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市場調查報告書
商品編碼
1878946

媒體消費市場－全球產業規模、佔有率、趨勢、機會和預測，依媒體類型（傳統媒體、現代媒體）、模式、收入模式、地區和競爭格局分類，2020-2030年預測

Media Consumption Market - Global Industry Size, Share, Trends, Opportunity, and Forecast, Segmented By Type of Media (Traditional Media Modern Media ), By Mode, By Revenue Model, By Region, By Competition, 2020-2030F
出版日期: | 出版商: TechSci Research | 英文 185 Pages | 商品交期: 2-3個工作天內

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簡介目錄

2024年全球媒體消費市場規模為2,3,951.4億美元，預計2030年將以8.87%的複合年成長率成長至3,9882.3億美元。全球媒體消費市場涵蓋個人透過各種平台（包括傳統廣播、印刷和數位管道）與各種內容形式的互動總量。推動其成長的關鍵因素包括全球網路普及率的提高、智慧型裝置的廣泛應用以及隨選內容服務的激增。這些因素為全球消費者提供了更廣泛的內容獲取管道和個人化體驗。

市場概覽
預測期 2026-2030
2024年市場規模 23951.4億美元
2030年市場規模 39882.3億美元
2025-2030年複合年成長率 8.87%
成長最快的細分市場 現代媒體
最大的市場 北美洲

主要市場促進因素

主要市場挑戰

主要市場趨勢

目錄

第1章：產品概述

第2章：研究方法

第3章：執行概要

第4章：顧客之聲

第5章：全球媒體消費市場展望

  • 市場規模及預測
    • 按價值
  • 市佔率及預測
    • 依媒體類型分類（傳統媒體（電視、筆記型電腦/桌上型電腦、報紙、雜誌、廣播、其他）、現代媒體（OTT、社群媒體、遊戲、數位漫畫和網路漫畫））
    • 按模式（線上、離線）
    • 依收入模式（訂閱制、廣告製、其他）
    • 按地區
    • 按公司（2024 年）
  • 市場地圖

第6章：北美媒體消費市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 北美洲：國家分析
    • 美國
    • 加拿大
    • 墨西哥

第7章：歐洲媒體消費市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 歐洲：國家分析
    • 德國
    • 法國
    • 英國
    • 義大利
    • 西班牙

第8章：亞太地區媒體消費市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 亞太地區：國家分析
    • 中國
    • 印度
    • 日本
    • 韓國
    • 澳洲

第9章：中東與非洲媒體消費市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 中東和非洲：國家分析
    • 沙烏地阿拉伯
    • 阿拉伯聯合大公國
    • 南非

第10章：南美媒體消費市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 南美洲：國家分析
    • 巴西
    • 哥倫比亞
    • 阿根廷

第11章：市場動態

  • 促進要素
  • 挑戰

第12章：市場趨勢與發展

  • 併購（如有）
  • 產品發布（如有）
  • 最新進展

第13章：全球媒體消費市場：SWOT分析

第14章：波特五力分析

  • 產業競爭
  • 新進入者的潛力
  • 供應商議價能力
  • 顧客的力量
  • 替代產品的威脅

第15章：競爭格局

  • Netflix, Inc.
  • Kakao Corporation
  • Naver Corporation
  • Facebook, Inc.
  • Amazon.com, Inc.
  • Gannett Co., Inc.
  • Fuji Media Holdings, Inc.
  • Hearst Corporation
  • Warner Media, LLC
  • Discovery, Inc.

第16章：策略建議

第17章調查會社について,免責事項

簡介目錄
Product Code: 3283

The Global Media Consumption Market, valued at USD 2395.14 Billion in 2024, is projected to experience a CAGR of 8.87% to reach USD 3988.23 Billion by 2030. The Global Media Consumption Market encompasses the aggregate engagement of individuals with various content forms across diverse platforms, including traditional broadcast, print, and digital channels. Key drivers supporting its expansion include increasing global internet penetration, the widespread adoption of smart devices, and the proliferation of on-demand content services. These factors facilitate broader access and personalized experiences for consumers worldwide.

Market Overview
Forecast Period2026-2030
Market Size 2024USD 2395.14 Billion
Market Size 2030USD 3988.23 Billion
CAGR 2025-20308.87%
Fastest Growing SegmentModern Media
Largest MarketNorth America

Key Market Drivers

One of the primary drivers shaping the Global Media Consumption Market is the rising penetration and usage of mobile devices. The widespread adoption of smartphones and tablets, combined with their continuously advancing functionalities, has shifted media access from static environments to an always-connected, on-the-go experience. Consumers increasingly expect instant content availability, supported by expanding mobile network infrastructure. This trend is reinforced by rising data usage levels; according to the November 2024 Ericsson Mobility Report, global mobile network data traffic is projected to grow by 21% year-on-year in 2024, largely fueled by increasing video content consumption. This seamless connectivity enables users to interact with a broad spectrum of media formats, including video streaming, digital news, and social media, regardless of time or location.

Key Market Challenges

The escalating content fragmentation represents a significant impediment to the growth of the Global Media Consumption Market. This phenomenon, characterized by a vast and increasing number of platforms and content offerings, directly contributes to consumer fatigue and subscription overload. As audiences navigate a labyrinth of choices, the effort required to discover and manage desired content across numerous services diminishes the overall perceived value of individual subscriptions. This leads to dissatisfaction and a reluctance to commit to additional services, ultimately constraining market expansion.

Key Market Trends

The market for immersive media, encompassing Augmented Reality (AR) and Virtual Reality (VR), represents a transformative shift in global media consumption, offering interactive and sensory environments. This expansion is evident across sectors, with the global Extended Reality (XR) market valued at USD 108,457.5 million in 2024, projected to grow at a compound annual growth rate of 36.20% from 2024 to 2031, according to the XR Association. This substantial growth is partly driven by increasing enterprise adoption, as highlighted by an XR Association survey in June 2024 where 72% of manufacturing professionals reported a positive return on investment from integrating XR into employee training. This demonstrates the tangible value of immersive technologies.

Key Market Players

  • Netflix, Inc.
  • Kakao Corporation
  • Naver Corporation
  • Facebook, Inc.
  • Amazon.com, Inc.
  • Gannett Co., Inc.
  • Fuji Media Holdings, Inc.
  • Hearst Corporation
  • Warner Media, LLC
  • Discovery, Inc.

Report Scope:

In this report, the Global Media Consumption Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Media Consumption Market, By Type of Media:

  • Traditional Media (TV, Laptop/Desktop, Newspaper, Magazine, Radio, Others)
  • Modern Media (OTT, Social Media, Gaming, Digital Comics & Webtoons)

Media Consumption Market, By Mode:

  • Online
  • Offline

Media Consumption Market, By Revenue Model:

  • Subscription-Based
  • Advertisement-Based
  • Others

Media Consumption Market, By Region:

  • North America
    • United States
    • Canada
    • Mexico
  • Europe
    • France
    • United Kingdom
    • Italy
    • Germany
    • Spain
  • Asia Pacific
    • China
    • India
    • Japan
    • Australia
    • South Korea
  • South America
    • Brazil
    • Argentina
    • Colombia
  • Middle East & Africa
    • South Africa
    • Saudi Arabia
    • UAE

Competitive Landscape

Company Profiles: Detailed analysis of the major companies presents in the Global Media Consumption Market.

Available Customizations:

Global Media Consumption Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

  • Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Product Overview

  • 1.1. Market Definition
  • 1.2. Scope of the Market
    • 1.2.1. Markets Covered
    • 1.2.2. Years Considered for Study
    • 1.2.3. Key Market Segmentations

2. Research Methodology

  • 2.1. Objective of the Study
  • 2.2. Baseline Methodology
  • 2.3. Key Industry Partners
  • 2.4. Major Association and Secondary Sources
  • 2.5. Forecasting Methodology
  • 2.6. Data Triangulation & Validation
  • 2.7. Assumptions and Limitations

3. Executive Summary

  • 3.1. Overview of the Market
  • 3.2. Overview of Key Market Segmentations
  • 3.3. Overview of Key Market Players
  • 3.4. Overview of Key Regions/Countries
  • 3.5. Overview of Market Drivers, Challenges, Trends

4. Voice of Customer

5. Global Media Consumption Market Outlook

  • 5.1. Market Size & Forecast
    • 5.1.1. By Value
  • 5.2. Market Share & Forecast
    • 5.2.1. By Type of Media (Traditional Media (TV, Laptop/Desktop, Newspaper, Magazine, Radio, Others), Modern Media (OTT, Social Media, Gaming, Digital Comics & Webtoons))
    • 5.2.2. By Mode (Online, Offline)
    • 5.2.3. By Revenue Model (Subscription-Based, Advertisement-Based, Others)
    • 5.2.4. By Region
    • 5.2.5. By Company (2024)
  • 5.3. Market Map

6. North America Media Consumption Market Outlook

  • 6.1. Market Size & Forecast
    • 6.1.1. By Value
  • 6.2. Market Share & Forecast
    • 6.2.1. By Type of Media
    • 6.2.2. By Mode
    • 6.2.3. By Revenue Model
    • 6.2.4. By Country
  • 6.3. North America: Country Analysis
    • 6.3.1. United States Media Consumption Market Outlook
      • 6.3.1.1. Market Size & Forecast
        • 6.3.1.1.1. By Value
      • 6.3.1.2. Market Share & Forecast
        • 6.3.1.2.1. By Type of Media
        • 6.3.1.2.2. By Mode
        • 6.3.1.2.3. By Revenue Model
    • 6.3.2. Canada Media Consumption Market Outlook
      • 6.3.2.1. Market Size & Forecast
        • 6.3.2.1.1. By Value
      • 6.3.2.2. Market Share & Forecast
        • 6.3.2.2.1. By Type of Media
        • 6.3.2.2.2. By Mode
        • 6.3.2.2.3. By Revenue Model
    • 6.3.3. Mexico Media Consumption Market Outlook
      • 6.3.3.1. Market Size & Forecast
        • 6.3.3.1.1. By Value
      • 6.3.3.2. Market Share & Forecast
        • 6.3.3.2.1. By Type of Media
        • 6.3.3.2.2. By Mode
        • 6.3.3.2.3. By Revenue Model

7. Europe Media Consumption Market Outlook

  • 7.1. Market Size & Forecast
    • 7.1.1. By Value
  • 7.2. Market Share & Forecast
    • 7.2.1. By Type of Media
    • 7.2.2. By Mode
    • 7.2.3. By Revenue Model
    • 7.2.4. By Country
  • 7.3. Europe: Country Analysis
    • 7.3.1. Germany Media Consumption Market Outlook
      • 7.3.1.1. Market Size & Forecast
        • 7.3.1.1.1. By Value
      • 7.3.1.2. Market Share & Forecast
        • 7.3.1.2.1. By Type of Media
        • 7.3.1.2.2. By Mode
        • 7.3.1.2.3. By Revenue Model
    • 7.3.2. France Media Consumption Market Outlook
      • 7.3.2.1. Market Size & Forecast
        • 7.3.2.1.1. By Value
      • 7.3.2.2. Market Share & Forecast
        • 7.3.2.2.1. By Type of Media
        • 7.3.2.2.2. By Mode
        • 7.3.2.2.3. By Revenue Model
    • 7.3.3. United Kingdom Media Consumption Market Outlook
      • 7.3.3.1. Market Size & Forecast
        • 7.3.3.1.1. By Value
      • 7.3.3.2. Market Share & Forecast
        • 7.3.3.2.1. By Type of Media
        • 7.3.3.2.2. By Mode
        • 7.3.3.2.3. By Revenue Model
    • 7.3.4. Italy Media Consumption Market Outlook
      • 7.3.4.1. Market Size & Forecast
        • 7.3.4.1.1. By Value
      • 7.3.4.2. Market Share & Forecast
        • 7.3.4.2.1. By Type of Media
        • 7.3.4.2.2. By Mode
        • 7.3.4.2.3. By Revenue Model
    • 7.3.5. Spain Media Consumption Market Outlook
      • 7.3.5.1. Market Size & Forecast
        • 7.3.5.1.1. By Value
      • 7.3.5.2. Market Share & Forecast
        • 7.3.5.2.1. By Type of Media
        • 7.3.5.2.2. By Mode
        • 7.3.5.2.3. By Revenue Model

8. Asia Pacific Media Consumption Market Outlook

  • 8.1. Market Size & Forecast
    • 8.1.1. By Value
  • 8.2. Market Share & Forecast
    • 8.2.1. By Type of Media
    • 8.2.2. By Mode
    • 8.2.3. By Revenue Model
    • 8.2.4. By Country
  • 8.3. Asia Pacific: Country Analysis
    • 8.3.1. China Media Consumption Market Outlook
      • 8.3.1.1. Market Size & Forecast
        • 8.3.1.1.1. By Value
      • 8.3.1.2. Market Share & Forecast
        • 8.3.1.2.1. By Type of Media
        • 8.3.1.2.2. By Mode
        • 8.3.1.2.3. By Revenue Model
    • 8.3.2. India Media Consumption Market Outlook
      • 8.3.2.1. Market Size & Forecast
        • 8.3.2.1.1. By Value
      • 8.3.2.2. Market Share & Forecast
        • 8.3.2.2.1. By Type of Media
        • 8.3.2.2.2. By Mode
        • 8.3.2.2.3. By Revenue Model
    • 8.3.3. Japan Media Consumption Market Outlook
      • 8.3.3.1. Market Size & Forecast
        • 8.3.3.1.1. By Value
      • 8.3.3.2. Market Share & Forecast
        • 8.3.3.2.1. By Type of Media
        • 8.3.3.2.2. By Mode
        • 8.3.3.2.3. By Revenue Model
    • 8.3.4. South Korea Media Consumption Market Outlook
      • 8.3.4.1. Market Size & Forecast
        • 8.3.4.1.1. By Value
      • 8.3.4.2. Market Share & Forecast
        • 8.3.4.2.1. By Type of Media
        • 8.3.4.2.2. By Mode
        • 8.3.4.2.3. By Revenue Model
    • 8.3.5. Australia Media Consumption Market Outlook
      • 8.3.5.1. Market Size & Forecast
        • 8.3.5.1.1. By Value
      • 8.3.5.2. Market Share & Forecast
        • 8.3.5.2.1. By Type of Media
        • 8.3.5.2.2. By Mode
        • 8.3.5.2.3. By Revenue Model

9. Middle East & Africa Media Consumption Market Outlook

  • 9.1. Market Size & Forecast
    • 9.1.1. By Value
  • 9.2. Market Share & Forecast
    • 9.2.1. By Type of Media
    • 9.2.2. By Mode
    • 9.2.3. By Revenue Model
    • 9.2.4. By Country
  • 9.3. Middle East & Africa: Country Analysis
    • 9.3.1. Saudi Arabia Media Consumption Market Outlook
      • 9.3.1.1. Market Size & Forecast
        • 9.3.1.1.1. By Value
      • 9.3.1.2. Market Share & Forecast
        • 9.3.1.2.1. By Type of Media
        • 9.3.1.2.2. By Mode
        • 9.3.1.2.3. By Revenue Model
    • 9.3.2. UAE Media Consumption Market Outlook
      • 9.3.2.1. Market Size & Forecast
        • 9.3.2.1.1. By Value
      • 9.3.2.2. Market Share & Forecast
        • 9.3.2.2.1. By Type of Media
        • 9.3.2.2.2. By Mode
        • 9.3.2.2.3. By Revenue Model
    • 9.3.3. South Africa Media Consumption Market Outlook
      • 9.3.3.1. Market Size & Forecast
        • 9.3.3.1.1. By Value
      • 9.3.3.2. Market Share & Forecast
        • 9.3.3.2.1. By Type of Media
        • 9.3.3.2.2. By Mode
        • 9.3.3.2.3. By Revenue Model

10. South America Media Consumption Market Outlook

  • 10.1. Market Size & Forecast
    • 10.1.1. By Value
  • 10.2. Market Share & Forecast
    • 10.2.1. By Type of Media
    • 10.2.2. By Mode
    • 10.2.3. By Revenue Model
    • 10.2.4. By Country
  • 10.3. South America: Country Analysis
    • 10.3.1. Brazil Media Consumption Market Outlook
      • 10.3.1.1. Market Size & Forecast
        • 10.3.1.1.1. By Value
      • 10.3.1.2. Market Share & Forecast
        • 10.3.1.2.1. By Type of Media
        • 10.3.1.2.2. By Mode
        • 10.3.1.2.3. By Revenue Model
    • 10.3.2. Colombia Media Consumption Market Outlook
      • 10.3.2.1. Market Size & Forecast
        • 10.3.2.1.1. By Value
      • 10.3.2.2. Market Share & Forecast
        • 10.3.2.2.1. By Type of Media
        • 10.3.2.2.2. By Mode
        • 10.3.2.2.3. By Revenue Model
    • 10.3.3. Argentina Media Consumption Market Outlook
      • 10.3.3.1. Market Size & Forecast
        • 10.3.3.1.1. By Value
      • 10.3.3.2. Market Share & Forecast
        • 10.3.3.2.1. By Type of Media
        • 10.3.3.2.2. By Mode
        • 10.3.3.2.3. By Revenue Model

11. Market Dynamics

  • 11.1. Drivers
  • 11.2. Challenges

12. Market Trends & Developments

  • 12.1. Merger & Acquisition (If Any)
  • 12.2. Product Launches (If Any)
  • 12.3. Recent Developments

13. Global Media Consumption Market: SWOT Analysis

14. Porter's Five Forces Analysis

  • 14.1. Competition in the Industry
  • 14.2. Potential of New Entrants
  • 14.3. Power of Suppliers
  • 14.4. Power of Customers
  • 14.5. Threat of Substitute Products

15. Competitive Landscape

  • 15.1. Netflix, Inc.
    • 15.1.1. Business Overview
    • 15.1.2. Products & Services
    • 15.1.3. Recent Developments
    • 15.1.4. Key Personnel
    • 15.1.5. SWOT Analysis
  • 15.2. Kakao Corporation
  • 15.3. Naver Corporation
  • 15.4. Facebook, Inc.
  • 15.5. Amazon.com, Inc.
  • 15.6. Gannett Co., Inc.
  • 15.7. Fuji Media Holdings, Inc.
  • 15.8. Hearst Corporation
  • 15.9. Warner Media, LLC
  • 15.10. Discovery, Inc.

16. Strategic Recommendations

17. About Us & Disclaimer