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市場調查報告書
商品編碼
1945865
騎行服市場 - 全球產業規模、佔有率、趨勢、機會、預測(按產品類型、最終用戶、銷售管道、地區和競爭格局分類),2021-2031年Cycling Apparel Market - Global Industry Size, Share, Trends Opportunity, and Forecast, By Product Type, By End User, By Sales Channel, By Region & Competition, 2021-2031F |
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全球騎行服飾市場預計將從 2025 年的 60.4 億美元成長到 2031 年的 82.4 億美元,年複合成長率為 5.31%。
這個市場涵蓋了各種專業裝備,例如吸濕排汗騎行服、帶襯墊的騎行短褲和防護手套,所有這些產品都旨在提高騎行者的安全、舒適度和空氣動力學效率。推動市場成長的關鍵因素是全球健康意識的提升,以及各國政府為鼓勵日常通勤和休閒騎行而對都市區自行車基礎設施的大力投入。此外,電動自行車的日益普及也增加了平均騎行里程,從而對能夠經受長時間使用和各種天氣條件考驗的耐用、高性能騎行服產生了持續的需求。
| 市場概覽 | |
|---|---|
| 預測期 | 2027-2031 |
| 市場規模:2025年 | 60.4億美元 |
| 市場規模:2031年 | 82.4億美元 |
| 複合年成長率:2026-2031年 | 5.31% |
| 成長最快的細分市場 | 服飾 |
| 最大的市場 | 歐洲 |
強勁的市場動能也體現在不斷擴大的消費群和參與人數上。根據PeopleForBikes預測,到2024年,將有創紀錄的1.12億美國人至少參與一次騎行活動。然而,儘管參與率很高,但該行業在庫存管理方面仍面臨挑戰。近期零售通路庫存積壓,迫使商家採取大幅折扣和減少新訂單量,暫時影響了收入穩定性,並減緩了整體市場擴張。
電動式自行車(電力輔助自行車)和電動出行方式的興起,正從根本上改變全球騎乘服飾市場的產品需求和消費者偏好。由於電力輔助自行車能夠讓騎乘者以更少的體力消耗騎乘更快、更遠的距離,消費者的需求正從傳統的防汗功能轉向具有防風、溫度調節和耐磨性能的服裝。這項需求有助於穩定市場,抵禦產業整體的波動。例如,ZIV市場數據公司於2025年6月發布的《2025年第一季市場數據報告》顯示,德國電動輔助自行車的銷售量將達到50萬輛,較去年同期成長11%,這印證了消費者對實用型通勤騎乘服飾日益成長的需求。
同時,高性能材料的技術進步正透過滿足重力騎乘和探險騎乘者的嚴苛需求,推動市場價值成長。製造商將吸震材料和先進的耐候布料融入輕便服裝中,從而推高了產品價格,並更換需求。這種對創新的重視正在帶來經濟效益;2025年3月,Leatt公司報告稱,其技術探險系列產品的需求推動了第四季營收成長14%。同樣,英國自行車協會宣布,2025年英國自行車零件、配件和服裝(PAC)市場年增3%,顯示儘管面臨銷售挑戰,消費者仍然願意投資購買高品質的高性能產品。
如今,全球騎乘服飾市場面臨的核心挑戰之一是零售通路庫存積壓問題。庫存過剩嚴重擾亂了正常的供應鏈運作,迫使零售商因積壓大量滯銷產品而停止新訂單,即便消費者對新或季節性商品仍有需求。結果,服裝製造商面臨收入減少,被迫大幅降價清倉。這種做法降低了利潤率,對於高階製造商而言,也會損害品牌價值。
近期的數據從數量上凸顯了這種停滯狀態,揭示了供需失衡的嚴重程度。 PeopleForBikes報告稱,到2024年,該行業的庫存銷售比將升至4.1:1,與2018年2.9:1的歷史平均水平相比,存在顯著偏差。如此高的庫存銷售比意味著大量資金被積壓在庫存中,有效地抑制了對高性能、防風雨服飾的生產和銷售的投資,而這些服裝正是推動市場價值的關鍵所在。在庫存水準恢復正常之前,企業用於市場擴張和新產品推出的資金能力將持續受限。
隨著越來越多的品牌轉型為循環經濟模式以減少對環境的影響,使用環保、可回收和高性能布料正成為市場的核心特徵。為了應對消費者對紡織品廢棄物日益成長的關注,製造商正在加速從使用原生合成纖維轉向使用消費後回收材料,並擴大推出維修計劃以延長服裝的使用壽命。這一轉變正被業界巨頭所實踐。例如,根據Rapha於2025年12月發布的《2025年影響力報告》,該公司將在2024年的生產中使用比原生聚酯纖維更多的再生聚酯纖維,從而有效減少對石化燃料衍生原料的依賴。
同時,隨著各大品牌意識到女性騎乘者(其成長最快的客戶群)獨特的美感和生理需求,女性騎乘服飾也不斷拓展專業領域,重塑產品系列。品牌不再簡單地調整男裝尺碼,而是加大研發投入,開發專為女性設計的襯墊技術、騎行褲結構以及適合不同體型和騎行風格的版型。這項策略重點與女性騎乘參與率的上升不謀而合。根據 GearJunkie 於 2024 年 12 月發布的《Strava 年度運動:2024 年頂級健身裝備與趨勢》報告,全球追蹤騎乘活動的女性騎乘者數量較前一年成長了 11%。
The Global Cycling Apparel Market is projected to expand from USD 6.04 Billion in 2025 to USD 8.24 Billion by 2031, reflecting a compound annual growth rate of 5.31%. This market comprises specialized gear such as moisture-wicking jerseys, padded bib shorts, and protective gloves, all engineered to improve rider safety, comfort, and aerodynamic efficiency. Growth is primarily driven by rising global health awareness and significant government funding for urban cycling infrastructure, which promotes both daily commuting and recreational riding. Additionally, the widespread acceptance of e-bikes has increased average ride distances, generating steady demand for durable, high-performance apparel capable of withstanding longer durations and diverse weather conditions.
| Market Overview | |
|---|---|
| Forecast Period | 2027-2031 |
| Market Size 2025 | USD 6.04 Billion |
| Market Size 2031 | USD 8.24 Billion |
| CAGR 2026-2031 | 5.31% |
| Fastest Growing Segment | Apparel |
| Largest Market | Europe |
Market strength is further demonstrated by robust participation numbers that are widening the consumer base. According to PeopleForBikes, a record 112 million Americans engaged in cycling at least once in 2024. However, despite high engagement levels, the industry is grappling with inventory management difficulties. A recent buildup of surplus stock across retail channels has necessitated aggressive discounting and a reduction in new order volumes, which is temporarily hindering revenue stability and slowing overall market expansion.
Market Driver
The rise of e-bikes and electric mobility is fundamentally reshaping product requirements and consumer preferences within the Global Cycling Apparel Market. Because electric assistance allows riders to cover greater distances at higher speeds with less physical effort, demand is shifting toward garments that offer wind resistance, thermal regulation, and abrasion protection rather than traditional sweat management. This segment helps stabilize the market against wider industry fluctuations; for instance, the ZIV 'Market Data Q1 2025' report from June 2025 noted an 11% year-on-year increase in e-bike sales in Germany, reaching 500,000 units, which reinforces the growing need for specialized utility and commuter wear.
Simultaneously, technological advancements in high-performance fabrics are boosting market value by meeting the rigorous demands of gravity and adventure riders. Manufacturers are incorporating impact-absorbing materials and advanced weather-proof textiles into lightweight garments, justifying higher price points and encouraging replacement purchases. This focus on innovation is delivering financial gains; Leatt Corporation reported in March 2025 that demand for their technical ADV line drove a 14% revenue increase in the fourth quarter. Similarly, the Bicycle Association noted in 2025 that the UK Parts, Accessories, and Clothing (PAC) market value rose by 3% the previous year despite volume challenges, indicating that consumers remain willing to invest in quality performance products.
Market Challenge
The central hurdle currently facing the Global Cycling Apparel Market is the persistent issue of surplus inventory within retail channels. This overstocking severely hampers standard supply chain operations, as retailers burdened with warehouses of unsold products are forced to halt new orders, even when there is consumer interest in updated or seasonal lines. As a result, apparel manufacturers experience diminished revenue streams and are compelled to implement deep discounts to clear older stock, a practice that erodes profit margins and devalues brand equity for premium manufacturers.
This stagnation is quantitatively highlighted by recent figures illustrating the severity of the supply-demand imbalance. According to PeopleForBikes, the industry's inventory-to-sales ratio climbed to 4.1:1 in 2024, a significant deviation from the historical average of 2.9:1 recorded in 2018. Such a high ratio signifies that substantial capital is locked in stagnant goods, effectively preventing businesses from investing in the production and marketing of the high-performance, weather-specific garments that typically drive market value. Until these inventory levels normalize, the financial capacity for market expansion and new product introduction will remain constrained.
Market Trends
The adoption of eco-friendly and recycled performance fabrics is becoming a core market characteristic as brands pivot toward circular economy models to lower their environmental impact. To address growing consumer scrutiny regarding textile waste, manufacturers are increasingly replacing virgin synthetics with post-consumer recycled materials and launching repair programs to extend garment lifecycles. This transition is being operationalized by major industry players; for example, Rapha's 'Impact Report 2025' from December 2025 revealed that the company utilized more recycled than virgin polyester fibers in its 2024 production run, effectively reducing its reliance on fossil-fuel-based raw materials.
Concurrently, the expansion of specialized female-specific cycling apparel is reshaping product portfolios as brands acknowledge the unique aesthetic and anatomical requirements of the sport's fastest-growing demographic. Rather than merely resizing men's clothing, companies are investing in R&D for women-specific chamois technologies, bib architectures, and tailored fits to suit a wider range of body types and riding styles. This strategic focus aligns with rising participation rates; GearJunkie reported in December 2024, in 'Strava Year In Sport: 2024 Top Fitness Gear & Trends', that there was an 11% global increase in the number of female cyclists recording activities compared to the previous year.
Report Scope
In this report, the Global Cycling Apparel Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:
Company Profiles: Detailed analysis of the major companies present in the Global Cycling Apparel Market.
Global Cycling Apparel Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report: