. By Company (2025)
  • 5.3. Market Map

6. North America Hair Dryer Market Outlook

  • 6.1. Market Size & Forecast
    • 6.1.1. By Value
  • 6.2. Market Share & Forecast
    • 6.2.1. By Type
    • 6.2.2. By Application
    • 6.2.3. By Distribution Channel
    • 6.2.4. By Country
  • 6.3. North America: Country Analysis
    • 6.3.1. United States Hair Dryer Market Outlook
      • 6.3.1.1. Market Size & Forecast
        • 6.3.1.1.1. By Value
      • 6.3.1.2. Market Share & Forecast
        • 6.3.1.2.1. By Type
        • 6.3.1.2.2. By Application
        • 6.3.1.2.3. By Distribution Channel
    • 6.3.2. Canada Hair Dryer Market Outlook
      • 6.3.2.1. Market Size & Forecast
        • 6.3.2.1.1. By Value
      • 6.3.2.2. Market Share & Forecast
        • 6.3.2.2.1. By Type
        • 6.3.2.2.2. By Application
        • 6.3.2.2.3. By Distribution Channel
    • 6.3.3. Mexico Hair Dryer Market Outlook
      • 6.3.3.1. Market Size & Forecast
        • 6.3.3.1.1. By Value
      • 6.3.3.2. Market Share & Forecast
        • 6.3.3.2.1. By Type
        • 6.3.3.2.2. By Application
        • 6.3.3.2.3. By Distribution Channel

7. Europe Hair Dryer Market Outlook

  • 7.1. Market Size & Forecast
    • 7.1.1. By Value
  • 7.2. Market Share & Forecast
    • 7.2.1. By Type
    • 7.2.2. By Application
    • 7.2.3. By Distribution Channel
    • 7.2.4. By Country
  • 7.3. Europe: Country Analysis
    • 7.3.1. Germany Hair Dryer Market Outlook
      • 7.3.1.1. Market Size & Forecast
        • 7.3.1.1.1. By Value
      • 7.3.1.2. Market Share & Forecast
        • 7.3.1.2.1. By Type
        • 7.3.1.2.2. By Application
        • 7.3.1.2.3. By Distribution Channel
    • 7.3.2. France Hair Dryer Market Outlook
      • 7.3.2.1. Market Size & Forecast
        • 7.3.2.1.1. By Value
      • 7.3.2.2. Market Share & Forecast
        • 7.3.2.2.1. By Type
        • 7.3.2.2.2. By Application
        • 7.3.2.2.3. By Distribution Channel
    • 7.3.3. United Kingdom Hair Dryer Market Outlook
      • 7.3.3.1. Market Size & Forecast
        • 7.3.3.1.1. By Value
      • 7.3.3.2. Market Share & Forecast
        • 7.3.3.2.1. By Type
        • 7.3.3.2.2. By Application
        • 7.3.3.2.3. By Distribution Channel
    • 7.3.4. Italy Hair Dryer Market Outlook
      • 7.3.4.1. Market Size & Forecast
        • 7.3.4.1.1. By Value
      • 7.3.4.2. Market Share & Forecast
        • 7.3.4.2.1. By Type
        • 7.3.4.2.2. By Application
        • 7.3.4.2.3. By Distribution Channel
    • 7.3.5. Spain Hair Dryer Market Outlook
      • 7.3.5.1. Market Size & Forecast
        • 7.3.5.1.1. By Value
      • 7.3.5.2. Market Share & Forecast
        • 7.3.5.2.1. By Type
        • 7.3.5.2.2. By Application
        • 7.3.5.2.3. By Distribution Channel

8. Asia Pacific Hair Dryer Market Outlook

  • 8.1. Market Size & Forecast
    • 8.1.1. By Value
  • 8.2. Market Share & Forecast
    • 8.2.1. By Type
    • 8.2.2. By Application
    • 8.2.3. By Distribution Channel
    • 8.2.4. By Country
  • 8.3. Asia Pacific: Country Analysis
    • 8.3.1. China Hair Dryer Market Outlook
      • 8.3.1.1. Market Size & Forecast
        • 8.3.1.1.1. By Value
      • 8.3.1.2. Market Share & Forecast
        • 8.3.1.2.1. By Type
        • 8.3.1.2.2. By Application
        • 8.3.1.2.3. By Distribution Channel
    • 8.3.2. India Hair Dryer Market Outlook
      • 8.3.2.1. Market Size & Forecast
        • 8.3.2.1.1. By Value
      • 8.3.2.2. Market Share & Forecast
        • 8.3.2.2.1. By Type
        • 8.3.2.2.2. By Application
        • 8.3.2.2.3. By Distribution Channel
    • 8.3.3. Japan Hair Dryer Market Outlook
      • 8.3.3.1. Market Size & Forecast
        • 8.3.3.1.1. By Value
      • 8.3.3.2. Market Share & Forecast
        • 8.3.3.2.1. By Type
        • 8.3.3.2.2. By Application
        • 8.3.3.2.3. By Distribution Channel
    • 8.3.4. South Korea Hair Dryer Market Outlook
      • 8.3.4.1. Market Size & Forecast
        • 8.3.4.1.1. By Value
      • 8.3.4.2. Market Share & Forecast
        • 8.3.4.2.1. By Type
        • 8.3.4.2.2. By Application
        • 8.3.4.2.3. By Distribution Channel
    • 8.3.5. Australia Hair Dryer Market Outlook
      • 8.3.5.1. Market Size & Forecast
        • 8.3.5.1.1. By Value
      • 8.3.5.2. Market Share & Forecast
        • 8.3.5.2.1. By Type
        • 8.3.5.2.2. By Application
        • 8.3.5.2.3. By Distribution Channel

