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市場調查報告書

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1773300

越南的吹風機產業:2025-2034年

Vietnam Hairdryer Industry Research Report 2025-2034

出版日期: 2025年07月21日 | 出版商:

China Research and Intelligence | 英文 80 Pages | 商品交期: 最快1-2個工作天內

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近年來，全球吹風機市場呈現快速成長趨勢。根據CRI分析，隨著人們生活水平的提高和對個人護理的日益關注，作為日常個人護理重要工具的吹風機的需求日益增長。尤其是年輕人，他們對保持整潔的外表和嘗試新髮型的興趣日益濃厚，這推動了對高性能和多樣化吹風機的需求。亞太地區是吹風機市場成長的主要驅動力。該地區人口眾多、城鎮化進程加快、人均可支配收入不斷增長以及消費者對個人護理產品日益增長的需求，正在推動吹風機市場的快速發展。

儘管近年來越南吹風機的製造能力有所提升，但與中國等國家相比仍存在較大差距。根據CRI分析，越南利用其低成本的勞動力和政策優勢，成功吸引了一些國際品牌和製造商在當地設廠。越南既有外國製造商，也有本土製造商。

外國公司利用越南低成本的勞動力和政策優勢，主要以ODM和OEM模式為國際品牌生產吹風機和其他小家電。越南本土吹風機製造商則透過與國際品牌合作、引進外資和技術來提升競爭力。根據CRI對越南一些本土小家電製造商的調查，這些公司積極與外國家電製造商和品牌建立合作關係。

近年來，越南對吹風機的需求也在增加。根據CRI的分析，越南擁有龐大的年輕人口，他們對美容和時尚科技的興趣日益濃厚，這帶動了對吹風機的需求增長，尤其是對高品質、高功能的吹風機。

然而，由於越南吹風機產能有限，儘管有出口需求，但該國每年仍需進口大量吹風機。根據CRI數據，2024年越南吹風機進口額將超過1,272.72萬美元，年增約17%。主要進口來源包括中國、新加坡、泰國等。整體而言，越南吹風機市場未來成長潛力大。

本報告探討了越南吹風機產業的趨勢，總結了該國的概況、生產、消費、進出口量趨勢及預測、競爭環境、主要企業概況以及未來前景分析。

Hairdryer is a device that uses a motor to drive a fan to generate airflow, and then gathers the air through a hair dryer to quickly dry hair or the surface of an object. It usually consists of a housing, a handle, a motor, a fan blade, an electric heating element, a wind shield, a switch, a power cord and other components. Hair dryers are widely used in the field of personal care, mainly for drying and shaping hair. In addition, they can also be used for local drying, heating and physical therapy in laboratories, physical therapy rooms, industrial production, and art.

The hairdryer industrial chain includes upstream raw material supply, midstream product design manufacture and downstream sales and services. According to CRI analysis, the upstream mainly includes micromotors, electronic components (including chips), wires and cables, plastic raw materials, etc. The midstream is the core of the industrial chain, including the structural design, function optimization and finished product manufacturing of hair dryers. At this stage, some companies adopt OEM or ODM models for OEM production, and more and more independent brands have established their own production systems. The downstream link covers sales and terminal services, and is an important channel connecting products and consumers.

The global hair dryer market has shown a rapid growth trend in recent years. According to CRI analysis, as people's living standards improve and their attention to personal image increases, hair dryers, as an important tool for daily personal care, are in growing demand. Consumers, especially the younger generation, are increasingly interested in maintaining a neat appearance and trying new hairstyles, which has driven the demand for efficient and diverse hair dryers. The Asia-Pacific region is the main engine of hair dryer market growth. The region has a large population, accelerated urbanization, higher per capita disposable income, and increasing consumer demand for personal care products, which has driven the rapid development of the hair dryer market.

Although Vietnam's hair dryer manufacturing capacity has improved in recent years, it still has a large gap compared with China and other countries. According to CRI analysis, Vietnam has attracted some international brands and manufacturers to set up factories and production locally by virtue of its advantages such as low labor costs. These hair dryer manufacturers in Vietnam include both foreign-funded enterprises and local enterprises.

Foreign-funded enterprises take advantage of Vietnam's low-cost labor and policy advantages, mainly using the ODM/OEM model to produce hair dryers and other small household appliances for international brands. Vietnamese local hair dryer manufacturers have improved their competitiveness by cooperating with international brands and introducing foreign capital and technology. According to CRI's survey of some local small household appliance manufacturers in Vietnam, these companies are willing to establish cooperative relations with foreign-funded household appliance manufacturers and brands.

The demand for hairdryers in Vietnam has been increasing in recent years. According to CRI analysis, Vietnam has a large young population, who pay more and more attention to personal image and pursue fashion and technology, which has driven the growth of demand for hair dryers in Vietnam, especially the strong demand for high-quality and functional hair dryers.

However, due to the limited production capacity of hair dryers in Vietnam, while exporting, Vietnam still imports a considerable number of hair dryers every year. According to CRI data, Vietnam's hair dryer imports in 2024 have exceeded US$12.7272 million, an increase of about 17% year-on-year. Its main import sources include China, Singapore, Thailand and other countries. Overall, the hair dryer market in Vietnam still has great development potential.

CRI predicts that with the continuous improvement of technological innovation and residents' living standards in the future, Vietnam's hair dryer industry is expected to usher in a broader development space. CRI recommends that global hair dryer manufacturers and related investment companies conduct timely research on the Vietnamese market and prepare for the layout of the Vietnamese hair dryer market. CRI's Shanghai, China and Hanoi, Vietnam offices will help foreign companies enter the Vietnamese hair dryer production market.

Topics covered:

Overview of the Hairdryer Industry in Vietnam

The Economic and Policy Environment of Hairdryer Industry in Vietnam

The Market Size of Hairdryer Industry in Vietnam (2025-2034)

Analysis of Major Hairdryer Industry Manufacturers in Vietnam

Main Driving Forces and Market Opportunities of Hairdryer Industry in Vietnam

What are the main driving forces, challenges and opportunities of Hairdryer industry in Vietnam during the forecast period of 2025-2034?

Which companies are the main players in Vietnam's Hairdryer industry market and what are their competitive advantages?

What is the expected revenue of Vietnam's Hairdryer industry market during the forecast period of 2025-2034?

Which part of Vietnam's Hairdryer industry market is expected to dominate the market in 2034?

What are the main disadvantages facing Vietnam's Hairdryer industry?

How can foreign capital enter Vietnam's Hairdryer industry?

1 Overview of Vietnam

1.1 Geography of Vietnam
1.2 Demographics of Vietnam
1.3 Economic Condition of Vietnam
1.4 Minimum wages Standard in Vietnam

2 Overview of Hairdryer Industry

2.1 Definition and Classification of the Hairdryer Industry
- 2.1.1 Definition of the Hairdryer Industry
- 2.1.2 Classification of Hairdryer
2.2 Hairdryer Industry Chain in Vietnam
- 2.2.1 Upstream: Raw Material Supply
- 2.2.2 Midstream: Production Design and Manufacturing
- 2.2.3 Downstream: Distribution and Terminal Services
2.3 The Policy Environment of Hairdryer Industry in Vietnam
2.4 CRI's recommendations for foreign companies investing in Vietnam's Hairdryer industry

3 Supply and Demand of Hairdryer Industry in Vietnam

3.1 Supply Analysis
- 3.1.1 Hairdryer Production Situation in Vietnam
- 3.1.2 Hairdryer Output in Vietnam
- 3.1.3 Factors Affecting Vietnam's Hairdryer Production
3.2 Demand Analysis
- 3.2.1 Hairdryer Consumption in the World
- 3.2.2 Hairdryer Consumption in Vietnam
- 3.2.3 Hairdryer Consumption Structure Distribution

4 Import and Export of Hairdryer Industry in Vietnam

4.1 Import Situation of Vietnam's Hairdryer Industry
- 4.1.1 Import Volumes of Vietnam's Hairdryer
- 4.1.2 Import Sources of Vietnam's Hairdryer
4.2 Export Situation of Vietnam's Hairdryer Industry
- 4.2.1 Export Volumes of Vietnam's Hairdryer
- 4.2.2 Export Destinations of Vietnam's Hairdryer

5 Market Competition of Hairdryer Industry in Vietnam

5.1 Entry Barriers to Vietnam's Hairdryer Industry
- 5.1.1 Technical Barriers
- 5.1.2 Regulatory Approval Barriers
- 5.1.3 Capital Investment Barriers
5.2 Competition Structure in Vietnam's Hairdryer Industry
- 5.2.1 Bargaining Power of Suppliers
- 5.2.2 Bargaining Power of Consumers
- 5.2.3 Competition in Vietnam's Hairdryer Industry
- 5.2.4 Potential of New Entrants
- 5.2.5 Threat of Substitutes

6. Analysis of Main Companies of Vietnam's Hairdryer

6.1 Sharp
- 6.1.1 Development History
- 6.1.2 Main Business
- 6.1.3 Operation Model
6.2 Sunhouse
- 6.2.1 Development History
- 6.2.2 Main Business
- 6.2.3 Operation Model
6.3 Company 3
- 6.3.1 Development History
- 6.3.2 Main Business
- 6.3.3 Operation Model
6.4 Company 4
- 6.4.1 Development History
- 6.4.2 Main Business
- 6.4.3 Operation Model
6.5 Company 5
- 6.5.1 Development History
- 6.5.2 Main Business
- 6.5.3 Operation Model

7. Outlook of Hairdryer Industry in Vietnam 2025-2034

7.1 Analysis of Development Factors of Vietnam's Hairdryer Industry
- 7.1.1 Driving Force and Development Opportunities of Vietnam's Hairdryer Industry
- 7.1.2 Threats and Challenges Faced by Vietnam's Hairdryer Industry
7.2 Supply Forecast of Hairdryer Industry in Vietnam
7.3 Demand Forecast of Hairdryer Market in Vietnam
7.4 Import and Export Forecast of Hairdryer Industry in Vietnam

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