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市場調查報告書
商品編碼
2005918
騎行服市場規模、佔有率、成長及全球產業分析:按類型、應用和地區分類,並預測至2026-2034年Cycling Apparel Market Size, Share, Growth and Global Industry Analysis By Type & Application, Regional Insights and Forecast to 2026-2034 |
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全球騎乘服飾市場正經歷強勁成長,這主要得益於休閒運動日益普及、人們對永續發展的關注度不斷提高以及高性能騎乘服技術的進步。預計2025年全球騎行服飾市場規模將達22.8億美元,2026年將達23.9億美元,到2034年將進一步成長至38.6億美元,預測期內複合年成長率(CAGR)預計為6.16%。 2025年,歐洲將以32.44%的市佔率引領市場,主要得益於德國、英國和荷蘭濃厚的騎乘文化、大型騎乘賽事以及對騎乘服飾永續性的重視。
騎乘服飾不再局限於性能裝備;時尚和生活風格潮流正日益影響著消費者的選擇。具有環保意識的消費者正在推動對有機棉、再生聚酯纖維和竹纖維粘膠等永續材料的需求。例如,2023年8月,Cadenzia Cycling發布了其2022春夏系列,該系列結合了竹纖維粘膠和再生滌綸,以減少廢棄物。同樣,2023年2月,adidas AG發布了其2023春夏公路騎行系列,該系列採用了AEROREADY和WIND.RDY布料,並為女性提供了包容性尺寸。
市場促進因素
休閒活動的受歡迎程度正在上升。
人們對騎乘作為戶外休閒活動的興趣日益濃厚,推動了市場需求。根據戶外產業協會(Outdoor Industry Association)的數據顯示,美國參與戶外休閒的人數從2019年的1.525億增加到2021年的1.642億。休閒騎乘者正在投資購買高品質的騎乘服,以提高騎乘時的舒適度、性能和安全性。騎行俱樂部、賽事和社區騎行活動的蓬勃發展也進一步增強了市場需求。
服裝技術進步
騎乘者對吸濕排汗布料、動態設計和壓縮技術等提升性能的特性需求旺盛。這些創新技術透過減少皮膚摩擦、減輕疲勞和最佳化肌肉支撐,提高舒適度和騎乘效率。業界領導企業正優先研發先進布料,以滿足這些性能需求。
永續發展趨勢
消費者越來越青睞環保材料和符合道德規範生產的產品。例如,Trek自行車公司於2022年4月推出了由再生纖維製成的騎行服、襪子和短褲,從而減少了40噸生產前廢棄物的掩埋。政府和監管機構也在鼓勵永續實踐,這使得先行者獲得了競爭優勢。
市場限制因素
與本地品牌的競爭
本土運動服飾品牌憑藉其成本績效的騎行服產品崛起,可能會阻礙國際品牌進入市場和發展。價格敏感型消費者可能會選擇更實惠的本土品牌,從而降低現有企業的利潤率並分散其市場佔有率。
新冠疫情的影響
疫情期間,全球封鎖導致商店暫時關閉,店面銷售下降,對 2020 年市場造成了負面影響。然而,隨著電子商務的蓬勃發展和線下管道的重新開放,市場在 2021 年至 2022 年間復甦。
按類型:
副產品:
按最終用戶分類:
按銷售管道:
歐洲:2025年市場規模將達7.4億美元,位居榜首,預計2026年將成長至7.7億美元。這主要得益於自行車賽事、業餘和職業自行車手的參與,以及永續服裝日益成長的受歡迎程度。預計到2025年,騎行服將佔32.44%的市場。
北美:受環法自行車賽等專業賽事以及休閒騎行者日益增強的健康意識的推動,預計到 2026 年,美國市場規模將達到 4.7 億美元。
亞太地區:受可支配收入成長、積極生活方式趨勢以及服裝行業技術進步的推動,預計該地區在預測期內將以最高的複合年成長率成長。 MAAP等品牌於2023年11月推出了 Pertex Shield布料的輕量防水系列。
南美洲、中東和非洲:在新興的自行車文化和戶外休閒參與度不斷提高的推動下,預計將保持穩定成長。
The global cycling apparel market is experiencing robust growth, driven by rising recreational cycling participation, sustainability trends, and technological advancements in performance wear. Valued at USD 2.28 billion in 2025, the market is projected to reach USD 2.39 billion in 2026 and further expand to USD 3.86 billion by 2034, registering a CAGR of 6.16% during the forecast period. In 2025, Europe dominated the market with a 32.44% share, supported by a strong cycling culture, major cycling events, and sustainability-focused apparel trends in Germany, the U.K., and the Netherlands.
Cycling apparel is no longer limited to performance gear; fashion and lifestyle trends are increasingly influencing consumer choices. Eco-conscious consumers are driving demand for sustainable materials such as organic cotton, recycled polyester, and bamboo viscose. For instance, in August 2023, Cadenzia Cycling introduced a Spring 2022 collection combining bamboo viscose and recycled polyester to reduce waste. Similarly, in February 2023, Adidas AG launched its SS23 Road Cycling collection using AEROREADY and WIND.RDY fabrics while also offering inclusive sizing options for women.
Market Drivers
Rising Popularity of Recreational Activities
Growing interest in outdoor and leisure cycling is fueling demand. Data from the Outdoor Industry Association indicates that U.S. outdoor recreation participants increased from 152.5 million in 2019 to 164.2 million in 2021. Recreational cyclists invest in premium apparel to improve comfort, performance, and safety during rides. The proliferation of cycling clubs, events, and community rides further strengthens market demand.
Technological Advancements in Apparel
Performance-enhancing features like moisture-wicking fabrics, aerodynamic designs, and compression technologies are highly sought after by cyclists. These innovations minimize chafing, reduce fatigue, and optimize muscle support, thereby enhancing comfort and riding efficiency. Industry leaders prioritize R&D in advanced fabrics to meet performance needs.
Sustainability Trends
Consumers increasingly prefer eco-friendly materials and ethically produced products. Brands such as Trek Bicycle Corporation launched jerseys, socks, and shorts with recycled fibers in April 2022, diverting 40 tons of pre-consumer waste from landfills. Governments and regulatory bodies also encourage sustainable practices, giving early adopters a competitive advantage.
Market Restraints
Competition from Local Brands
Rising local athletic wear brands offering cost-effective cycling apparel can restrict entry and growth for international brands. Price-sensitive consumers may opt for more affordable local options, reducing profit margins for established players and fragmenting the market share.
COVID-19 Impact
During the pandemic, global lockdowns led to temporary store closures and reduced in-person sales, which negatively affected the market in 2020. However, a surge in e-commerce and reopening of offline channels in 2021-2022 helped the market recover.
By Type:
By Product:
By End-User:
By Distribution Channel:
Europe: Market leader with USD 0.74 billion in 2025, growing to USD 0.77 billion in 2026, driven by cycling events, amateur and professional cyclists, and sustainable apparel adoption. Jerseys accounted for 32.44% share in 2025.
North America: U.S. market projected at USD 0.47 billion in 2026, supported by professional events like the Tour de France and increasing health-consciousness among recreational cyclists.
Asia Pacific: Expected to grow at the highest CAGR during the forecast period due to rising disposable incomes, active lifestyle trends, and technological advancements in apparel. Brands like MAAP introduced lightweight, waterproof collections using Pertex Shield fabric in November 2023.
South America & Middle East & Africa: Steady growth driven by emerging cycling cultures and increasing outdoor recreational participation.
Competitive Landscape
Prominent players leverage product innovation and sustainability to maintain competitiveness. Key companies include Aero Tech Designs Cyclewear, ASSOS of Switzerland GmbH, Monton Sports, Manifattura Valcismon S.p.A. (MVC Group), Pearl iZUMi, Pentland Group, Rapha Racing Limited, and Vista Outdoor. Notable developments include Pearl iZUMi's Spring/Summer collection (February 2024), Assos's mobile shopping app (March 2023), and Manifattura Valcismon acquiring Zoot Sports (October 2023) to strengthen U.S. presence.
Conclusion
The global cycling apparel market is poised for growth from USD 2.28 billion in 2025 to USD 3.86 billion by 2034, supported by rising recreational participation, technological innovation, and sustainability initiatives. Europe remains the dominant region, while Asia Pacific emerges as the fastest-growing market. The increasing adoption of performance-focused, eco-friendly apparel, combined with offline and online distribution strategies, will continue to drive market expansion across amateur and professional cycling segments.
Segmentation By Type
By Product
By End User
By Distribution Channel
By Region