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市場調查報告書
商品編碼
1970990
騎行服市場-全球產業規模、佔有率、趨勢、機會、預測:按類型、類別、分銷管道、地區和競爭格局分類,2021-2031年Cycling Jersey Market - Global Industry Size, Share, Trends, Opportunity, and Forecast, Segmented By Type (Professional, Amateur, Customized), By Category (Men, Women, Kids), By Distribution Channel (Online, Offline), By Region & Competition, 2021-2031F |
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全球騎行服市場預計將從 2025 年的 57.7 億美元成長到 2031 年的 84.8 億美元,複合年成長率為 6.63%。
這些專業騎行服旨在提升騎乘者的舒適度和性能,採用吸濕排汗的合成纖維、符合動態的設計以最大限度減少風阻,並配備後袋方便存放必需品。推動這一成長的關鍵因素包括全球健康意識的提高和政府對自行車基礎設施的大量投資,這兩方面都鼓勵人們定期參與騎行。此外,電動自行車的普及擴大了騎行人群,增加了騎行時間,從而有效地擴大了專業騎行服的潛在市場規模。 PeopleForBikes 的報告顯示,到 2024 年,將有 1.12 億美國人至少騎過一次自行車,這印證了消費者群體的不斷擴大。
| 市場概覽 | |
|---|---|
| 預測期 | 2027-2031 |
| 市場規模:2025年 | 57.7億美元 |
| 市場規模:2031年 | 84.8億美元 |
| 複合年成長率:2026-2031年 | 6.63% |
| 成長最快的細分市場 | 線上 |
| 最大的市場 | 亞太地區 |
儘管參與率很高,但該行業在庫存管理和供應鏈穩定性方面仍面臨嚴峻挑戰。由於需求持續波動,製造商和零售商正努力應對大量庫存過剩的問題,迫使他們降價。這種供應過剩限制了新產品研發的資金,並暫時阻礙了市場擴張。
電動自行車和電動出行解決方案的日益普及是全球騎行服市場的主要驅動力,推動了用戶群體的擴大和平均騎行里程的增加。電動輔助功能降低了騎乘的物理障礙,使騎乘者能夠將通勤和休閒出行多樣化,從而催生了對兼具透氣性和舒適性的騎乘服的新需求。在電動出行普及率較高的主要騎行國家,這一趨勢尤其顯著,催生了對既適合騎行又適合日常穿著的騎行服的需求。根據德國自行車工業協會 (ZIV) 於 2025 年 3 月發布的《2024 年市場數據》,到 2024 年,電動自行車將佔德國自行車總銷量的 53%,這清楚地表明,消費領域的電氣化正在推動相關服裝的銷售。
同時,政府的支持和都市區自行車基礎設施的建設正在創造更安全的騎行環境,促進自行車運動的持續發展,並增加對專業裝備的需求。對活躍出行網路和專用車道的投資,正將自行車打造成為主要的交通途徑,並鼓勵通勤者購買具有防風雨和高可見度的專業騎行服。例如,英國活躍旅遊協會(Active Travel England)於2025年2月承諾投入2.91億英鎊,用於未來兩年改善行人及自行車路線。然而,儘管基礎設施建設支撐著長期成長,但自行車產業仍容易受到經濟波動的影響。 2025年,禧瑪諾(Shimano)公佈其自行車部門2024會計年度的淨銷售額為3,450億日元,這反映了全球供需關係的持續調整。
目前,全球騎行服市場正面臨嚴重的供需失衡,原因是庫存積壓嚴重。疫情期間,為了滿足激增的需求,零售商和製造商過度生產,導致庫存過剩,遠超過當前消費量。這種情況迫使企業大幅降價清倉,損害了利潤率,並降低了功能性服裝的高階吸引力。因此,研發資金被挪用,延緩了先進材料和創新設計的推出,而這些通常能夠刺激消費者的更換意願。
庫存過剩造成了資金瓶頸,限制了專業服裝公司的業務靈活性,並阻礙了收入成長。 PeopleForBikes 2024 年中的數據顯示,自行車行業的庫存銷售比已升至 4.1:1,較 2018 年的 2.9:1 大幅上升,凸顯了這一問題。如此高的庫存水準表明,資金過度佔用在停滯的庫存中,而非用於市場擴張。在庫存水準穩定之前,該行業將面臨流動性不足的問題,難以充分利用不斷成長的騎行參與率。
以女性為中心的符合人體工學的設計正在從根本上改變市場。製造商們正在摒棄傳統的「縮小版粉紅色」設計理念,轉而採用基於女性解剖學數據的服裝設計。這種轉變催生了臀部更寬、腰部收緊、軀幹更短的騎行服,有效避免了騎行過程中布料下垂,並滿足了女性獨特的動態需求。產品多樣化與女性騎乘者數量的快速成長直接相關,她們需要與男性騎乘者媲美的專業級裝備。根據Strava於2024年12月發布的年度運動趨勢報告,2024年全球女性騎乘者的比例平均成長了11%,凸顯了這些高性能騎乘服系列日益成長的商業性潛力。
同時,隨著探險騎行和礫石騎行的日益流行,休閒服飾與專業運動服飾之間的界限日漸模糊,街頭服飾美學與高性能功能的融合正在重新定義產品線。騎乘者越來越傾向於選擇功能多樣的騎乘服,這些騎乘服採用大地色系、寬鬆版型和加固的口袋等實用元素,能夠輕鬆應對從山地騎行到社交場合的各種場合。這促使人們不再追求極致的空氣動力學性能和競賽專用布料,而是更專注於混合地形比賽,在這些比賽中,舒適性和長距離騎乘的實用性比速度更為重要。例如,Garmin 2024 年 1 月發布的 2023 年健身報告顯示,全球礫石騎行活動量激增 45%,這一趨勢有力地推動了對這種兼具混合風格和探險功能的騎行服的需求。
The Global Cycling Jersey Market is projected to expand from USD 5.77 Billion in 2025 to USD 8.48 Billion by 2031, registering a CAGR of 6.63%. These specialized garments are engineered to enhance rider comfort and performance, utilizing moisture-wicking synthetic fabrics, aerodynamic cuts to minimize drag, and rear pockets for essential storage. Key factors propelling this growth include increasing global health awareness and significant government funding for cycling infrastructure, both of which promote regular participation. Additionally, the widespread adoption of e-bikes has broadened the rider demographic and increased ride durations, effectively expanding the total addressable market for specialized apparel. As evidence of this growing consumer base, PeopleForBikes reported that 112 million Americans rode a bicycle at least once in 2024.
| Market Overview | |
|---|---|
| Forecast Period | 2027-2031 |
| Market Size 2025 | USD 5.77 Billion |
| Market Size 2031 | USD 8.48 Billion |
| CAGR 2026-2031 | 6.63% |
| Fastest Growing Segment | Online |
| Largest Market | Asia Pacific |
Despite high participation rates, the industry is grappling with substantial challenges related to inventory management and supply chain stability. After a period of volatile demand, manufacturers and retailers are struggling with significant excess stock, necessitating price reductions to clear merchandise. This oversupply restricts the capital available for developing new products and creates a temporary barrier to broader market expansion.
Market Driver
The surge in popularity of e-bikes and electric mobility solutions is a major catalyst for the Global Cycling Jersey Market, widening the user base and increasing the length of average rides. By lowering physical barriers to entry, electric assistance encourages a more diverse demographic to engage in cycling for commuting and leisure, generating new demand for apparel that provides breathability and long-distance comfort. This trend is especially prominent in leading cycling nations where e-mobility dominates, creating a need for clothing that functions well for both riding and casual wear. According to the Zweirad-Industrie-Verband (ZIV) 'Market Data 2024' presentation in March 2025, e-bikes comprised a significant 53% of all bicycle sales in Germany during 2024, highlighting the consumer shift toward electric options that drives ancillary apparel sales.
Simultaneously, government support and the development of urban cycling infrastructure are creating safer riding environments that encourage consistent participation and boost demand for specialized gear. Investments in active travel networks and protected lanes validate cycling as a key transport mode, incentivizing commuters to purchase technical jerseys offering weather protection and high visibility. For example, Active Travel England confirmed a £291 million investment in February 2025 to improve walking and wheeling routes over the next two years. However, while infrastructure supports long-term growth, the industry remains responsive to economic fluctuations; in 2025, Shimano reported net sales of 345 billion yen for its bicycle division for the fiscal year 2024, reflecting ongoing adjustments in global supply and demand.
Market Challenge
The global cycling jersey market is currently hindered by a severe accumulation of excess inventory, causing a disruption in the equilibrium between supply and demand. Following a phase of aggressive production to satisfy pandemic-era spikes, retailers and manufacturers now hold surplus stock far exceeding current consumption rates. This situation forces companies to resort to deep discounting to clear warehouses, which damages profit margins and diminishes the premium appeal of technical apparel. Consequently, financial resources are diverted away from research and development, delaying the introduction of advanced fabrics and innovative designs that typically motivate consumer upgrades.
This inventory glut creates a financial bottleneck that limits operational agility and restricts revenue growth for specialized apparel firms. Data from PeopleForBikes in mid-2024 highlights this issue, showing that the inventory-to-sales ratio for the cycling industry rose to 4.1 to 1, a significant jump from the 2.9 to 1 ratio seen in 2018. This elevated figure indicates that capital is disproportionately locked in stagnant stock rather than being reinvested into market expansion. Until inventory levels stabilize, the industry will face reduced liquidity, hampering its ability to fully exploit rising cycling participation rates.
Market Trends
The evolution of female-centric ergonomic design is fundamentally transforming the market as manufacturers abandon the traditional "shrink it and pink it" method in favor of engineering garments based on specific female anatomical data. This shift addresses unique biomechanical requirements by developing jerseys with wider hip panels, tapered waists, and shorter torso profiles to eliminate material bunching while riding. This product diversification correlates directly with the rapid expansion of the female cycling demographic, which is increasingly demanding professional-grade gear comparable to men's options. According to Strava's 'Year in Sport Trend Report' from December 2024, the platform noted an 11% global increase in the share of female cyclists in 2024, emphasizing the growing commercial potential of these high-performance collections.
Concurrently, the convergence of streetwear aesthetics with high-performance functionality is redefining product lines, driven by the popularity of adventure and gravel riding which blurs the line between lifestyle apparel and technical athletic wear. Cyclists are increasingly opting for versatile jerseys featuring earth-toned colors, relaxed fits, and practical elements like reinforced cargo pockets, enabling seamless transitions from trails to social environments. This departure from strictly aerodynamic, race-cut lycra is fueled by surging interest in mixed-terrain disciplines where long-term comfort and utility are prioritized over speed. For instance, Garmin's '2023 Fitness Report' in January 2024 reported a massive 45% global increase in logged gravel cycling activities, a trend that is actively spurring demand for this hybrid, adventure-ready aesthetic.
Report Scope
In this report, the Global Cycling Jersey Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:
Company Profiles: Detailed analysis of the major companies present in the Global Cycling Jersey Market.
Global Cycling Jersey Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report: