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吹風機市場規模、佔有率和成長分析（按產品類型、技術、功率、應用、價格分佈、分銷管道和地區分類）－2026-2033年產業預測

市場調查報告書

商品編碼

1897849

吹風機市場規模、佔有率和成長分析（按產品類型、技術、功率、應用、價格分佈、分銷管道和地區分類）－2026-2033年產業預測

Hair Dryer Market Size, Share, and Growth Analysis, By Product Type (Wired, Wireless), By Technology (Ionic Technology, Tourmaline Technology), By Power, By Application, By Pricing, By Distribution Channel, By Region - Industry Forecast 2026-2033

出版日期: 2025年12月19日 | 出版商:

SkyQuest | 英文 247 Pages | 商品交期: 3-5個工作天內

價格

簡介目錄

預計到 2024 年，吹風機市場規模將達到 102 億美元，到 2025 年將達到 108.3 億美元，到 2033 年將達到 175.3 億美元，在預測期（2026-2033 年）內，複合年成長率為 6.2%。

由於西方生活方式的傳播、快速的都市化以及消費者習慣的改變，吹風機市場正經歷顯著成長。電子商務的興起進一步增加了產品的供應量，並提供了更多樣化的選擇。人工智慧技術的應用促使製造商不斷創新，以滿足年輕消費族群的需求，從而創造了市場擴張的機會。「超級」吹風機的流行推動了產品的持續改進，例如採用添加維生素的陶瓷加熱元件來促進頭髮健康。隨著消費者尋求快速且有效率的乾發解決方案，對可調節溫度的吹風機的需求也不斷成長。此外，各公司正致力於開發符合消費者偏好的創新緊湊型設計，進而推動吹風機產業的變革。

吹風機市場促進因素

技術創新和先進的製造流程使小規模製造商能夠生產出價格極具競爭力、性能媲美知名品牌的吹風機，從而佔據了吹風機市場相當大的佔有率。這些價格親民的產品可透過線上平台和實體零售店輕鬆購買，主要目標客戶是一般消費者而非專業美髮師。因此，性能日益提升且成本績效的吹風機越來越受歡迎，預計將在塑造市場動態、影響消費者購買決策以及提高產品在普通用戶群體中的滲透率方面發揮關鍵作用。

吹風機市場的限制

由於市場分散且缺乏規範，吹風機市場面臨諸多挑戰，主要廠商寥寥無幾，而小規模競爭對手數量眾多。這種分散化導致了激烈的價格競爭，尤其是在發展中和新興地區，本土廠商的競爭尤其激烈，為知名品牌造成了複雜的市場環境。儘管老牌廠商佔據了穩固的市場地位，但它們的存在也使得本土廠商難以進行國際擴張。此外，許多已開發國家的市場已趨於成熟，這降低了市場成長潛力，並減緩了吹風機長期普及地區整體市場擴張的速度。

吹風機市場趨勢

吹風機市場正呈現出電氣石吹風機日益流行的趨勢，這主要得益於消費者對更快更有效率幹發解決方案的日益成長的偏好。電氣石是一種半寶石，它能釋放負離子，促進水分子蒸發，從而縮短乾髮時間，為頭髮帶來許多益處。這項技術不僅能減少熱損傷，還能閉合毛鱗片，讓各種髮質更水潤亮澤。此外，這些吹風機輕巧便攜，使用起來更加方便。為了滿足這一市場需求，製造商紛紛推出各種價格分佈的電氣石吹風機，預示著這一細分市場將呈現強勁的成長動能。

北美洲
- 美國
- 加拿大
歐洲
- 德國
- 西班牙
- 法國
- 英國
- 義大利
- 其他歐洲地區
亞太地區
- 中國
- 印度
- 日本
- 韓國
- 亞太其他地區
拉丁美洲
- 巴西
- 其他拉丁美洲地區
中東和非洲
- 海灣合作理事會國家
- 南非
- 其他中東和非洲地區

競爭資訊

前五大公司對比
主要企業的市場定位（2025 年）
主要市場參與者所採取的策略
近期市場趨勢
公司市佔率分析（2025 年）
主要企業公司簡介
- 公司詳情
- 產品系列分析
- 依業務板塊進行公司股票分析
- 2023-2025年營收年比比較

主要企業簡介

Dyson Limited（Singapore）
Panasonic Holdings Corporation（Japan）
Koninklijke Philips NV（Netherlands）
Spectrum Brands Holdings, Inc.（USA）
Revlon, Inc.（USA）
GHD（Good Hair Day）（UK）
Helen of Troy Limited（USA）
Havells India Limited（India）
Tescom Co., Ltd.（Japan）
BaByliss（part of Conair Corporation）（USA）
Corioliss（UK）
Parlux SpA（Italy）
Toshiba Corporation（Japan）
Harry Josh Pro Tools（USA）
XSOOH（China）
L'Oreal Groupe（France）
SharkNinja Operating LLC（USA）

結論與建議

簡介目錄

Product Code: SQSG25E2006

Hair Dryer Market size was valued at USD 10.2 Billion in 2024 and is poised to grow from USD 10.83 Billion in 2025 to USD 17.53 Billion by 2033, growing at a CAGR of 6.2% during the forecast period (2026-2033).

The hair dryer market is experiencing significant growth due to the increasing adoption of western lifestyles, rapid urbanization, and changing consumer habits. The rise of e-commerce has further enhanced product accessibility, facilitating a diverse range of options. With the incorporation of artificial intelligence technology, manufacturers are innovating to cater to the younger generation, creating opportunities for market expansion. The trend toward "super" hair dryers encourages continuous product enhancements, such as the inclusion of vitamin-infused ceramic heating elements to promote hair health. As consumers seek quick and efficient drying solutions, hair dryers with adjustable heating settings are in high demand. Additionally, companies are focusing on innovative, compact designs to meet consumer preferences, driving the evolution of the hair dryer industry.

Top-down and bottom-up approaches were used to estimate and validate the size of the Hair Dryer market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Hair Dryer Market Segments Analysis

Global Hair Dryer Market is segmented by Product Type, Technology, Power, Application, Pricing, Distribution Channel and region. Based on Product Type, the market is segmented into Wired and Wireless. Based on Technology, the market is segmented into Ionic Technology, Tourmaline Technology, Ceramic Technology and Others. Based on Power, the market is segmented into 800- 1500 W, 1600-2000 W and Above 2100 W. Based on Application, the market is segmented into Professional and Individual. Based on Pricing, the market is segmented into Low (Less than $50), Mid-Range ($50 to $100) and Premium (More than $100). Based on Distribution Channel, the market is segmented into Online, E commerce website, Company's website, Offline, Hypermarket & Supermarket, Specialty Store and Others. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Hair Dryer Market

The hair dryer market is being significantly driven by advancements in technology and innovative manufacturing techniques that allow smaller manufacturers to produce competitively priced hair dryers with performance levels comparable to those of established brands. These affordable options are readily accessible through online platforms and retail stores, appealing primarily to individual consumers rather than professional hairstylists. As a result, the increasing availability of cost-effective hair dryers with enhanced performance features is set to play a crucial role in shaping market dynamics, influencing consumer purchasing decisions, and expanding the reach of these products among everyday users.

Restraints in the Hair Dryer Market

The hair dryer market faces significant challenges due to its fragmented and disorganized nature, characterized by a few dominant players amidst numerous smaller competitors. This fragmentation leads to intense price competition, especially from local manufacturers in developing and emerging regions, which complicates the landscape for larger global brands. Although established companies hold a strong foothold, their presence makes it difficult for local players to gain traction on an international scale. Moreover, as the market has matured in numerous industrialized nations, the growth potential has diminished, leading to slower overall market expansion in regions where hair dryers have been widely available for an extended period.

Market Trends of the Hair Dryer Market

The hair dryer market is witnessing a significant trend towards the adoption of tourmaline hair dryers, driven by increasing consumer preference for faster, more efficient hair drying solutions. Tourmaline, a semiprecious gemstone, enhances hair care by releasing negative ions that expedite the evaporation of water molecules, resulting in quicker drying times. This technology not only reduces heat damage but also helps seal hair cuticles, promoting moisture retention and shine across various hair types. Additionally, these dryers are lighter in weight, offering further convenience. Manufacturers are responding to this demand by introducing a diverse range of tourmaline hair dryer models at various price points, indicating a robust growth trajectory for this segment within the hair dryer market.

Introduction

Objectives of the Study
Scope of the Report
Definitions

Research Methodology

Information Procurement
Secondary & Primary Data Methods
Market Size Estimation
Market Assumptions & Limitations

Executive Summary

Global Market Outlook
Supply & Demand Trend Analysis
Segmental Opportunity Analysis

Market Dynamics & Outlook

Market Overview
Market Size
Market Dynamics
- Drivers & Opportunities
- Restraints & Challenges
Porters Analysis
- Competitive rivalry
- Threat of substitute
- Bargaining power of buyers
- Threat of new entrants
- Bargaining power of suppliers

Key Market Insights

Key Success Factors
Degree of Competition
Top Investment Pockets
Market Ecosystem
Market Attractiveness Index, 2025
PESTEL Analysis
Macro-Economic Indicators
Value Chain Analysis
Pricing Analysis
Technological Advancement

Global Hair Dryer Market Size by Product Type & CAGR (2026-2033)

Market Overview
Wired
Wireless

Global Hair Dryer Market Size by Technology & CAGR (2026-2033)

Market Overview
Ionic Technology
Tourmaline Technology
Ceramic Technology
Others
- Infrared technology
- Nano technology

Global Hair Dryer Market Size by Power & CAGR (2026-2033)

Market Overview
800- 1500 W
1600-2000 W
Above 2100 W

Global Hair Dryer Market Size by Application & CAGR (2026-2033)

Market Overview
Professional
Individual

Global Hair Dryer Market Size by Pricing & CAGR (2026-2033)

Market Overview
Low (Less than $50)
Mid-Range ($50 to $100)
Premium (More than $100)

Global Hair Dryer Market Size by Distribution Channel & CAGR (2026-2033)

Market Overview
Online
E commerce website
Company's website
Offline
Hypermarket & Supermarket
Specialty Store
Others
- Department Stores
- Warehouse Club

Global Hair Dryer Market Size & CAGR (2026-2033)

North America (Product Type, Technology, Power, Application, Pricing, Distribution Channel)
- US
- Canada
Europe (Product Type, Technology, Power, Application, Pricing, Distribution Channel)
- Germany
- Spain
- France
- UK
- Italy
- Rest of Europe
Asia Pacific (Product Type, Technology, Power, Application, Pricing, Distribution Channel)
- China
- India
- Japan
- South Korea
- Rest of Asia-Pacific
Latin America (Product Type, Technology, Power, Application, Pricing, Distribution Channel)
- Brazil
- Rest of Latin America
Middle East & Africa (Product Type, Technology, Power, Application, Pricing, Distribution Channel)
- GCC Countries
- South Africa
- Rest of Middle East & Africa

Competitive Intelligence

Top 5 Player Comparison
Market Positioning of Key Players, 2025
Strategies Adopted by Key Market Players
Recent Developments in the Market
Company Market Share Analysis, 2025
Company Profiles of All Key Players
- Company Details
- Product Portfolio Analysis
- Company's Segmental Share Analysis
- Revenue Y-O-Y Comparison (2023-2025)

Key Company Profiles

Dyson Limited (Singapore)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Panasonic Holdings Corporation (Japan)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Koninklijke Philips N.V. (Netherlands)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Spectrum Brands Holdings, Inc. (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Revlon, Inc. (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
GHD (Good Hair Day) (UK)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Helen of Troy Limited (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Havells India Limited (India)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Tescom Co., Ltd. (Japan)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
BaByliss (part of Conair Corporation) (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Corioliss (UK)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Parlux S.p.A. (Italy)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Toshiba Corporation (Japan)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Harry Josh Pro Tools (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
XSOOH (China)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
L'Oreal Groupe (France)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
SharkNinja Operating LLC (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments