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市場調查報告書

商品編碼

1971037

數位媒體與娛樂市場－全球產業規模、佔有率、趨勢、機會及預測（按類型、平台、地區及競爭格局分類，2021-2031年）

Digital Media & Entertainment Market - Global Industry Size, Share, Trends, Opportunity and Forecast, By Type (Audio, Video, Text, Images, Others), By Platform (Smartphone, Television, Computer & Tablets, Others), By Region & Competition, 2021-2031F

出版日期: 2026年01月19日 | 出版商:

TechSci Research | 英文 180 Pages | 商品交期: 2-3個工作天內

價格

簡介目錄

全球數位媒體和娛樂市場預計將從 2025 年的 189.2 億美元成長到 2031 年的 292.2 億美元，複合年成長率為 7.51%。

該領域涵蓋透過電子網路傳輸的內容，包括影片串流、數位音訊、線上遊戲和數位出版。高速網路基礎設施的全球發展和智慧型裝置的廣泛普及是推動該產業發展的主要因素，使用戶能夠便捷地獲取點播娛樂內容。此外，消費者越來越重視柔軟性和更豐富的內容庫，而非實體媒體，因此，從傳統的擁有模式轉向訂閱模式的轉變也促進了市場的持續成長。

市場概覽
預測期	2027-2031
市場規模：2025年	189.2億美元
市場規模：2031年	292.2億美元
複合年成長率：2026-2031年	7.51%
成長最快的細分市場	聲音的
最大的市場	北美洲

阻礙市場擴張的主要障礙是持續存在的數位盜版和智慧財產權侵權威脅，這些威脅會減少收入來源，並阻礙對高品質內容製作的投資。因此，內容創作者面臨著如何在複雜的監管環境中巧妙應對的挑戰，既要保護自身資產，也要確保內容的可近性。儘管存在這些挑戰，合法的數位管道仍然是該行業經濟發展的主要驅動力。例如，根據國際唱片業協會（IFPI）的報告，到2024年，全球錄製音樂收入將達到296億美元，其中串流媒體服務將佔總數的69.0%。

市場促進因素

訂閱制OTT（Over-the-Top）串流服務的快速成長正在改變市場格局。觀眾正逐漸遠離傳統的線性廣播，越來越傾向於點播服務的柔軟性和高品質的原創節目。這一轉變的驅動力在於對獨家內容庫的大量投資，以及跨多種設備便捷的媒體訪問，從而促進了用戶的長期留存。各大平台正透過分級定價模式和密碼共用限制有效地利用這一趨勢，從而大幅擴大用戶群。根據Netflix於2024年10月發布的2024年第三季財報，該公司新增用戶超過500萬，使其全球付費用戶總數達到2.8272億。音訊領域也呈現類似的成長動能；Spotify於2024年11月發布的2024年第三季財報顯示，其全球月有效用戶激增至6.4億，凸顯了消費者對數位娛樂生態系統的日益依賴。

廣告預算加速轉移到數位管道是第二個關鍵促進因素，為免費和混合內容模式提供了資金基礎。廣告主正加速將資金從傳統媒體轉移到社群媒體、影片和零售媒體網路，以便利用詳細數據實現精準定位和即時效果追蹤。廣告支援的串流媒體服務的興起進一步強化了這一轉變，使品牌能夠進入先前受限的高階市場。根據電通於2024年12月發布的《全球廣告支出預測》報告，預計到2024年，全球廣告支出將達到7,724億美元，其中數位管道預計將佔市場佔有率的約59.5%。這筆巨額資金不僅支持平台運營，也推動了內容傳送技術的持續創新。

市場挑戰

數位盜版和智慧財產權侵權的持續威脅嚴重阻礙了全球數位媒體和娛樂市場的經濟成長。這個問題直接阻礙了市場擴張，因為它從合法平台吸走了大量用戶流量和潛在收入，動搖了支撐該行業盈利的訂閱模式的根基。當消費者透過非官方管道獲取加值內容時，高品質作品的投資報酬率就會下降，導致相關人員不願意為高成本的創造性項目提供資金。非法內容庫的易得性造成了扭曲的競爭環境，迫使授權者與免費的侵權內容競爭。

這個問題規模龐大，給數位經濟帶來了沉重負擔，並限制了合法服務的潛在市場規模。根據美國電影協會（MPA）統計，光是2025年8月，盜版網站Myflixerz的訪問量就達到了約6.22億次，這表明非法平台能夠攫取龐大的用戶群。大量觀眾的流失正在將訂閱和廣告收入從市場中轉移出去，而這些收入對於產業的長期發展至關重要。

市場趨勢

生成式人工智慧在自動化內容創作領域的普及，正透過最佳化工作流程和降低遊戲和影像產業的製作成本，改變整個產業。工作室和開發者擴大利用大規模語言模型和神經網路來自動化諸如資產創建、編碼和劇本編寫等勞動密集型任務，從而縮短複雜數位產品的上市時間。這種技術融合從根本上改變了資源分配策略，使創作者能夠優先考慮高價值的藝術創新，而非繁瑣的體力勞動。根據 Unity 於 2024 年 3 月發布的《Unity 遊戲報告 2024》，62% 的受訪工作室已採用人工智慧解決方案來最佳化工作流程，這表明在競爭激烈的市場中，這些工具已成為維持經濟永續性的重要手段。

在去中心化的環境下，串流媒體服務的聚合和捆綁已成為解決訂閱疲勞和降低解約率的關鍵策略。媒體集團正從獨家壟斷策略轉向策略性的跨平台合作，使消費者能夠以統一的方式以折扣價存取多樣化的內容庫。這種聚合模式透過提升價值提案來增強用戶留存率，同時透過整合通路來擴大合作夥伴平台的潛在客戶群。華納兄弟探索頻道在其2024年11月發布的2024年第三季財報中證實了此策略的有效性，報告顯示其直接面對消費者的業務部門淨增720萬用戶。這一快速成長歸功於其Max服務與Charter Communications的線性廣播和數位套餐的策略性捆綁。

The Global Digital Media & Entertainment Market is projected to expand from USD 18.92 Billion in 2025 to USD 29.22 Billion by 2031, reflecting a compound annual growth rate of 7.51%. This sector includes content distributed via electronic networks, covering video streaming, digital audio, online gaming, and digital publishing. The industry is primarily driven by the worldwide development of high-speed internet infrastructure and the broad uptake of smart devices, which enable convenient access to on-demand entertainment. Furthermore, the shift from traditional ownership to subscription-based models underpins sustained market growth, as consumers increasingly value flexibility and extensive content libraries over physical media.

Market Overview
Forecast Period	2027-2031
Market Size 2025	USD 18.92 Billion
Market Size 2031	USD 29.22 Billion
CAGR 2026-2031	7.51%
Fastest Growing Segment	Audio
Largest Market	North America

A major obstacle hindering market expansion is the ongoing threat of digital piracy and intellectual property theft, which deplete revenue streams and deter investment in high-quality production. Consequently, content creators face the task of maneuvering through complex regulatory landscapes to safeguard their assets while ensuring accessibility. Despite these challenges, legitimate digital avenues continue to propel the sector's financial success. For instance, the International Federation of the Phonographic Industry reported that global recorded music revenues hit $29.6 billion in 2024, with streaming services accounting for 69.0% of that total.

Market Driver

The rapid rise of Subscription-Based Over-the-Top (OTT) Streaming Services is transforming the market, as audiences shift away from traditional linear broadcasts in favor of on-demand flexibility and high-quality original programming. This transition is propelled by substantial investments in exclusive content libraries and the convenience of accessing media across multiple devices, fostering long-term subscriber retention. Major platforms are effectively capitalizing on this trend through tiered pricing structures and efforts to curb password sharing, leading to significant user base expansion. According to Netflix's 'Q3 2024 Earnings Report' from October 2024, the company gained over five million new members, reaching a global total of 282.72 million paid memberships. Similar momentum is evident in the audio sector; Spotify's 'Q3 2024 Earnings Report' from November 2024 noted a surge to 640 million global monthly active users, underscoring the broad consumer dependence on digital entertainment ecosystems.

The accelerated migration of advertising budgets to digital channels acts as a second pivotal driver, providing the financial foundation for free and hybrid content models. Advertisers are increasingly moving funds from traditional media to social, video, and retail media networks to leverage granular data for precise targeting and real-time performance tracking. This shift is further reinforced by the rise of ad-supported streaming tiers, which grant brands access to premium environments that were previously restricted. According to the 'Global Ad Spend Forecasts' report by Dentsu in December 2024, total global advertising expenditure was expected to hit $772.4 billion in 2024, with digital channels accounting for approximately 59.5% of the market. This significant capital infusion not only supports platform operations but also drives ongoing technological innovation in content delivery.

Market Challenge

The enduring threat of digital piracy and intellectual property theft stands as a major obstacle to the financial growth of the Global Digital Media and Entertainment Market. This issue directly impedes market expansion by siphoning significant user traffic and potential revenue away from legitimate platforms, thereby undermining the subscription-based models essential for industry profitability. When consumers access premium content via unauthorized channels, it diminishes the return on investment for high-quality productions and dissuades stakeholders from funding costly creative endeavors. The accessibility of illegal libraries fosters a distorted competitive environment where licensed providers are forced to compete against free, infringing alternatives.

The scale of this problem imposes a substantial burden on the digital economy and restricts the total addressable market for authorized services. According to the Motion Picture Association, in 2025, the piracy network Myflixerz received approximately 622 million visits in August alone, demonstrating the immense volume of engagement captured by illicit platforms. This massive diversion of viewership strips the market of essential subscription and advertising revenue required to support long-term industry development.

Market Trends

The mainstream adoption of Generative AI for automated content production is transforming the industry by optimizing workflows and lowering production costs within the gaming and video sectors. Studios and developers are increasingly utilizing large language models and neural networks to automate labor-intensive activities like asset creation, coding, and scriptwriting, which accelerates the time-to-market for complex digital products. This integration of technology enables creators to prioritize high-value artistic innovation over manual tasks, fundamentally shifting resource allocation strategies. As noted in Unity's 'Unity Gaming Report 2024' from March 2024, 62% of surveyed studios have adopted AI solutions specifically to enhance operational workflows, highlighting the widespread dependence on these tools to sustain economic viability in a competitive market.

The consolidation of streaming services through aggregation and bundling has become a vital strategy to address subscription fatigue and minimize churn in a fragmented landscape. Media conglomerates are shifting away from isolationist exclusivity strategies toward strategic cross-platform partnerships that provide consumers with unified access to diverse content libraries at discounted prices. This aggregation model improves user retention by enhancing the perceived value proposition and simultaneously broadens total addressable audiences for partner platforms via integrated distribution channels. Validating this approach, Warner Bros. Discovery reported in its 'Third Quarter 2024 Earnings Results' from November 2024 that its Direct-to-Consumer segment achieved 7.2 million net subscriber additions, a growth spike largely attributed to the strategic bundling of its Max service with Charter Communications' linear and digital packages.

Key Market Players

Comcast Corporation
Warner Digital Media Design LLC
The Walt Disney Company
Spotify AB
iHeartMedia, Inc
SiriusXM Media
Netflix Inc
Amazon.com, Inc.
Apple Inc
NBC Universal

Report Scope

In this report, the Global Digital Media & Entertainment Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Digital Media & Entertainment Market, By Type

Audio
Video
Text
Images
Others

Digital Media & Entertainment Market, By Platform

Smartphone
Television
Computer & Tablets
Others

Digital Media & Entertainment Market, By Region

North America
- United States
- Canada
- Mexico
Europe
- France
- United Kingdom
- Italy
- Germany
- Spain
Asia Pacific
- China
- India
- Japan
- Australia
- South Korea
South America
- Brazil
- Argentina
- Colombia
Middle East & Africa
- South Africa
- Saudi Arabia
- UAE

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the Global Digital Media & Entertainment Market.

Available Customizations:

Global Digital Media & Entertainment Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

1. Product Overview

1.1. Market Definition
1.2. Scope of the Market
- 1.2.1. Markets Covered
- 1.2.2. Years Considered for Study
- 1.2.3. Key Market Segmentations

2. Research Methodology

2.1. Objective of the Study
2.2. Baseline Methodology
2.3. Key Industry Partners
2.4. Major Association and Secondary Sources
2.5. Forecasting Methodology
2.6. Data Triangulation & Validation
2.7. Assumptions and Limitations

3. Executive Summary

3.1. Overview of the Market
3.2. Overview of Key Market Segmentations
3.3. Overview of Key Market Players
3.4. Overview of Key Regions/Countries
3.5. Overview of Market Drivers, Challenges, Trends

4. Voice of Customer

5. Global Digital Media & Entertainment Market Outlook

5.1. Market Size & Forecast
- 5.1.1. By Value
5.2. Market Share & Forecast
- 5.2.1. By Type (Audio, Video, Text, Images, Others)
- 5.2.2. By Platform (Smartphone, Television, Computer & Tablets, Others)
- 5.2.3. By Region
- 5.2.4. By Company (2025)
5.3. Market Map

6. North America Digital Media & Entertainment Market Outlook

6.1. Market Size & Forecast
- 6.1.1. By Value
6.2. Market Share & Forecast
- 6.2.1. By Type
- 6.2.2. By Platform
- 6.2.3. By Country
6.3. North America: Country Analysis
- 6.3.1. United States Digital Media & Entertainment Market Outlook
  - 6.3.1.1. Market Size & Forecast
    - 6.3.1.1.1. By Value
  - 6.3.1.2. Market Share & Forecast
    - 6.3.1.2.1. By Type
    - 6.3.1.2.2. By Platform
- 6.3.2. Canada Digital Media & Entertainment Market Outlook
  - 6.3.2.1. Market Size & Forecast
    - 6.3.2.1.1. By Value
  - 6.3.2.2. Market Share & Forecast
    - 6.3.2.2.1. By Type
    - 6.3.2.2.2. By Platform
- 6.3.3. Mexico Digital Media & Entertainment Market Outlook
  - 6.3.3.1. Market Size & Forecast
    - 6.3.3.1.1. By Value
  - 6.3.3.2. Market Share & Forecast
    - 6.3.3.2.1. By Type
    - 6.3.3.2.2. By Platform

7. Europe Digital Media & Entertainment Market Outlook

7.1. Market Size & Forecast
- 7.1.1. By Value
7.2. Market Share & Forecast
- 7.2.1. By Type
- 7.2.2. By Platform
- 7.2.3. By Country
7.3. Europe: Country Analysis
- 7.3.1. Germany Digital Media & Entertainment Market Outlook
  - 7.3.1.1. Market Size & Forecast
    - 7.3.1.1.1. By Value
  - 7.3.1.2. Market Share & Forecast
    - 7.3.1.2.1. By Type
    - 7.3.1.2.2. By Platform
- 7.3.2. France Digital Media & Entertainment Market Outlook
  - 7.3.2.1. Market Size & Forecast
    - 7.3.2.1.1. By Value
  - 7.3.2.2. Market Share & Forecast
    - 7.3.2.2.1. By Type
    - 7.3.2.2.2. By Platform
- 7.3.3. United Kingdom Digital Media & Entertainment Market Outlook
  - 7.3.3.1. Market Size & Forecast
    - 7.3.3.1.1. By Value
  - 7.3.3.2. Market Share & Forecast
    - 7.3.3.2.1. By Type
    - 7.3.3.2.2. By Platform
- 7.3.4. Italy Digital Media & Entertainment Market Outlook
  - 7.3.4.1. Market Size & Forecast
    - 7.3.4.1.1. By Value
  - 7.3.4.2. Market Share & Forecast
    - 7.3.4.2.1. By Type
    - 7.3.4.2.2. By Platform
- 7.3.5. Spain Digital Media & Entertainment Market Outlook
  - 7.3.5.1. Market Size & Forecast
    - 7.3.5.1.1. By Value
  - 7.3.5.2. Market Share & Forecast
    - 7.3.5.2.1. By Type
    - 7.3.5.2.2. By Platform

8. Asia Pacific Digital Media & Entertainment Market Outlook

8.1. Market Size & Forecast
- 8.1.1. By Value
8.2. Market Share & Forecast
- 8.2.1. By Type
- 8.2.2. By Platform
- 8.2.3. By Country
8.3. Asia Pacific: Country Analysis
- 8.3.1. China Digital Media & Entertainment Market Outlook
  - 8.3.1.1. Market Size & Forecast
    - 8.3.1.1.1. By Value
  - 8.3.1.2. Market Share & Forecast
    - 8.3.1.2.1. By Type
    - 8.3.1.2.2. By Platform
- 8.3.2. India Digital Media & Entertainment Market Outlook
  - 8.3.2.1. Market Size & Forecast
    - 8.3.2.1.1. By Value
  - 8.3.2.2. Market Share & Forecast
    - 8.3.2.2.1. By Type
    - 8.3.2.2.2. By Platform
- 8.3.3. Japan Digital Media & Entertainment Market Outlook
  - 8.3.3.1. Market Size & Forecast
    - 8.3.3.1.1. By Value
  - 8.3.3.2. Market Share & Forecast
    - 8.3.3.2.1. By Type
    - 8.3.3.2.2. By Platform
- 8.3.4. South Korea Digital Media & Entertainment Market Outlook
  - 8.3.4.1. Market Size & Forecast
    - 8.3.4.1.1. By Value
  - 8.3.4.2. Market Share & Forecast
    - 8.3.4.2.1. By Type
    - 8.3.4.2.2. By Platform
- 8.3.5. Australia Digital Media & Entertainment Market Outlook
  - 8.3.5.1. Market Size & Forecast
    - 8.3.5.1.1. By Value
  - 8.3.5.2. Market Share & Forecast
    - 8.3.5.2.1. By Type
    - 8.3.5.2.2. By Platform

9. Middle East & Africa Digital Media & Entertainment Market Outlook

9.1. Market Size & Forecast
- 9.1.1. By Value
9.2. Market Share & Forecast
- 9.2.1. By Type
- 9.2.2. By Platform
- 9.2.3. By Country
9.3. Middle East & Africa: Country Analysis
- 9.3.1. Saudi Arabia Digital Media & Entertainment Market Outlook
  - 9.3.1.1. Market Size & Forecast
    - 9.3.1.1.1. By Value
  - 9.3.1.2. Market Share & Forecast
    - 9.3.1.2.1. By Type
    - 9.3.1.2.2. By Platform
- 9.3.2. UAE Digital Media & Entertainment Market Outlook
  - 9.3.2.1. Market Size & Forecast
    - 9.3.2.1.1. By Value
  - 9.3.2.2. Market Share & Forecast
    - 9.3.2.2.1. By Type
    - 9.3.2.2.2. By Platform
- 9.3.3. South Africa Digital Media & Entertainment Market Outlook
  - 9.3.3.1. Market Size & Forecast
    - 9.3.3.1.1. By Value
  - 9.3.3.2. Market Share & Forecast
    - 9.3.3.2.1. By Type
    - 9.3.3.2.2. By Platform

10. South America Digital Media & Entertainment Market Outlook

10.1. Market Size & Forecast
- 10.1.1. By Value
10.2. Market Share & Forecast
- 10.2.1. By Type
- 10.2.2. By Platform
- 10.2.3. By Country
10.3. South America: Country Analysis
- 10.3.1. Brazil Digital Media & Entertainment Market Outlook
  - 10.3.1.1. Market Size & Forecast
    - 10.3.1.1.1. By Value
  - 10.3.1.2. Market Share & Forecast
    - 10.3.1.2.1. By Type
    - 10.3.1.2.2. By Platform
- 10.3.2. Colombia Digital Media & Entertainment Market Outlook
  - 10.3.2.1. Market Size & Forecast
    - 10.3.2.1.1. By Value
  - 10.3.2.2. Market Share & Forecast
    - 10.3.2.2.1. By Type
    - 10.3.2.2.2. By Platform
- 10.3.3. Argentina Digital Media & Entertainment Market Outlook
  - 10.3.3.1. Market Size & Forecast
    - 10.3.3.1.1. By Value
  - 10.3.3.2. Market Share & Forecast
    - 10.3.3.2.1. By Type
    - 10.3.3.2.2. By Platform

11. Market Dynamics

11.1. Drivers
11.2. Challenges

12. Market Trends & Developments

12.1. Merger & Acquisition (If Any)
12.2. Product Launches (If Any)
12.3. Recent Developments

13. Global Digital Media & Entertainment Market: SWOT Analysis

14. Porter's Five Forces Analysis

14.1. Competition in the Industry
14.2. Potential of New Entrants
14.3. Power of Suppliers
14.4. Power of Customers
14.5. Threat of Substitute Products

15. Competitive Landscape

15.1. Comcast Corporation
- 15.1.1. Business Overview
- 15.1.2. Products & Services
- 15.1.3. Recent Developments
- 15.1.4. Key Personnel
- 15.1.5. SWOT Analysis
15.2. Warner Digital Media Design LLC
15.3. The Walt Disney Company
15.4. Spotify AB
15.5. iHeartMedia, Inc
15.6. SiriusXM Media
15.7. Netflix Inc
15.8. Amazon.com, Inc.
15.9. Apple Inc
15.10. NBC Universal