9. Middle East & Africa Hair Dryer Market Outlook

  • 9.1. Market Size & Forecast
    • 9.1.1. By Value
  • 9.2. Market Share & Forecast
    • 9.2.1. By Type
    • 9.2.2. By Application
    • 9.2.3. By Distribution Channel
    • 9.2.4. By Country
  • 9.3. Middle East & Africa: Country Analysis
    • 9.3.1. Saudi Arabia Hair Dryer Market Outlook
      • 9.3.1.1. Market Size & Forecast
        • 9.3.1.1.1. By Value
      • 9.3.1.2. Market Share & Forecast
        • 9.3.1.2.1. By Type
        • 9.3.1.2.2. By Application
        • 9.3.1.2.3. By Distribution Channel
    • 9.3.2. UAE Hair Dryer Market Outlook
      • 9.3.2.1. Market Size & Forecast
        • 9.3.2.1.1. By Value
      • 9.3.2.2. Market Share & Forecast
        • 9.3.2.2.1. By Type
        • 9.3.2.2.2. By Application
        • 9.3.2.2.3. By Distribution Channel
    • 9.3.3. South Africa Hair Dryer Market Outlook
      • 9.3.3.1. Market Size & Forecast
        • 9.3.3.1.1. By Value
      • 9.3.3.2. Market Share & Forecast
        • 9.3.3.2.1. By Type
        • 9.3.3.2.2. By Application
        • 9.3.3.2.3. By Distribution Channel

10. South America Hair Dryer Market Outlook

  • 10.1. Market Size & Forecast
    • 10.1.1. By Value
  • 10.2. Market Share & Forecast
    • 10.2.1. By Type
    • 10.2.2. By Application
    • 10.2.3. By Distribution Channel
    • 10.2.4. By Country
  • 10.3. South America: Country Analysis
    • 10.3.1. Brazil Hair Dryer Market Outlook
      • 10.3.1.1. Market Size & Forecast
        • 10.3.1.1.1. By Value
      • 10.3.1.2. Market Share & Forecast
        • 10.3.1.2.1. By Type
        • 10.3.1.2.2. By Application
        • 10.3.1.2.3. By Distribution Channel
    • 10.3.2. Colombia Hair Dryer Market Outlook
      • 10.3.2.1. Market Size & Forecast
        • 10.3.2.1.1. By Value
      • 10.3.2.2. Market Share & Forecast
        • 10.3.2.2.1. By Type
        • 10.3.2.2.2. By Application
        • 10.3.2.2.3. By Distribution Channel
    • 10.3.3. Argentina Hair Dryer Market Outlook
      • 10.3.3.1. Market Size & Forecast
        • 10.3.3.1.1. By Value
      • 10.3.3.2. Market Share & Forecast
        • 10.3.3.2.1. By Type
        • 10.3.3.2.2. By Application
        • 10.3.3.2.3. By Distribution Channel

11. Market Dynamics

  • 11.1. Drivers
  • 11.2. Challenges

12. Market Trends & Developments

  • 12.1. Merger & Acquisition (If Any)
  • 12.2. Product Launches (If Any)
  • 12.3. Recent Developments

13. Global Hair Dryer Market: SWOT Analysis

14. Porter's Five Forces Analysis

  • 14.1. Competition in the Industry
  • 14.2. Potential of New Entrants
  • 14.3. Power of Suppliers
  • 14.4. Power of Customers
  • 14.5. Threat of Substitute Products

15. Competitive Landscape

  • 15.1. Conair LLC
    • 15.1.1. Business Overview
    • 15.1.2. Products & Services
    • 15.1.3. Recent Developments
    • 15.1.4. Key Personnel
    • 15.1.5. SWOT Analysis
  • 15.2. Panasonic Holdings Corporation
  • 15.3. Koninklijke Philips N.V.
  • 15.4. Dyson Limited
  • 15.5. Tescom Denki Co., Ltd.
  • 15.6. Spectrum Brands, Inc.
  • 15.7. Revlon Consumer Products LLC
  • 15.8. Jemella Limited
  • 15.9. Havells India Limited
  • 15.10. Harry Josh

16. Strategic Recommendations

17. About Us & Disclaimer